Increasing brand awareness, advertising services, generating leads, improving client retention, creating

brand collaborations and alliances, improving SEO (backlink outreach) & gathering important data e.g.
by using surveys.

build trust and credibility with target Audiences so as to create an effective content strategy

The HIPAA Privacy Rule establishes standards for protecting patients' medical records and other PHI. It
specifies what patients’ rights have over their information and requires covered entities to protect that
information. The Privacy Rule, essentially, addresses how PHI can be used and disclosed.

consideration for HIPAA violation with social media

One thing considered a HIPAA violation with social media is posting any individually identifiable health
information without a written authorization. Importantly, an authorization form has to inform the
subject what the disclosure is for and explain that the subject has the right to revoke the authorization.
The subject should also be given the option of stipulating a time period after which the disclosure must
end.