Communication

Shri Kameshwar Dubey ji, Gold Medalist in MBA, LLB, Cyber Law, MCOM
 Communication
WHAT IS GRAPEVINE/INFORMAL COMMUNICATION?

1.WHAT IS GRAPEVINE COMMUNICATION?

2.TYPES OF GRAPEVINE COMMUNICATION
3.ADVANTAGES & DISADVANTAGES OF GRAPEVINE
COMMUNICATION
4.IMPORTANCE OF GRAPEVINE COMMUNICATION

The meaning of grapevine communication is communication held without following a recommended

structure in an organization is informal communication. So, grapevine communication can be
described as a casual and unofficial communication system within the organization.
Think of the lunch meetings you attend with your team. The conversation during such times revolves
around your work, yet it remains unofficial and forms informal or personal relationships between you
and your team members. Building rapport is a crucial aspect of workplace communication. It leads to
better interpersonal relationships that factors into accomplishing organizational goals a lot more
efficiently and effectively.
One of the greatest advantages of grapevine communication is team building and interpersonal
relationships. Not only are you able to get on the same page as your coworkers but also allow them to
get to know you. This is very important for you as an employee. Sometimes you need to let off steam

Shri Kameshwar Dubey ji, Gold Medalist in MBA, LLB, Cyber Law, MCOM
 Communication
Grapevine communication includes unofficial and quick
conversations among employees of the same rank. Grapevine
communication can be categorized into four types, depending on
its purpose or outcome. These four types of grapevine
communicare are single strand chain, gossip chain, probability
chain and cluster chain.
SINGLE STRAND CHAIN
The message is passed from one person to another until the information
reaches almost all the concerned people. It’s a simple and uncomplicated
way to communicate with your colleagues. The more people that are
involved, the more filtering there is. A single strand chain is ideal for
information to be shared quickly and efficiently.

Gossip chain The name suggests what it is. In the gossip chain, one person is at the epicenter of the
wheel who seeks and shares information with others.
Let’s look at real-life gossip chain grapevine communication examples. When Ketki, s sociology student,
came to know that her classmate, Nisha, had got a scholarship to study abroad, she told all her friends
about it. Similarly, Gautam, a manager at a digital startup, just heard about two of his team members
getting married and is now sharing this news with others in the organization.
Shri Kameshwar Dubey ji, Gold Medalist in MBA, LLB, Cyber Law, MCOM
 Communication
PROBABILITY CHAIN
This is a process of sharing information randomly. The
recipients, too, follow a similar random way of sharing the same
information.
CLUSTER CHAIN From the famous Ice Bucket Challenge to
the latest #SafeHands challenge, almost every social media
challenge follows the cluster chain process. Here, a person
relays information to a few people, who in turn pass it on to
select people.
These are the types of grapevine communication you’ll likely
encounter. Whether you’re discussing important meetings or
just your weekend, grapevine communication is something that
organizations thrive on.

Shri Kameshwar Dubey ji, Gold Medalist in MBA, LLB, Cyber Law, MCOM
 Communication
ADVANTAGES & DISADVANTAGES OF GRAPEVINE
COMMUNICATION
As with everything in life, grapevine communication also has its set
of advantages and disadvantages. It can be to become too
comfortable with someone in a professional context. You might just
end up sharing sensitive information when you’re not supposed to.
But on the other hand, it also means you listen well to others,
identify if any one of your team members needs help or even reach
out to your colleagues easily without going through complicated
communication channels.
Let’s explore the advantages and disadvantages of grapevine communication.
The advantages of grapevine communication are:
•GRIEVANCE REDRESSAL
•IMPROVED RELATIONSHIPS
•INCREASED EFFICIENCY
The disadvantages of grapevine communication are:
•RISK OF MISUNDERSTANDINGS
•DIFFICULT TO CONTROL

Shri Kameshwar Dubey ji, Gold Medalist in MBA, LLB, Cyber Law, MCOM
Coming soon ……..
Coordination

Shri Kameshwar Dubey ji, Gold Medalist in MBA, LLB, Cyber Law, MCOM