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  • Passport Stats 06-06-2023 2057 GMT

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    Fio Calderón
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    The document shows historical brand share data for the air care category in Peru from 2017-2022. Sapolio, produced by Alicorp SAA, had the largest brand share starting at 29.1% in 2019 and decreasing to 29.1% in 2022. Glade, produced by SC Johnson & Son del Perú SA, was the second largest brand, ranging from 22.9% to 26.5% share in the period. Air Wick, produced by Reckitt Benckiser Perú SA, was the third largest brand, holding a consistent 13-13.3% share each year. The remaining market shares were split among various smaller brands such as Casaideas, Bath & Body

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    The document shows historical brand share data for the air care category in Peru from 2017-2022. Sapolio, produced by Alicorp SAA, had the largest brand share starting at 29.1% in 2019 and decreasing to 29.1% in 2022. Glade, produced by SC Johnson & Son del Perú SA, was the second largest brand, ranging from 22.9% to 26.5% share in the period. Air Wick, produced by Reckitt Benckiser Perú SA, was the third largest brand, holding a consistent 13-13.3% share each year. The remaining market shares were split among various smaller brands such as Casaideas, Bath & Body

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    7 views1 page

    Passport Stats 06-06-2023 2057 GMT

    Uploaded by

    Fio Calderón
    The document shows historical brand share data for the air care category in Peru from 2017-2022. Sapolio, produced by Alicorp SAA, had the largest brand share starting at 29.1% in 2019 and decreasing to 29.1% in 2022. Glade, produced by SC Johnson & Son del Perú SA, was the second largest brand, ranging from 22.9% to 26.5% share in the period. Air Wick, produced by Reckitt Benckiser Perú SA, was the third largest brand, holding a consistent 13-13.3% share each year. The remaining market shares were split among various smaller brands such as Casaideas, Bath & Body

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Brand Shares | Local - Historical Owner | Historical | % breakdown

    Geography Category Brand Name (GBO) Company Name (NBO) Data Type 2017 2018 2019 2020 2021 2022
    Peru Air Care Sapolio (Alicorp SAA) Intradevco Industrial SA Retail Value RSP - - 29.1 32.0 30.1 29.1
    Peru Air Care Glade (SC Johnson & Son Inc) SC Johnson & Son del Perú SA Retail Value RSP 22.9 27.1 28.1 26.5 26.3 26.2
    Peru Air Care Air Wick (Reckitt Benckiser Group Plc (RB)) Reckitt Benckiser Perú SA Retail Value RSP 13.8 15.0 14.1 13.0 13.2 13.3
    Peru Air Care Casaideas (Casaideas SA) DH Empresas Perú SA Retail Value RSP 3.4 3.3 5.9 5.2 5.6 6.2
    Peru Air Care Bath & Body Works (Bath & Body Works Inc) Metas Peru SAC Retail Value RSP - - - - 2.6 2.5
    Peru Air Care Sapolio Ambientador Eléctrico (Alicorp SAA) Intradevco Industrial SA Retail Value RSP - - 2.1 1.8 2.0 2.1
    Peru Air Care Poett (Clorox Co, The) Clorox Perú SA Retail Value RSP 3.9 2.5 1.9 1.8 1.8 1.8
    Peru Air Care Little Trees (Julius Sämann Ltd) Quiheval SRL Retail Value RSP 0.8 1.2 1.1 1.0 1.0 1.0
    Peru Air Care Simoniz (Simoniz Group) Acceauto SA Retail Value RSP 0.6 0.6 0.6 0.6 0.6 0.6
    Peru Air Care Renuzit (Henkel AG & Co KGaA) KMC International SAC Retail Value RSP 0.2 0.1 0.1 0.1 0.1 0.1
    Peru Air Care Bath & Body Works (L Brands Inc) Metas Peru SAC Retail Value RSP 0.8 1.5 1.8 2.6 - -
    Peru Air Care Sapolio (Intradevco Industrial SA) Intradevco Industrial SA Retail Value RSP 38.7 32.7 - - - -
    Peru Air Care Sapolio Ambientador Eléctrico (Intradevco Industrial SA) Intradevco Industrial SA Retail Value RSP 1.4 1.6 - - - -
    Peru Air Care Wizard (Reckitt Benckiser Group Plc (RB)) Reckitt Benckiser Perú SA Retail Value RSP 0.2 - - - - -
    Peru Air Care Others Others Retail Value RSP 13.3 14.5 15.2 15.4 16.8 17.0
    Peru Air Care Total Total Retail Value RSP 100.0 100.0 100.0 100.0 100.0 100.0

    Research Sources:
    Home Care: Euromonitor from trade sources/national statistics

    Date Exported (GMT): 6/6/2023 20:57:24

    © Euromonitor International 2023

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