Ing.

Logística Internacional

Lorena Gisselle Sanchez Avilés

4ILI1V

Emprendedores

Docente Gilberto Cavazos Cano

H. Matamoros Tamaulipas

Enero 27, 2023

Objective

In this chapter we can keep clear the vision, mission and goals of an
entrepreneurial story, developing audiences and goals, practicing your ideas and
realities.
Content
7.1 Clarifying Your Vision, Mission, and Goals
The most basic formula for telling the story of your innovation is the problem-
solution narrative. Entrepreneurs are problem solvers, but they need to
strategize to battle competitors and to weather the risks inherent in starting a
new venture. Vision and mission statements are crucial to planning a venture.
Vision statements are broader than mission statements. Entrepreneurs can set
attainable goals with the help of the SMART goals framework. All these tools
vision statements, missions, and SMART goal formulation help build on the
venture’s origin story and serve as a general and specific organizing narrative.
7.2 Sharing Your Entrepreneurial Story.
This section outlined the importance of conceptualizing and communicating
your venture in narrative form. Not every startup venture is a fairy tale, but if
you can recognize and apply trusted story formats, you can help establish
prominence for your brand, your products, and their specific features.
Eventually, your story might be the genesis of a corporate narrative if the startup
grows to become one. There are advantages and disadvantages to crafting
stories. The advantages are that stories help you communicate the problem your
innovation addresses, the solution it offers, and its market need. The
disadvantages are that a story can create the fear of missing out in consumers
and can set unattainable, rigid goals that can cause you to miss key factors in
the venture’s development.7.3Developing Pitches for Various Audiences and
Goals A pitch is a request for support, either financial investment or support. A
great pitch takes into account the intended audience and the goal of the talk and
prioritizes information accordingly. In other words, it answers the questions
Who? (Who are we pitching?), What? (What are we pitching to them?), and
why? (Why are we pitching: What is the “ask”?). Once you establish these
elements, you need to develop a professional pitch deck and include engaging
materials that share your passion and communicate your vision. Your pitch
should paint a picture of a successful product or service delivering strong
returns for investors or for those who choose to work for you or do business
with you. This section offered an outline of elements for a professional pitch
deck and provided a few details about what ought to be included. Pitches may
vary in length and should take into consideration the demands of contest rules
and the quirks of potential investors. That said, there are elements that almost
every pitch needs to include, and they are presented in the approximate order in
which they might appear in your pitch deck. In general, you should cover all
elements of the pitch as outlined here, but the level of detail may vary based on
the audience. The entrepreneur should ask the key contact what specific area(s)
she should cover so as to make the best impact. We also discussed crafting
different pitches with different senses of vision in mind, which can be
particularly helpful post-pivot when an organization has a product but needs to
adjust it to target new markets. Finally, we looked at the elevator pitch, which
is miniature version of your more complete professional pitch and an
introduction to your vision. The pitch before the pitch, if you will, should be
clear, concise, and catchy enough to get an investor’s attention without driving
him or her to hop off the elevator.7.4Protecting Your Idea and Polishing the
Pitch through Feedback Protecting your intellectual property is something you
must plan for as an entrepreneur. In crowded marketplaces, small innovations
or variations on a theme might be difficult to patent, and the process takes time;
thus, not every product or iteration needs to be patented. Investors are often
more interested in the potential of a leader and her or his team than the potential
of an idea. With that in mind, the protection of an idea shouldn’t supersede
building a great team or pitching your idea widely enough to tap into
appropriate.

Conclusion
Once we have seen this chapter, it could be clearer for us what is the
development of entrepreneurs, vision, mission, and the path they take to achieve
success.