ADVA 소개

Company Introduction

2 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

ADVA Optical Networking

Our History
• 17 years of innovation(1994)

Our Markets
• Operator, enterprise, government, research & education

Our Quality Commitment

• ISO 9001/TL 9000 and ISO 14001

Our Leadership
• #1 in Ethernet Access Devices
• #2 in Metro DWDM (Europe)

“Our mission is to be the trusted partner for

innovative Optical+Ethernet transport solutions
that ADVANCE next-generation networks for
data, storage, voice and video services.”

Your trusted partner for speed and innovation

3 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

Focus on Growth Challenges

“The industry is poised for “Global mobile “IPTV Service Revenue will
strong growth through 2014, data bandwidth usage grow from US$17.5
when worldwide cloud increased 68% billion to US$46 billion
services revenue is projected in H1 2010 alone.” in 2014.”
to reach $148.8 billion.” Multimedia Research Group, Inc.
Allott Communications,
Gartner, June 2010 June 2010
September 2010

Cloud Computing Mobile Broadband Web 2.0 and Video

drives drives drive

ENTERPRISE ETHERNET CARRIER

NETWORKS ACCESS INFRASTRUCTURE

Three solid growth trends

drive expanding opportunities and sustainable demand

4 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

Our Global Presence

Headquarter
Office
Representative

Richardson Atlanta Munich Meiningen Berlin Singapore Shenzhen

5 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

 Customer-Optimized Sales Model

Size
Relationships
Geographic presence CUSTOMER

Vertical segments
Turnkey solutions
Regional focus

e.g.

Operational excellence with a three-pronged distribution model

allows ADVA Optical Networking to flexibly address customer needs

6 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

Our Product Family and Solutions

Ethernet Access Metro Core

Optical Access

Enterprise

7 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

Our Broad Customer Base

Operators Enterprises R&E

Global success with Optical+Ethernet solutions

8 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

Application & Solution Overview

9 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

 I. Cloud Computing Enterprise
Networks
- Data Center Connectivity

Standard Data Centers Highest performance Mega Data Centers

optical interconnects
All Protocols

Scalable
Mixed Technologies Xt
d Lowest Latency

High Availability
99.999
and Security
 Limited use of optical
technologies  Scalable capacity

 High latency due to non-  Built-in encryption

transparent connectivity  Direct switch/router interworking
 Limited security (qualification)

Optical connectivity for highest capacity and lowest latency

10 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

 I. Cloud Computing
What should enterprise customers care about…?

• Highest availability
• Low latency
• Proven interoperability
• Environmental Protection
• Secure design and transport
• Simplicity and Ease of Use
• Future proof system
11 © 2012 ADVA Optical Networking. All rights reserved. Confidential.
 I. Cloud Computing
Ultra-Low Latency Optical Networks

Chicago Color Conversion New York

Inline Amplification

Regeneration

Dispersion Compensation

Reduce your latency between trading hubs to a minimum

12 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

 I. Cloud Computing
Optical Transmission with Encryption

Modular approach, can be added per-channel on an as-needed basis

13 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

 I. Cloud Computing
100G Metro in the Public

• See on YouTube
• http://www.youtube.com/watch?v=IIt8W8P_0ls

14 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

 I. Cloud Computing
FSP 3000 - Unique selling points
Lowest Power consumption
 More than 50% lower power consumption compared to competitors

Lowest Space requirement

 50% higher rack space efficiency

Lowest Latency transport

 Latency optimized transponder cards for synchronous enterprise applications

The scalable optical

Lowest TCO
transport solution
 Most cost effective system in the market
 Simple and straight forward system architecture allows for fast and easy
setup and maintenance

Leading feature set

 Support of all enterprise protocols and I/Fs:
ESCON, FICON,1/2/4/8/10G FC
GbE, 10GE, IB (SDR, DDR, QDR), 40G, 100G
 Qualifications for all major enterprise apps (e.g. IBM GDPS(PSIFB))
 Optical line monitoring (OLM, OTDR, OSA)
 Encryption
 Sophisticated optical layer: ROADMs, EDFAs, RAMAN, DWDM 120λ

15 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

 Carrier
II. Mobile Broadband Demand Ethernet Access
- Mobile backhaul

TDM/ATM-Based Network Mobile Broadband Packet-Based Network

Intelligent Ethernet Access

Fiber infrastructure

Synchronization
PDH Copper and microwave

99.999 Service assurance

TDMoE TDM support

 Inflexible scaling options

 Higher capacity
 High bandwidth cost
 Lower cost per bandwidth
 No service differentiation
 Flexible and rapid upgrade path

Fiber-based Ethernet backhaul for differentiated mobile services

16 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

 II. Mobile Broadband Demand
FSP 150 Ethernet Access System

• Premium applications
• Cell Tower Backhaul
• High-Frequency Trading
• Business services

• Key Features
• Carrier-grade operational design
• FPGA architecture for high
performance and flexibility
#4
• TDM-like historical PM data #3 7%
9%

• Benefits Vendor #2 Others

12% 56%
• Eliminate truck rolls #1
ADVA
• Accurate and scalable OAM
16%
• Multi-service Ethernet transport

Infonetics Research 4/2011

17 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

 II. Mobile Broadband Demand
We focus on carrier-class operation

Business Ethernet/IP
customer LAN WAN

Service
demarcation

• Turn-up and test

• Low-touch provisioning + CLI / GUI / SNMP configuration
• Validate installation with RFC-2544 test and export acceptance report

• Performance Monitoring
• Service Assurance stats, e.g. loss, latency and jitter
• Threshold crossing alarms for all PM attributes

• Troubleshooting without truck rolls

Primary Objectives
• Loopback and throughput/latency test suite
Reduce truck rolls
• Dying Gasp alert and cable integrity check
Accurate and scalable PM
• EMS/NMS/OSS integration
• Inventory, alarming, monthly SLA reports…
18 © 2012 ADVA Optical Networking. All rights reserved. Confidential.
 II. Mobile Broadband Demand
Low-Latency Hybrid Network Monitoring
FSP150CC FSP150CC
data
Forwarding / Queuing
client
router router
speed of light

Packet application Optical transport Packet application

 FSP3000 can measure quality of the transport with 5TCE card

 Switch/routers and QOS largely determine application latency

 FSP150 used to mimic end-devices, adjacent to data

 In-line would add another store-and-forward hop

 L2 and L3 service assurance (frame loss, delay and jitter)

 Collect conformance data and alarm on violations

19 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

 II. Mobile Broadband Demand
Synchronization SLA Suite

Clock Accuracy

Mapping
Sync distribution topology / status
Mapping Clock Analysis
Clock Accuracy
Frequency and phase accuracy
Clock Analysis
Frequency
step/Wander
Clock performance monitoring
PTP Network Analysis
PTP path monitoring / testing
Injection
Check locking of slaves to masters
PTP Network Analysis
Injection

20 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

 II. Mobile Broadband Demand
ADVA 2012 CPE portfolio
FSP 150CC-XG210 (10GE CPE)
• Redundant 10GE uplinks
• Two client modules for 8xGE or 10GE
• I-Temp hardened & Sync-E/1588v2

FSP 150CC-GE206V (Expandable GigE)

• 6x GE client interface (+8 more option)
• 2x personality modules, e.g. PWE
• I-Temp hardened & Sync-E/1588v2

FSP 150CC-GE201 (GigE CPE)

• 1x 10/100/1000/SFP client interface
• Fanless and I-Temp hardened
• Sync-E/1588v2 option

FSP 150CC-GE112/GE114/GE114S
• 4 or 6 GigE with SFP/Cu combo
• Small scale CPE, half-width
• I-Temp hardened, AC/-48VDC/+24VDC

FSP 150CC-T1804/T3204
• 8x DS1/E1 or 2x DS3/E3 uplink
• 4x Ethernet (2 GigE with SFP combo)
• LCAS or future MLPPP uplink protection
• I-Temp hardened, AC/-48VDC

E2E OAM/PM + EoPDH, 10GE , CES , Ring = Ubiquitous Ethernet

21 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

 II. Mobile Broadband Demand
FSP 150EG-X Edge Gateway Switch

• Traffic Features
• 140Gbps bi-directional service bandwidth
• IEEE 802.1Q, IEEE 802.1ad
• IEEE 802.1ah/Qay hardware ready
• MPLS-TP hardware ready

• Traffic Interfaces
• 100/1000 Mbps and 10Gbps line cards
• PWE Headend line card
• SONET/SDH line cards

• Service Features
• OAM: EFM, CFM (802.1ag) and PM (Y.1731)
• Ethernet protection mechanisms: IEEE 802.3ad
LAG w/ and w/o LACP, G.8031 & G/8032
• MEF 6 & 10.1:E-Line, E-LAN & E-Tree

• Timing Features
• Synchronous Ethernet & SSM
• IEEE 1588v2 Transparent and Boundary Clock
• External Timing Interfaces

22 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

 III. Web 2.0 and Video Carrier
Infrastructure

- Agile Core Network

Traditional Agile optical core networks

New Applications
optical networks

Automated end-to-end
service management
Control Plane

DWDM ROADM+

 Static 100G+
 Purpose-built
 Separated layer  Flexible and efficient
 Easy to operate
 Converged technologies

Automated packet and optical transport

A scalable NGN foundation with flexibility and simplified operation

23 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

 III. Web 2.0 and Video
Unrestricted Wavelength Connectivity
 Add-On to Standard ROADM Configurations

Fixed Directionless Dir-/Colorless Contentionless

ROADM ROADM ROADM ROADM

v

CSM CSM WSS a/d

TX TX TX TX TX

Contentionless add/drop …
• … is a fully non-blocking switch array
• … is designed to be used together with coherent channel card interfaces
• … will be based upon flexible-band (LCoS) technology
Efficiency and simplicity by superior revolutionary ROADM technology

24 © 2012 ADVA Optical Networking. All rights reserved. Confidential.

Thank you
제품 문의 : 이기우이사 (010-4369-3429)
john@pit.or.kr