CENTRAL ASIA

APPAREL MARKET
RESEARCH
Submitted by

Name: Nurul Amin Shadhin

Phone: +8801621280020
Email: shadhin.fd@gmail.com
The region of Central Asia consists of five countries
• Kazakhstan
• Kyrgyzstan
• Tajikistan
• Turkmenistan
• Uzbekistan

1. Established Fashion Brands in Kazakhstan:

• Samruk-Kazyna Fashion Group
• Ajour Fashion Group
• Alena Akhmadullina
• Busardi
• Arnur Nurgaiv

2. Total Market Size: Kazakhstan is a

country in Central Asia. It is the largest
landlocked country in the world and shares
borders with Russia, China, Kyrgyzstan, Uzbekistan, and Turkmenistan. Kazakhstan has a
population of approximately 19 million people. The population is fairly balanced gender-
wise, with a relatively equal distribution of males and females. The country has
experienced significant economic growth in recent years, transitioning to an upper-
middle-income economy. The fashion market in Kazakhstan has been expanding due to
increasing consumer purchasing power and a growing middle class. The market size is
influenced by factors such as population size, disposable income, and consumer
preferences.
The climate in Kazakhstan varies from continental to arid, with hot summers and cold
winters. The country experiences distinct seasons, including spring, summer, autumn,
and winter.

3. Active Fashion Brands and Apparel Product Types in Kazakhstan:

Kazakhstan actively involves various fashion brands and offers a wide range of apparel
products. The fashion brands in Kazakhstan cater to different segments of the market and
provide diverse clothing options. The apparel product types available in Kazakhstan
include traditional Kazakh dresses, modern casual wear, formal wear, sportswear, shoes,
bags, and accessories.
4. Brand Analysis: Top, Medium, and Lower Brands in Kazakhstan: Based on the
market presence and popularity, the fashion brands in Kazakhstan can be categorized as
follows:
Top Brands in Kazakhstan:
• Samruk-Kazyna Fashion Group
• Ajour Fashion Group
Medium Brands in Kazakhstan:
• Alena Akhmadullina
• Busardi
Lower Brands in Kazakhstan:
• Arnur Nurgaiv

5. Product Analysis: Top Selling Products in Kazakhstan: The top-selling products in the
apparel market of Kazakhstan may vary based on fashion trends and consumer
preferences. However, some popular products include:
• Traditional Kazakh dresses (Saukele, Shapan, Zhentak, etc.)
• Modern casual wear such as jeans, t-shirts, and dresses
• Formal wear like suits and evening gowns
Please note that the list of brands and products mentioned above is not exhaustive.
Fashion trends and consumer preferences may change over time, leading to variations in
the top brands and best-selling products in Kazakhstan's apparel market.
Apparel Market in Kazakhstan
1. Established Fashion Brands in Kyrgyzstan
• Kira Plastinina
• VSV Boutique
• Altynai Zhorobekova
• Dodo

2. Total Market Size:

Kyrgyzstan is a landlocked country in Central
Asia. It shares borders with Kazakhstan, China,
Tajikistan, and Uzbekistan. The population of
Kyrgyzstan is approximately 6.5 million people. The gender distribution in the country is
fairly balanced. Kyrgyzstan is classified as a lower-middle-income economy. The apparel
market in Kyrgyzstan is influenced by factors such as population size, disposable income,
and consumer preferences.
Kyrgyzstan experiences a continental climate, characterized by hot summers and cold
winters. The country has distinct seasons, including spring, summer, autumn, and winter.

3. Active Fashion Brands and Apparel Product Types in Kyrgyzstan:

Kyrgyzstan actively involves various fashion brands and offers a range of apparel
products. The fashion brands in Kyrgyzstan cater to different market segments and
provide diverse clothing options. The apparel product types available in Kyrgyzstan
include traditional Kyrgyz attire, casual wear, formal wear, ethnic wear, and accessories
such as hats, scarves, and jewelry.

4. Brand Analysis: Top, Medium, and Lower Brands in Kyrgyzstan:

Based on the market presence and popularity, the fashion brands in Kyrgyzstan can be
categorized as follows:

Top Brands in Kyrgyzstan:

• Kira Plastinina
• VSV Boutique

Medium Brands in Kyrgyzstan:

• Altynai Zhorobekova

Lower Brands in Kyrgyzstan:

• Dodo
5. Product Analysis: Top Selling Products in Kyrgyzstan:
The top-selling products in the apparel market of Kyrgyzstan may vary based on fashion
trends and consumer preferences. However, some popular products include:

• Traditional Kyrgyz attire (Deel, Salwar Kameez, Chapan, etc.)

• Handmade accessories like felt hats, scarves, and jewelry
• Casual wear with ethnic motifs
Apparel Market in Kazakhstan
1. Established Fashion Brands in Tajikistan
• Javoni
• Zarina Fashion House
• Gulbahor
• Bahor

2. Total Market Size:

Tajikistan is a landlocked country in Central
Asia. It shares borders with Afghanistan, China,
Kyrgyzstan, and Uzbekistan. The population of
Tajikistan is approximately 9.5 million people. The gender distribution in the country is
fairly balanced. Tajikistan is classified as a lower-middle-income economy. The apparel
market in Tajikistan is influenced by factors such as population size, disposable income,
and consumer preferences.
Tajikistan experiences a continental climate, characterized by hot summers and cold
winters. The country has distinct seasons, including spring, summer, autumn, and winter.

3. Active Fashion Brands and Apparel Product Types in Tajikistan:

Tajikistan actively involves various fashion brands and offers a range of apparel products.
The fashion brands in Tajikistan cater to different market segments and provide diverse
clothing options. The apparel product types available in Tajikistan include traditional Tajik
clothing, embroidered textiles, silk products, casual wear, formal wear, and accessories.

4. Brand Analysis: Top, Medium, and Lower Brands in Tajikistan:

Based on the market presence and popularity, the fashion brands in Tajikistan can be
categorized as follows:

Top Brands in Tajikistan:

• Javoni
• Zarina Fashion House

Medium Brands in Tajikistan:

• Gulbahor

Lower Brands in Tajikistan:

• Bahor
5. Product Analysis: Top Selling Products in Tajikistan:
The top-selling products in the apparel market of Tajikistan may vary based on fashion
trends and consumer preferences. However, some popular products include:

- Traditional Tajik clothing (Kurta, Lohi, Tubeteika, etc.)

- Embroidered textiles such as suzani, tablecloths, and wall hangings
- Silk products like scarves and dresses
Apparel Market in Turkmenistan
1. Established Fashion Brands in Turkmenistan:
• Melewar Group
• Mergen
• Yildizlar Tekstil
• Selbi-Chan

2. Total Market Size:

Turkmenistan is a country in Central Asia. It
shares borders with Kazakhstan, Uzbekistan,
Afghanistan, Iran, and the Caspian Sea. The
population of Turkmenistan is approximately 6 million people. The gender distribution in
the country is fairly balanced. Turkmenistan is classified as an upper-middle-income
economy. The apparel market in Turkmenistan is influenced by factors such as population
size, disposable income, and consumer preferences.

Turkmenistan experiences a predominantly arid climate with hot and dry summers and
cool winters. The country has distinct seasons, including spring, summer, autumn, and
winter.

3. Active Fashion Brands and Apparel Product Types in Turkmenistan:

Turkmenistan actively involves various fashion brands and offers a range of apparel
products. The fashion brands in Turkmenistan cater to different market segments and
provide diverse clothing options. The apparel product types available in Turkmenistan
include traditional Turkmen garments, handwoven carpets and rugs, leather products,
casual wear, and accessories such as bags, belts, and shoes.

4. Brand Analysis: Top, Medium, and Lower Brands in Turkmenistan:

Based on the market presence and popularity, the fashion brands in Turkmenistan can be
categorized as follows:

Top Brands in Turkmenistan:

• Melewar Group
• Mergen

Medium Brands in Turkmenistan:

• Yildizlar Tekstil

Lower Brands in Turkmenistan:

• Selbi-Chan
5. Product Analysis: Top Selling Products in Turkmenistan:
The top-selling products in the apparel market of Turkmenistan may vary based on fashion
trends and consumer preferences. However, some popular products include:

• Traditional Turkmen garments (Tepe, Chapan, Atlyjy, etc.)

• Handwoven carpets and rugs
• Leather products like bags, belts, and shoes
Apparel Market in Uzbekistan
1. Established Fashion Brands in Uzbekistan
• Valentina Romanenko
• Artisan Art Group
• Mohinur
• Anor

2. Total Market Size:

Uzbekistan is a country in Central Asia. It shares
borders with Kazakhstan, Kyrgyzstan, Tajikistan,
Afghanistan, and Turkmenistan. The population of
Uzbekistan is approximately 34 million people. The gender distribution in the country is
fairly balanced. Uzbekistan is classified as a lower-middle-income economy. The apparel
market in Uzbekistan is influenced by factors such as population size, disposable income,
and consumer preferences.

Uzbekistan experiences a continental climate, characterized by hot summers and cold

winters. The country has distinct seasons, including spring, summer, autumn, and winter.

3. Active Fashion Brands and Apparel Product Types in Uzbekistan:

Uzbekistan actively involves various fashion brands and offers a range of apparel
products. The fashion brands in Uzbekistan cater to different market segments and
provide diverse clothing options. The apparel product types available in Uzbekistan
include traditional Uzbek clothing, silk fabrics and garments, handcrafted ceramics and
pottery, casual wear, formal wear, and accessories.

4. Brand Analysis: Top, Medium, and Lower Brands in Uzbekistan:

Based on the market presence and popularity, the fashion brands in Uzbekistan can be
categorized as follows:

Top Brands in Uzbekistan:

• Valentina Romanenko
• Artisan Art Group

Medium Brands in Uzbekistan:

• Mohinur

Lower Brands in Uzbekistan:

• Anor
5. Product Analysis: Top Selling Products in Uzbekistan:
The top-selling products in the apparel market of Uzbekistan may vary based on fashion
trends and consumer preferences. However, some popular products include:

• Traditional Uzbek clothing (Chapan, Adras, Tubeteika, etc.)

• Silk fabrics and garments
• Handcrafted ceramics and pottery