What makes an effective admissions team stand out?

Their ability to track performance!

Having collaborated with numerous educational institutes and universities, I've observed that the key
factor that distinguishes a high-quality admissions team is their understanding of the metrics to
monitor and their commitment to making data-driven decisions📈

While most institutes typically focus on these three data points:

👉 Lead to Conversion Ratio

👉 Number of counsellor calls

👉 New leads, follow-up, and conversion stages

A superior admissions team delves deeper into these aspects:

✅ They not only analyze the lead-to-conversion ratio but also assess factors such as the number of
follow-ups required for conversions and identify the sources that yield the highest number of
successful conversions.

✅ They don't just track the quantity of counsellor calls, but also take into account metrics such as
the number of new calls, follow-up calls, and the duration of each call.

✅ They go beyond monitoring new leads, follow-ups, and conversion stages by closely observing
the lead status funnel. This involves tracking the entire enrollment journey of prospective students,
from their initial interest in an educational program to their actual enrollment. It includes assessing
lead qualification (cold, warm, hot), engagement rate (open rate, follow-up frequency, and response
time), enrollment rate, and average enrollment time.