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QUALITY CONSTRUCTION

AMRAPALI'S ADVERTISEMENTS OFTEN THEY EMPHASIZE ATTENTION TO DETAIL AND THE

EMPHASIZE THE QUALITY OF ITS CONSTRUCTION USE OF THE LATEST CONSTRUCTION TECHNIQUES
AND THE MATERIALS USED FOR ITS PROPERTIES THAT ENSURE QUALITY PROPERTIES THAT STAND
THE TEST OF TIME.
INNOVATIVE DESIGN

AMRAPALI'S ADVERTISEMENTS OFTEN THEY HIGHLIGHT UNIQUE FEATURES AND

SHOWCASE THE INNOVATIVE DESIGN OF ITS AMENITIES THAT SET THEM APART FROM OTHERS
FACILITIES. ON THE MARKET, INCLUDING MODERN
ARCHITECTURE, GREEN SPACES AND SMART
HOME TECHNOLOGY.
CUSTOMER ORIENTED SERVICE

AMRAPALI'S AD HIGHLIGHTS CUSTOMER- THESE UNDERSCORE THE COMPANY'S

CENTRIC SERVICES LIKE A PERSONALIZED HOME COMMITMENT TO PROVIDING EXCELLENT
BUYING EXPERIENCE, CUSTOMER SERVICE, AND CUSTOMER SERVICE AND BUILDING LASTING
PROPERTY MANAGEMENT. RELATIONSHIPS WITH ITS CUSTOMERS.
TRUST & TRANSPARENCY

AMRAPALI'S ADVERTISEMENTS OFTEN FOCUS THEY UNDERSCORE THE COMPANY'S

ON THE COMPANY'S VALUES OF TRUST AND COMMITMENT TO DELIVERING ON PROMISES
TRANSPARENCY. AND BEING TRANSPARENT IN ALL ITS DEALINGS
WITH CUSTOMERS.
 INNOVATIVE DESIGN
TREE GROWING OUT OF PALM SHOWING
THE INNOVATION OF DESIGN BEHIND
HOUSES AT LOW RISE

TRUST

DEVELOPER'S
MARKETING
PHILOSOPHY
•
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NOTE THE BENIFITS
AMRAPALI'S ADVERTISEMENTS THE UNIQUE FEATURES AND AMENITIES
IN PRINT MEDIA SHOULD OF THE FACILITY SHOULD BE
FOCUS ON THE BENEFITS OF HIGHLIGHTED, SUCH AS
BUYING THE PROPERTY. • MODERN ARCHITECTURE
• GREEN SPACES
• SMART HOME TECHNOLOGY.
BY HIGHLIGHTING THE BENEFITS
OF BUYING AMRAPALI
PROPERTIES, THE COMPANY CAN
ATTRACT MORE POTENTIAL
CUSTOMERS TO THE BUSINESS
USE EYE-CATCHING GRAPHICS

AMRAPALI'S ADVERTISEMENTS IN PRINT MEDIA YOU MUST USE HIGH-QUALITY IMAGES AND
SHOULD USE EYE-CATCHING VISUAL ELEMENTS TO GRAPHICS THAT ILLUSTRATE THE UNIQUE FEATURES
GRAB THE ATTENTION OF POTENTIAL CUSTOMERS. AND AMENITIES OF YOUR PROPERTY.
TARGET SPECIFIC DEMOGRAPHICS

BY TARGETING SPECIFIC DEMOGRAPHICS, WE ARE FOR EXAMPLE, APPEAL TO YOUNGER BUYERS WITH
ABLE TO INCREASE THE EFFECTIVENESS OF OUR SMALLER, AFFORDABLE PROPERTIES, OR APPEAL
ADVERTISING AND REACH OUR INTENDED AUDIENCE. TO OLDER BUYERS WITH LARGER, MORE
LUXURIOUS PROPERTIES.
TEST & MEASUREMENT

AMRAPALI MUST TEST AND MEASURE THE TRACKING AD PERFORMANCE HELPS

EFFECTIVENESS OF PRINT MEDIA ADVERTISING THE COMPANY MAKE DATA-DRIVEN DECISIONS
TO DETERMINE WHAT WORKS AND WHAT TO IMPROVE THE EFFECTIVENESS OF FUTURE
DOES NOT.
ADS.
 EYE
CATCHING
GRAPHICS

TARGET SPECIFIC
DEMOGRAPHICS

IMPROVEMENT OF
EFFECTIVENESS
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GEOGRAPHIC

AMRAPALI'S PRINT ADVERTISEMENTS MAY BE THIS APPROACH HELPS DEVELOPERS REACH CUSTOMERS
TARGETED TO CUSTOMERS IN SPECIFIC GEOGRAPHIC IN AREAS WHERE THEY HAVE PROPERTIES FOR SALE OR
LOCATIONS LIKE A SPECIFIC CITY, DISTRICT OR TO BE BUILT.
REGION.
DEMOGRAPHIC

AMRAPALI MAY USE DEMOGRAPHIC SEGMENTATION FOR EXAMPLE, THE COMPANY CAN TARGET
TO TARGET SPECIFIC CUSTOMER GROUPS BASED ON YOUNGER CUSTOMERS WITH SMALLER, MORE
AGE, INCOME, EDUCATION AND OTHER FACTORS. AFFORDABLE PROPERTIES, OR OLDER CUSTOMERS WITH
LARGER, MORE LUXURIOUS PROPERTIES.
PSYCHOGRAPHIC

AMRAPALI MAY USE PSYCHOGRAPHIC HIS FOR EXAMPLE, A COMPANY MAY TARGET
SEGMENTATION TO TARGET CUSTOMERS BASED ON CUSTOMERS INTERESTED IN SUSTAINABLE LIVING,
THEIR LIFESTYLE, VALUES AND PERSONALITY TRAITS. OUTDOOR ACTIVITIES, OR TECHNOLOGY
BEHAVIORAL

AMRAPALI MAY USE BEHAVIORAL SEGMENTATION TO
TARGET CUSTOMERS BASED ON THEIR PURCHASING
BEHAVIOR LIKE PAST PURCHASES,
PURCHASE
FREQUENCY, AND PURCHASE PREFERENCES.
THIS APPROACH HELPS DEVELOPERS REACH CUSTOMERS
WHO ARE LIKELY TO BE INTERESTED IN THEIR
PROPERTIES AND SERVICES.
 PSYCHOGRAPHIC –
SUSTAINABLE
LIFESTYLE

GEOGRAPHIC - DEMOGRAPHIC –
LOCATION AFFODABLE HOUSING

IMPROVEMENT OF
EFFECTIVENESS
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HIGHLIGHT SPECIAL FEATURES

DEVELOPERS CAN HIGHLIGHT UNIQUE FEATURES OF THEIR PROPERTIES NOT AVAILABLE IN OTHER
PROPERTIES ON THE MARKET, SUCH AS
• SPECIAL LOCATION
• SPACIOUS APARTMENT
• STATE-OF- THE-ART FACILITIES OR MODERN ARCHITECTURE.
ALIGNMENT TO TARGET GROUP

DEVELOPERS CAN PLACE PROPERTIES TO APPEAL TO YOU CAN TAILOR YOUR MESSAGING AND MARKETING
SPECIFIC AUDIENCE INCLUDING FAMILIES, EFFORTS TO THIS AUDIENCE TO CREATE MORE
MILLENNIALS, OR RETIREES. PERSONALIZED AND ENGAGING MESSAGES.
BUILDING A STRONG BRAND IMAGE

DEVELOPERS CAN INVEST IN CREATING A STRONG THIS ALLOWS YOU TO SET YOURSELF APART FROM
BRAND IMAGE ASSOCIATED WITH HIGH QUALITY YOUR COMPETITORS AND CREATE AN IMPRESSION
LUXURY REAL ESTATE. OF EXCLUSIVITY AND GLAMOR.
COMPETITIVE PRICE
 STRONG BRAND
IMAGE

HIGHLIGHT COMPETITIVE PRICE

SPECIAL
FEATURES

POSITIONING
•

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HIGHLIGHT OF USP

HIGHLIGHT THE FEATURES AND BENEFITS THAT

DIFFERENTIATE YOUR COMPANY FROM YOUR
COMPETITORS AND APPEAL TO YOUR TARGET
AUDIENCE.
VISUALS

USE HIGH-QUALITY IMAGES AND VIDEOS TO HELP BUYERS VISUALIZE PROPERTIES AND THEIR POTENTIAL
SHOWCASE THE PROPERTY, ITS FEATURES, AND ITS USING VIRTUAL TOURS OR 3D RENDERINGS.
SURROUNDINGS.
KEY BENEFITS

SPEAK EMOTIONALLY TO BUILD A BOND WITH

BUYERS AND MAKE YOUR ADS MORE
MEMORABLE.
SOCIAL PROOF
 VISUALS

KEY BENEFITS – HIGHLIGHT OF USP

SAFETY
FEATURES

KEY STRATEGIES
•

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CLEAR & CONCISE LANGUAGE
HIGHLIGHT
CREATE A SENSE OF URGENCY
CREATE INCENTIVES

%
HIGHLIGHT

CLEAR & CONCISE

LANGUAGE

CALL-TO-
ACTION
•
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ADDRESS THE ISSUES
USE OF EMOTIONAL APPEAL
 USE OF
EMOTIONAL
APPEAL

ADDRESS THE ISSUES

CONSUMER
BUYING BEHAVIOR
•
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CLASS
LIFESTYLE
 CLASS –
AFFORDABLE
HOUSING

LIFESTYLE -
AMENIATIES

IFLUENCE OF
CULTURAL
FACTORS
•
•
DEFINE YOUR BRAND
USE OF CONSISTENT BRANDING ELEMENTS
 DEFINING THE
BRAND

BRAND IDENTITY

BRAND IDENTITY