About Salon

Salon Magazine is the most requested ULTIMATE

THE

publication in the professional INTERIORS

ISSUE
Canadian beauty industry.
Advertising with Salon is the most cost-efficient
and effective means to deliver your message to
salon owners and beauty professionals. KEEP YOUR
SALON GREEN

Benefit from Salon Magazine’s engaged

Publications Mail Agreement No. 40011270 8799 Highway 89, Alliston, Ont., Canada L9R 1V1
SPEAK EASY
HOW TO TALK TO
YOUR CLIENTS
readership. It is the trusted source for the latest 28TH ANNUAL
CONTESSA

Publications Mail Agreement No. 40011270 8799 365 Evans Avenue, Suite L10, Toronto, Ont., M8Z 1K2
in hair, makeup, nails and esthetics. AWARD
BUILD A FINALISTS!
HEALTHI ER NOVEMBER+DECEMBER 16 $5
SALONMAGAZINE.CA

SALON
se.nd.16.cover.3-1R.indd 1 2016-09-29 9:24 AM
APRIL 17 $5
SALONMAGAZINE.CA

The
se.a.17.cover.3-0.indd 1 2017-03-15 2:49 PM

17.
HAIRLINES

Winners’
NAILS
WINNERS 2.

2017
WINNERS
Circle
16.

2017
1. 18.

In our biggest competition yet, 3.

BLAST
our readers have named the 22
professional beauty products they FROM THE
just can’t live without in Salon
Magazine’s sixth annual Reader’s PAST
Choice Awards! 4. Artistic Nail Design unveils
its Baywatch collection,
just in time for the film’s
release.

This is a throwback many

Fun in
people have been “wading”
for! Fans of the popular ’90s
the Sun
The hottest TV show Baywatch are ready
to hit the waves for the film
adaptation, starring Dwayne Johnson and Zac Efron. To commemorate
Get the party started this summer with the new
CND Creative Play Sunset Bash collection.

products
The eight new shades, ranging from bright Tangerine
the film’s release, Artistic Nail Design has created a limited-edition nail
Rush to deep purple Party Royally, offer your clients
polish collection featuring shades such as scarlet red crème Little Red Suit
long-lasting wear, and versatile colours so that they can
1. MEN’S BRAND and coral orange crème Summer Crushin’. According to Alisha Rimando,

and newest
American Crew change up their nail look as many times as they want.
5. executive vice-president and creative director of Artistic Nail Design, the
2. SOAK-OFF GEL Retail tip: Try adding on a bottle to your clients’ service so
collection embodies the vivacious spirit of the film. With its bold range of
CND Shellac they can have the peace of mind of having their shade at
colours, The Baywatch collection is available in Artistic Colour Gloss, Colour

trends
3. POLISH/LACQUER 20. home for on-the-go touch-ups and change-ups! You may
OPI Nail Lacquer 19. Revolution and Duet packs.
also want to try your “hand” at some of CND’s fun nail-
4. LONG-WEAR POLISH
OPI Infinite Shine
art inspo, which is sure to have your clients reaching for
their phones to snap a #nailfie.
5. SERUM/OIL 21.
Moroccanoil Treatment
SURF’S UP

TEXT:VERONICA BOODHAN; PHOTOS CLOCKWISE: ©2017 PARAMOUNT PICTURES. ALL RIGHTS RESERVED,
6. APPLIANCE BRAND
BaBylissPro
7. LIGHTENING SYSTEM 22.
Wella Professionals Blondor
8. STYLING PRODUCT
KMS HairPlay Molding Paste
TEXT:VERONICA BOODHAN; PHOTO: PAUL C

19. HAIR EXTENSIONS BRAND

CND CANADA, OPI, MORGANTAYLOR, ESSIE, ORLY, CHINA GLAZE

Great Lengths
7.
20. DRY SHAMPOO
Wella Professionals EIMI Dry Me
16. NAIL ENHANCEMENT
21. SHAMPOO AND CONDITIONER DUO
Bio Sculpture Base Gel
Joico K-Pak Color Therapy
17. BREAKOUT PRODUCT
22. DEEP CONDITIONER OR
6. Sebastian Professional Dark Oil
RECONSTRUCTOR
CND CHINA GLAZE ORLY ESSIE MORGAN TAYLOR OPI
18. IN-SALON SMOOTHING TREATMENT Wella Professionals Luxe Oil
Goldwell Kerasilk Reconstruction Mask S Embrace the Art Give clients the ORLY’s “City of Angels” Help clients get resort- Get nails ready for Dream on with OPI’s
8.
Deco vibe with CND’s royal treatment with inspired Lala Land ready with Essie’s their close-up with California Dreaming,
Rhythm & Heat the Summer Reign collection features summer collection, with shades like purple which features fun
collection of Havana- collection of vibrant pastels shades like mint colours like reddish neon Best Face summer shades like
inspired hues, such as shades like metallic green Big City Dreams brown Sorrento Yourself Forward and light coral pink Time for
32 j u l y + a u g u s t .1 7 SALONMAGA ZINE.CA 36 j u l y + a u g u s t .1 7 SALONMAGA ZINE.CA
Ripe Guava and Splash bronze High Standards and cotton candy pink for looks reminiscent of coral crème All About a Napa and vibrant
of Teal. and mint green All Head in the Clouds. Italy’s Amalfi Coast. the Pout from the orange Santa Monica
Glammed Up. Selfie collection. Beach Peach.

se.ja.17.rca_winners.3-1.indd 32 2017-06-14 5:43 PM se.ja.17.rca_winners.3-0.indd 36 2017-06-14 5:40 PM

28 m a y + j u n e .1 7 SALONMAGA ZINE.CA

se.mj.17.hairlines.3-1R.indd 28 2017-04-13 1:22 PM

SALON
EVENTS
BE I N G AN I N DE PE N DE N T PULP RIOT LABS
WHO THEY ARE Hairstylist and salon owner David Thurston began
offering education within his salon. As the demand for a different
We all know that education is the key to success, and
there are many avenues for learning. Some hairstylists style of education grew, Thurston and his team eventually grew
are even taking education and turning it on its head, and to the collective of educators known as Butterfly Circus. Now
here we’re giving you a snapshot of the three collectives
THE GOOD ONES ACADEMY this same collective, which expanded to include Confessions of a

Coverage of
WHO THEY ARE A team of five hairstylists and makeup
that have taken education in a new direction. Hairstylist (Jenny Strebe) and Rickey “Hair God” Zito along with
artists that includes celebrity stylist Matthew Collins and his other international beauty pros has grown to become the team at
By Anna Lee Boschetto wife Bree Collins, an editorial makeup artist. Pulp Riot Labs.

events that
Congratulations to Canada’s gold winners, John
Carreiro of Carreiro The Studio in Victoria, B.C. (Color
Vision), Daniel Grieco of Salon Gaboa in Maple, Ont. WHAT THEY OFFER Drawing on their experience working WHAT THEY OFFER Using the same fast-paced, fun demo style of
(Creative Vision) and Sandra Du of Texture Hair Salon in
Ottawa (Student). Carreiro and Grieco will be represent- on editorial photo shoots, red-carpet events and on live Butterfly Circus, the hairstylists incorporate the latest hair colouring

matter to
ing Canada at Wella’s International TrendVision Awards
in October in London, England. television, the team at The Good Ones are able to offer and styling techniques into each session. With a variety of practical tips
technical education in hairstyling and makeup artistry. and advice on a range of topics, hairstylists are constantly stimulated
Workshops include look-and-learn sessions followed by an

the industry
In addition to the live competition and awards, the with new inspiration and are able take back fresh
evening showcased artistic presentations from Akin
Konizi and the HOB Creative Team, who presented
opportunity to refine your skills. In addition, a select number ideas that can be used in their salons.
the Academy London, and the Sassoon Academy’s of students have the opportunity to work with a photographer
creative team, Mark Hayes, Traci Sakosits and Richie
HOW ARE THEY DIFFERENT
Rivera who showcased their new collection, EQUAL. and design their own looks for an editorial photo shoot and
The presentations are upbeat and entertaining,
obtain images for their portfolio. Additional workshops will
offering a variety of teaching methods. For
also be offered including haircutting.
some, this teaching method may come across as
HOW ARE THEY DIFFERENT Editorial hairstyling is a skill that disconnected but others are easily engaged in the
not only takes practice as a hairstylist, but it also requires the flow and pace of learning.
ability to learn how hair photographs differently, depending
on a number of variables including lighting and the angle of
the photographer’s camera lens.

WHERE TO LEARN MORE thegoodonesacademy.com

BEAUTY COACH
WHO THEY ARE Working together at Fred Segal Salon in Santa Monica, Calif.,
hairstylists Riawna Capri and Nikki Lee had gradually developed a celebrity clientele,
PHOTOS COURTESY:THE GOOD ONES ACADEMY, PULP RIOT LABS, BEAUTY COACH

which grew even larger when they launch Nine Zero One salon in West Hollywood.
Industry icon
and Sebastian
Professional’s WHAT THEY OFFER From the blog to the Beauty Coach Tour, the Beauty Coach team
creative visionary
Robert Lobetta teaches cutting and colouring techniques that have become signature look among
presented The
Encounter along-
their celebrity client base. Along with learning the latest looks your clients are asking
side the brand’s for, Beauty Coach incorporates business advice on brand
artistic director
Shay Dempsey, building, marketing and the best ways for salons to
Marylle Koken
and Claudio Lazo. maximize social media tools.

HOW ARE THEY DIFFERENT Along with the Beauty

Coach Tour, Capri and Lee host BCTV, which features a
community of hairstylists and beauty professionals who
92 s e p t e m b e r .1 7 SALONMAGA ZINE.CA
are ready to answer your questions, share their stories
and celebrate the unique beauty in everyone.
se.s.17.events/scoop.3-0.indd 92 2017-08-10 6:12 PM
WHERE TO LEARN MORE beautycoach.com S

Critical information on business

building, education and salon 50 o c t o b e r .1 7 SALONMAGA ZINE.CA SALONMAGA ZINE.CA o c t o b e r .1 7 51

success stories se.o.17.independenteducator.3-0.indd 50 2017-09-14 4:20 PM se.o.17.independenteducator.3-0R2.indd 51 2017-09-14 6:28 PM

MAGAZINE

BOOK YOUR CAMPAIGN TODAY Call us at 416.869.3131 or email sales@salonmagazine.ca THE BUSINESS OF CANADIAN BEAUTY AND STYLE
 Salon French
Advertising with Salon Magazine ensures
that your message reaches its dedicated
audience in the reader’s own language.
Salon Magazine has two editions, French and
English, in the two official languages of Canada.
Our Montreal-based French team writes with an
emphasis on Quebec content, appealing directly
to this discerning readership.
Single-language magazines are easy to read, easy
to navigate and have twice the content. They’re
simply a better value for your advertising dollar.
STATISTICS CANADA REPORTS:
• The Quebec market contributes more than 20%
of the nation’s revenue
• More than 30% of Canadians speak French
and more than 95% of Quebec residents
speak French
44 o c t o b r e .1 7 SALONMAGA ZINE.CA / FR
sq.o.17.vf.guylaine.3-1.indd 44
CARREFOUR BE AUTÉ
NOUVELLES
CHOIX DE
LA RÉDAC’
Les nouveaux musts coiffure pour l’automne !
2.
34
sq.o.17.cb.3-1.indd 34
BOOK YOUR CAMPAIGN TODAY Call us at 416.869.3131 or email sales@salonmagazine.ca
Coiffure : Guylaine Martel,
Guylaine Martel Artistes
Coiffeurs, Mont-Saint-Hilaire, QC
Maquillage : Anne Arnold
Stylisme : Marie Revelut
Photos : Alain Comtois
2017-09-21 1:22 PM sq.o.17.vf.guylaine.3-1.indd 45
1. STYLE À LA CARTE
Créer de la texture et du
mouvement devient un jeu
d’enfant avec le produit
hybride poudre texturisante et
lotion Powder in Lotion Tecni.
Art de L’Oréal Professionnel.
lorealprofessionnel.ca
2. FLEXI FINI
Pour les mises en pli qui exigent
un fini bien mat, la pâte souple
Control de R+Co’ est une alliée de
taille. randco.com
5.
1.
3.
6.
4.
o c t o b r e .1 7 SALONMAGA ZINE.CA / FR
4
COLORATION :
LES TENDANCES
DE LA SAISON
FAÇONS DE À DÉCOUVRIR :
LES NOUVEAUX
TRANSFORMER
VOTRE MENU
BLONDS
DE SERVICES
Publications Mail Agreement No. 40011270 8799 365 Evans Avenue, Suite L10, Toronto, Ont., M8Z 1K2
REDÉFINIR
LA COULEUR
SEPTEMBRE 17 5$
SALONMAGAZINE.CA/FR
Publications Mail Agreement No. 40011270 8799 365 Evans Avenue, Suite L10, Toronto, Ont., M8Z 1K2
sq.s.17.cover.3-1.indd 1 2017-08-18 11:31 AM
GAGNANTS
2017
2017-2018
VOTRE GUIDE
D’ACHATS
JUILLET+AOÛT 17 5$
SALONMAGAZINE.CA/FR
sq.ja.17.cover.3-0.indd 1 2017-06-22 2:29 PM
LES BONS OUTILS BROSSE ION IQUE À SOIES DE
S A N G L I E R T H E R M OAC T I V E D E
F E R M U LT I F O N C T I O N S
1 P O AVA N T I U LT R A D E
OLIVIA GARDEN DA N N YC O P R O F E S S I O N A L
Nous avons agrandi la section La boîte à outils afin de vous  Combinaison de soies ioniques et de sanglier  Plaque concave à peigne intégré pour
présenter un plus grand assortiment d’outils de coupe, coiffure et pour un contrôle de la tension amélioré plus de contrôle en lissant ou frisant
coloration pour vous donner une (bonne) longueur d’avance.  Corps courbé pour brosser plus près du  Plaques à la céramique flottantes à
cuir chevelu infrarouge lointain scellant l’humidité
Texte : Veronica Boodhan
 Brosse légère et aérée permettant à l’air de pour des résultats ultra-lisses
circuler librement, pour des coiffures plus  Affichage à DEL à six réglages de
rapides, plus durables température jusqu'à 450 °F
C I S E AU X R O TAT I O N T O N D EO  Prise ergonomique conçue pour le confort de  Arrêt automatique après une heure
D E 5 , 5 P O D E DA N N YC O
PROFESSION AL la main et du poignet
 Lames tranchantes supérieures minimisant la
résistance sur les cheveux humides
 Anneau de pouce pivotant sur 360° ou à 12
positions et fonction de verrouillage pour un plus T O N D EU S E
MOT ION PREMIUM
grand contrôle de la coupe et un meilleur équilibre
E D I T I O N D E WA H L
 Vis à réglage de tension pour plus de précision PROFESSION AL,
AV EC O U S A N S
CORDON
 Lame allemande de haute
précision, réglable à 5
positions, à longueur de coupe
de 0,7 à 3 mm
 Pile lithium-ion et moteur CC
rotatif silencieux, à vibrations
minimes, 5 200 rpm
 Temps d’opération de 90
minutes, chargement rapide et
affichage de capacité de la pile
 Modèle ergonomique léger
à prise de ciseau intégrée
amovible pour un contrôle et
S ÉC H O I R P R O F E S S I O N N E L S U P E R S O N I C
une prise améliorés
D E DY S O N
 Lame à dégagement rapide
« Le moteur est dans le manche, et donc le poids est dans la paume de facile à nettoyer
la main. J’ai remarqué que mes mains sont en meilleur état. »
— MATTHEW COLLINS, STYLISTE ÉDITORIAL ET AMBASSADEUR
DE MARQUE, DYSON CANADA P I N C E AU E D G I N G
BRUSH DE REDKEN
 Buse concentrée aimantée
 Moteur numérique V9 puissant dans le manche pour donner de  Se love dans la paume pour
Beauté
l’équilibre (moins de stress pour les mains et les bras) permettre une application très
 Technologie AirMultiplier qui triple le débit d’air pour accélérer précise de la coloration
le séchage  Petit volume pour permettre
PHOTOS : PAUL C
 Débit d’air mesuré par microprocesseur pour un contrôle intelligent définition et détails
parisienne
de la température  Coloration très facile des
 Système de réduction des vibrations pour diminuer le bruit cheveux courts
Exquise, cette
collection d’une
grande créatrice 36 o c t o b r e .1 7 SALONMAGA ZINE.CA / FR SALONMAGA ZINE.CA / FR o c t o b r e .1 7 37
québécoise, a
été entièrement
réalisée à Paris sq.o.17.tooltime.3-1.indd 36 2017-09-21 12:59 PM sq.o.17.tooltime.3-1.indd 37 2017-09-22 11:34 AM
avec des accents
SALON
romantiques à ATMOSPHÈRE
souhait.
SALONMAGA ZINE.CA / FR o c t o b r e .1 7 45
Reconstruction
2017-09-21 1:23 PM
en beauté
Après 25 ans à la même enseigne, Bellimage Coiffure se renouvelle
3. CLAIR ET NET
Rafraîchir avec la touche luxe entièrement en construisant un nouvel immeuble où prodiguer ses
grâce au shampoing sec en spray
Caviar Anti-Aging de Alterna, une services haut de gamme à Bromont.
bruine ultra-légère qui ajoute
volume et texture en un clin d’œil. TEXTE : YASMIN GROTHÉ
alternahaircare.com
4. INTENSITÉ TEMPORAIRE
On aime bien se la jouer cool
avec des cheveux ultra-colorés de NOUVEAU DÉPART
temps à autre. Les sprays couleur
temporaire Neon de Paul Mitchell Laurence Turin a ouvert son salon en 1992. Mais après plus de
sont là pour ça, en cinq nuances deux décennies dans le même espace, il était temps de changer
incendiaires. paulmitchell.com
de décor… et d’emplacement ! « Nous voulions remettre notre
5. SEC ET NET
Le shampoing sec Pillow Proof à environnement au goût du jour, en plus de rendre l’accès au salon
prolongement de deux jours de
Redken permet à vos clientes plus facile avec un stationnement agrandi. » Mission accomplie
de faire durer une mise en plis avec cette toute nouvelle construction réalisée selon les souhaits
extraordinaire. redken.ca
de cette entrepreneure d’expérience en coiffure. En effet, le salon
6. COUP DOUBLE
Un must pour créer une texture est maintenant très aéré et beaucoup plus éclairé, ce qui favorise
riche et enviable, Double or
Nothing Endless Control s’ajoute la détente. La terrasse extérieure est directement accessible aux
maintenant à la gamme Style clients, et ceux qui ont envie de se la couler douce à l’intérieur
Masters de Revlon Professional.
revlonprofessional.com peuvent profiter d’un espace divan avec vue agréable.
PANOPLIE DE SERVICES
Bellimage regroupe plusieurs services de beauté. Le décor est à
concept ouvert avec très hauts plafonds.
Au rez-de-chaussée, on retrouve un grand espace accueil
épuré, permettant de guider la clientèle soit du côté salon, soit
du côté spa. La boutique attenante respire également le bien-être
avec ses courbes sensuelles. Les postes de coiffure doubles (dos
à dos) sont conçus avec éclairage intégré aux miroirs, tandis que
les espaces lavabo pour les traitements Kérastase sont en retrait,
pour plus d’intimité.
Le spa se trouve au premier étage, avec la salle de
consultation et l’espace manucure et pédicure. Ici, les services
sont assurés par Sylvie Lévesque de Inspiration beauté, qui louait
Les détails : Équipe : déjà un espace dans l’ancienne version de Bellimage Coiffure.
Salon ouvert en 1992, mais 5 stylistes et 1 assistante.
entièrement reconstruit et Chez Bellimage, chaque styliste EXPERTS EN DESIGN
déménagé en 2017. prend en charge les clients du Puisque Laurence avait déjà travaillé avec Lanvain Design pour
début à la fin du rendez-vous.
Espace : la rénovation de son ancien salon, elle savait qu’elle était entre
3 000 pieds carrés, dont une Les marques :
TEXTE :VERONICA BOODHAN; PHOTO : PAUL C
bonnes mains pour cette nouvelle aventure plus grandiose.
PHOTOS: LANVAIN DESIGN
boutique (450 pieds carrés), et Kérastase, L’Oréal
un spa au premier étage (1 000 Professionnel, Moroccanoil, « J’avais aimé leur professionnalisme et je n’ai donc même pas
pieds carrés) René Furterer regardé ailleurs avant de les réengager. J’avais envie de refaire
8 fauteuils de coiffure, 8 Site Web : affaire avec Isabelle Lessard de chez Lanvain, car ses goûts
fauteuils de coloration bellimagecoiffure.com rejoignent les miens : elle est minutieuse, très compétente, et
j’étais certaine d’arriver à un super résultat », explique-t-elle. S
58 o c t o b r e .1 7 SALONMAGA ZINE.CA / FR SALONMAGA ZINE.CA / FR o c t o b r e .1 7 59
sq.o.17.interiors.3-1.indd 58 2017-09-21 1:54 PM sq.o.17.interiors.3-1.indd 59 2017-09-21 1:54 PM
2017-09-21 12:31 PM
MAGAZINE
THE BUSINESS OF CANADIAN BEAUTY AND STYLE
Brand Portfolio
SALON MAGAZINE
Salon Magazine is the most requested publication in the professional Canadian beauty
industry. Advertising with Salon is the most cost-efficient and effective means to deliver
2017
WINNERS
your message to salon owners and beauty professionals. Benefit from Salon Magazine’s
ONTESSA
CANADIAN HAIRSTYLIST OF THE YEAR AWARDS
engaged readership. It is the trusted source for the latest in hair, make-up, nails and
esthetics. Associate your message with an award winning magazine. Salon has won over
Publications Mail Agreement No. 40011270 8799 Highway 89, Alliston, Ont., Canada L9R 1V1

20 national magazine awards for editorial and graphic design excellence.

JANUARY+FEBRUARY 17 $5
EDITION SALONMAGAZINE.CA

se.jf.17.cover.3-2R.indd 1 2016-12-15 4:22 PM

SALONMAGAZINE.CA
The newly revamped award-winning website and its weekly e-newsletter are the
number-one resource for the Canadian professional beauty industry. Updated weekly,
the highly interactive site features visual collections, news, event listings, videos, a
job board, contests and more. Reach your target audience through the many online
advertising opportunities.

SOCIAL MEDIA
Salon Magazine’s Instagram, Twitter and Facebook communities are highlyengaged and
interactive. The community is made up of over 81,000+ savvy beauty professionals.
Reach this audience with an integrated online advertising initiative.

THE CONTESSAS
The Annual Canadian Hairstylist of the Year Awards
The Contessas are Canada’s largest and most prestigious awards for the professional
beauty industry. The photo-based competition highlights the industry’s top talent in hair,
makeup, nails, business and community service. Contessa sponsors benefit from a year-
long print and online advertising campaign and exposure to top stylists at the black-tie gala.

SPRING/SUMMER 2017 $5.00CDN

Refresh ELEVATE
Yourself
A WARM-SEASON GUIDE Published four times per year, the premier beauty magazine focuses on anti-aging,
TO A BETTER YOU!

SUMMER
SPECIAL cosmetic enhancement and wellness. Elevate is Canada’s only hybrid magazine targeting
3
SPF DECODED,
SUN GEAR & SWEAT-

both consumers and industry professionals. Original content on elevatemagazine.com and

PROOF BEAUTY

REAL-LIFE
MAKEOVERS WAYS
THREE WOMEN, THREE TO GET

its weekly e-newsletter keep readers informed of the latest trends and innovations.
TREATMENTS, THREE BETTER
Publications Mail Agreement No. 40678001 365 Evans Avenue, Suite L10, Toronto, ON M8Z 1K2

AMAZING RESULTS
BREASTS

SUPER-
FOODS
LEGS TO UP YOUR
IMMUNITY

FOR
DAYS
e.sp17.cover-final.3-1.indd 1 2017-05-03 4:32 PM

MAGAZINE

BOOK YOUR CAMPAIGN TODAY Call us at 416.869.3131 or email sales@salonmagazine.ca THE BUSINESS OF CANADIAN BEAUTY AND STYLE
2018 Dates & Circulation
ISSUE/ SPACE DIGITAL MAILED SALON MAGAZINE (ENGLISH)
EDITION BOOKING FILE DUE WEEK OF
Province Circulation*
BC/Yukon 3,502
JAN/FEB 2018 (CONTESSA COLLECTOR'S EDITION) Alberta/N.W.T./Nunavut 2,800
English Edition Nov. 21 Nov. 27 Dec. 18
Saskatchewan 708
French Edition Nov. 21 Nov. 27 Dec. 25
Manitoba 785
Ontario 12,337
MARCH 2018 (ABA MONTREAL, ABA TORONTO)
Quebec 375
English Edition Jan. 30 Feb. 6 Feb. 26
New Brunswick 784
French Edition Jan. 30 Feb. 6 Mar. 5
Nova Scotia 708
Prince Edward Island 138
APRIL 2018
Newfoundland 515
English Edition Feb. 27 Mar. 6 Mar. 26
Outside Canada 321
French Edition Feb. 27 Mar. 6 Apr. 2
SALON MAGAZINE (FRENCH)
MAY 2018 Province Circulation*
English Edition Mar. 27 Apr. 3 Apr. 23
Quebec 9,352
French Edition Mar. 27 Apr. 3 Apr. 30
Outside Quebec 184

JUNE 2018 (25TH ANNIVERSARY ISSUE) Total Circulation 31,801*

English Edition Apr. 24 May 1 May 21 Additional Copies 304
French Edition Apr. 24 May 1 May 28 TOTAL RUN 32,813

JULY/AUGUST 2018 (BUYERS’ GUIDE)

English Edition May 29 Jun. 5 Jun. 25
French Edition May 29 Jun. 5 Jul. 2
SEPTEMBER 2018
English Edition Jul. 24 Jul. 31 Aug. 20
French Edition Jul. 24 Jul. 31 Aug. 27
OCTOBER 2018 (CONTESSA SEMI-FINALISTS)
English Edition Aug. 28 Sept. 4 Sept. 24
French Edition Aug, 28 Sept. 4 Oct. 1
2018 ABA Shows
Montreal Mar. 18 - 19
Toronto Mar. 25 - 26
EXTRA TRADE SHOW CIRCULATION: Salon Communications attends and exhibits
at major Canadian trade shows, including ABA shows across Canada. An addition
2,000 copies go to beauty industry events annually.
*Circulation numbers change constantly due to new subscribers, address
changes, business closings etc. Provincial numbers reported here represent
the total qualified mailed copies for the December 2016 issues (November/
December 2016 issues). Circulation figures have been verified on the CMCA
Audit Report, available from Salon Communications Inc.

NOV/DEC 2018 (CONTESSA FINALISTS)

English Edition Sept. 25 Oct. 2 Oct. 22
French Edition Sept. 25 Oct. 2 Oct. 29
JAN/FEB 2019 (CONTESSA COLLECTOR'S EDITION)
English Edition Nov. 20 Nov. 27 Dec. 17
10.2017
*Canada's Magazine Most Requested
by Beauty Professionals.
When you advertise in Salon Magazine, your ad will
be seen in a magazine that has the highest request
rate of any publication for salons in Canada - it's

proven on our CMCA audit.

French Edition Nov. 20 Nov. 27 Dec. 24

MAGAZINE

BOOK YOUR CAMPAIGN TODAY Call us at 416.869.3131 or email sales@salonmagazine.ca THE BUSINESS OF CANADIAN BEAUTY AND STYLE
2018 Advertising Rates Specifications
AD SIZE 1 x Rate 4 x Rate 9 x Rate AD SIZES
Double page spread:
English 10668 English 9705 English 8855 Trim size: 17.25” (w) x 10.875” (h)
Double Page Spread
17.25 (w) x 10.875 (h) French 7341 French 6575 French 5998 Bleed: 17.5” (w) x 11.125” (h)
Eng+Fr 15487 Eng+Fr 14093 Eng+Fr 12853 Type safety: 16.75” (w) x 10.375” (h)
Full page:
Trim size: 8.625” (w) x 10.875” (h)
English 5717 English 5199 English 4743
Full Page Bleed: 8.875” (w) x 11.125” (h)
French 3715 French 3379 French 3084
8.625 (w) x 10.875 (h) Type safety: 8.125” (w) x 10.375” (h)
Eng+Fr 8285 Eng+Fr 7545 Eng+Fr 6885
1/2 Vertical: 3.75” (w) x 9.875” (h)
1/2 Horizontal: 7.625” (w) x 4.875” (h)
1/2 vertical English 3616 English 3291 English 3000 1/3 Vertical: 2.375” (w) x 9.875” (h)
3.75 (w) x 9.875 (h) 1/4 Vertical: 3.75” (w) x 4.875” (h)
French 2349 French 2140 French 1953
1/2 horizontal
Eng+Fr 5249 Eng+Fr 4776 Eng+Fr 4358
7.625 (w) x 4.875 (h)

English 3087 English 2808 English 2561 ALL PDF SUBMISSIONS

1/3 vertical must conform to the following guidelines
French 2006 French 1827 French 1666
2.375 (w) x 9.875 (h) • Supplied as PDFX/1-a standard files
Eng+Fr 4482 Eng+Fr 4077 Eng+Fr 3720
•  All fonts embedded. None stylized from palettes
• All images used must be TIFF or EPS, CMYK,
300 dpi, no compression, no embedded colour
English 2450 English 2228 English 2036 profiles and scaled no more than 130%
1/4 vertical French 1594 French 1451 French 1328
3.75 (w) x 4.875 (h)
Eng+Fr 3560 Eng+Fr 3239 Eng+Fr 2958

Rates are net, net and subject to change FILES ARE SUPPLIED
• Upload using a web browser:
spaces.hightail.com/uplink/sci-client
•  Emailed in compressed, self-extracting file to:
production@salonmagazine.ca
Attn: production manager
POSITION PREMIUMS • On standard sized DVD (4.7GB)
Back cover.............................................................................. 20%
Inside back cover.................................................................... 15% Note: Please direct all production inquiries to
Inside front DPS..................................................................... 10% Alan Swinton at 416-869-3131 x111
Centre page spread................................................................ 10%
Requested pages................................................................... 10%

Additional production/design charges may apply

FOR SALES INFORMATION CONTACT
416.869.3131
GREG ROBINS 604.561.4971
greg@salonmagazine.ca
SERVICES AVAILABLE LAURA DUNPHY ext. 110
• Custom creative design
laura@salonmagazine.ca
• Translation
• Inserts and tip ons DON BURNS 450.458.5833
• Outserts and Recyclable Polybag distinct@videotron.ca
10.2017

MAGAZINE

BOOK YOUR CAMPAIGN TODAY Call us at 416.869.3131 or email sales@salonmagazine.ca THE BUSINESS OF CANADIAN BEAUTY AND STYLE
Digital Packages
GOLD PACKAGE*
$6,000
• 2 weeks of premium leaderboard
positioning for run of site
• 2 weeks of large banner, run of site
• 2 e-blasts
• 2 weeks of newsletter banner
• 1 social sponsored media mention on both
Twitter and Facebook

SILVER PACKAGE*
$4,500
• 1 week of premium leaderboard positioning
for run of site
• 2 weeks of large banner, run of site
• 1 e-blast
• 2 weeks of newsletter banner
• 1 social media sponsored mention on both
Twitter and Facebook

SPONSORED CONTENT
PACKAGE
• Custom written content exclusively for your
brand
• Including images, video and social media
promotion

ALSO AVAILABLE FOR CUSTOM

PACKAGES
• Nails section takeover
• Homepage takeover
• Microsites
• Social media sponsored posts

AVG. MONTHLY VISITORS AVG. UNIQUE MONTHLY VISITORS

48,500 36,300

*To be used within a 4-week time frame. Non-exclusive. Rates subject to change without notice.

MAGAZINE

BOOK YOUR CAMPAIGN TODAY Call us at 416.869.3131 or email sales@salonmagazine.ca THE BUSINESS OF CANADIAN BEAUTY AND STYLE
1.2017
BUILD YOUR OWN CAMPAIGN
STARTING AT $5,000
• Home Page takeover (includes: wallpaper,
leaderboard, large and small banners): $2500/week

• Leaderboard: $1000/week

• Large banner: $700/week

• Video: $1500/month

• Page peel: $750/week

• Newsletter banner or leaderboard: $400/week

• Custom eblast: $800/eblast

• Microsite – priced upon request

• Exclusive microsite for ONE brand – all related

content lives there - priced upon request

• 1 Social media sponsored post: $600

GUIDELINES FOR SOCIAL MEDIA POSTS

• Facebook: 25 words, image (minimum 1200 pixels
wide), include any hashtags
• Twitter: 129 characters including image link, image
(minimum 1200 pixels wide), include hashtags
• Instagram: 25 words, image (minimum 1200 pixels
wide), include any hashtags, maximum 10 hashtags
*subject to modification to suit Salon Magazine