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Market Research:
Marketing research is the systematic gathering, recording, and analysis of
data about issues relating to marketing products and services. The goal of
marketing research is to identify and assess how changing elements of the
marketing mix impacts customer behavior.
Market Research is “the function that links the consumers, customers, and
public to the marketer through information-information used to identify and
define marketing opportunities and problems; generate, refine, and evaluate
marketing actions; monitor marketing performance; and improve understanding
of marketing as a process. Marketing research specifies the information required
to address these issues, designs the method for collecting information, manages
and implements the data collection process, analyzes the results, and
communicates the findings and their implications.
Consumer Satisfaction:
Consumers are our best source of business information – whether it’s to
improve an existing product or service or whether you’re planning to launch
something new. There’s no substitution for “getting it from the horse’s mouth.
“When you open up the lines of communication, you are able to align your
resources to best advantage, and you often can make changes or launch products
more quickly.
1
analysis as it has a keen interest in the re-discovery of the meaning of marketing
through the re-affirmation of the importance of the customer or buyer.
Study:
A Study is an effective tool for measuring the Consumers’ Aspiration,
Trade Channel Behavior, Competitive Actions and etc., It provides a linkage
between the corporate environment and the marketing organization. Marketing
research, thus, may be viewed as an important tool used as an aid for tackling
problems in marketing. A study is a place in which buyer and seller meet each
other and exchange the goods and services. Marketing is an economic process in
which goods and services exchange their value is determined in terms of money
of price.
This field Study is nothing but just analysis of Consumers’ attitude about
the attitude, this satisfaction, his needs, and some other expectations regarding
products specification. As the courses related to business field, each and every
candidate should come to know about what a market is, and what is sale? Yes
exposure of market situation to a young graduate is a must and the syllabus also
provides a fire opportunity to this need.
2
COMPANY PROFILE
AMAZON
Amazon has separate retail websites for the United States, the United
Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands,
Australia, Brazil, Japan, China, India, and Mexico, hi2016, Dutch, Polish and
Turkish language versions of the German Amazon website were also
launched. Amazon also offers international shipping to certain other countries
for some of its products.
3
revenue in the world, and the eighth largest employer in the United States. In
2017, Amazon acquired Whole Foods Market for $13.4 billion, which vastly
increased Amazon’s presence as a brick-and-mortar retailer. The acquisition
was interpreted by some as a direct attempt to challenge Walmart’s traditional
retail stores.
The company was founded as a result of what Jeff Bezos called his
"regret minimization framework," which described his efforts to fend off any
regrets for not participating sooner in the Internet business boom during that
time.
Since June 19, 2000, Amazon's logotype has featured a curved arrow
leading from A to Z, representing that the company carries every product
from A to Z, with the arrow shaped like a smile.
72011, Amazon had 30,000 full-time employees in the USA, and by the
end of 2016, it had 180,000 employees. The company employs 306,800
people worldwide in full part-time jobs.
4
On October 11, 2016, Amazon announced plans to build convenience
stores and develop curbside pickup locations for food. In December 2016, the
Amazon Go store was opened to Amazon employees in Seattle. The store
uses a variety of sensors and automatically charges a shopper's Amazon
account as they walk out of the store, eliminating the need for checkout lines.
The store is planned to open for the general public in early 2017.
5
Amazon.com operates retail websites for Sears Canada. Bebe Stores,
Marks & Spencer, Mothercare, and Lacoste. For a growing number of
enterprise clients. including the UK merchants Marks & Spencer, Benefit
Cosmetics' UK entity, edeals.com and Mother care, Amazon provides a
unified multichannel platform where a customer can interact with the retail
website, standalone in-store terminals or phone-based customer service
agents.
6
Amazon is the largest internet based company in the united states.
Amazon has separate retail websites for United States, United Kingdom &
Ireland. France, Canada, Germany, the Netherlands, Italy, Spain, Australia,
Brazil, Japan, China, India and Mexico, with sites for Sri Lanka and South
East Asian Countries coming soon. Amazon also offers international shipping
to certain other countries for some of its products.
Amazon
Strengths
7
This enables them to offer individual items, related items or bundle them as
an offer, based upon preferences demonstrated through purchases or items
visited. Also, the company claims that 55% of their customers: are repeat
buyers, result in low cost of acquisition of new buyers.
4. Efficient delivery network with its strategic partners & due to its
Amazon fulfillment centers, Amazon has created a deep & structured network
in order to make the product available even at remote locations. It also has
free of cost delivery charges in certain geographies.
8
Weakness:
1. Shrinking margins: due to extensive delivery network & price wars
Amazons margins are shrinking, which is resulting in even losses. In India,
Amazon had a loss of $359 crs in the year 2013-14.
2. Tax avoidance issue: Amazon has attracted negative publicity on
account of tax avoidance hi countries like Us & UK. Most of its revenue is
generated from these well established markets.
3. High debt: in many developing nations Amazon is still struggling to
make the business profitable thereby affecting the overall profitability of the
group resulting into high debt.
4. Product flops - Amazon launched the fire phone in the us which was
a big flop. At the same time, kindle fire did not pick up as strongly as kindle
did. Thus, there were several product flops which caused a dent in Amazon's
deep pockets.
Opportunities:
9
4. Opening physical stores outside u.s: by doing this Amazon can
help the customers to engage with the brand, resulting in increase in repeat
purchases & increase hi loyal customer base.
Threats :
1. Low entry barriers of the industry : low entry barriers affect the
current player’s business as more & more company means tough
competition, price wars, shrinking margins & losses resulting into
questioning the sustainability of the players.
2. Government regulations : not having clarity on the issues related
to FDI in multi brand retail, has been a big hurdle in the success of
the e-commerce players in many developing nations.
3. Local competition : India has Snapdeal and Filpkart who are local
e-commerce retailers and are taking away majority of the market.
Similarly, there are many local players who take bites from the
market share thereby making it hard for a big player like Amazon to
make profits.
10
PRODUCT PROFILE
Amazon.com's product lines available at its website include several media
(books, DVDs, music CDs, videotapes and software), apparel, baby
products, consumer electronics, beauty products, gourmet food, groceries, health
and personal-care items, industrial & scientific supplies, kitchen items, jewelry,
watches, lawn and garden items, musical instruments, sporting goods, tools,
automotive items and toys & games.
11
AMAZON PAY
Amazon Pay is the trusted and convenient way to pay across multiple
devices.
Use the information already stored in your Amazon account to login and
pay conveniently on hundreds of websites and apps.
Amazon Pay helps you use your already stored Amazon account
credentials to complete your transaction across leading merchant websites and
apps in a convenient and secure manner. Pay through Amazon Pay Balance,
debit or credit cards and net banking..
Use your Amazon account to checkout and pay on websites with your
saved card or Amazon Pay balance. No need to dig for your credit or debit card
while paying.
When you Login with Amazon Pay, you take the protection of Amazon
with you. We don’t share your card information, and you are covered by the
100% Buyer Protection plan against defects or delays.
12
OBJECTIVES OF THE STUDY
13
RESEARCH METHODOLOGY
RESEARCH DESIGN :
14
Primary Data
Primary data are obtained by a study specifically designed to fulfill the
data needs of the problem at hand, such data original in character and are
generated in large number of surveys conducted mostly by government, and
also by some individual, institutions and research bodies. Primary data were
collected from the consumers through questionnaire method.
Secondary Data
Data that are not originally collected by rather obtained from published
or unpublished sources are known as secondary data. Secondary data were
collected from different books and magazines etc., The secondary data
constitute the chief material on the basis statistical work is carry out in many
investigations.
Questionnaire Method :
In this method a questionnaire is send to the people conjured with a
request to answer the questions and return to the questionnaire.
Sampling Plan
Who is to be surveyed, how many are to be surveyed, how are they
selected and how are they reached. All these details are to be given in this
section. According to Blalock define a sample thus. “It is a small piece of the
population obtained by a probability process that mirrors, with known
precision, the various patterns and bob-classes of the population”
15
I. Sample Unit :
I chose my sampling are at Cumbum Town for market Survey of the
Amazon.
Field Work
This section deals with the details of the fieldwork to be carried out,
and methodology for administering the questionnaire or collection of
secondary data. Not-al-horns refusal to co-operate respondent bias, and
interviewer’s bias are also highlighted.
16
DATA ANALYSIS AND INTERPRETATION
No. of Respondents
Percentage = ———————————— x 100
Total respondents
17
TABLE-1
AGE OF RESPONDENTS
NO OF
S.NO PARTICULARS PERCENTAGE
RESPONDENT
1. < 25 25 25
2. 25-35 50 50
3. 35 – 45 25 25
TOTAL 100 100
18
CHART-1
AGE OF RESPONDENTS
60
50
50
40
30
25 25
20
10
0
< 25 25-35 35 – 45
19
TABLE-2
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1. Male 60 60
2. Female 40 40
20
CHART-2
70
60
60
50
40
40
30
20
10
0
Yes No
21
TABLE-3
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1. Once in month 25 25
2. Once in two month 20 20
3. More frequently 25 25
4. Very rare 30 30
Total 100 100
22
CHART-3
35
30
30
25 25
25
20
20
15
10
0
Once in month Once in two month More frequently Very rare
23
TABLE-4
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1. Flipkart 35 35
2. Amazon 40 40
3. Snapdeal 15 15
4. Paytm 5 5
5. Others 5 5
24
CHART-4
45
40
40
35
35
30
25
20
15
15
10
5 5
5
0
Flipkart Amazon Snapdeal Paytm Others
25
TABLE-5
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1. Debit card 10 10
2. Cash on delivery 40 40
3. Credit card 30 30
Third Party
4. 20 20
(Paytm, Paypal)
26
CHART-5
45
40
40
35
30
30
25
20
20
15
10
10
0
Debit card Cash on delivery Credit card Third Party
27
TABLE-6
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1. Flipkart 30 30
2. Amazon 40 40
3. Snapdeal 20 20
4. Others 10 10
28
CHART-6
45
40
40
35
30
30
25
20
20
15
10
10
0
Flipkart Amazon Snapdeal Others
29
TABLE-7
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Referred by friends 30 30
2 Advertisements 60 60
3 Online reviews 10 10
30
CHART-7
70
60
60
50
40
30
30
20
10
10
0
Referred by friends Advertisements Online reviews
31
TABLE-8
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1. Flipkart 20 20
2. Amazon 10 10
3. Others 70 70
32
CHART-8
80
70
70
60
50
40
30
20
20
10
10
0
Flipkart Amazon Others
33
TABLE-9
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1. Flipkart 30 30
2. Amazon 40 40
3. Snapdeal 20 20
4. Paytm 10 10
5. Others 0 0
34
CHART-9
SHOPPING
45
40
40
35
30
30
25
20
20
15
10
10
5
0
0
Flipkart Amazon Snapdeal Paytm Others
35
TABLE-10
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1. Flipkart 30 30
2. Amazon 50 50
4. Paytm 15 15
5. Other 5 5
36
CHART-10
60
50
50
40
30
30
20
15
10
5
0
Flipkart Amazon Paytm Other
37
TABLE-11
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1. Festival Time 20 20
2. Offer Time 60 60
4. Wedding Time 15 15
5. Others 5 5
38
CHART-11
70
60
60
50
40
30
20
20
15
10
5
0
Festival Time Offer Time Wedding Time Others
39
TABLE-12
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1. Strongly agree 30 30
2. Agree 40 40
Neither Agree nor
3. 25 25
Disagree
4. Disagree 5 5
5. Strongly Disagree 0 0
40
CHART-12
45
40
40
35
30
30
25
25
20
15
10
5
5
0
0
Strongly agree Agree Neither Agree nor Disagree Strongly Disagree
Disagree
41
TABLE-13
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1. Extremely confident 15 15
2. Quite confident 30 30
3. Moderately confident 40 40
4. Slightly confident 15 15
42
CHART-13
45
40
40
35
30
30
25
20
15 15
15
10
5
0
0
Extremely Quite confident Moderately Slightly confident Not at all confident
confident confident
43
TABLE-14
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1. Delay in delivery 30 30
Cheap quality of a
2. 15 15
product
3. Product damage 45 45
4. Non delivery 10 10
44
CHART-14
50
45
45
40
35
30
30
25
20
15
15
10
10
0
Delay in delivery Cheap quality of a Product damage Non delivery
product
45
TABLE-15
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1. Strongly agree 30 30
2. Agree 40 40
Neither Agree nor
3. 25 25
Disagree
4. Disagree 5 5
5. Strongly Disagree 0 0
46
CHART-15
45
40
40
35
30
30
25
25
20
15
10
5
5
0
0
Strongly agree Agree Neither Agree nor Disagree Strongly Disagree
Disagree
47
FINDINGS
services in Amazon.
shopping.
48
SUGGESTION
There are so many cases where people felt that packing might have been
with care.
Some of the products mostly apparel’s are turning out with original, cover
In this issue Amazon made a mark among us, because whatever the
customers.
49
LIMITATIONS
exposed.
50
CONCLUSION
51
BIBLIOGRAPHY
References Textbooks
Web Address :
http://www.google.com
http://www.wikepedia.com
http://www.amazon.in
52
A MARKET SURVEY ON THE CONSUMER PREFERENCE
OF ONLINE SHOPPING IN CUMBUM TOWN
Name : Education :
Occupation :
Address :
1. Age
> 25 ❑25 — 35 ❑35- 45 ❑< 45
2. Gender
Male ❑Female
3. How often do you shop online?
Once in month ❑Once in two month
More frequently ❑ More often
4. Which online site will you prefer?
Flipkart ❑Amazon
Snapdeal ❑Paytm ❑Other
5. How do you make payments when shopping online?
Debit Card ❑Cash on Delivery
Credit Card ❑Third Party (Paytm wallet, Paypal etc)
53
9. In terms of pricing, with which online shopping site are you satisfied?
Flipkart ❑Amazon ❑ Snapdeal
Paytm ❑Others
10. Which online shopping site will you suggest to your family and friends?
Others
12. Does promotional activities impact your purchasing decision?
Strongly Disagree
13. How confident are you that your personal information is kept confidential
when buying products online?
54
Strongly agree ❑Agree
55