Introduction

Proctor & Gamble Company, headquartered in Ohio, is a multinational consumer products

corporation that primarily operates in the United States. It was founded in 1837 by William
Procter and James Gamble, thus the name. The company primarily focuses on cleaning
chemicals, personal care, and hygiene goods. In order to simplify its product portfolio, the
company decided to sell off several of its brands. They decided to concentrate on their remaining
65 brands, which were deemed to be the most profitable for the corporation. According to the
then-CEO and Chairman, this will streamline the firm and make it easier to manage and
operate. Between 1858 and 1659, the firm's sales increased to a million dollars. During the
American Civil War, Proctor & Gamble was given a contract to supply soap and candles to the
union for the duration of the conflict. This boosted the firm even farther since these contracts
gave them limitless access to other soldiers around the country. In the 1880s, the company also
created a pricey soap that could float on water. Due to rising demand for its products, it
eventually began constructing factories in other parts of the United States. Furthermore, its
executives began diversifying by introducing goods like as Crisco manufactured from vegetable
oils. With the popularity of radio in the 1920s, it also began to sponsor radio shows. As a result,
the broadcasts came to be known as "Soap Operas."

It operates in a highly competitive market with global, regional, and local rivals. In many of the
areas and industry categories where the Company distributes its products, it competes with
other branded items as well as private-label brands sold by retailers. Furthermore, several of the
product sectors in which the Company competes are priced differently (referred to as super-
premium, premium, mid-tier value, and low-tier economy items). P&G is strongly positioned in
the industry categories and markets in which it operates, frequently leading or having a
considerable market share.

C. Production Strategies

A. Make to Stock (MTS) - It includes a formal release procedure. Based on this model, P&G
created several spin-off models, including a Raw and Packing Materials Inventory Model
(MIM), an Extended Inventory Model (XIM) capable of modeling more complex
distribution networks, and a Retailer Inventory Model (RIM) that quantifies inventories
up to store shelves. The models in this family utilize the same nomenclature and are built
on the same function library, which expands Excel's collection of statistical functions
with inventory-specific user-defined functions (UDFS) written in Visual Basic for
Applications (VBA).
B. Market Penetration- Because of P&G's current status and shifting industry trends,
market penetration is the ideal development plan to pursue. Their goal should now be to
grow their market share because they have pleased the market in practically all aspects
through their inventions and based on the strengths mentioned above. This should be
accomplished through extensive marketing methods that raise awareness of the
 company in new locations and countries. It should be done expressly for the low-
performing P&G goods on the market. The most prevalent barrier to individuals utilizing
a given product is a lack of basic information about it. &G has a well-known global
presence. Unilever and Colgate Palmolive are P&G's key global competitors. For
expansion, all three of these organizations rely on innovation and pricing. In order for
P&G to stay ahead of their competition, their products need be tailored to a certain
market. Another technique would be to create one-of-a-kind items and services, boost
unit sales, and encourage premium pricing. Proctor & Gamble is in an excellent position
to capitalize on their strengths and the fact that they thoroughly grasp their possibilities
in order to carry out this strategy.
C. Product Development- The creation of new goods is critical to Proctor and Gamble's
growth and profitability, and it should be the contingency improvement strategy plan if
the main plan does not produce the desired outcomes in the following three years. If this
contingency plan is carried out correctly, the launch of new and better goods that directly
address the demands of their clients would boost P&G. According to recent research,
that is the product of a bid to comprehend the market. This has also been proven to work
in the corporation, with the majority of its growth owing to revenues from the several
goods they are developing.
D. Staffing- they are searching for personnel that can effectively engage with our customers
and push for successful product placement, market penetration, and entry into new
market sectors to enhance revenue. Procter & Gamble will enhance our goods and
packaging, and we must be able to convey these advancements in a way that benefits the
consumer. To increase our client base, the marketing team should provide consumers
appealing and practical incentives.