I N T E R N AT I O N A L M A R K E T I N G

S T R AT E G I E S

In Class Assignment Week 4

Group Assignment
CLO – 1,4
Weightage 5%
Due Date June 02,2023

Assignment Question: Cultural Advertising Analysis:

Choose a global brand that operates in multiple countries. In a group, research and analyze how the brand adapts its
advertising messages and creative elements to suit different cultural contexts. Each group should present their findings,
showcasing specific advertisements and explaining the cultural nuances addressed in each market.

Format instructions for a Word assignment according to APA style:

1. Length:
 Prepare the assignment in 1-2pages in Word format.
2. Page Setup:
 Set the page margins to 1 inch on all sides.
 Use a clear and readable font such as Times New Roman or Arial, with a font size of 12 points.
3. Title Page:
 Create a title page that includes the title of the assignment, your group number, names, your institution's name, and
the date.
 Center-align the title at the top of the page, using title case (capitalize the first letter of each major word).
 Below the title, include your name, centered, followed by your institution's name and the date, each on a separate
line and centered.
4. Header:
 Create a header on each page (except the title page) that includes a short version of the title (in uppercase letters),
aligned flush left, and the page number aligned flush right.
 To insert the header, go to the "Insert" tab, click on "Header," and select the desired header format.
5. Headings and Subheadings:
 Use clear and concise headings to organize the content of your assignment.
 Use level 1 headings for main sections (centered, bold, title case).
 Use level 2 headings for subsections (flush left, bold, title case).
 Use level 3 headings for further subdivisions (indented, bold, sentence case, ending with a period).
6. In-text Citations:
 When referencing sources within the text, use the author-date citation method.
 Include the author's last name and the publication year in parentheses. For example: (Smith, 2019).
 If you directly quote a source, include the page number after the publication year. For example: (Smith, 2019, p. 25).
7. References:
 Create a separate "References" page that lists all the sources cited in your assignment.
 Alphabetize the reference entries by the authors' last names.
 Use hanging indentation for each reference, where the first line is flush left and subsequent lines are indented.
8. Title Capitalization:
 Use sentence case capitalization for the title of your assignment, headings, and subheadings.
 Capitalize the first word, proper nouns, and the first word after a colon or dash.
9. Citations and References:
 Follow the APA style guidelines for formatting in-text citations and reference entries.
 Include all the necessary information for each reference entry, such as author(s), publication year, title, and source
information (e.g., journal name, book title, website URL).
10. Proofreading:
 Before submitting your assignment, carefully proofread it for grammar, spelling, punctuation, and formatting errors.
 Ensure that your assignment is consistent in style, follows APA guidelines, and adheres to the requirements.