Professional Documents
Culture Documents
Assessment
International Business: The New Realities, 4th Edition, Global Edition
by
Cavusgil, Knight, and Riesenberger
Source: MasterLu/Fotolia
Source: Adapted from World Economic Outlook Databases, International Monetary Fund, at www.imf.org
12-14
Copyright © 2017 Pearson Education, Ltd.
Screening Methodology for
Potential Country Markets: Two Methods
Note: Only the top 20 countries are provided here; consult www.globalEDGE.msu.edu for a more complete list
Source: Market Potential Index (MPI) – 2014, globalEDGE™ (www.globalEDGE.msu.edu/resourcedesk/mpi).
Copyright © 2017 Pearson Education, Ltd. 12-17
Country Screening
for Foreign Direct Investment