Project Report

Product – Beer

Brewing is the production of beer by soaking the ingredients in a starch source in water and
helps fermenting the result with yeast. It can be done by different people on various levels for
their satisfaction and pleasure slowly as years have passed the crafting of beer has become a
booming business in India. People prefer to drink craft beer when given a chance between
them and regular packaged beers available in stores & supermarkets. There are various types
of beer which can be made with the different ingredients. Something which is lacking in India
is the availability of different types of beers outside a restobar or a microbrewery. The main
requirements for a brewery business are expertise, intensive research and development that is
relentless to provide products which will help conquer the market.
Why This Project
 Growing demand: The demand for craft beer has been increasing in recent years, as
more and more people are looking for unique, high-quality beer options. This trend is
expected to continue in the future, providing a potential opportunity for craft beer
businesses to grow and succeed.
 Premium prices: Craft beer is often sold at a premium price compared to mass-
produced beer, which can lead to higher profit margins for craft breweries.
 Loyal customer base: Craft beer fans are often very loyal to their favorite breweries
and are willing to pay a premium for their products. This can lead to a stable customer
base for craft breweries.
 Strong community ties: Many craft breweries are deeply rooted in their local
communities and have strong relationships with their customers. This can create a
sense of loyalty and support for the business.
 Potential for innovation: Craft breweries often have the freedom and flexibility to
experiment with new flavors and styles of beer, which can help them stand out in a
crowded market.
Overall, investing in a craft beer business could be a good opportunity for those looking to
enter the brewing industry or expand their portfolio of investments. It is important to
carefully assess the risks and potential rewards of any investment, and to do thorough
research before making a decision.

Market Potential
The Indian alcohol business is seeing substantial growth in the beer sector. In India's
alcoholic beverage sector, it is the second-fastest expanding and third-largest market. Based
on their alcohol content, the beer market has been divided into strong beer and mild beer.
Strong beer, or beer with an alcohol concentration of at least 5%, is the most popular and
preferred beverage in India.
Market research indicates that the worldwide craft beer market had a value of $108.9 million
in 2018 and is expected to grow by $186.6 million by 2025, with a CAGR of 8%. The on-
trade distribution channel and lagers in the product category are expected to rule the global
craft beer market throughout the course of the forecast period. Additionally, it is anticipated
that the European market would continue to rule during the forecast period.
There are several brands and varieties of beer available to customers, making the beer market
big and diverse. The worldwide beer market was estimated to be worth over $600 billion in
2020, and it is anticipated to keep expanding over the next few years.
The market potential for beer is influenced by a number of things. The rising demand for
craft beer, which has gained popularity in recent years, is one significant driver. Craft beer is
frequently crafted with distinctive ingredients and flavours and is typically produced by
small, independent breweries. Due to the perceived superior quality and originality of craft
beer, consumers are willing to pay a premium for it.
Beer's market potential is also influenced by the rising "drinking at home" tendency brought
on by the COVID-19 pandemic. Instead of going out to pubs and restaurants, many people
choose to remain in and drink beer and other alcoholic beverages at home. Beer sales for
home consumption have increased as a result of this tendency. Finally, demographic
characteristics like consumer age and wealth have an impact on the market potential for beer.
In general, younger consumers and those with lower earnings tend to favour beer more. The
market for beer is probably going to grow along with these demographic groupings.

Product Description
Raw Materials Used
The following raw material is required as the primary raw material for
manufacturing Beer.
Beer is typically made from four main ingredients: water, malt, hops, and yeast.

 Water
Water is the main ingredient in beer, making up as much as 90-95% of the total
volume. The type of water used can affect the final flavour and character of the
beer.

 Malt
Malt is a key component of beer and provides the sugars that the yeast will later
ferment to produce alcohol. Malt is made from grains, such as barley, wheat, or
rye, that have been soaked in water, allowed to germinate, and then kilned to
halt the germination process. Different types of malt can be used to give beer
different flavours and colours.

 Hops
Hops are the female flowers of the hop plant, Humulus lupulus. Hops are used
to add flavour, aroma, and bitterness to beer. They are typically added during
the boiling stage of the brewing process. Different types of hops can be used to
give beer different flavours and aromas.

 Yeast
Yeast is a microorganism that ferments the sugars in the malt to produce alcohol
and carbon dioxide. Different strains of yeast are used to produce different
styles of beer.
In addition to these main ingredients, other additives, such as fruit, herbs, and
spices, may be used to give beer unique flavours and aromas.
Manufacturing Process
 Malting: The first step in making beer is to produce malt from grains,
such as barley, wheat, or rye. The grains are first soaked in water and
allowed to germinate, which activates enzymes that convert the grain's
starches into sugars. The germinated grains are then kilned, or dried, to
halt the germination process and create the desired type of malt. Different
types of malt can be produced by adjusting the temperature and duration
of the kilning process.
 Mashing: In the mashing step, the malt is ground into a fine powder and
mixed with hot water to create a sweet, sugary liquid called wort. The
mashing process activates enzymes in the malt that break down the
complex carbohydrates into simpler sugars that the yeast can later
ferment to produce alcohol.
 Boiling: The wort is then boiled with hops, which add flavor, aroma, and
bitterness to the beer. The hops are usually added at different stages of the
boiling process to achieve the desired balance of flavors and aromas.
 Fermentation: After the boiling process is complete, the wort is cooled
and transferred to a fermentation vessel, where yeast is added to begin the
fermentation process. The yeast ferments the sugars in the wort to
produce alcohol and carbon dioxide. The type of yeast used and the
fermentation temperature can affect the final flavor and character of the
beer.
 Maturation: After fermentation is complete, the beer is allowed to
mature, or age, in tanks or barrels. During this time, the flavors and
aromas of the beer can develop and mellow.
 Filtering: After maturation, the beer is filtered to remove any solid
particles and clarify the liquid.
 Packaging: The final step in the manufacturing process is to package the
beer in bottles, cans, or kegs for distribution and sale.
Project Components
The main components of our company’s beer making sector are:
Mash Tun:
This is a vessel in which the grain is mixed with hot water to create a porridge-
like substance called "mash." The mash is then heated to convert the starches in
the grain into sugars, which will be fermented to produce alcohol.

Lauter Tun:
This is a large vat with a false bottom that is used to separate the solids (grain
husks) from the liquid (wort) after the mashing process.
Boiling Kettle:
The wort is transferred to a boiling kettle, where it is heated to a rolling boil and
hops are added for flavor and bitterness.

Fermenting Vessel:
After the boiling process is complete, the wort is cooled and transferred to a
fermenting vessel, where yeast is added to begin the fermentation process.
Bright Tank:
After the fermentation process is complete, the beer is transferred to a bright
tank, where it is clarified and carbonated.

Kegs or Bottles:
The final step in the process is packaging the beer in kegs or bottles for
distribution and sale.
Manpower Requirement

The manpower requirements for a beer production facility will depend on

the size and complexity of the operation. In general, a beer production
facility will need a team of skilled workers to handle tasks such as:

Brewing: The brewing process involves mixing grains, hops, yeast, and
water to create the wort, which will be fermented to produce beer.
Brewmasters and assistant brewers are responsible for overseeing the
brewing process and ensuring that it is carried out according to the recipe
and quality standards.

Fermentation: After the wort is brewed, it is transferred to fermentation

tanks where yeast is added to begin the fermentation process. The
fermentation process is typically monitored by a team of brewers and
cellarmen, who are responsible for adjusting the temperature and pH of
the wort to optimize the fermentation process.

Packaging: Once the beer has been fermented, it is ready to be packaged

for distribution. Packaging line workers are responsible for filling kegs,
cans, and bottles with beer and ensuring that the packaging process is
efficient and meets quality standards.

Quality control: Quality control technicians are responsible for testing

the beer at various stages of the production process to ensure that it meets
quality and safety standards.

Maintenance: A team of maintenance technicians is responsible for

maintaining and repairing the equipment used in the production process.

In addition to these technical roles, a beer production facility will also

need administrative and support staff to handle tasks such as accounting,
marketing, and human resources.
SWOT ANALYSIS

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a

tool that can be used to evaluate the potential of a product, company, or
industry. Here is a SWOT analysis of the craft beer industry:

Strengths:

 Unique, high-quality products: Craft breweries often produce

unique, high-quality beers that are not available at mass-market
breweries.
 Strong brand loyalty: Many craft beer consumers are loyal to their
favorite brands and are willing to pay a premium for their products.
 Strong sense of community: Craft breweries often have a strong
sense of community and often host events and support local causes.
Weaknesses:

 Limited distribution: Many craft breweries have limited

distribution and are only available in certain regions.
 Limited production capacity: Many craft breweries have limited
production capacity and may struggle to meet demand for their
products.
 High cost of production: The cost of producing craft beer is often
higher than mass-market beer due to the use of high-quality
ingredients and small-batch production.
Opportunities:

 Increasing demand for craft beer: There is a growing demand for

craft beer, both domestically and internationally.
 Expansion into new markets: Craft breweries have the opportunity
to expand into new markets and increase their distribution.
 Collaboration and partnerships: Craft breweries can collaborate
with other businesses and organizations to create unique, limited-
edition beers and increase brand visibility.
 Threats:

 Competition from mass-market breweries: Craft breweries face

competition from mass-market breweries, which often have greater
resources and distribution networks.
 Changing consumer preferences: Consumer preferences are
constantly changing, and craft breweries may need to adapt to stay
relevant.
 Government regulations: Craft breweries may be subject to a
variety of government regulations, which can be a burden on small
businesses.
Flowchart outlining the steps
 Grain is harvested and malted.
 The malt is ground into a fine powder and mixed with water to create a
porridge-like substance called "mash."
 The mash is heated to convert the starches in the grain into sugars.
 The sugary liquid (wort) is transferred to a boiling kettle and hops are
added for flavor and bitterness.
 The wort is cooled and yeast is added to begin the fermentation process.
 The fermented beer is transferred to a bright tank, where it is clarified and
carbonated.
 The beer is packaged in kegs, cans, or bottles and shipped to distributors
or directly to retailers.
 Consumers purchase the beer from retailers and consume it at home or at
a licensed establishment such as a bar or restaurant.