Introduction

The American multinational corporate giant Proctor & Gamble Company, which has its
headquarters based in Ohio, operates mainly within the boundaries of the United States while
being involved with various consumer goods. The name of this company comes from its
founders, William Proctor and James Gamble, originating in 1837.This company's core
competencies lie in developing cleaning chemicals alongside personal care and hygiene goods.
In addition, several brand divestitures were made by the company in order to make their
product portfolio more manageable. Focusing on the remaining 65 brands was decided upon as
they were seen as highly profitable by the corporation. The then CEO cum Chairman declared
that streamlining would make firm management simpler. Sales for the company grew to one
million dollars from between the years of 1858 and 1659. Proctor & Gamble was granted a
contract by the Union during The American Civil War to supply them with soap and candle
products throughout its existence, accessing limitless soldiers around the country through these
contracts helped elevate and expand the success of this company. The enterprise created a costly
bar of soap during late 1800 of making that could buoy up on liquid surface. With an increased
need for its products across America came a decision from the company to construct multiple
new factories. Furthermore, they broadened their horizons by adding products like Crisco which
is produced using vegetable oils. As more people tuned into radios during the 1920s, it led to an
increase in companies sponsoring radio shows. As such , they got the nickname of Soap Operas.

The competition it faces varies from global to regional and even to local levels. In several
regions and sectors where the Company's goods are distributed there is competition from other
branded items as well as private-label brands sold by retailers.Besides that, the company
operates in a variety of market segments with distinct price levels ranging from super-premium
to low-cost economy goods. P&G's position is strong within the industry categories and markets
where it does business as they frequently lead or hold considerable market share.

C. Production Strategies

A. Make to Stock (MTS) - There's an official procedure to include in the package. By using
this model as its foundation, P&G produced many other similar models, such as Raw and
Packing Materials Inventory Model (MlM), Extended Inventory Model( XlM)-
whichwasabletoanalyzeevenmorecomplexdistributionnetworks-and Retailer inventory
Model (RlM) which measures inventory up to standard store-shelves. With matching
nomenclature and a shared function library built around a pool of statistical tools from
Microsoft Excel as well as custom-built user-defined functions (UDFs) written using
Visual Basic for Applications (VBA), all the models under consideration are optimized
for handling inventory tasks
B. Market Penetration- The optimal development strategy for P&G currently on account of
its status and changing industry trends seems like venturing into penetrating markets.
Considering how well-received their inventions have been alongside the strengths
highlighted earlier, it's time for them to prioritize growing their share of the market.
Through different forms of marketing on new territories we can increase the reach of our
 brand, and explicit measures should be taken to boost sales of below-average P&G
products. Not being familiar with essential details about a specific product prevents
people from using it, but &G is renowned for its global presence. Unilever and Colgate
Palmolive represent the top competitors of P&G on a worldwide basis, and to expand
their operations successfully all three rely on innovation and a good pricing strategy.
Customizing their products based on targeted market needs is imperative for P&G's
sustained success. Cultivating one-of-a-kind goods or services in addition to increasing
unit sales can also help encourage premium pricing strategies. Proctor & Gamble's
success with this strategy is assured due to the company's strong positioning and
thorough grasp of its opportunities
C. Product Development- To maintain growth momentum and drive profitability, Proctor &
Gamble need to innovate with fresh product offerings. A fallback contingency
improvement strategy if their first plan fails could involve developing novel Goods. If
done correctly, then this contingency plan will encourage P&G's growth by introducing
tailor-made goods that suit their client's requirements.Understanding the market led to
creation of this product according to recent researched conducted, and multiple product
development leading to high revenue generation has been successful in aiding the overall
growth of the corporation.
D. Staffing- Personnel who possess the skills required to effectively engage with customers
while promoting product placement will be integral in enhancing our revenue streams
through market penetration into new sectors. To make sure that consumers reap the
benefits of Procter & Gamble's innovations in our merchandise and packaging, we need
to communicate them effectively. In order to grow our client pool , offering attractive and
beneficial incentives by the marketing department is crucial