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  • Principles of Marketing 1

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    Mary antoniette Aliganga
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    Traditional marketing uses offline methods like print, broadcast, direct mail and phone to reach targeted audiences, while contemporary approaches focus on relationship marketing and social media to build relationships with customers and increase sales. Both traditional and contemporary marketing share the same overall goal of attracting consumers and boosting product sales.

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    Traditional marketing uses offline methods like print, broadcast, direct mail and phone to reach targeted audiences, while contemporary approaches focus on relationship marketing and social media to build relationships with customers and increase sales. Both traditional and contemporary marketing share the same overall goal of attracting consumers and boosting product sales.

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    6 views1 page

    Principles of Marketing 1

    Uploaded by

    Mary antoniette Aliganga
    Traditional marketing uses offline methods like print, broadcast, direct mail and phone to reach targeted audiences, while contemporary approaches focus on relationship marketing and social media to build relationships with customers and increase sales. Both traditional and contemporary marketing share the same overall goal of attracting consumers and boosting product sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    PRINCIPLES OF MARKETING

    VENN DIAGRAM

    TRADITIONAL APPROACHES TO MARKETING:

    Traditional marketing refers to any type of marketing that isn't online. This means print, broadcast,
    direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of
    marketing helps reach targeted audiences.

    SIMILARITIES:

    They both have the same overall goal to attract consumers to their product in order to get
    more sales.

    CONTEMPORARY APPROACHES TO MARKETING:

    The contemporary approaches of marketing followed by leading organizations include Relationship


    Marketing, Industrial Marketing, and Social Marketing. Relationship marketing helps organizations to
    maintain healthy relationship with their customer. Industrial Marketing is a B2B process. It helps
    businesses to frame strategies that serve the needs of corporate customers.

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