Amazon acquired Whole Foods in 2017 for over $13 billion in order to expand into the grocery industry. As more shopping moved online due to COVID-19, Amazon shifted Whole Foods' focus towards grocery delivery. Amazon sees groceries as an important area for growth, as it is one of the remaining online shopping sectors they have not dominated. By purchasing Whole Foods, Amazon aims to both encourage more Prime memberships and learn about the grocery market to build out their own grocery delivery options like Amazon Fresh.
Amazon acquired Whole Foods in 2017 for over $13 billion in order to expand into the grocery industry. As more shopping moved online due to COVID-19, Amazon shifted Whole Foods' focus towards grocery delivery. Amazon sees groceries as an important area for growth, as it is one of the remaining online shopping sectors they have not dominated. By purchasing Whole Foods, Amazon aims to both encourage more Prime memberships and learn about the grocery market to build out their own grocery delivery options like Amazon Fresh.
Amazon acquired Whole Foods in 2017 for over $13 billion in order to expand into the grocery industry. As more shopping moved online due to COVID-19, Amazon shifted Whole Foods' focus towards grocery delivery. Amazon sees groceries as an important area for growth, as it is one of the remaining online shopping sectors they have not dominated. By purchasing Whole Foods, Amazon aims to both encourage more Prime memberships and learn about the grocery market to build out their own grocery delivery options like Amazon Fresh.
Jocelyn Ramirez, Montse Juarez, Jasmine Rhabb, David Dupre
Amazon & Whole Foods ● Amazon is an e-commerce business that sells everything ● Everything is done differently today because of Amazon, and the grocery industry is one of the last industries to come under that influence ● Whole Foods is a grocery store known for its organic merchandise ● Whole Foods was a mission driven company, and the mission was to change the world, have good stuff, and to change the way people eat. ● Amazon spent more than $13 Billion to buy Whole Foods COVID-19 Impact ● Amazon is an online retailer
● In-store to orders are delivered straight to your door
● Shifted Whole Foods towards food delivery
Online Grocery Shopping- Jasmine ● For Amazon, acquiring Whole Foods was in part just a way to encourage people to sign up for Amazon Prime memberships, joining Amazon’s powerful loyalty program in exchange for discounts on their groceries. ● However a lot of people have been speculating that the reason why amazon purchased whole foods, was to learn about the the groceries market, and then launch something even bigger, and more mainstream. Amazon has supermarkets called amazon fresh which is less extravagant then wholefoods, and cheaper, with same day delivery, if you are a prime member. ● Groceries make up a consistent chunk of most people’s spending, and they’re kind of the only online shopping niche that Amazon hasn’t yet been able to dominate. ● Moreover, Amazon attempts to scale up its grocery business, it’s meeting a familiar foe. Walmart once followed Amazon into online shopping, hoping to catch up. And now Amazon is chasing Walmart, the No. 1 food seller in America, when it comes to the grocery game. Team Analysis ● Communication: Outlook, Talking in-person.
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