Professional Documents
Culture Documents
Unit 3 The External Assessment
Unit 3 The External Assessment
• Social • Political
• Cultural • Governmental
• Demographic • Legal
• Economic • Technological
• Environmental • Competitive
• Note: The ratings values are as follows: 1 = response is poor, 2 = response is average, 3 = response is above average,
4 = response is superior. As indicated by the total weighted score of 2.20, Company 3 is performing worst. Only 8 critical
success factors are included for simplicity; in actuality, however, this is too few. The template asks that 12 factors be
included and to tailor factors to a given industry.