Ryan Charriez – Period 5 #

Date:3-22-23

Assignment: SB 2.5 - Persuasive Technique Paragraph

To begin with, more advance Companies use the Avent – Garde technique to get more

celebrities more interested in their product. The Avent – Garde Technique is the opposite of

bandwagon. Advertisers make it seem that the product is so new that you will be the first on the

block to have it. Just to be sure you know what a technique is it is a way of carrying out a

particular task, especially the execution or performance of an artistic work or a scientific

procedure. Advertisers like to target celebrities because they are the ones with the most money

and they're also the ones who are going to pay the company more to be the first one to buy their

product. For example: When Dwane Johnson saw Kevin Heart at Walmart buying this new

candy, he’s going to want to be the first one to buy it. According to text “The idea is that only

supercool people like you will even know about this product.” (How Do They Do It? Analyzing

Ads)