Internship Report

Identifying and analysing Financial activities of reliance

advertising and printing
 Internship Report
On
Identifying and analysing Financial activities of reliance
advertising and printing

Submitted to
Md. Shahidur Rahman Khan
Senior Lecturer of
Department of Finance
Royal University of Dhaka,
Dhaka-1213

Submitted by
Md.Adnan Chowdhury
ID: 1601100342
Department of Marketing
Royal University of Dhaka, Dhaka-1213
Date of Submission:
 Latter of transmittal

25th September 2017

Md. Shahidur Rahman Khan
Senior Lecturer of
Department of Finance
Royal University of Dhaka, Dhaka-1213

Subject: Submission of Internship Report

Dear Sir,
I am glad to submit this report, which has been prepared for the requirement of the course
internship . I prepared this report with pleasure and enthusiasm since this report
augmented my knowledge about financial activities of Reliance Advertising & Printing. I
have tried my best to prepare this report with providing all of my effort and to cover all
aspects regarding the matter.

.
I tried my level best to complete this report properly and to produce a meaningful report
within all the constraints. I concentrated on areas that I believed would be the most
relevant to make the report coherent as well as practical as possible.
It was a great pleasure for working on this report to learn some real life lessons and
firstha d k o ledge o financial activities of reliance advertising and printing . I ould e
glad to furnish you with any clarifications, if required. I therefore submit it, hoping that you
would excuse the minor flaws.

Sincerely Yours,
Md. Adnan Chowdhury
ID: 1601100342
Department of Finance
Royal University of Dhaka, Dhaka-1213

ACKNOWLEDGEMENT

I want to acknowledge and most grateful to almighty Allah, the most merciful blessing me
with patience and tenacity of mind to complete the Internship report which requirements
for the degree successfully. Then, I specially want to acknowledge deep gratitude to Md.
Shahidur Rahaman Khan, Senior Lecturer of Royal University of Dhaka for supervising me to
prepare this report & also special thanks to him. I have got several supports from his during
the internship period.
During the internship period I worked under direct supervision of Mushfiqur Rahman, Head
of Finance Department, of Reliance advertising and printing company. I learnt many things
about advertising and printing business from him.
Thanks to Almighty Allah, for giving me enough strength to prepare & submit this report.

--------------------------
Md. Adnan Chowdhury
ID: 1601100342
Department of Finance
Royal University of Dhaka, Dhaka-1213
 Letter of Authorization

This is to certify that Md. Adnan Chowdhury, a student of BBA, Department of Business
administration, Royal University of Dhaka, bearing ID: 1601100342, has completed
i ter ship progra i Relia e Advertising and printing titled o Ide tifyi g a d
analyzing Financial activities of Reliance Advertising and printing
He is directed to submit the report for evaluation.

.............................
Md. Shahidur Rahman Khan
Senior Lecturer of
Department of Business administration
Royal University of Dhaka,
Dhaka-1213
 To whom it may concern

This is to certify that Md. Adnan Chowdhury, student of Royal University of Dhaka BBA
Program carried on an internship started from 27.01.2017 to 27.03.2017 at our Relia e
advertising and printing, under my supervision.
I, wish him a prospective career and all success in life.

Signature

..............................
Mushfiqur Rahman
Chief Financial Officer
Reliance advertising and printing, Bangladesh
 Table of Contents

Contents Page

Executive Summary ------------------------------------------------------------------------------------------ 02

Origin of Report ----------------------------------------------------------------------------------------------- 02
Introduction ---------------------------------------------------------------------------------------------------- 02
Objective of the report ----------------------------------------------------------------------------- 02
Significance of the report -------------------------------------------------------------------------- 02
Scope of the report --------------------------------------------------------------------------------- 02
Methods of Evaluation ----------------------------------------------------------------------------- 02
Limitation of the study ---------------------------------------------------------------------------- 02
ORGANIZATION PROFILE ----------------------------------------------------------------------------- 02 to 02
History -------------------------------------------------------------------------------------------------- 02
Company Pledge ------------------------------------------------------------------------------------- 02
Synergy ------------------------------------------------------------------------------------------------- 02
Philanthropy ------------------------------------------------------------------------------------------ 02
Organizational structure --------------------------------------------------------------------------- 02
Products/ Services ----------------------------------------------------------------------------------- 02
 Missions ----------------------------------------------------------------------------------------------- 02
Visions for the future ------------------------------------------------------------------------------- 02
List of customer -------------------------------------------------------------------------------------- 02
Dramatic growth of Reliance Printing ---------------------------------------------------------- 02
Literature Review --------------------------------------------------------------------------------------------- 02
SWOT Analysis ------------------------------------------------------------------------------------------------------------- 02

Strengths --------------------------------------------------------------------------------------------------------- 02

Weaknesses ----------------------------------------------------------------------------------------------------- 02

Opportunities --------------------------------------------------------------------------------------------------- 02

Threats ----------------------------------------------------------------------------------------------------------- 02

Analysis----------------------------------------------------------------------------------------------------------- 02
Findings ---------------------------------------------------------------------------------------------------------- 02
Recommendation --------------------------------------------------------------------------------------------- 02
Conclusion ------------------------------------------------------------------------------------------------------ 02
Reference ------------------------------------------------------------------------------------------------------- 02

Executive summary

Reliance Advertising & printing is a reliable and ideal advertising and printing company,
formed as a sole proprietorship. The owner has extensive experience in the advertising &
printing industry. The company offer printing services for a wide range of print media,
including business cards, letterhead, envelopes, brochures, booklets, business forms,
posters, catalogues and labels. Its goal is to serve all the printing needs for each company
with excellent product quality, service and price.

This report aims toward providing an overview on Finance department of Reliance

advertising & printing. While preparing this report it has been tried to reveal the insights of
the finance Department & performance analysis of the organization. A few
recommendations and suggestions were also prescribed based on the observation and
findings.

Finally, I have made a SWOT analysis to figure out some of the finding regarding the
performance of Reliance advertising & printing. Meanwhile I have included my suggestions
and recommendations in order to eradicate the weaknesses of their department. Finally I
have ended my report through including references and sources that I have used to make
this report.

Origin of the Report

Internship program is the most important period for a BBA student. The duration of
internship program is 3 months, which carries a best learning process to know about the
organization and cope up the environment in such a way like professional employees. The
experience that got by an intern during the internship period will make them more smart
and professional in their future job sector. I was started my internship at Reliance
Advertising & Printing from July 8, 2017 and ended in September 8, 2017.
Chapter 01
INTRODUCTION

1. Introduction

Reliance Advertising & Printing is one of the most reliable and ideal advertising and
printing company in Bangladesh. It is a full-service commercial adv. & printing company that
delivers the results that a client expect at very reasonable cost and on schedule. The
company started its journey from 2004 and rapidly expanded its marketing area and
production volume, from beginning to till now. RAP has earned a reputation for delivering
quality products and services, on time, within budget. This is why RAP is the choice for
hundreds of companies and organizations for all their printing, fulfillment and promotion
products.
1.1 Objective of the Report

I have worked in various Department of Reliance Advertising & Printing. In this report, I will
try to make an overall analysis on all activities of Reliance Advertising & Printing specially
focuses on Financial prospect of the Company as well as whole Company.

Broad Objective

The objective of the Internship is to involve the students with the organizational working
environment and this report is a result of such organizational involvement. In Bangladeshi
context less number of researches was done on financial prospect of sole traders as well as
less work done on financial performance of this kind of Company. The primary objective of
this report is to provide critical evaluation on the Financial Performance of a sole traders of
Bangladesh over Two years along with analyzing financial position of that Company.

Specific Objective

 For evaluating a Sole traders I chose Reliance Advertising & Printing and evaluate its
financial performance from 2015 and 2016 using several ratios.

 To find out the reason behind Reliance Advertising & Printings enhancements or pitfalls of
performance over years.

 Trying to find out the present performance and predate the near future.

 To gather knowledge about the profitability of the Company through Profitability Ratios.

 Trying to evaluate the operational efficiency of the Organization.

 Lastly my observation from both practical working experience and financial performance
analysis and recommendation where they need improvement.

1.2 Significance of the report

As a intern student, I have learned about Sole traders and Advertising, Printing &Packaging
business; I also have learned the report writing, as a great deal of theory is included in this
report. It will be also benefited for the people who are interested to know about RAP. The
uniqueness of this report is the comparison between advertising & printing. Here I try to
evaluate the performance of the company, which help a user of this report to evaluate the
performance of the leadi g pri ti g o pa y’s financial prospects as well as predict
financial performance.

1.3 Scope of the Report

Advertising & Printing business have been playing an important role in economic
development and contributing immensely to build the country. This sector is fast expanding
in our country because of globalization and reform of private sector. To survive as a key
player in this highly competitive and complex business environment, this type of Company
should de elop its usi ess fo usi g the usto er’s satisfa tio .

1.4 Methods of evaluation

The report is descriptive in nature. To prepare a report gathering data is very important.
The information was collected from both primary and secondary sources of data.
Regarding the required information was collected within the organization from the
Company of its own.

Primary data

• Pra ti al desk ork.

• Fa e to fa e o ersatio ith the respe ti e e ployees a d lie ts.

• Questio aire sur ey of its o lie ts a d e ployees.

• Colle t ratio fro pre ious year

Secondary data

 Study on Annual Reports of Reliance advertising and Printing.

  Online data from Similar Company.

 Analysis several article related on financial analysis importance through internet.

1.5 Limitation of the Study

When I prepared this report I have faced some problems.

These are:
I. Time limitation
II. Insufficient information
III. Budget limitation
IV. Lack of experience to prepare report

Chapter 2
ORGANIZATION
PROFILE

2.1 History

RAP founded on 2004 by current owner Md. Zakir Hossain.He started his business with
limited and low category machineries. Day by day he expand his business by take proper
marketing policy and upgrade his machines. Last 13 years tour, RAP increase their
production quality and volume by always keep upgrading their technologies. Now a day RAP
is evolving the definition of print, introducing customers to new thinking that can help them
take marketing campaigns beyond ink for greater effectiveness, accountability and
relevance. Their main strength is Data confidentiality and security, customer satisfaction,
colour quality & printing, delivery on time. All these thi gs akes RAP’s is o e of the top
company in Bangladesh.

2.2 Company Pledge

We solemnly promise to practice in their true spirit, the following 5 principles, for economic
and business growth, as well as self-actualization, derived from the path showing life time
experience of our founding and validated by global management thought-
1) Work to give
2) Word is a bond
3) Act local, think global
4) Partnership for Growth
5) Advance fearlessly

2.3 Synergy

It will always be our Endeavour to foster a synergistic and creative partnership of

professional management and entrepreneurship in order to render superior service to all
our stakeholders.

2.4 Philanthropy

We ill strike to e a effe ti e i stru e t of the group’s phila thropi o tri utio s to
local communities and society
2.5 Organizational structure
 2.6 Products/ Services

Products/ Services of Reliance Advertising & Printing

RAP offers various type of products and services. Such as Calendar, Diary, Annual Report,
Poster, Leaflet, Folder, Brochure, Sticker, Bunting, Dangler, Festoon, Different types of Forms
(Registration Form, SIM Replacement Form, Money Receipt), Trade Letter, Letter Pad, Billing
Invoice, Newsletter, Different types of Envelop, Invitation Card, Name Card, Certificate etc.
Different types of cartoon/Packet. For large volume, sales in a year RAP execute all kinds of
order, like small, medium or large volume order. They also take personal & industrial order.
To capture a large volume order i.e. industrial order they take sometimes-small work order
from big client. Here is a brief list of the product & service offered by the company.

Products:

1. Business Stationery : coordinated & branded business stationery. i.e. one to three color
letterhead and envelopes on a wide variety of quality paper stocks.

2. Brochures & Flyers: high quality brochures and flyers. RAP creates and produces eye-
catching marketing materials in one-color, two-color or full color, finished to suit clients
need for mailing or display. RAP’s design, printing and bindery departments can produce
polished and professional tri-fold brochures, product sell sheets or event flyers.

3. Business Cards: from Simple to complex, all kinds of business cards they made.

4. Newsletters/Event Programs: from a simple bi-folded piece to a full color saddle-stitched

booklet, an event program or newsletter to a target audience or customer group.

5. Postcards & Rack cards: fantastic looking postcard or rack card on budget and on time.
Fast turnaround and competitive pricing are a given at RAP.

6. Posters & Signs: vinyl banners, mounted posters and large format displays for both
indoor and outdoor use.

7. Presentations: RAP is the experienced and trusted provider of printed business plans,
presentations, manuals and annual reports.
Services
1. Digital Printing: Fast & efficient, high quality digital printing with low minimum. The latest
addition equipment gives Southport Printing the ability to deliver a level of versatility,
efficiency and quality that would be hard to find elsewhere in the marketplace .

2. Offset Printing: High quality and economy offset printing for larger run. Offset printing
a pro ide o siste y, pre isio a d alue o high olu e ru s. RAP’s offset presses are
often the best and most cost-effective means to print one, two or three color letterhead,
envelopes, multi-part business forms, business cards, fundraising campaign pieces and many
other items.

3. Large Format Printing: RAP offers improved printing of a wide variety of indoor and
outdoor large format signs, banners, posters, presentation tools, exhibition displays and
other promotional materials.

4. Graphic Design: RAP’s Art Department is well qualified to offer their customers full graphic
design and typesetting services. They can handle a broad range of Mac and PC based software,
including InDesign, QuarkXPress, Photoshop, Illustrator, Acrobat, Publisher, PowerPoint and
Word.

2.7 Missions

 Using our maximum expertise and efforts to achieve the best returns to
shareholders.
 Providing excellent personal service to clients.
 Working hard to achieve (Win-Win) concept with our clients and shareholders.
 Credibility, clearness and commitment at all levels with all parties (internally and
externally) is an important basis in our dealings.
 Expanding the scale of our real estate knowledge through creating the most
innovative real estate finance tools and solutions to our clients.

2.8 Vision For Future:

 To build Reliance Advertising & Printing into an efficient, market-driven, customer

focused company with good corporate governance structure.
 Continuous improvement of business policies, procedure and efficiency through
integration of technology at all levels
  To be a leading Printer/Publisher in Bangladesh specializing in full range of Offset
Printing and all relevant Products and services
 Set up own partner network nationwide based on long-term and mutual benefit and
cooperation
 Systematically broaden the product line from domestic service to export oriented
business, as well as relevant products including sales of machinery and service to
customers in printing & packaging world.
 Enlarge the business by developing new ideas together with joint-ventured
companies and strategy partners.
 Strengthen customer support and involve in the innovation of new ideas and
technologies.

2.9 List of customer:

1. Renata Limited
2. V-Knitwear Ltd
3. Configure Holding Ltd.
4. Shahjalal Islami Bank Ltd.
5. Clean Agro Ltd.
6. Agro System Ltd.
7. Fair Chemical Services Ltd
8. New Blown School
9. Ananta Group
2.10 Dramatic growth of Reliance Printing

Chapter 3

Literature Review

This review of the literature surrounding offset and digital print standards and quality based
assurance practices begins with an overview of the approach of the Reliance advertising &
printing (RAP) to specifying quality requirements. The RAP is an agency whose mission is
to produce and distribute information products and services using both traditional and
digital printing processes. Approximately 70% of the printed work it produces today is
purchased from commercial sources. From 2004, the RAP’s Quality Control and Technical
Department established the Quality Assurance Through Attributes Program (QATAP) to
provide specifications and quality assurance procedures for its printed materials.

The evaluation of image quality traditionally has been one of visual defect detection, as
assessed by the customer. The presence or absence of undesired visual print attributes
within a final product (e.g., hickies, poor text readability, excessive color variation,
extraneous marks) would lead to the rejection or acceptance of a job. QATAP’s model
defines attributes and data collection procedures, and allows the use of a demerit system to
determine if a job meets the required quality levels. In practice, a print demerit is assigned
to attributes of the printed product that are inadequate, unacceptable, or which fail to meet
specific requirements. The model allows print quality to be turned into numbers, which can
then be used for management and control purposes.

In a paper written by Ian C. White entitled “The Print Quality Index, A Management Tool,”
three categories of defects are defined: minor, major and critical (White, 1975). Minor
defects are slight imperfections which, if noticed, would not be the source of any complaint.
A minor defect does not fall outside of any specified numerical tolerances. Major defects
are defects which seriously affect the overall visual appearance of the product. Examples of
these defects are hickies, streaks, and mottle. Major defects fall outside of specified
tolerances. Critical defects are serious deviations from specifications which jeopardize the
integrity of the product (e.g., the cover of a book tears away from the spine when it’s laid
flat). When the number of print demerits exceeds a specified tolerance level, particularly
with critical defects, there is sufficient cause to reject the job.

Within the offset printing field, there are various understandings on how to deal with
conformance. This situation developed in part because the maturity of offset technology has
resulted in the development of many standards and industry-recognized practices.

Digital printing, when compared to offset printing, is a hands-off process. An offset press
operator who has tested the inks and substrates can make modifications (e.g. by adding
surfactants, defamers, primers, etc., or adjusting plate pressure, press speed, ink coverage,
etc.), either prior to a pressrun or on the fly, to make up for any problems that might occur
on the press. On the flip side, most production digital printing processes depend on the use
of certified paper to perform to their best capacity. Any adjustments that need to be made to
the actual press require the intervention of technical support personnel other than the press
operator.
The easiest way to evaluate the performance of a firm is to compare its present ratio with
the past ratio. It gives an indicator of the direction of change and reflects whether the firm’s
financial performance has improved, deteriorated or remained constant over time. (Pandey,
2004).

Van Horne & Wachowicz Jr (2005) stated that to evaluate a firm’s financial condition and
performance the financial analyst need to perform “checkups” on various aspects of a firm’s
financial health. A tool frequently used these checkup is a financial ratio.

Now a day, increase of competition in printing sector, every company is trying to provide
their customers better services as much as possible to ensure maximum satisfaction.
 Chapter 4

Observation
Observations
Ratio analysis

Ratio analysis is a diagnostic tool that helps to identify problem areas and opportunities
within a company. Ratio analysis is very important for every business, because by
calculating ratio analysis we can understand the business position, business strength and
weakness. By knowing this information, management can takes its necessary steps to
organize their goal.

Ratio analysis of Reliance Advertising & printing Year-(2015-2016)

Performance (Ratio) Analysis

In the report I analyzed the performance of EXIM Bank Ltd. in terms of –

 Liquidity Ratio
 Leverage Position
 Profitability
 Activity (Efficiency)
 Adequacy Ratio

Liquidity Ratio
 Current Ratio

Leverage Position:
 Debt to Equity Capital Ratio
 Debt to Total Assets Ratio

Profitability
 Net Profit Margin
 Net Operating Margin
 Return on Equity (ROE)
 Return on Asset (ROA)
 Return on Deposit (ROD)

Efficiency
 Tax management ratio
 Expense Control Efficiency
 Degree of Asset Utilization
 Operating Efficiency Ratio

Adequacy Ratio
 Capital Adequacy Ratio
 Core Capital Ratio
 Loan to Deposit

4.1 Liquidity Ratio

Current Ratio
 Current Ratio= Current Assets / Current Liabilities

Table-1.1: Current Ratio from year 2014-2016

Particulars 2016 2015 2014

Current 2,012;323 1,900,000 1,299,703
Assets
Current 1,725,000 1,112,,883 1,465,721
Liabilities
Current 1.23 1.7 0.647
Ratio
Table-1.1: Current Ratio from year 2014-2016
 5.2 Sales to Working Capital

Sales to Working Capital= Sales / Working Capital

Year 2016 2015 2014

Sales 6,277,958 5,117,896 3,884,407
Working 9,830,874 8,467,947 5,841,127
Capital
Sales to 0.58 0.215 0.89
Working
Capital

5.3 Working Capital

Working Capital = Current Assets – Current Liabilities

Year 2016 2015 2014

Current 2,012;323 1,900,000 1,299,703
Assets
Current 1,725,000 1,112,,883 1,465,721
Liabilities
Working 7,018,075,100 1,010,322,224 (6,033,239,746)
Capital
 5.4 Leverage Position

a. Debt to Equity Capital Ratio

Debt to Equity Capital Ratio = total debt / total equity

Table-4.1: Debt to Equity Capital Ratio

Year
2016 2015 2014

Total Debt 88,551, 6,359,8 3,926,175

095 82

Total Equity 1,874,2 1,014,4 330,122

35 67

Debt to Equity 10.56 10.33 10.46

Capital Ratio

Table-4.1: Debt to Equity Capital Ratio

 11

10

2010 2011 2012 2013 2014

Fig- 4.1: Debt to Equity Capital Ratio (Author’s Compilation)

Findings about Debt to Equity Capital Ratio

b. Total debt to Total Asset ratio

Debt Ratio = Total Debt / Total Assets

Table-4.2: Total Debt to Total Assets Ratio

Particulars 2016 2015 2014

Total Liabilities 6360871 79783.82 101,353.68
Total Assets 70,013.90 87,065.13 109678.51
Total Debt to 0.9085 0.9134 0.9241
Total Assets
Ratio
 Fig- 4.2: Total Debt to Total Assets Ratio Author’s Compilation)

5.5 Current Worth / Net worth Ratio

Current Worth to Net worth Ratio= Current Worth / Net worth Ratio We can calculate
current worth and net worth by using following formulas: Current Worth = Total Current
Assets – Total Current Liabilities Net Worth = Total Assets - Total Liabilities

5.6 Total Capitalization Ratio

Total Capitalization Ratio = Long-term debt / long-term debt + shareholders' equity

Year
2016 2015 2014
Long-term 704,695,903 103,067,656,371 83,837,962,542
debt
shareholders' 130,535,570,138 111,963,172,078 92,168,084,964
equity
 Total 0.917 0.9205 0.9096
Capitalization
Ratio

5.7 A. Profitability Ratio

Net Profit margin = Net Profit / Sales x 100

Table-7.1: Net Profit Margin

Particulars
2016 2015 2014
Net Profit After Tax 1,066.01 1,330.19 1,017.66
Total Operating Income 3,746.25 4,863.90 5,285.20
Net Profit Margin 28.46% 27.35% 19.25%

Net Profit Margin

Net Profit Margin

2010 2011 2012 2013 2014

Fig- 7.1: Net Profit Margin Author’s Compilation)

.

B. Net Operating Margin

Net Operating Margin= Operating revenue- Operating expense/ Total asset

Particulars
2016 2015 2014
Total Operating Income 3746.25 4863.9 5285.2
Total Operating Expenses 1335.61 2046.89 2078.22
Operating Income- Operating 2410.64 2817.01 3206.98
Expenses
Total Assets 70013.9 87065.13 109678.5
Net Operating Margin 3.44% 3.24% 2.92%

Table-7.2: Net Operating Margin

Fig- 7.2: Net Operating Margin Author’s

Compilation)

Findings about Net Operating Margin

From the year 2009 to 2014, the performance of RAP was decreasing in terms of net

operating margin. It has decreased significantly from 3.44% in 2010 to 2.20% in 2014.This occur as
their operating income was not increased less than their operating expenses. This is not a very

good sign for the Company.

C. Return on Equity (ROE)

Return on Total Equity = Profit after taxation x 10 Total Equity

Table-7.3: Return on Equity In million

Particulars 2016 2015 2014

Net Profit After Tax 1066.01 1330.19 1017.66
Total Equity Capital 6408.19 7281.51 8324.83
Return on Equity 16.64% 18.27% 12.22%

16.64%

2010 2011 2012 2013 2014

Return on Equity

Fig- 7.3: Return on Equity Author’s Co pilatio

D. Return on Asset

Return on Assets (ROA) = Profit after Taxation / Average Total assets x 100
Table-7.4

Particulars 2016 2015 2014

Net Profit After Tax 1066.01 1330.19 1017.66
Total Assets 70013.9 87065.13 109678.5
Return on Assets 1.52% 1.53% 0.93%

Return on Assets
Return on Assets

2010 2011 2012 2013 2014

Fig- 7.4: Return on Assets Author’s Co pilatio

5.8 Total Asset Turnover

Total Asset Turnover = Total Sales / Total Assets
Year 2016 2015 2014
 Total 6,27 217,896, 5,375,79
Sales 7,95 211 1,467
8,55
0
Total 139, 115,640, 109,256,
Assets 895, 448,653 297,539
425,
330
Total 0.04 0.00188 0.0492
Asset 49
Turnov
er

5.9 Earnings per Share- EPS

Earnings per Share = Profit after Taxation/Number of Shares
Year
2016 2015 2014
Profit 1,352,735,589 1,144,478,934 1,040,316,878
after
Taxation
Number 516,311,294 448,815,268 448,412,448
of
Shares
Earnings 2.62 2.55 2.32
per
Share

5.10 Price / Earnings Ratio

Price / Earnings Ratio = Stock Price Per Share/Earning Per Shares
Year 2016 2015 2014
Stock 20.99 19.82 18.56
Price
Per
Share
Earning 2.62 2.55 2.32
Per
Shares
 Price / 8.01 7.77 8
Earnings
Ratio

5.11 Operating Cash Flow to Total Debt

Operating Cash Flow to Total Debt = Operating Cash Flow/Total Debt
Year
2016 2015 2014
Operati 5,402,400,3 3,171,803,1 9,858,172,9
ng Cash 29 17 85
Flow
Total 129,064,551,0 106,744,932,7 100,926,175,1
Debt 95 48 17
Operati 0.04186 0.0297 0.09768
ng Cash
Flow to
Total
Debt
 CHAPTER: 4

SWOT
Analysis
 SWOT Analysis

The way to accomplish this is to do a SWOT analysis on Reliance Advertising & Printing .
While the name SWOT may sound like something to chase away gnats, it’s actually an acronym
that stands for “Strengths,” “Weaknesses,” “Opportunities” and “Threats.”
This method is one of the easiest ways for analyse the internal and external factors mainly
financial factors that can affect Reliance Advertising & Printing’s future performance as well
as plan for and accomplish future goals.
Every company has a finite supply of workers, finances, supplies and other resources. So I
probably want to know (like every other company out there) how use these resources to benefit
Reliance Advertising & Printing. A SWOT analysis will answer this question.
The purpose of doing a SWOT analysis finance workup is to create business strategies that will
help Reliance Advertising & Printing Company adapt and align its available resources with the
environment where it operates.
When I conduct an analysis on Reliance Advertising & Printing, it allows I to pinpoint issues
that can either help or hinder the organization. In doing this, better able to create strategies that
help remain competitive and position Reliance Advertising & Printing company for maximum
growth.
Every agency has a finite supply of workers, finances, supplies and other resources. So
probably want to know (like every other agency out there) how can use these resources to
benefit Reliance Advertising & Printing company. A SWOT analysis will answer this question.
The purpose of doing a SWOT analysis marketing workup is to create business strategies that
will help Reliance Advertising & Printing company adapt and align its available resources with
the environment where it operates.
When I conduct an analysis on Reliance Advertising & Printing agency, it allows to pinpoint
issues that can either help or hinder the organization. In doing this, better able to create
strategies that help remain competitive and position Reliance Advertising & Printing company
for maximum growth.
Now Let’s Try Creating One…
This may be one of the easiest finance tactics to actually create. All I need a paper and pencil
(or in this technologically advanced world, a computer and… that’s it)! Create four squares on
a piece of paper (or Reliance Advertising & Printing computer) and label one strengths, one
weaknesses, and the two others opportunities and threats.
Next, examine Reliance Advertising & Printing company based on their strengths, weaknesses,
opportunities, and threats and organize them in their corresponding square. And that’s it! It
seriously is as easy as it sounds.
But there are a few rules I want to follow to make Reliance Advertising & Printing SWOT
analysis as effective as possible, and here they are…
List only three items per category
Stick to the facts (no opinions!) to avoid biases and unreliable information
Make weaknesses and opportunities action oriented
Be as specific as possible when listing items in each category

Internal Factors
The strengths and weaknesses of Reliance Advertising & Printing marketing agency represent
internal factors that I have some measure of control over and are probably the easiest to
identify. For example, manpower can be categorized as a strength or weakness, depending on
whether Reliance Advertising & Printing available manpower is lazy or properly trained.
When I are doing Reliance Advertising & Printing SWOT analysis on Reliance Advertising &
Printing marketing agency, leave no stone unturned. Look for strengths and weaknesses in the
following areas:
 Resources such as knowledge and brand equity
 Capabilities
 Company culture
 Management
 Marketing
 Human resources
 Competencies
 External Factors

Opportunities and threats, on the other hand, require a little more thinking. They are external
factors that I have absolutely no control over. For instance, changes in the economic climate or
a shift in competitors’ actions are considered external threats. These factors can represent either
opportunities or threats, it simply depends on the situation.
When I look for opportunities and threats, identify all the external forces that could have an
impact on Reliance Advertising & Printing internet marketing agency. I can find these factors
by evaluating:
  Market changes
 Competition
 Economic changes
 Social and demographic shifts
 Technology
 Regulatory changes
 Let’s Dive Deeper Into Each Category…

4.1 Strengths
In a SWOT analysis, I want to say which strengths Reliance Advertising & Printing marketing
agency has that will help meet Reliance Advertising & Printing organizational goals. Whether
the goal is to earn bigger profits, improve staff training or expand operations, a SWOT finance
analysis can help I figure out what kind of resources and processes I have available to help I
forge ahead.
The SWOT analysis can also give the foresight I need to sustain and improve on Reliance
Advertising & Printing agency’s goals once I achieve them. When I are trying to pinpoint
Reliance Advertising & Printing company’s strengths, ask Reliance Advertising & Printing
self what is it I have or do that’s better than Reliance Advertising & Printing competitors?
(Hopefully it’s a lot!)
Example:
If Reliance Advertising & Printing team did a SWOT analysis on Reliance Advertising &
Printing agency today and the results revealed that one of Reliance Advertising & Printing key
strengths was above average marketing expertise, how would I leverage this quality to make
gains in Reliance Advertising & Printing organization? An ideal solution would be to come up
with a marketing tactic that communicates Reliance Advertising & Printing expertise to the
right demographic to help them see how Reliance Advertising & Printing agency can give their
companies an edge.

4.2 Weaknesses
No matter how powerful or successful a company is, they all have weaknesses they have to
balance or turn into strengths. The key is to be completely honest. When I are, it will allow I
to take a realistic look at any products, services, resources and behaviors that are inferior to
Reliance Advertising & Printing competitors’.
When I are trying to pinpoint Reliance Advertising & Printing marketing agency’s weaknesses,
ask Reliance Advertising & Printing self, what I can improve on to catch up with or leave
Reliance Advertising & Printing competitors in the dust?
Example:
An example of a SWOT analysis marketing agency weakness is unskilled employees. If I
workers are undertrained and don’t know their hands from their feet, it puts Reliance
Advertising & Printing company at risk for failure. In order to combat the weakness of poorly
trained workers, I could put together a benefits package that attracts more qualified workers. I
can also simultaneously implement educational programs to improve the skill-level and
training of Reliance Advertising & Printing current employees.

4.3 Opportunities
Part of growing Reliance Advertising & Printing marketing agency and staying competitive is
being able to identify opportunities so I can capitalize on them. Reliance Advertising & Printing
SWOT analysis will allow I to identify opportunities that I can seize right now, as well as
longer term opportunities I can take advantage of later. When I’re always on the lookout for
opportunities, I can rework business plans to stay ahead of the game.
When I are trying to identify opportunities, ask Reliance Advertising & Printingself how I can
use non-controllable external factors to Reliance Advertising & Printing agency’s advantage?
Example:
Unlike with other industries, a downturn in the economy can be a major opportunity for a
marketing agency. Think about it… when the economy tanks, business owners are willing to
do just about anything they can to keep their customers spending money.
If I position Reliance Advertising & Printingself properly, I can convince these businesses that
Reliance Advertising & Printing services are indispensable to their survival. When they go in
and reevaluate their budgets, they will likely scale back spending on other processes and
allocate a larger chunk to marketing development.

4.4 Threats
Since crystal balls don’t really work, I can only guess how a perceived threat will affect
Reliance Advertising & Printing marketing agency. In most cases, I will have to rely on
analysts’ forecasts and other reliable, unbiased information to help I make the best possible
judgment.
Threats can ruin Reliance Advertising & Printing company, so once I identify what they are,
it’s important to take steps to avoid them. In instances where it is not possible to avoid threats,
Reliance Advertising & Printing goal should be to reduce their impact as much as possible.
Example:
If Reliance Advertising & Printing SWOT analysis identifies one of Reliance Advertising &
Printing agency’s threats as competition, I might consider doing a SWOT on competing
agencies. I can research the competition and give Reliance Advertising & Printing best effort
to identify their strengths, weaknesses, opportunities and threats. Knowing how Reliance
Advertising & Printing business compares to others can help I develop a contingency plan to
reduce the threat from Reliance Advertising & Printing competition.
Findings

From the above analysis I have discovered some key points. Based on the key points I have
made a conclusion about the specific question. Each question has been made one
conclusion. Based on all conclusions I am going to make a single conclusion.

 Promotional activities which will introduce their brand in front of rural mason and
people. They are not using television media at present, but I think they should do it.
 Cash++ and Eid 2 Eid offer is continuing from 2009, which are successful offer
compare to other company’s offer. But its successful rate is decreasing day by day with
customer’s interest by seeing same thing again and again. So, I think they should provide
a little bit different offer to their customer from next year.
 They should do some CSR activities, which will help them to add more brand value.
 They should have separate budget for branding department which will be used
throughout the year except offer period. This will create a solid brand image separated
from offer period branding.
 They should provide billboard in striations that used their product on that construction
along with company logo, which will increase their brand awareness.
 Analysis –

 Door to door self marketing: Door to door self marketing is one of the fastest growing
areas of advertising and promotion. By reaching out to smaller targeted audiences
advertisers have improved their creative approaches to utilize more strengths of direct
response.

 Personal network: Advertising agency authority have good network with different
level person, such as family relation, friend circle, professional network etc. by which
advertising agency get order.

 Political relationship: Political relation response to collect client in an advertising

firm, generally it become unethical work in our country but this practice is going
smoothly in our country.

 Word of mouth: Word of mouth also a great procedure for collecting client. It is
depend on goodwill and publicity of an advertising agency. When a marketer decides
to market their product they search or ask some people about excellent advertising firm
by which they get good services.

 Online search result: A marketing manager tries to find out a good advertising agency
by using online. Advertising firm makes a well website, so that people can find them
easily.

Recommendations

To create a sustainable and strong brand I have some recommendations which are given
below-

Credit Facility: To increase the facility and to compete with the strong competitor they can
introduce another little bit more credit facility for their retailer so that they try to give brand
to take a strong more emphasis to this brand for their own facility. And if they do this they
will help the section, because without a strong brand image they could not sell ¾ the product
after a certain stage.
Mobile Ad: They can use mobile marketing to create a strong brand. Like- they can make a
deal with the mobile operator for SMS advertisement on phone to those people who use
01711. Series numbers interns of GrameenPhone. Television advertisements for Reliance
Advertising & Printing competitors and to create brand associations with the customer they
should launch it again.

Endorser involvement: people who use the GP from the beginning of the launch of GP and
these people are more or less 35+ age years old and the target customer of Reliance
Advertising & Printing. Or they can target to the star subscriber to the GP, or can give some
discount through this SMS.

Scholarship program: To create a strong brand they can launch a scholarship program to
give scholarship to the mason r’s children. Because, a large portion of cement consumer are
mason the BUET test result more reliable like Professor Jamilur ReZa Choudhury
(B.Sc. Engineering or civil enginee d civil engineer.

Event marketing and sponsorship: By event marketing and sponsorship Reliance

Advertising & Printing can link their brand to events popular among the customers. hoosing
sponsorship events or activities, identification with a product and thus brand recall can be
enhanced. Though they are sponsoring many events but they are strongly related with
cement sectors. They need to sponsor different kinds of event which will make their brand
stronger. The events can be chosen based on the attendees’ attitudes and usage
regarding certain products or brands. They can also sponsor events related to their brand to
boost up the brand image.

Radio: Now a day’s radio became a very useful medium of advertising. So Reliance
Advertising & Printing can use this medium for building their brand.

Resourceful Website: The www.premiercement.com contains less useful information

for the customer related to the products and promotion. It’s a world of technology,
where customers try to search and gather information before buying a product. So many of
them use internet as a mean of collecting information of specific product.

CSR Activity:
 Reliance Advertising & Printing can take the initiative to light/sponsor lamp post of is getting
less focus from the internet users. The website should be well maintained where the product
news and promotional news will be given. There should also be a section
for feedback/reviewing for the customer where they can rate/review the product. When
a customer gets his answer in become satisfied. A satisfied customer become loyal to a brand
and helps the brand to become a well-known brand.

Awareness Program: Reliance Advertising & Printing can take an initiative to educate
the people of the country about the correct use of their product. Because the wrong use
of these product are causing harmful result. For this they can organize seminar, round
table equity. They will be considered as a socially responsible brand. As a whole the brand
will be established as discussion etc. If they conduct awareness program like this than their
brand image in the target customers mind will increase and they will have positive brand a
socially responsible and powerful brand as well.

7. Conclusion

In this project I tried to give an idea of the Identifying and building brand awareness of
Reliance Advertising & Printing. Brand image allow consumers to buy with confidence, and
provide a route map through an incredible collection of choice. The real power of powerful
brands is that they meet the expectations of those that buy them or, to put it another way, they
represent a promise kept.
Survey Question

Dear Customer

Thank you for giving us the opportunity to serve you better. Please help us by taking a few
minutes to tell us about the service that you have received so far. We appreciate your business
and want to make sure we meet your expectations.

Sincerely,

Abdullah Al-Mahfuj

1. Overall, I am very satisfied with the way Reliance advertising and printing company
performed on this competitive business.
 Strongly Disagree
 Somewhat Disagree
 Neither Agree nor Disagree
 Somewhat Agree
 Strongly Agree
2. Compared to how you felt about Reliance advertising and printing company before this
project, what is the likelihood of completing another project of you?
 Better, based on performance
 About the same
 Worse, based on performance

3. Considering the overall value of the project you paid for, was it…
 An exceptional value, worth more than you paid for it
 A good value, worth about what you paid for it
 A poor value, worth less than you paid for it

4. How often do you typically known about Reliance advertising and printing company?
 Once a year
 Daily
 Weekly
 Once a month
 Every 2-3 months
 2-3 times a year less often
 Do not use

5. Overall, how satisfied were you with your new deal with Reliance advertising and
printing company?
 Not at all satisfied
 Somewhat Satisfied
 Satisfied
 Very Satisfied
 Delighted

6. Have you ever contacted customer service?

 Yes
  No

7. If you contacted Reliance advertising and printing company customer service, have all
problems been resolved to your complete satisfaction?
 Yes, by the company or its representatives.
 Yes, by me or someone outside the company
 No, the problem was not resolved

8. Based on your awareness of Reliance advertising and printing company is it better, the
same, or worse than other brands of this sector?
 Much Better
 Better
 About the same
 Worse
 Much Worse

9. Based on your experience with Reliance advertising and printing company, would you
recommend this product to a friend?
 Definitely will
 Probably will
 Might or might not
 Probably will not
 Definitely will not
10. Do you satisfy with Reliance advertising and printing company?
 Yes
 Not much
 Not

If you would like to share with us a few things that could do better.
Reference

1. Norberg, O., Westin, P., & Lindberg, S. (2001). A Comparison of Print Quality between
Digital and Traditional Technologies. DPP 2001: International Conference on Digital
Production Printing and Industrial Applications, 380 - 385Designing Brand Identity, 4th
Edition - ALINA WHEELER

2. McGee, Regina (October 2006). "What's Up with Blue Ocean Buzz?". Association
Meetings.

3. "SWOT Analysis". Business and Organizational Development Tools, Training, and

Services. Retrieved 2012.

4. Porter, Michael. "The Five Competitive Forces That Shape Strategy". The Harvard
Business Review. Retrieved March 28, 2016.

5. "Porter's 5 Forces". University of Cambridge.

6. A dictionary of finance and banking (4 reb.ad.) edited by Jonathan Law and John
Smullen

7. The Intelligent Investor by Benjamin Graham, ISBN: 0-06-055566-1 (2008 edition)

8. Security Analysis by Benjamin Graham and David Dodd

9. "The Alchemy of Finance" by George Soros

10.
Websites:

1. Google.com
2. https://en.wikipedia.org/wiki/Brand_awareness
3. http://scholarworks.rit.edu/cgi/viewcontent.cgi?article=1049&context=books
4. http://www.southportprinting.com/services/offset-printing/
5. https://www.basecampprintingco.com/