Name: Castillo, Lovely Date: 11/07/22

Course, Year & Section: BSHM 3-B

TASK
1. What is/are the importance of marketing in selling
tourism products and services?
- The main function of marketing is, in principle, to determine what people want or want and,
from there to develop the production or service. In other words, marketing studies the
consumer's needs and then satisfies them effectively. For its part, it is in charge of carrying
out various research tasks in market, economic analysis, communication studies, among
others, in order to offer a quality product or service that meets consumer needs.
2. Explain marketing as a management process
using a hotel as an example.
- At the very beginning, you should not decide and spend a lot of money in a business
without thinking it thoroughly, draw papers and find out the cost of hotel equipment.
Everything starts with a concept. The document should indicate the status of the future hotel
or hotels, style, structure, marketing strategy, and so on. Opening a hotel complex or a small
hostel is always a profitable investment. Another advantage of such investments is the
undeniable growth of demand for hotel services. A large amount will be spent on registering
ownership of land or buildings. In addition, it is necessary to coordinate all technical
documentation for the construction, renovation or reconstruction of the finished building. If
you have patience and continue to go to the goal, then any novice individual entrepreneur will
definitely be able to open a profitabl and very promising business.
3. WHAT ARE THE CHARACTERISTICS OF A GOOD MARKET
SEGMENT? EXPLAIN EACH.
- Identifiable, the one who make up the segment can be detected and identified in such a way
that it would be easy to orientate on them. Cohesive it should be stable enough for a long
enough period of time to be marketed to strategically, Measurable, a business needs to know
the estimated value on how much the segment will spend on the products and services.
Businesses need to know how many people are in this segment and how much they will
spend. Accessible, it should be such that the firm could reasonably satisfy the expectations of
the selected segments. The firm should efficiently serve various segments. In short, the
segments should be sufficiently similar in terms of the various bases, so that the company
could successfully cover them. Substantial, remember that a viable market segment must be
large enough to support your business. The segment must also have the funds to purchase
your products and services. Actionable, lastly it should enable the company to effectively
take the necessary actions. The company must be able to respond firmly to different
segments. He must solve problems and take advantage of the opportunities available.
4. WHAT ARE THE POSITIONING STRATEGIES AND HOW
CAN ONE USE THEM EFFECTIVELY?
- Unique selling proposition, Differentiation is what sets your product or service apart from
the crowd. This may vary to the products’ physical attributes, added services, personnel,
location, or image. Competitive Advantage, positioning a brand as better than the
competitors, positioning a product as competitively priced they use the feature to
‘differentiate’ themselves from competitors. Top of Mind, Market positioning is a strategic
exercise we use to establish the image of a brand or product in a consumer’s mind.
5. What are the factors that influence consumer
behavior? Give examples of how they are applied in the Philippine setting.
- Social Factors, we are social creatures and the society or us the people who live in it tend to
live in influences of others thus making changes in our behavior in buying things. We often
try to imitate other people and value the desire to be accepted in society. Because of this, our
buying behavior is influenced by the people around us. For example, a trend in which we
have notice that a lot of them have already tried it or bought it making you feel left out, so to
be able to join into that group one must have to really try and buy it.

Essay: Interview a friend or relative who frequently travels

out of town or out of the country. Ask about the factors that influence his/her
travel destination choices. Write a 150 – 200 word essay about his/her consumer
behavior.
- I’m Lovely’s aunt, I live by the nickname Leshly. As a independent woman with a
stable job, One of my favorite thing to do is travelling. I love travelling because it
relives my stress and it’s like a go to for me when I want to just spoil myself and run
away from all of my problems. When talking about travelling of course a lot of factors
influence me on how I get to be able to travel smoothly without running into
problems. One of the most important things is money. Of course, one cannot travel if
they don’t have money, because it can determine the outcome of everything. The
weather, natural disaster and the diseases can also be one, because I cannot predict
those things. Also, through recommendation of my family and friends, I easily get
curious and jealous because they get to see and discover something fun which I also
want to experience it. In other words, I get easily influenced by them so I go to the
places that they already visited. My bucket list, now that I’m already working and
having my own money. I can now do whatever I want and fulfill the things that I
haven’t done when I was just studying. So in my bucket list I have listed a lot of
places that I wanted to go visits with my friends and family.