DIGITAL

TRANSFORMATION
ERA
Djunaidi Baharudin
Chief SNE GML Performance
 ABOUT THE FACILITATOR

DJUNAIDI BAHARUDIN
• Chief of Strategy and Execution Solutions of GML Performance Consulting.
• Management consultant specializing on Performance Measurement,
BSC-Based Strategic Planning and Business process Management.
• Master of Business Administration from PPM School of Business &
Management.
• International Certified in Balanced Scorecard, from BSC Institute.
• Corporate Strategy, Executive Education George Washington University.
• Digital Transformation, Executive Education Cambridge Judge Business
School.
• Facilitator for Certified Strategy Execution Professional (CSEPR), Certified
Human Resources Program Executive (CHRPER), BSC Master Class Training,
Strategic Initiative Management Office (SIMO).
• Extensive professional experience in developing strategic management,
performance management and applying BSC in various industries , public
and private sector.
• Extensive professional experience in Industrial research/ survey of various
product/ services and customer / employee satisfaction & loyalty.

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1. Mengapa Ada DIGITAL Transformasi ? Apa Itu Disruption.

2. Apa Itu DIGITAL Transformasi Atau Dx?

3. Bagaimana Response Kita Terhadap Adanya Disruption dan DX

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1. Mengapa Ada DIGITAL Transformasi ? Apa Itu Disruption.

2. Apa Itu DIGITAL Transformasi Atau Dx?

3. Bagaimana Response Kita Terhadap Adanya Disruption dan DX

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1. Mengapa Ada Dx? Apa Itu Disruption?

World Mega Trend And

Shifting Customer
Behaviors
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These billions dollar companies did not exist
About a DECADE ago!
“Years Until a Technology is Adopted by 25% of the U.S. Population”
Source: U.S. Census, Wall Street Journal
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World Mega Trend and Shifting Customer Behaviors

GLOBAL RECESSION NATURAL RESOURCES URBANIZATION

LOW TOUCH OPEN INFORMATION

GEN Y & Z ERA

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 World Mega Trend and Shifting Customer Behaviors

Mega Tren dan Perubahan Perilaku Pelanggan

Perubahan Perilaku
Megatren Dunia Perubahan
Pelanggan:
• Perubahan Teknologi: • Peningkatan daya beli, khususnya
Demografis • Internet of all dipasar usia senja
• Peningkatan things • Adopsi teknologi baru yang lebih
Urbanisasi • Artificial cepat oleh Gen Z dan Gen Alpha
• Gunakan kepedulian sosial kepada
• Tekanan Sumber Intelligence & lingkungan dan manusia secara tulus
Daya Alam Machine Learning • Penggunaan big data, analytics,
• Demokratisasi • Robotics machine learning dan AI
Informasi • 3D Printing • Mengandalkan smart-
recommendations dari pemberi jasa
• Kehadiran Low Touch • Extended/Virtual • Mengharapkan proses eksplorasi
Economy Realiy alternatif produk/jasa dan transaksi
• Bangkitnya (Ultra) • Big Data yang lebih simpel
Nasionalisme • Lebih mempercayai "peers"
dibanding iklan promosi
• Fokus ke interaksi dunia maya,
minim sentuhan fisik dengan
penjual

Copyright © GML Performance Consulting. All Rights Reserved

New Indonesian Consumer
Behavior in Pandemic

Some Industries Fare Better than Others

Source:Yuswohady & Team, Consumer

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Behavior New Normal after COVID-19
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1. Mengapa Ada DIGITAL Transformasi ? Apa Itu Disruption.

2. Apa Itu DIGITAL Transformasi Atau Dx?

3. Bagaimana Response Kita Terhadap Adanya Disruption dan DX

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2. Apa Itu Digital Transformation/Dx?

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DX Responses:
Cases of Successes & Failures

Response to COVID:
Digital Transformation?

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 DX Responses:
Cases of Successes & Failures

Copyright © GML Performance Consulting. All Rights Reserved

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DX Responses:
Cases of Successes & Failures

Digital Transformation is
not just adopting technology,
But creating a new, disruptive business model

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 “Digital Transformation is fundamentally not about
technology but about strategy. Although it may require
upgrading your IT architecture, the more important
upgrade is to your strategic thinking”
David L. Rogers, Columbia University

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The challenge of Digital
Transformation :
How does a business started before
the internet adapt to grow in the
digital age?

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DX Responses:
Cases of Successes & Failures

Three Primary Objectives of Digital Transformation

Failure of digital transformation can be minimized by a comprehensive redefinition of the
objectives of the digital transformation program.

Creating a new customer

experience

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DX Strategy
Development Airbnb Disrupts Hotel Business
1. Mengapa Ada DIGITAL Transformasi ? Apa Itu Disruption.

2. Apa Itu DIGITAL Transformasi Atau Dx?

3. Bagaimana Response Kita Terhadap Adanya Disruption dan DX

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2. Bagaimana Response Kita Terhadap Adanya
Disruption

DX RESPONSES

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How Do We Response to the Disruption / DX
ESTABLISHED
Transform
Improve Digital
into DX
Literacy
ESTABLISHED

Choose The
Company/
Identified New
Organization
Business
Wisely
NEW

EMPLOYEE ENTERPRENEUR
ROLE
THANK
YOU
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