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    This document discusses several marketing concepts that can be useful in everyday life as a student or employee, such as understanding customer needs, the 4Ps and 4Cs of marketing, generational differences, and Porter's generic strategies. It also briefly mentions email newsletters as a way to engage with customers and build a brand. Overall, the key lessons are that marketing involves satisfying customer needs profitably through products, price, place, and promotion, with a focus on the customer experience. Generational preferences should also be considered in marketing strategies.

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    This document discusses several marketing concepts that can be useful in everyday life as a student or employee, such as understanding customer needs, the 4Ps and 4Cs of marketing, generational differences, and Porter's generic strategies. It also briefly mentions email newsletters as a way to engage with customers and build a brand. Overall, the key lessons are that marketing involves satisfying customer needs profitably through products, price, place, and promotion, with a focus on the customer experience. Generational preferences should also be considered in marketing strategies.

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    7 views2 pages

    Cms

    Uploaded by

    nnida
    This document discusses several marketing concepts that can be useful in everyday life as a student or employee, such as understanding customer needs, the 4Ps and 4Cs of marketing, generational differences, and Porter's generic strategies. It also briefly mentions email newsletters as a way to engage with customers and build a brand. Overall, the key lessons are that marketing involves satisfying customer needs profitably through products, price, place, and promotion, with a focus on the customer experience. Generational preferences should also be considered in marketing strategies.

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    What did I learn in this course that I can use in my everyday life in different roles - me as a student,

    employee, etc.

    Marketing … … is satisfying needs profitably.

    Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and
    exchanging offerings that have value for customers, clients, partners, and society at large.

    The 4Ps of marketing, also known as the marketing mix, are a set of fundamental concepts that are used
    to guide the development of a marketing strategy. The 4Ps are: Product, Price, Place, Promotion.

    The 4Cs of marketing is a customer-focused alternative to the traditional 4Ps of marketing. The 4Cs are:
    Customer, Cost, Convenience, Communication. By focusing on the 4Cs, companies can better understand
    their customers and develop marketing strategies that are more relevant, engaging, and effective.

    Some general characteristics of different generations:Baby Boomers (born 1946-1964): This generation
    grew up during a time of economic growth and prosperity. They tend to be hard-working, loyal, and
    value stability and traditional values.

    Generation X (born 1965-1980): This generation grew up during a time of social and political change.
    They tend to be independent, self-reliant, and value work-life balance.

    Millennials (born 1981-1996): This generation grew up during the rise of the internet and digital
    technology. They tend to be tech-savvy, socially conscious, and value experiences over material
    possessions.

    Generation Z (born 1997-2012): This generation grew up in a highly connected, digital world. They tend
    to be tech-native, diverse, and entrepreneurial.

    It's important to note that for different generations, must be used different marketing strategies, related
    to what they were affected from.

    Porter´s generic strategies

    Overall cost leadership strategy

    Differentiation strategy (competitive edge)

    Focus strategy – (market niche)

    An email newsletter is a digital communication sent via email to a group of subscribers who have opted
    in to receive regular updates from a company, organization, or individual. Newsletters can contain a
    variety of content, such as news, updates, promotions, educational information, or curated content
    related to a specific topic or industry. The purpose of an email newsletter is to engage with subscribers,
    build brand awareness, and drive traffic and sales to a website or other digital platforms.
    What are our costs?

    ▫ Directly related to the product?

    ▫ Indirectly related to the product?

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