LECTURER: JOHN DOE

PRODUCT DEVELOPMENT
TOPIC OUTLINE

Introduction to Product Development 1

The Product Development Process I 2

The Product Development Process II 3

Product Development Approaches 4

Product Life Cycle Management 5

Organizational Perspective 6
UNIT 2.2

THE PRODUCT DEVELOPMENT PROCESS II

STUDY GOALS

− Learn what product architecture is.

− Recognize what Design for eXcellence is.
− Grasp the main phases of the product
development process.
EXPLAIN SIMPLY

1. Why is project management necessary throughout the

development process?
2. How does product architecture influence
manufacturing costs?
3. What is Design for eXcellence (DFX)?
DOWNSTREAM DEVELOPMENT PLANNING

Project management (project planning & project control)

is necessary throughout the development process.

Points in the development process where planning is critical:

− initial phase
− end of the concept development phase
mission statement
The output of the planning is the so-called concept information
contract book development schedule
staffing
budget
DESIGN

System-level Results
Detail design
design ✓ drawings
✓ CAD files
✓ product
− product architecture − geometry geometry
− preliminary design of all − materials ✓ tooling needed
parts − tolerances for production
− layout of the product ✓ purchased parts
− external purchases specifications
− functional specification − process plan designed ✓ fabrication and
− subsystems for each part to assembly process
− preliminary ideas of the fabricate plans
production and ✓ issues concerning
material selection
assembly processes
✓ production cost
PRODUCT ARCHITECTURE

Product Architecture Chunks and Interaction

can be:

ꟷ Modular
Chunk can be changed
without implications for
the other chunks.
(standard components)

ꟷ Integral
A single chunk implements
more than one functional
element. Multiple physical elements are needed to implement one functionality. The
set of physical elements implementing one functionality is called a “chunk.”
Source of the graphic: Course Book DLMBPDDT01, p. 52
DESIGN FOR MANUFACTURING (DFM)
Design
Manufacturing
Method

The unit manufacturing

cost includes cost of:
− product’s components
− assembly
− overhead
− transportation
Source of the graphic: Ulrich & Eppinger, 2016
DESIGN FOR ENVIRONMENT (DFE)

Product and Natural Life Cycles

For the environmental

impact to be zero:

− Non-renewable natural
resources should be
eliminated.
− Synthetic and inorganic
materials must no longer
be deposited.
− No harmful compounds
must be produced.

Source of the graphic: Ulrich & Eppinger, 2016

DESIGN FOR ENVIRONMENT (DFE) DFE Process

DFE supports the whole

product development
process, assisting with
product idea selection,
product architecture, and
detailed design specifying
final materials and
manufacturing procedures.

Source of the graphic: Ulrich & Eppinger, 2016

TESTING AND REFINEMENT

Testing must be done throughout the entire product development process.

Specifications During After the
Idea and product product
functionalities design design

A functional prototype is an effective way of

communicating a product. They are useful for:
− learning
− communication of the product concept or final
design to stakeholders
− integration testing of the various parts which
compose the product
− project management

Source of the graphic: Course Book DLMBPDDT01, p. 33

 Company: MyHappyCasa
CASE STUDY
Example of a complete product development Location: Europe
Products: Household appliances
process (fictive example based on real product) R&D: Focus on Sustainability
Emphasis: customer-focused
Idea’s Proposals:
Portfolio of MyHappyHouse
1) New oven able to automatically cook
meals in the best way.
2) Kettle with temperature regulation.
3) Microwave with integrated grill press.
4) Dishwasher that regulates water and
time based on dirtiness.
5) Smart fridge.
6) Automated teapot.
Source of the graphic: Course Book DLMBPDDT01, p. 59
CASE STUDY
Idea's proposals RWW
Real-Win-Worth-It Analysis: Results:

2. Create a kettle with

temperature regulation.
6. Develop an automated
teapot.

A market analysis
performed for opportunity 6
reveals that there are very
few competitors.

The company decides to

focus on opportunity 6.

Source of the graphic: Course Book DLMBPDDT01, p. 60

CASE STUDY

Mission Statement
Product description Develop an automated teapot.
Benefit proposition Prepare different teas automatically without the need for
removing the leaves after steeping .
Key business goal Support the growth of MyHappyCasa in the household market.
Primary market − tea enthusiasts
− households
Secondary markets − offices
Assumptions and − reuse of existing MyHappyCasa kettle technology
constraints − electrical parts manufactured in China (external supplier)
− houses manufactured in Europe
− sustainable product
− launch in one year
Stakeholders − users
− manufacturers
− resellers

Source of the graphic: Course Book DLMBPDDT01, p. 61

CASE STUDY

User Statements and Needs

Importance
Statement Need Need number
(0 to 5)
I let the water boil in the kettle until it The teapot regulates the
1 1
reaches the desired temperature. temperature of the water.
Sometimes I leave the water too long with
The teapot stops the infusion after
the tea, and the tea does not taste 2 5
some time.
anymore as it should!
When I have guests, I prepare some tea, The teapot keeps the tea hot for
3 4
but when I serve it, it’s too cold. some time after the preparation.
Each kind of tea has an optimal steep The teapot allows adjusting the
4 5
time. infusion time
Unfortunately, my kitchen is small… I do
The teapot has a reduced volume. 5 2
not have space for appliances!
I love tea, but I do not like buying it. The teapot orders tea automatically. 6 0
I do not like to clean my teapot. The teapot is easy to clean. 7 4

Source of the graphic: Course Book DLMBPDDT01, p. 61

CASE STUDY

Specifications
Spec. number Metric Value
1 Time to boil water < 2 minutes
2 Water quantity for tea 1 liter
Between 1 minute and 15
3 Infusion time
minutes
4 Height < 50 cm
5 Width < 20 cm
6 Depth < 20 cm
7 Cleaning time between each tea < 1 minute
8 Manufacturing parts <5
9 Target cost < 50 Euros
10 The tea remains warm for T T > 30 minutes

Source of the graphic: Course Book DLMBPDDT01, p. 63

CASE STUDY Functional Decomposition of the Automated Teapot

The functional diagram

allows the team members to
understand where the
biggest difficulties are for the
product concept.

Source of the graphic: Power Point Stock Images; Course Book DLMBPDDT01, p. 64
CASE STUDY
Concept Combination Table
− ease of handling
− comfort
− ease of
manufacturing
and assembly
− cost
− durability

The team screens the two combinations based on qualitative criteria

extrapolated from the user needs, metrics, and experience of
MyHappyCasa, and the screening yields the screening matrix:

Source of the graphic: Course Book DLMBPDDT01, p. 65

CASE STUDY

Concepts Screening Matrix

Selection criteria Concept combination A Concept combination B
Ease of handling 0 -
Comfort - 0
Ease of manufacturing
0 -
and assembly
Cost - -
Durability 0 -

Sum for (+) 0 0

Sum for (0) 3 1
Sum for (–) 2 4

As a result, a concept combination C is introduced.

Source of the graphic: Course Book DLMBPDDT01, p. 63
 CASE STUDY
Final Concept of the Automated Teapot
Architecture and Updated Functional
Diagram of the Automated Teapot

Source of the graphics: Course Book DLMBPDDT01, p. 67-68

REVIEW STUDY GOALS

− Learn what product architecture is.

− Recognize what Design for eXcellence is.
− Grasp the main phases of the product development
process.
SESSION 3

TRANSFER TASK
TRANSFER TASK

Remember the product you created during the last session. Continue with the product
development stages.
Focus on the design part of the product.

Apply what you have learned in this unit:

− Follow product development process stages. What is the product

architecture?

− List the specifications of the product.

− Create a functional diagram and explain it. What are the stages of testing
the product?

− Create the final concept of the product.

→ Present your findings using a few (up to five) slides to support your new product
TRANSFER TASK
PRESENTATION OF THE RESULTS

Please present your

results.
The results will be
discussed in plenary.
LEARNING CONTROL QUESTIONS

1. Which statement is incorrect?

a) A modular product architecture is good for performing
maintenance.
b) With a modular product architecture, several assets can be
shared across more products.
c) An integral product architecture is good for performing
maintenance.
d) With an integral product architecture, assembly time is
reduced.
LEARNING CONTROL QUESTIONS

2. What does it mean to “test” a product?

a) communication with management about the product
b) observation of users as they interact with the product
c) communication with stakeholders about the product
d) communication about the product within the development
team only
LEARNING CONTROL QUESTIONS

3. What does the name Design for eXcellence (DFX) mean?

a) The group of guidelines that can be used to carry out product design.
b) The group of guidelines that can be used to carry out concept testing.
c) The group of guidelines that can be used to carry out concept
generation.
d) The group of guidelines that can be used to carry out project
management.
LIST OF SOURCES

Ulrich, K. T. & Eppinger, S. D. (2016). Product design and development (6th ed.). McGraw Hill.
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