2Note: Please read the question carefully at the beginning itself.

Even though it’s 10 marks,

the question merely says to formulate the LP, not solve it.)

We have to form the LP to maximize the total reach.

The advertising agency reaches out to the people via TV and radio programs.

A single TV program reaches out to 4,50,000 + 50,000 = 5,00,000 customers.

A single radio program reaches out to 20,000 + 80,000 = 1,00,000 customers.

(Note: The question does not specify that via a TV program, a certain target number of
customers must be reached in a PARTICULAR type of audience. Hence, we consider the
total number of customers that a TV program can reach out to. There is no need to consider
audiences A & B separately. Same goes for the radio program.)

Suppose X number of TV programs were made, and Y number of TV programs.

So the total number of customers these programs can reach out to is:

5,00,000 X + 1,00,000 Y

This becomes the function which has to be maximized, since the total reach has to be
maximized.

So the maximization function is:

Maximize Z = 5,00,000 X + 1,00,000 Y

To set the constraints:

Budget constraint:

Total advertising budget available is Rs. 2,00,000

One TV program costs Rs. 50,000; so X TV programs will cost 50,000 X

One radio program costs Rs. 20,000; so Y radio programs will cost 20,000 Y

So the total cost should be limited as follows:

50,000 X + 20,000 Y ≤ 2,00,000

Programs constraint:

Atleast 3 programs ought to be on TV:

X≥3

Radio programs must be limited to 5:

Y≤5

Non-negativity constraint:

We can’t have a negative number of programs. That makes no sense. Hence:

X, Y ≥ 0

So the LPP formed is as follows:

Maximize Z = 5,00,000 X + 1,00,000 Y

Subject to 50,000X+20,000Y≤2,00,000X≥3Y≤5X,Y≥0
Where X, Y are the number of TV and radio programs respectively.