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  • 01 TS3Mod5KeywordScienceSlides

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    Madale Paul
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    This document discusses the importance of keywords for digital marketing. It explains that 90% of digital marketing efforts should target what people search for online when they are active prospects. The document then provides information on three important uses of keywords: pay-per-click advertising, content marketing, and informing marketing strategies. It provides tips for building a master keyword list and identifying super conversion keywords. The document also discusses the differences between exact match and broad match keywords as well as the use of negative keywords.

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    This document discusses the importance of keywords for digital marketing. It explains that 90% of digital marketing efforts should target what people search for online when they are active prospects. The document then provides information on three important uses of keywords: pay-per-click advertising, content marketing, and informing marketing strategies. It provides tips for building a master keyword list and identifying super conversion keywords. The document also discusses the differences between exact match and broad match keywords as well as the use of negative keywords.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    7 views7 pages

    01 TS3Mod5KeywordScienceSlides

    Uploaded by

    Madale Paul
    This document discusses the importance of keywords for digital marketing. It explains that 90% of digital marketing efforts should target what people search for online when they are active prospects. The document then provides information on three important uses of keywords: pay-per-click advertising, content marketing, and informing marketing strategies. It provides tips for building a master keyword list and identifying super conversion keywords. The document also discusses the differences between exact match and broad match keywords as well as the use of negative keywords.

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    © All Rights Reserved
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    of 7

    www.getwsodo.

    com
    www.getwsodo.com

    KEYWORDS!
    What people search for online makes up
    90% of your Digital Marketing efforts.
    When people search for something they are
    ACTIVE prospects. When you target them
    in other ways, they are PASSIVE prospects.

    MakeMoneyDB.com
    www.getwsodo.com
    www.getwsodo.com

    3 Important Uses For Keywords


    PPC - AdWords, Bing Ads, etc.
    Content Marketing - SEO
    What The Marketing Is THINKING

    MakeMoneyDB.com
    www.getwsodo.com
    www.getwsodo.com

    Building Your Master List


    Use a spreadsheet; Numbers/Excel/Sheet
    Go as WIDE as possible!
    Always be thinking of how to EXPAND
    Use a Thesaurus (such as thesaurus.com)
    Use Google Trends every month
    Monitor competitor activity
    Know your Master List will EVOLVE
    MakeMoneyDB.com
    www.getwsodo.com
    www.getwsodo.com

    Super Conversion Keywords


    These are keywords that will have the
    highest conversions for your market. Usually
    someone doing an exact search for what
    you sell. We START with these keywords.
    CRITICAL NOTE: If you can’t achieve
    conversions (even opt-ins) from these
    keywords then it’s a huge RED FLAG.
    MakeMoneyDB.com
    www.getwsodo.com
    www.getwsodo.com

    Exact Match VS. Broad Match


    Exact match EX: “dog training for yorkies”
    Broad match EX: “dog training for yorkies”
    with words in any order. i.e. “best Yorkie dog
    training” OR “training a yorkie dog fast”
    Why does it matter? Because the
    prospect’s INTENT can change when the
    keywords are in a different order or when
    other keywords are added to main phrase.
    MakeMoneyDB.com
    www.getwsodo.com
    www.getwsodo.com

    Negative Keywords
    Certain keywords that you DON’T want to
    market with for TWO reasons…

    Unlikely to buy from you


    Not relevant to your business

    MakeMoneyDB.com
    www.getwsodo.com
    www.getwsodo.com

    Negative Keyword Examples


    “Free”
    Something related to “offline” product
    Gender-specific
    Location-specific
    Searching for cheaper solutions
    Single vs. Bulk
    Beginner vs. Advanced
    MakeMoneyDB.com

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