Professional Documents
Culture Documents
2.1 - Product - Business Story
2.1 - Product - Business Story
Product/Person
Background/Story
September 04, 20XX
Product/Person Overview
Who or what is the product? Describe its usefulness and why people would want to
use/experience it.
Company History
How did the product/person come about? What
obstacles had to be overcome?
Target Audience
What age or person are you marketing to (aka. Who is buying your product?)
More Details
How many customers have you served? How long have you been in business? How many units
have you sold? Where’s your business located? Where’s your product manufactured?