University of Palestine Instructor Name : Rasha Atallah

CourseTitle:E_Bussiness Student No.: _______________

No. of Questions: 2 Questions Student Name: _____________
Time: 2hour College Name: _______________
Using Calculator (No) Final Exam Dep. / Specialist: ______________
Using Dictionary (No)

First Question No. of Branches (2)

- Put ( √ ) or (X) for each of the following statements:
1. E_Business and E_Commerce are the same .
2. Push to customer method enhance the product quality
3. Merchant brokering deciding what product to buy
4. Fast problem resolution and response is a disadvantage of CRM
5. Increased customer loyalty lead to cost savings
6. E-supply chain is the flow of materials, information, money, and services from raw material suppliers
through factories and warehouses to the end customers.
7. E_marketing is a subset of E_business
8. Positioning stage is the evaluate and select target segment
1 2 3 4

5 6 7 8

- Give the Short Cut :

1. IDIC :
2. AIMRITE:
3. SOSTAC:

Second Question No. of Branches (8)

1. What changes to the overall business would be required by e-commerce for the B2C and B2B
Company?
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2. Talk about the benefits of applying IS to SCM

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3. Procurement involves 5 sourcing items. List them

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 University of Palestine Instructor Name : Rasha Atallah
CourseTitle:E_Bussiness Student No.: _______________
No. of Questions: 2 Questions Student Name: _____________
Time: 2hour College Name: _______________
Using Calculator (No) Final Exam Dep. / Specialist: ______________
Using Dictionary (No)

4. Summarize the benefits of e-procurement

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___________________________________________________________________________________
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___________________________________________________________________________________
___________________________________________________________________________________

5. Talk about advantages and disadvantages for Systematic sourcing and Spot sourcing
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___________________________________________________________________________________
6. Explain the 5 phases of the generic purchase decision model
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7. ‘Marketing is the management process responsible for identifying, anticipating and satisfying customer
requirements profitability’. Define identifying , satisfying , anticipating
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8. Explain briefly the 7Ps. The elements of the marketing mix, and how can they affect the
CRM?____________________________________________________________________
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ِ ‫َو ُكن شا ِكرا ً ِ هلِلِ في ُك ِ هل نِع َم ٍة ** يَثِبكَ عَلى النُعمى جَزي َل ال َموا ِه‬
‫ب‬

ِ ‫الناس أَعلى ال َمرا ِت‬

‫ب‬ ِ ‫سهُ ** فَ ُكن طا ِلبا ً في‬ ُ ‫َوما ال َمر ُء ِإ هّل ح‬
َ ‫َيث َيج َع ُل نَف‬

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