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ore Leading the Brand Planning process Deep dive review looks at every Drivers and inhibitors currently facing ‘Strategic questions to potential area of tha brand brand. Risks and opportunities for future, help frame tha key issues What isthe core strength 7 Marlee Meas won ceionienceaes, your brand ean win on? consumer be ar, ec ne gy. xe » Esa a pga al How engaged are cone anata. eye consumers? = Ghana rth ett fr BD | voisyourcurent cisorars Svsunlt ed pone = + Competiors: Perixrsance, posting, acaba, pig Gime, pare. + Bead Fst rape ees, peg, aki ee aya How tighty connected ts your ‘consumer to your brandi? ‘Umnat ig the current business situation your brand laces? + 1 Ymaecodwete? (em so pmetons Layout elements of 2 waa mi? — > Stats aye ns Eee 3 Wnyere we nen? em Reytanns Pan, onone page and in 4. to can et are? ee a formal 5 Wha dowemedie ot GH Kseet lee piesentation Use “where are we" questions to uncover nswors that frame tho overall rand plan * ‘We make brands stronger. beloved We make brand leaders smarter

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