The Institute of Management and Planning &

Advanced Computer Training (IMPACT), Patna

Affiliated to Aryabhatta Knowledge University

Project Report
On
Marketing & Sales Promotion In Fashion
Factory
In the partial fulfillment for the award of the degree of
BACHELOR OF BUSINESS ADMINISTRATION
(BBA)
INTERSHIP PROGRAMME-302505

SESSION- 2020-2023

UNDER THE SUPERVISION OF SUBMITTED BY

MS. SHAMPY SUVAM KUMAR

Assistant Professor 20302316025
Impact College, Patna
 ACKNOWLEDGEMENT

I take this opportunity to express my deep sense of gratitude, thanks and regards
towards all of the people who have directly or indirectly helped me in the
successful completion of this project. And I am really grateful to state that I
have managed to successfully complete the 4 weeks internship on time.

I wish to express my deep sense of gratitude to my project guide Ms. Shampy

for his valuable guidance and help in completion of this project work.

I would like to thank our college Director Sir Mr. Manish Kumar, Principal
Sir Dr. Sachin Bhaskar for their constant guidance to conduct the present
arduous project.

I also sincerely thank Mr. Vicky Nishad (Department Manager) for his
constant supervision as well as for providing me with the necessary information
regarding the Internship Program Assignment and also his support in
completing this internship assignment.

I am grateful to all faculty members of IMPACT College, Patna and Aryabhatta

Knowledge University to keep vision on our project and also my friends who
have helped me in the successful completion of this project.

Last but not the least I am always indebted to my parents who provided me their
time, support and inspiration needed to prepare this project.
 PROJECT INTRODUCTION

As a part of the syllabus an On Job Training was assigned for the

partial fulfillment of our degree. Under that I have done Internship in
FASHION FACTORY, Patna on the topic "Marketing & Sales
Promotion In Fashion Factory"
In the internship I have gone through much practical exposure which
I have studied in this years.

This project report is the complete report of the task that I have
performed at FASHION FACTORY. I have given my best to complete
this Internship under the guidance of Mr. Vicky Nishad (Department
Manager) I have performed the Internship on the topic.

" Marketing & Sales Promotion In Fashion Factory "

.
 PROJECT GUIDE DETAILS

Ms. Shampy
Assistant Professor MBA (Finance), M.Com,
Ph.D (Ongoing)

Experiences:

I have 5 years of extensive teaching experience as well as industry

exposure under recognized Universities. My Core teaching expertise is in
the area of Management, Accounting and Finance. My research interest is
in corporate responsibility, ethics and Accountability. I have attended
many international and national level Seminars on Accounting and
Finance Subjects and received awards and Felicitation
 PROJECT SUPERVISOR DETAILS

Mr. Vicky Nishad

Current Working as a Department Manger
10th In DAV Dhanbad
12th in DAV Dhanbad
B.Com in Account Honor's VBHU University Jharkhand
MBA in Finance and Marketing from ITS Ghaziabad Delhi NCR
Experience
More than 7 Years of experience in Various Company like, Tata
Retail, Reliance Retail.
 CERTIFICATE OF ORIGINALITY

This is to certify that the project report entitled "Marketing & Sales
Promotion In Fashion Factory” in Fashion Factory. Submitted to
Aryabhatta Knowledge University in partial fulfillment of the
award for the degree of BACHELOR OF BUSINESS
ADMINISTRATION is an original work carried out by SUVAM
KUMAR bearing the Registration No: 20302316025 under the
supervision.
The matter embodied in this project is a genuine work done by the
student and has not been submitted prior whether to this University or
to any other University/Institution for the fulfillment of the
requirement of any course of study.

MR. VICKY NISHAD

Department Manager
 CERTIFICATE OF ORGINALITY

This is to certify that the project report entitled "Marketing & Sales
Promotion In Fashion Factory” in Fashion Factory submitted to
Aryabhatta Knowledge University in partial fulfillment of the
award for the degree of BACHELOR OF BUSINESS
ADMINISTRATION, is an original work carried out by MR.
SUVAM KUMAR bearing the Registration No: 20302316025 under
my Guidance of Ms. Shampy .
The matter embodied in this project is a genuine work done by
the student and has not been submitted prior either to this University
or to any other University/Institution for the fulfillment of the
requirement of any course of study.

MS. SHAMPY
ASSISTANT PROFESSOR
PATNA
 DECLARATION OF STUDENT

I the undersigned, a BBA student of IMPACT College bearing

Registration No: 20302316025 do solemnly declare that project work
entitled " Marketing & Sales Promotion In Fashion Factory” is
based on my own work, carried out under the guidance of MS.
SHAMPY. I assert that the statements made are the outcome of my
own work. I ensure that project work is original, not a copy paste job
and consequences of plagiarism. I affirm that this project work has not
been submitted prior either to this University or to any other
University/Institute for the fulfillment of the requirement of any
course of study.

SUVAM KUMAR
BBA
REG. NO-20302316025
 CONTENT
Sr. No. Particular Page No

1. Introduction 1-16

2. Research Methodology 17-29

3. Company Profile 30-44

4. Data Analysis & Interpretation 45-58

5. SWOT Analysis 59-59

6. Findings & Competitors 60-66

7. Conclusion 67

8. Suggestion 68-70

9. Bibliography 71

10. Questionnaire 72
 LIST OF TABLES
Sr. No. Particular Page No.
1. Table No. – 1 Age Group in Percentage 45
2. Table No. – 2 Qualification 45
3. Table No. – 3 Marital Status 45
4. Table No. – 4 Occupation 45
5. Table No. – 5 Family Income 46
6. Table No. – 6 Sources of Awareness 46
7. Table No. – 7 Highlight of Reliance Fashion Factory 46
8. Table No. – 8 Area of shopping 46
9. Table No. – 9 Time do you spent in Reliance Fashion 47
Factory
10. Table No. – 10 Purchase of fabrics 47
11. Table No. – 11 Pre Purchase Approaches 48
12. Table No. – 12 Availability of Services 48
13. Table No. – 13 Are you satisfied with the product 48
quality available at Reliance Fashion Factory
14. Table No. – 14 Female are more willing to purchase 49
luxury clothing they are at a lowered price
15. Table No. – 15 Luxury clothing guarantee quality 49
16. Table No. – 16 Additional product and services category 49
availability
17. Table No. – 17 What choices does female finds 49
interesting to shop and prefer buying
18. Table No. – 18 Range of products 50
19. Table No. – 19 What is the expectation towards the 50
personnel/staff
20 Table No. – 20 What is the factors influence female to 50
shop
 LIST OF CHARTS
Sr. No. Particular Page No.
1. Chart No. – 1 Respondent by age 51
2. Chart No. – 2 Respondent by profession 52
3. Chart No. – 3 Respondent by using plan 53
4. Chart No. – 4 Respondent by reason to purchase plan 54
5. Chart No. – 5 Are you satisfied with network provided 55
6. Chart No. – 6 Are you satisfied with call rates 56
7. Chart No. – 7 Are you satisfied with postpaid services 57
8. Chart No. – 8 Billing scheme used by the customer 58