Professional Documents
Culture Documents
Trestle Creek Cabinets will be formed as a cabinet company specializing in custom cabinets for the high-end residential, resort,
and commercial market. Its founders have extensive experience in the construction and cabinet industry. Trestle Creek Cabinets
will operate under the umbrella of Trestle Creek, Inc., a construction company sharing staff, office space, and administration
costs. However, for the purpose of business planning, we are treating Trestle Creek Cabinets as a separate company.
Over some years of being involved with the construction of luxury homes, the company owners have seen a need for a cabinet
line with a broad selection of design choices, high-end finishes, along with top of the line organization, customer service, and
quality. Trestle Creek Cabinets will meet those customer’s needs. Building a strong market position in the high-end residential,
resort, and commercial development segments, the company projects revenues to grow substantially between FY1 and FY3. By
maintaining an average gross margin of over 25%, the company estimates handsome net profits by FY3.
The company owners have provided the capital to cover the start-up expenses. The company currently seeks a 3-year commercial
loan to cover the operating expenses.
1.1 Objectives
The company objectives are:
1.2 Mission
To deliver a high-quality product, on time and within budget while also providing a fast, error free ordering system.
Company Summary
Trestle Creek Cabinets is a new company that will provide expertise and quality in the cabinet supplier market while meeting the
demanding organizational, scheduling, and quality needs of architects, owners, and construction professionals.
2.1 Start-up Summary
Total start-up expenses, including tools, software, stationery, and related expenses are shown below. Two co-owners, Martin
Kribs and Brent Palmer, will provide the bulk of the start-up financing. At the same time, the company plans to receive a 3-year
commercial loan facility, which will help meet the cash flow requirements.
Start-up
Requirements
Start-up Expenses
Sign $1,154
Marketing $4,430
Level Package $1,005
Start-up Assets
Start-up Funding
Assets
Liabilities
Current Borrowing $0
Long-term Liabilities $40,000
Capital
Planned Investment
Other $0
Products
Our product is essentially made with two main components.
1. The boxes and shelves will be ordered from two different suppliers (Cab Parts, Scheers), and will be delivered in kitset
form. They can be finished with custom veneers.
2. The doors, panels, and drawer fronts will come from four different suppliers: Bergmeyer Manufacturing, Homestead
Woods, Decore, and Southwest Door Company. We will have 4-6 custom designs, with unlimited different custom
finishes, available from Bergmeyer Manufacturing. The other suppliers will provide their stock products.
Market Analysis Summary
Trestle Creek Cabinets will be focusing on architects, owners, and contractors in the regional area who are involved in high-end
residential, resort, and commercial development segments.
In 2000, a total of 219 new residential homes worth $168 million were constructed in the Teton County, WY. If we take an
average of $40,000 per kitchen, (probably conservative), and multiply that by the 219 homes, that gives us a total of $8,760,000
in kitchens installed for the year. We plan to acquire 4-5% of the market share of this residential segment in our first year. We do
not think this is unreachable, especially in a still growing market.
Teton County, Idaho has great potential as three new resort developments, Teton Springs Golf & Fishing Club, Grand Targhee
Resort Expansion, and Teton Country Club, come on line.
The following table outlines to total market potential of the three major customer segments in the Teton County.
There are plans to upgrade office space to a showroom in a high visibility location. This will give us exposure to new home
builders that are looking for our product.
Market Analysis
1. Resellers of complete cabinet sets using stock items where the cabinets turn up completely built. Usually have no shop
facilities but do have show rooms.
2. Custom shops with full, in-house fabrication facilities. They are usually very product orientated and under-perform with
customer support.
Trestle Creek Cabinets can provide high volume work, superior project management, and excellent quality while maintaining a
low overhead.
There are many competitors in the local market. Although each of them deliver a quality product, we feel they fail to deliver a
full turnkey package. There are four factors that govern the cost of all kitchen projects: Scope, Product, Design, and Services.
Most people mistakenly think that the size of the project and the choice of brand name products will make for the best results.
But it is the design and a company's services that will have the greatest impact on the quality and value of the customers
investment.
Having a showroom will be a sales tool in itself. A showroom will give us exposure to the general public, new arrivals to the
area, and construction professionals.
Sales
Other $0 $0 $0
Other $0 $0 $0
5.3 Milestones
The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The
milestone schedule indicates our emphasis on planning for implementation.
Milestones
Design Sales Literature 1/22/2001 1/31/2001 $1,000 Brent & Marty Department
Make Industry Contacts 1/15/2001 2/28/2001 $1,000 Marty & Brent Department
Showroom Feasability Study 1/25/2001 1/31/2001 $1,000 Marty & Brent Department
Totals $7,950
Management Summary
Martin Kribs, President, has 20 years of construction experience, from general contracting, construction management, and having
his own cabinet business.
Brent Palmer, V. President, has three years of construction experience and spent the last six years in management within the
hospitality industry.
Personnel Plan
Total People 4 6 7
Total Payroll $78,000 $157,000 $195,000
Financial Plan
Below are the initial financial goals for the company:
The financial plan for Trestle Creek Cabinets is outlined in the following sections.
General Assumptions
Plan Month 1 2 3
Other 0 0 0
Assumptions:
Other $0 $0 $0
Expenses
Depreciation $0 $0 $0
Other $0 $0 $0
Cash Received
Assets
Current Assets
Long-term Assets
Current Liabilities
Ratio Analysis
Percent of Sales
Main Ratios
Activity Ratios
Debt Ratios
Liquidity Ratios
Additional Ratios
Appendix
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
10 11 12
Sales
Cabinets 0% $0 $0 $42,000 $12,500 $80,000 $30,000 $50,000 $55,000 $60,000 $45,000 $37,500 $30,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $0 $42,000 $12,500 $80,000 $30,000 $50,000 $55,000 $60,000 $45,000 $37,500 $30,000
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
10 11 12
Cabinets $0 $0 $0 $9,000 $57,600 $21,000 $36,000 $41,500 $48,000 $36,000 $30,000 $22,500
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $9,000 $57,600 $21,000 $36,000 $41,500 $48,000 $36,000 $30,000 $22,500
Personnel Plan
Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Martin Kribs 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Brent Palmer 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Carpenters 0% $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Total People 3 3 3 3 3 3 4 4 4 4 4 4
Total Payroll $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
10 11 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Rate
Long-term Interest 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Rate
Tax Rate 30.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month
12
Sales $0 $0 $42,000 $12,500 $80,000 $30,000 $50,000 $55,000 $60,000 $45,000 $37,500 $30,000
Direct Cost of Sales $0 $0 $0 $9,000 $57,600 $21,000 $36,000 $41,500 $48,000 $36,000 $30,000 $22,500
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $0 $9,000 $57,600 $21,000 $36,000 $41,500 $48,000 $36,000 $30,000 $22,500
Gross Margin $0 $0 $42,000 $3,500 $22,400 $9,000 $14,000 $13,500 $12,000 $9,000 $7,500 $7,500
Gross Margin % 0.00% 0.00% 100.00% 28.00% 28.00% 30.00% 28.00% 24.55% 20.00% 20.00% 20.00% 25.00%
Expenses
Payroll $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
Sales and Marketing and $1,150 $1,150 $21,646 $1,800 $5,184 $1,550 $5,150 $2,150 $1,550 $1,400 $1,400 $1,550
Other Expenses
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Insurance $95 $95 $95 $95 $95 $95 $95 $95 $95 $95 $95 $95
Rent $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700
Payroll Taxes 15% $825 $825 $825 $825 $825 $825 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $8,520 $8,520 $29,016 $9,170 $12,554 $8,920 $14,820 $11,820 $11,220 $11,070 $11,070 $11,220
Profit Before Interest and ($8,520) ($8,520) $12,984 ($5,670) $9,846 $80 ($820) $1,680 $780 ($2,070) ($3,570) ($3,720)
Taxes
EBITDA ($8,520) ($8,520) $12,984 ($5,670) $9,846 $80 ($820) $1,680 $780 ($2,070) ($3,570) ($3,720)
Interest Expense $333 $333 $333 $333 $333 $333 $333 $333 $333 $333 $333 $333
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($8,853) ($8,853) $12,651 ($6,003) $9,513 ($253) ($1,153) $1,347 $447 ($2,403) ($3,903) ($4,053)
Net Profit/Sales 0.00% 0.00% 30.12% -48.03% 11.89% -0.84% -2.31% 2.45% 0.74% -5.34% -10.41% -13.51%
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
10 11 12
Cash Received
Cash Sales $0 $0 $10,500 $3,125 $20,000 $7,500 $12,500 $13,750 $15,000 $11,250 $9,375 $7,500
Cash from Receivables $0 $0 $0 $1,050 $30,763 $11,063 $58,750 $23,000 $37,625 $41,375 $44,625 $33,563
Subtotal Cash from Operations $0 $0 $10,500 $4,175 $50,763 $18,563 $71,250 $36,750 $52,625 $52,625 $54,000 $41,063
Subtotal Cash Received $0 $0 $10,500 $4,175 $50,763 $18,563 $71,250 $36,750 $52,625 $52,625 $54,000 $41,063
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
10 11 12
Cash Spending $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
Bill Payments $112 $3,353 $4,037 $23,488 $14,736 $63,646 $25,383 $43,737 $46,350 $51,648 $39,703 $33,658
Subtotal Spent on Operations $5,612 $8,853 $9,537 $28,988 $20,236 $69,146 $32,883 $51,237 $53,850 $59,148 $47,203 $41,158
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $5,612 $8,853 $9,537 $28,988 $20,236 $69,146 $32,883 $51,237 $53,850 $59,148 $47,203 $41,158
Net Cash Flow ($5,612) ($8,853) $963 ($24,813) $30,526 ($50,584) $38,367 ($14,487) ($1,225) ($6,523) $6,797 ($96)
Cash Balance $83,687 $74,834 $75,797 $50,984 $81,511 $30,927 $69,294 $54,807 $53,582 $47,059 $53,855 $53,759
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Assets
Cash $89,299 $83,687 $74,834 $75,797 $50,984 $81,511 $30,927 $69,294 $54,807 $53,582 $47,059 $53,855 $53,759
Accounts Receivable $0 $0 $0 $31,500 $39,825 $69,063 $80,500 $59,250 $77,500 $84,875 $77,250 $60,750 $49,688
Other Current Assets $14,478 $14,478 $14,478 $14,478 $14,478 $14,478 $14,478 $14,478 $14,478 $14,478 $14,478 $14,478 $14,478
Total Current Assets $103,777 $98,165 $89,312 $121,775 $105,287 $165,051 $125,905 $143,022 $146,785 $152,935 $138,787 $129,083 $117,925
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $103,777 $98,165 $89,312 $121,775 $105,287 $165,051 $125,905 $143,022 $146,785 $152,935 $138,787 $129,083 $117,925
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $3,242 $3,242 $23,054 $12,570 $62,821 $23,928 $42,198 $44,615 $50,318 $38,573 $32,773 $25,668
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $3,242 $3,242 $23,054 $12,570 $62,821 $23,928 $42,198 $44,615 $50,318 $38,573 $32,773 $25,668
Long-term Liabilities $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000
Total Liabilities $40,000 $43,242 $43,242 $63,054 $52,570 $102,821 $63,928 $82,198 $84,615 $90,318 $78,573 $72,773 $65,668
Paid-in Capital $88,419 $88,419 $88,419 $88,419 $88,419 $88,419 $88,419 $88,419 $88,419 $88,419 $88,419 $88,419 $88,419
Retained Earnings ($24,642) ($24,642) ($24,642) ($24,642) ($24,642) ($24,642) ($24,642) ($24,642) ($24,642) ($24,642) ($24,642) ($24,642) ($24,642)
Earnings $0 ($8,853) ($17,707) ($5,056) ($11,059) ($1,547) ($1,800) ($2,953) ($1,607) ($1,160) ($3,563) ($7,467) ($11,520)
Total Capital $63,777 $54,923 $46,070 $58,721 $52,717 $62,230 $61,977 $60,823 $62,170 $62,617 $60,213 $56,310 $52,257
Total Liabilities and Capital $103,777 $98,165 $89,312 $121,775 $105,287 $165,051 $125,905 $143,022 $146,785 $152,935 $138,787 $129,083 $117,925
Net Worth $63,777 $54,923 $46,070 $58,721 $52,717 $62,230 $61,977 $60,823 $62,170 $62,617 $60,213 $56,310 $52,257