Background

Since its establishment, Arsenal FC has relied on the power of strategy to identify emerging opportunities
and capitalize on existing situations to remain competitive. Within the past century, this club has managed
to clinch 13 premier league titles and 14 FA victories or cups (Challies, 2021). The established business
model has made it possible for Arsenal FC to compete in England’s top-flight league for the longest time.
During the first years of the 21st century, Arsenal focused on relocating to Emirates Stadium in an effort to
maximize revenues and support its financial plan. It holds the title for the longest unbeaten form of 49
games in 2003 and 2004 (Şener and Karapolatgil, 2015). These strategies and achievements have made
Arsenal FC among the top ten clubs in terms of revenues. For the 2016-2017 league season, this club was
able to earn a total of over 487 million pounds. Additionally, the club has continued to attract more fans. Its
value has also been increasing steadily over the years.
Despite these remarkable achievements, some gaps exist that might affect Arsenal FC’s current and future
success. For instance, the nature of strategy has been unsustainable following the successful departure of
Arsène Wenger in 2018 (Challies, 2021). During Wenger’s tenure, this club developed a unique strategy
that would be implemented within a period of two decades. He always considered the best ways to get
young and talented players and developed fitness centers. His primary focus was to acquire more players
from France (Andrews and Harrington, 2016). The manager was also keen to formulate a winning model
for playing football characterized by technique, fast pace, and power (Hinson et al., 2020). The completion
of Emirates Stadium would also augment the club’s financial strategy and reduce the level of debt. As
described in the next section, the present moments are characterized by unique hurdles and challenges that
might affect the club’s future performance and productivity.