Product

Cheatsheets
INTERVIEW PREP
Part 4
Go-To-Market
In these questions you are asked to think about the
growth and marketing aspects of a product.
Sometimes it could also improve prioritisation and
MVP aspects.
These questions often come combined with launch
questions like "Should XYZ product enter ABC
industry? If yes, Devise a GTM strategy.

Ex. Lyft wants to enter the Indian market. Devise GTM

Let's see how to solve it

 Describe the product: And
STEP 01 it's essential components
Assuming the goal is to launch and bring up
revenue for Lyft lets break down it's major
components like Product, User, Market and
Competitors.

Product Lyft is a rideshare business which connects

riders to drivers.
Market We should think about what part of India would
make the most sense. Let's consider metropolitan areas.
User Working professionals, Students!
Competitors Uber and many others

Feel free to describe these more deeply.

STEP 02 Devise Pre-Launch Strategy
A pre-launch strategy would/should cover all
prerequisites needful for the operational success of
the product and that it gets accepted in the market.

Adequate Drivers
Monetary Incentives
Rental agency partnerships etc.
Adequate Cars
Buying /renting cars for drivers
Specifics areas where cars are initially enough.
Ride Safety
Safety trainings
Driver tests
STEP 02 Devise Launch Strategy
The launch strategy would/should cover all
strategies for initial acquisition and brand awareness
of the product. Key decisions like areas of launch,
etc, should also be decided.

Launch
Free rides
Launch events
Partnerships with major politicians/celebrities
Brand Awareness
Physical billboards
Influencer marketing
STEP 03 Devise Post-Launch Strategy
The post-launch strategy should focus on the
success/failure of the launch. You should focus on
the metrics for each product funnel.
Acquisition
Number of app downloads
Number of drivers
Customer experience
Average ratings--customer and driver
Number of cancelled rides
Average wait time
Revenue
Average cost/ride
Average revenue/ride
You should also think about the driver side of Lyft.
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