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Bryans Tutoring Service
Bryans Tutoring Service
published by Palo Alto Software, Inc. Names, loc ations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even c opy this plan as it exists here. Requests for reprints, ac ademic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our website: www.paloalto.com or call: 1-800-229-7526.
Confidentiality Agreement
The undersigned reader ac knowledges that the information provided by _________________________ in this business plan is confidential; therefore, reader agrees not to disc lose it without the express written permission of _________________________. It is ac knowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disc losure or use of same by reader, may cause serious harm or damage to _________________________. Upon request, this doc ument is to be immediately returned to _________________________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities.
Table of Contents
1.0 Executive Summary.............................................................................................................................1 Chart: Highlights ......................................................................................................................2 1.1 Mission........................................................................................................................................2 1.2 Keys to Success ........................................................................................................................2 1.3 Objectives ...................................................................................................................................2 2.0 Company Summary.............................................................................................................................3 2.1 Company Ownership .................................................................................................................3 2.2 Company History........................................................................................................................3 Chart: Past Performance .......................................................................................................4 Table: Past Performance .......................................................................................................5 3.0 Services................................................................................................................................................5 4.0 Market Analysis Summary..................................................................................................................6 4.1 Market Segmentation ................................................................................................................7 Table: Market Analysis ...........................................................................................................8 Chart: Market Analysis (Pie) ..................................................................................................8 4.2 Target Market Segment Strategy.............................................................................................8 4.3 Service Business Analysis........................................................................................................9 4.3.1 Competition and Buying Patterns................................................................................9 5.0 Strategy and Implementation Summary..........................................................................................11 5.1 Competitive Edge....................................................................................................................11 5.2 Marketing Strategy ..................................................................................................................12 5.3 Sales Strategy..........................................................................................................................12 5.3.1 Sales Forecast ............................................................................................................13 Table: Sales Forecast.................................................................................................13 Chart: Sales Monthly ...................................................................................................14 Chart: Sales by Year ...................................................................................................14 5.4 Milestones ................................................................................................................................14 Table: Milestones..................................................................................................................15 Chart: Milestones ..................................................................................................................15 6.0 Management Summary ....................................................................................................................15 6.1 Personnel Plan.........................................................................................................................16 Table: Personnel ...................................................................................................................16 7.0 Financial Plan ....................................................................................................................................16 7.1 Important Assumptions............................................................................................................16 Table: General Assumptions ...............................................................................................16 7.2 Break-even Analysis................................................................................................................17 Chart: Break-even Analysis .................................................................................................17 Table: Break-even Analysis .................................................................................................17 7.3 Projected Profit and Loss .......................................................................................................17 Table: Profit and Loss ..........................................................................................................18 Chart: Profit Monthly .............................................................................................................18 Chart: Profit Yearly................................................................................................................19 Chart: Gross Margin Monthly ...............................................................................................19 Chart: Gross Margin Yearly..................................................................................................20 7.4 Projected Cash Flow...............................................................................................................20 Chart: Cash ...........................................................................................................................20 Table: Cash Flow..................................................................................................................21
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Table of Contents
7.5 Projected Balance Sheet ........................................................................................................22 Table: Balance Sheet ...........................................................................................................22 7.6 Business Ratios .......................................................................................................................23 Table: Ratios .........................................................................................................................24 Table: Sales Forecast ...............................................................................................................................1 Table: Personnel ........................................................................................................................................2 Table: General Assumptions ....................................................................................................................3 Table: Profit and Loss ...............................................................................................................................4 Table: Cash Flow .......................................................................................................................................5 Table: Balance Sheet ................................................................................................................................6
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1.1 Mission
Bryan's Tutoring Service exists to help students. We take a unique and innovative approach to teac hing that helps students connect with the subject matter they need to master. Through personalized and foc ussed teac hing proc esses, our students develop the tools they need for ongoing success in their fields of study. Our success depends on our attention to the needs of our clients and truly helping them ac hieve - we don't succeed unless our clients succeed.
1.3 Objectives
1. 2. 3. Generate five informal contrac ts/referrals with Willamette business school professors. Increase revenue steadily from Year 1 through Year 3. Ac hieve full hourly capacity by 1st quarter, Year 2. Page 2
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$0 $0 $0
$0 $0 $0 $0
$0 $0 $0 $3,700
$0 $0 $0 $4,512
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
3.0 Services
Review courses and specific topic tutoring for courses in (not an exhaustive list): Ac counting Finance Economics Statistics Calculus Algebra
Resources include collections of prior exam questions from eac h of the courses offered at the graduate sc hool of management with extensive experience reviewing testing patterns. Page 5
Many international students are sponsored by organizations that assist the students in the economic and social costs/issues of studying in a foreign country. Many of these agencies have money set aside for tutoring and Bryan's Tutoring will work closely to develop a business relationship with the various organizations. The tutoring sessions take plac e either on campus or within Bryan's office (within his residence). The student is offered the choice of loc ations.
Undergraduate Students This is a new and exciting area that is bound to bec ome the main revenue generating segment (or group of segments) for the company. As graduate students attended tutoring sessions, they spoke with some of their undergraduate friends and ac quaintances. Some of these undergraduate students began seeking help with their respec tive classes. At first it was mostly for the quantitative courses they were in. As that market began to establish itself, the company began investing time in building a database of old exams, class notes, etc., for the quantitative courses being taught on the main c ampus to undergraduate students. These students, then began seeking help with their other courses as well. The same segments of Page 7
4.
5.
6.
This is just one technique that has been developed successfully over several years that sets Bryan's tutoring sessions apart from other options. After eac h exam, students are encouraged to bring in their exams to be reviewed. The collection of exams over the years provides the tutoring service with a number of examples for use in tutoring session and to better prepare students for upcoming tests. Similarly, over the years, certain handouts have been prepared to help teac h students particular principles. These are ac cumulated and updated oc cassionally as needed. Students who are enrolled in tutoring sessions have full ac cess to several years worth of materials. The cost to the company to provide these materials is very low bec ause they have been developed from time to time over the years when a need arose. Although some investment of time was required to produce them, it is an overhead cost and can be spread out over several years for as long as the handout remains current or useful. One challenge that the tutoring company fac es is the cyclical nature of demand. Students tend to seek tutoring more when an exam is looming. Because of its experience in the sc hool and its understanding of when exams will be coming up, topics of disc ussion for tutoring classes can be planned and students can be encouraged to keep their studies on a more even trac k. The foc us is on prevention of problems so that last-minute cramming is kept to a minimum. Finally, the services offered by the company are differentiated from competitors by the quality of Bryan's teac hing. He is fun, energetic, and has a certain stage presence that makes it interesting to attend his tutoring sessions. Moreover, his personalized attention foc uses on the specific needs of individual students. Bryan understands that different people learn in different ways, so classes are taught on various levels. Board displays and other visual aids are employed whenever possible to reac h those who learn visually. Explanations are thorough for the audio learners. A training model is employed that gives students a good deal of hands- on time during the session so they can learn by doing. And an analysis of eac h student helps determine which of these approaches will be the most
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2.
3. 4.
5.
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5.4 Milestones
Several milestones will be set for Bryan's Tutoring as a way of monitoring progress of the organization in the pursuit of ac hieving realistic, lofty goals with the aim of building this business model into a part time, profitable source of revenue. The following table details the
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Table: Milestones
Milestones Milestone Business plan completion Develop agreements with Willamette professors First large group of students Nearing hourly capacity Totals Start Date 1/1/2004 1/1/2004 2/15/2004 4/15/2004 End Date 2/1/2004 2/15/2004 4/15/2004 2/30/05 Budget $0 $0 $0 $0 $0 Manager Bryan Bryan Bryan Bryan Department Marketing Department Department Department
Table: Personnel
Personnel Plan Bryan Other Total People Total Payroll 2004 $12,000 $0 1 $12,000 2005 $13,000 $0 1 $13,000 2006 $14,000 $0 1 $14,000
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3% $1,483
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Expenses Payroll Sales and Marketing and Other Expenses Depreciation Rent Utilities Insurance Payroll Taxes Other Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales
$12,000 $600 $400 $1,800 $600 $600 $1,800 $0 $17,800 $1,524 $1,924 $0 $457 $1,067 5.36%
$13,000 $600 $400 $1,800 $600 $600 $1,950 $0 $18,950 $2,099 $2,499 $0 $630 $1,469 6.77%
$14,000 $600 $400 $1,800 $600 $600 $2,100 $0 $20,100 $4,684 $5,084 $0 $1,405 $3,278 12.83%
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$19,922 $19,922
$21,700 $21,700
$25,550 $25,550
$0 $0 $0 $0 $0 $0 $0 $19,922 2004
$0 $0 $0 $0 $0 $0 $0 $21,700 2005
$0 $0 $0 $0 $0 $0 $0 $25,550 2006
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n.a n.a
7.17 28 3.14
12.17 39 2.90
12.17 28 2.36
0.17 1.00
0.08 1.00
0.06 1.00
n.a n.a
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Appendix
Table: Sales Forecast
Sales Forecast Jan Sales Graduate Quantitative Graduate Non-quantitative Graduate International Undergraduate Quantitative Undergraduate Non-quantitative Undergraduate International Total Sales Direct Cost of Sales Graduate Quantitative Graduate Non-quantitive Graduate Interational Undergraduate Quantitative Undergraduate Non-quantitative Undergraduate International Subtotal Direct Cost of Sales 0% 0% 0% 0% 0% 0% $180 $121 $140 $63 $58 $68 $630 Jan $5 $4 $4 $2 $2 $2 $19 Feb $210 $141 $164 $74 $67 $80 $735 Feb $6 $4 $5 $2 $2 $2 $22 Mar $450 $302 $351 $158 $144 $171 $1,575 Mar $14 $9 $11 $5 $4 $5 $47 Apr $550 $550 $429 $193 $176 $209 $2,107 Apr $17 $17 $13 $6 $5 $6 $63 May $600 $402 $468 $210 $192 $228 $2,100 May $18 $12 $14 $6 $6 $7 $63 Jun $125 $84 $98 $44 $40 $48 $438 Jun $4 $3 $3 $1 $1 $1 $13 Jul $400 $268 $312 $140 $128 $152 $1,400 Jul $12 $8 $9 $4 $4 $5 $42 Aug $325 $218 $254 $114 $104 $124 $1,138 Aug $10 $7 $8 $3 $3 $4 $34 Sep $600 $402 $468 $210 $192 $228 $2,100 Sep $18 $12 $14 $6 $6 $7 $63 Oct $625 $419 $488 $219 $200 $238 $2,188 Oct $19 $13 $15 $7 $6 $7 $66 Nov $750 $503 $585 $263 $240 $285 $2,625 Nov $23 $15 $18 $8 $7 $9 $79 Dec $825 $553 $644 $289 $264 $314 $2,888 Dec $25 $17 $19 $9 $8 $9 $87
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Appendix
Table: Personnel
Personnel Plan Bryan Other Total People Total Payroll 0% 0% Jan $1,000 $0 1 $1,000 Feb $1,000 $0 1 $1,000 Mar $1,000 $0 1 $1,000 Apr $1,000 $0 1 $1,000 May $1,000 $0 1 $1,000 Jun $1,000 $0 1 $1,000 Jul $1,000 $0 1 $1,000 Aug $1,000 $0 1 $1,000 Sep $1,000 $0 1 $1,000 Oct $1,000 $0 1 $1,000 Nov $1,000 $0 1 $1,000 Dec $1,000 $0 1 $1,000
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Appendix
Table: General Assumptions
General Assumptions Plan Month Current Interest Rate Long-term Interest Rate Tax Rate Other Jan 1 10.00% 10.00% 30.00% 0 Feb 2 10.00% 10.00% 30.00% 0 Mar 3 10.00% 10.00% 30.00% 0 Apr 4 10.00% 10.00% 30.00% 0 May 5 10.00% 10.00% 30.00% 0 Jun 6 10.00% 10.00% 30.00% 0 Jul 7 10.00% 10.00% 30.00% 0 Aug 8 10.00% 10.00% 30.00% 0 Sep 9 10.00% 10.00% 30.00% 0 Oct 10 10.00% 10.00% 30.00% 0 Nov 11 10.00% 10.00% 30.00% 0 Dec 12 10.00% 10.00% 30.00% 0
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Appendix
Table: Profit and Loss
Pro Forma Profit and Loss Sales Direct Cost of Sales Other Costs of Sales Total Cost of Sales Gross Margin Gross Margin % Jan $630 $19 $0 $19 $611 97.00% Feb $735 $22 $0 $22 $713 97.00% Mar $1,575 $47 $0 $47 $1,528 97.00% Apr $2,107 $63 $0 $63 $2,043 97.00% May $2,100 $63 $0 $63 $2,037 97.00% Jun $438 $13 $0 $13 $424 97.00% Jul $1,400 $42 $0 $42 $1,358 97.00% Aug $1,138 $34 $0 $34 $1,103 97.00% Sep $2,100 $63 $0 $63 $2,037 97.00% Oct $2,188 $66 $0 $66 $2,122 97.00% Nov $2,625 $79 $0 $79 $2,546 97.00% Dec $2,888 $87 $0 $87 $2,801 97.00%
Expenses Payroll Sales and Marketing and Other Expenses Depreciation Rent Utilities Insurance Payroll Taxes Other Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales
$1,000 $50 $33 $150 $50 $50 $150 $0 $1,483 ($872) ($839) $0 ($262) ($611) -96.91%
$1,000 $50 $33 $150 $50 $50 $150 $0 $1,483 ($770) ($737) $0 ($231) ($539) -73.37%
$1,000 $50 $33 $150 $50 $50 $150 $0 $1,483 $44 $78 $0 $13 $31 1.98%
$1,000 $50 $33 $150 $50 $50 $150 $0 $1,483 $560 $593 $0 $168 $392 18.61%
$1,000 $50 $33 $150 $50 $50 $150 $0 $1,483 $554 $587 $0 $166 $388 18.46%
$1,000 $50 $33 $150 $50 $50 $150 $0 $1,483 ($1,059) ($1,026) $0 ($318) ($741) -169.43%
$1,000 $50 $33 $150 $50 $50 $150 $0 $1,483 ($125) ($92) $0 ($38) ($88) -6.26%
$1,000 $50 $33 $150 $50 $50 $150 $0 $1,483 ($380) ($347) $0 ($114) ($266) -23.38%
$1,000 $50 $33 $150 $50 $50 $150 $0 $1,483 $554 $587 $0 $166 $388 18.46%
$1,000 $50 $33 $150 $50 $50 $150 $0 $1,483 $639 $672 $0 $192 $447 20.43%
$1,000 $50 $33 $150 $50 $50 $150 $0 $1,483 $1,063 $1,096 $0 $319 $744 28.35%
$1,000 $50 $33 $150 $50 $50 $150 $0 $1,483 $1,318 $1,351 $0 $395 $922 31.94%
15%
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Appendix
Table: Cash Flow
Pro Forma Cash Flow Jan Cash Received Cash from Operations Cash Sales Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance $630 $630 $735 $735 $1,575 $1,575 $2,107 $2,107 $2,100 $2,100 $438 $438 $1,400 $1,400 $1,138 $1,138 $2,100 $2,100 $2,188 $2,188 $2,625 $2,625 $2,888 $2,888 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
0.00%
$0 $0 $0 $0 $0 $0 $0 $630 Jan
$0 $0 $0 $0 $0 $0 $0 $735 Feb
$0 $0 $0 $0 $0 $0 $0 $1,575 Mar
$0 $0 $0 $0 $0 $0 $0 $2,107 Apr
$0 $0 $0 $0 $0 $0 $0 $2,100 May
$0 $0 $0 $0 $0 $0 $0 $438 Jun
$0 $0 $0 $0 $0 $0 $0 $1,400 Jul
$0 $0 $0 $0 $0 $0 $0 $1,138 Aug
$0 $0 $0 $0 $0 $0 $0 $2,100 Sep
$0 $0 $0 $0 $0 $0 $0 $2,188 Oct
$0 $0 $0 $0 $0 $0 $0 $2,625 Nov
$0 $0 $0 $0 $0 $0 $0 $2,888 Dec
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Appendix
Table: Balance Sheet
Pro Forma Balance Sheet Jan Assets Current Assets Cash Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $0 $0 $0 $4,512 $2,000 $33 $1,967 $3,967 Jan $2,000 $67 $1,933 $3,460 Feb $2,000 $100 $1,900 $3,752 Mar $2,000 $133 $1,867 $4,309 Apr $2,000 $167 $1,834 $4,694 May $2,000 $200 $1,800 $3,437 Jun $2,000 $233 $1,767 $3,648 Jul $2,000 $266 $1,734 $3,301 Aug $2,000 $300 $1,700 $3,987 Sep $2,000 $333 $1,667 $4,461 Oct $2,000 $366 $1,634 $5,341 Nov $2,000 $400 $1,600 $6,345 Dec Starting Balances Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
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