COMMERCE DEPARTMENT

SESSION I:2022/2023
COURSE CODE - COURSE
DPM50133 – INTERNATIONAL MARKETING
NAME
ASSESMENT MINI PROJECT
CLO, DT, PLO (CLS) / (LD) CLO2, P4, PLO3 (CLS3a)
CHP 3: INTERNATIONAL DISTRIBUTION STRATEGIES
CHP 4: PRODUCT FOR THE INTERNATIONAL MARKET
TOPIC CHP 5: INTERNATIONAL MARKETING COMMUNICATION
CHP 6: INTERNATIONAL PRICING AND LOGISTICS
MANAGEMENT

DURATION / SUBMISSION
TO BE SUBMITTED ON WEEK 12
DEADLINE

JnY Corporation is one of the most well-known companies in the Food industries at
Malaysia and they wish to expand its business to foreign market. One of the reason
for their decision to enter foreign market is due to intense competition from the
domestic market. In order to increase their profit and promote company’s growth, they
decide to enter foreign market. As a newly appointed marketing manager, your first
task is to construct a marketing mix strategy for your company based on the following:

INSTRUCTIONS:
1. In a group of 3 persons, select ONE (1) foreign country to expand company
business. Your selected country MUST DIFFER from the other groups.
2. Create NEW product, NEW brand name and NEW tagline for your company in
the selected market.
3. Choose and organize which types of market entering strategy that you will
choose.
4. Create your marketing communication tools that you think will be accepted in the
selected market.
5. Complete marketing mix strategies by defining which method of payment that will
be used by your company for international trade.
6. Report must be written using:
Font - Times New Roman/Arial
Font size - 14 (Title), 12 – content
Paragraph spacing - 1.5
Paragraph alignment - justify

***Late submission penalty: 5 marks will be deducted

***marks given based on the attached rubric

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