ore Leading the Brand Planning process
Deep dive review looks at every Drivers and inhibitors currently facing ‘Strategic questions to
potential area of tha brand brand. Risks and opportunities for future, help frame tha key issues
What isthe core strength
7 Marlee Meas won ceionienceaes,
your brand ean win on?
consumer be ar, ec ne gy. xe
» Esa a pga al How engaged are
cone anata. eye consumers?
= Ghana rth ett fr BD | voisyourcurent
cisorars Svsunlt ed pone =
+ Competiors: Perixrsance, posting,
acaba, pig Gime, pare.
+ Bead Fst rape ees,
peg, aki ee aya
How tighty connected ts your
‘consumer to your brandi?
‘Umnat ig the current business
situation your brand laces?
+
1 Ymaecodwete? (em so pmetons
Layout
elements of 2 waa mi? — > Stats aye
ns Eee 3 Wnyere we nen? em Reytanns
Pan, onone
page and in 4. to can et are? ee
a formal 5 Wha dowemedie ot GH Kseet lee
piesentation
Use “where are we" questions to uncover
nswors that frame tho overall rand plan
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‘We make brands stronger.
beloved We make brand leaders smarter