Consumer Foodservice in Spain

Consumer Foodservice in Spain
Euromonitor International
April 2019
CONSUMER FOODSERVICE IN SPAIN Passport i
LIST OF CONTENTS AND TABLES

Consumer Foodservice in Spain - Industry Overview ................................................................... 1
Executive Summary ..................................................................................................................... 1
Economic Growth and Tourism Support Consumer Foodservice ............................................. 1
Delivery and Increased Presence Online Provide Additional Growth Opportunities ................. 1
Alsea Is the Biggest Player in the Spanish Market After the Acquisition of Vips Group ............ 1
Independent Players Continue To Lead, But Chained Operators Are Growing ........................ 2
Good Performance Is Expected To Continue ........................................................................... 2
Market Data .................................................................................................................................. 3
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2013-
2018 ............................................................................................................. 3
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: %
Growth 2013-2018 ....................................................................................... 3
Table 3 Consumer Foodservice by Independent vs Chained by Type:
Units/Outlets 2018........................................................................................ 3
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice
Value 2013-2018 .......................................................................................... 3
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: %
Foodservice Value 2013-2018 ..................................................................... 4
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: %
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: %
Foodservice Value 2018 .............................................................................. 4
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: %
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value
2013-2018 .................................................................................................... 5
Table 10 GBO Company Shares in Chained Consumer Foodservice: %
Table 11 GBN Brand Shares in Chained Consumer Foodservice: %
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets
2018 ............................................................................................................. 6
Table 13 Forecast Units, Transactions and Value Sales in Consumer
Foodservice 2018-2023 ............................................................................... 7
Table 14 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: % Growth 2018-2023 .............................................................. 7
Sources ........................................................................................................................................ 8
Summary 1 Research Sources ........................................................................................ 8
Cafés/bars in Spain - Category analysis..................................................................................... 12
Headlines ................................................................................................................................... 12
Prospects ................................................................................................................................... 12
Bars Undergoing Modernisation ............................................................................................. 12
the Channel’s “classic” Brands Are Adopting the “gastrobar” Concept ................................... 12
Positive Economic Growth and Spaniards’ Going-out Culture Boosts Cafés/bars .................. 12
Competitive Landscape .............................................................................................................. 13
Tim Hortons Increases Its Presence in the Spanish Market ................................................... 13
© Euromonitor International
CONSUMER FOODSERVICE IN SPAIN Passport ii
Starbucks Remains the Leader in Specialist Coffee and Tea Shops ...................................... 13
La Sagra Launches the First Artisanal Beer Bar Franchise .................................................... 13
Category Data ............................................................................................................................ 13
Table 15 Cafés/Bars by Category: Units/Outlets 2013-2018 ..................................... 13
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018 ..... 14
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018 .............. 14
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018 .................... 15
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018 ........ 15
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-
2018 ........................................................................................................... 15
Table 21 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value
2014-2018 .................................................................................................. 16
Table 22 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value
2015-2018 .................................................................................................. 17
Table 23 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023 ...................... 17
Table 24 Forecast Sales in Cafés/Bars by Category: Number of Transactions
2018-2023 .................................................................................................. 18
Table 25 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-
2023 ........................................................................................................... 18
Table 26 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023 ..... 19
Table 27 Forecast Sales in Cafés/Bars by Category: % Transaction Growth
2018-2023 .................................................................................................. 19
Table 28 Forecast Sales in Cafés/Bars by Category: % Foodservice Value
Growth 2018-2023 ..................................................................................... 20
Full-service Restaurants in Spain - Category analysis ............................................................... 21
Headlines ................................................................................................................................... 21
Prospects ................................................................................................................................... 21
Improving Economic Situation Supports the Growth of Full-service Restaurants ................... 21
Online Presence and Delivery Options Provide Additional Boost To Sales ............................ 21
Chained Full-service Restaurants Continue To Gain Ground ................................................. 21
Alsea Acquires Vips Group To Become the Biggest Player .................................................... 22
Chained Asian Full-service Restaurants Continue Their Fast Development .......................... 22
Pizzeria Carlos Continues Its Expansion ................................................................................ 22
Category Data ............................................................................................................................ 22
Table 29 Full-Service Restaurants by Category: Units/Outlets 2013-2018 ............... 22
Table 30 Sales in Full-Service Restaurants by Category: Number of
Transactions 2013-2018 ............................................................................ 23
Table 31 Sales in Full-Service Restaurants by Category: Foodservice Value
2013-2018 .................................................................................................. 24
Table 32 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-
2018 ........................................................................................................... 24
Table 33 Sales in Full-Service Restaurants by Category: % Transaction Growth
2013-2018 .................................................................................................. 25
Table 34 Sales in Full-Service Restaurants by Category: % Foodservice Value
Growth 2013-2018 ..................................................................................... 25
Table 35 GBO Company Shares in Chained Full-Service Restaurants: %
Foodservice Value 2014-2018 ................................................................... 26
CONSUMER FOODSERVICE IN SPAIN Passport iii
Table 36 GBN Brand Shares in Chained Full-Service Restaurants: %

Table 37 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-
2023 ........................................................................................................... 27
Table 38 Forecast Sales in Full-Service Restaurants by Category: Number of
Transactions 2018-2023 ............................................................................ 28
Table 39 Forecast Sales in Full-Service Restaurants by Category: Foodservice
Value 2018-2023 ........................................................................................ 29
Table 40 Forecast Full-Service Res taurants by Category: % Units/Outlets
Growth 2018-2023 ..................................................................................... 29
Table 41 Forecast Sales in Full-Service Restaurants by Category: %
Transaction Growth 2018-2023 .................................................................. 30
Table 42 Forecast Sales in Full-Service Restaurants by Category: %
Foodservice Value Growth 2018-2023 ....................................................... 31
Limited-service Restaurants in Spain - Category analysis.......................................................... 32
Headlines ................................................................................................................................... 32
Prospects ................................................................................................................................... 32
Pizza Limited-service Restaurants Gain Strength................................................................... 32
Burger Limited-service Restaurants Remains the Biggest Channel ....................................... 32
Bakery Products Limited-service Restaurants Continues To Perform Well ............................ 33
High Concentration of Competitors in Burger Limited-service Restaurants ............................ 33
Rodilla Continues To Grow ..................................................................................................... 33
Category Data ............................................................................................................................ 33
Table 43 Limited-Service Restaurants by Category: Units/Outlets 2013-2018 ......... 33
Table 44 Sales in Limited-Service Restaurants by Category: Number of
Transactions 2013-2018 ............................................................................ 34
Table 45 Sales in Limited-Service Restaurants by Category: Foodservice Value
2013-2018 .................................................................................................. 35
Table 46 Limited-Service Restaurants by Category: % Units/Outlets Growth
2013-2018 .................................................................................................. 36
Table 47 Sales in Limited-Service Restaurants by Category: % Transaction
Growth 2013-2018 ..................................................................................... 37
Table 48 Sales in Limited-Service Restaurants by Category: % Foodservice
Value Growth 2013-2018 ........................................................................... 38
Table 49 GBO Company Shares in Chained Limited-Service Restaurants: %
Table 50 GBN Brand Shares in Chained Limited-Service Restaurants: %
Table 51 Forecast Limited-Service Restaurants by Category: Units/Outlets
2018-2023 .................................................................................................. 40
Table 52 Forecast Sales in Limited-Service Restaurants by Category: Number
of Transactions 2018-2023 ........................................................................ 41
Table 53 Forecast Sales in Limited-Service Restaurants by Category:
Table 54 Forecast Limited-Service Restaurants by Category: % Units/Outlets
Growth 2018-2023 ..................................................................................... 43
Table 55 Forecast Sales in Limited-Service Restaurants by Category: %
CONSUMER FOODSERVICE IN SPAIN Passport iv
Table 56 Forecast Sales in Limited-Service Restaurants by Category: %

Self-service Cafeterias in Spain - Category analysis .................................................................. 46
Headlines ................................................................................................................................... 46
Prospects ................................................................................................................................... 46
Self-service Cafeterias Supported by International and Domestic Tourism ............................ 46
Chained Self-service Cafeterias Is Expected To Increase Its Share....................................... 46
Wider Product Offer ................................................................................................................ 46
El Corte Inglés Cafetería Continues To Lead ......................................................................... 46
Areas SA Adds Paul To Its Offer in the Travel Environment ................................................... 47
Eat Out Group Expands Its On-the-go Concepts at the Spanish Airports............................... 47
Category Data ............................................................................................................................ 47
Table 57 Self-Service Cafeterias: Units/Outlets 2013-2018 ...................................... 47
Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2013-2018 ....... 47
Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2013-2018 ............... 48
Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2013-2018 ........ 48
Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2013-2018 ......... 48
Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2013-
2018 ........................................................................................................... 48
Table 63 GBO Company Shares in Chained Self-Service Cafeterias: %
Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: %
Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2018-2023 ....................... 49
Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions
2018-2023 .................................................................................................. 50
Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2018-
2023 ........................................................................................................... 50
Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2018-2023....... 50
Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth
2018-2023 .................................................................................................. 50
Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value
Growth 2018-2023 ..................................................................................... 50
Street Stalls/kiosks in Spain - Category analysis........................................................................ 52
Headlines ................................................................................................................................... 52
Prospects ................................................................................................................................... 52
Weak Performance Projected for Chained Street Stalls/kiosks .............................................. 52
Independent Street Stalls/kiosks Are Expected To Grow Due To the Popularisation of Food
Trucks ..................................................................................................................................... 52
Food Trucks Are Gaining Strength ......................................................................................... 52
Oscar Mayer Is the Only Chain in 2018 .................................................................................. 53
Food Trucks Are Growing ....................................................................................................... 53
Category Data ............................................................................................................................ 53
Table 71 Street Stalls/Kiosks: Units/Outlets 2013-2018 ............................................ 53
Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018 ............ 53
Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018 ..................... 53
CONSUMER FOODSERVICE IN SPAIN Passport v
Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018 ........................... 54

Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018 ............... 54
Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-
2018 ........................................................................................................... 54
Table 77 GBO Company Shares in Chained Street Stalls/Kiosks: %
Table 78 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice
Value 2015-2018 ........................................................................................ 55
Table 79 Forecast Street Stalls/Kiosks: Units/Outlets 2018-2023 ............................. 55
Table 80 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2018-
2023 ........................................................................................................... 55
Table 81 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023 ...... 55
Table 82 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023 ............ 56
Table 83 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2018-
2023 ........................................................................................................... 56
Table 84 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth
2018-2023 .................................................................................................. 56
Consumer Foodservice by Location in Spain - Category analysis.............................................. 57
Headlines ................................................................................................................................... 57
Prospects ................................................................................................................................... 57
Consumer Foodservice Through Standalone Continues To Lead .......................................... 57
Improving Economy Supports Retail and Entertainment Consumer Foodservice Sales......... 57
Tourism Provides Growth Opportunities in Travel and Lodging Environment ......................... 57
Category Data ............................................................................................................................ 58
Table 85 Consumer Foodservice by Location: Units/Outlets 2013-2018 .................. 58
Table 86 Sales in Consumer Foodservice by Location: Number of Transactions
2013-2018 .................................................................................................. 58
Table 87 Sales in Consumer Foodservice by Location: Foodservice Value
2013-2018 .................................................................................................. 58
Table 88 Consumer Foodservice by Location: % Units/Outlets Growth 2013-
2018 ........................................................................................................... 59
Table 89 Sales in Consumer Foodservice by Location: % Transaction Growth
2013-2018 .................................................................................................. 59
Table 90 Sales in Consumer Foodservice by Location: % Foodservice Value
Growth 2013-2018 ..................................................................................... 59
Table 91 Consumer Foodservice through Standalone: Units/Outlets 2013-2018...... 59
Table 92 Sales in Consumer Foodservice through Standalone: Number of
Transactions 2013-2018 ............................................................................ 60
Table 93 Sales in Consumer Foodservice through Standalone: Foodservice
Value 2013-2018 ........................................................................................ 60
Table 94 Consumer Foodservice through Standalone: % Units/Outlets Growth
2013-2018 .................................................................................................. 60
Table 95 Sales in Consumer Foodservice through Standalone: % Transaction
Growth 2013-2018 ..................................................................................... 60
Table 96 Sales in Consumer Foodservice through Standalone: % Foodservice
Value Growth 2013-2018 ........................................................................... 60
Table 97 Consumer Foodservice through Leisure: Units/Outlets 2013-2018 ............ 60
Table 98 Sales in Consumer Foodservice through Leisure: Number of
Transactions 2013-2018 ............................................................................ 61
CONSUMER FOODSERVICE IN SPAIN Passport vi
Table 99 Sales in Consumer Foodservice through Leisure: Foodservice Value

2013-2018 .................................................................................................. 61
Table 100 Consumer Foodservice through Leisure: % Units/Outlets Growth
2013-2018 .................................................................................................. 61
Table 101 Sales in Consumer Foodservice through Leisure: % Transaction
Growth 2013-2018 ..................................................................................... 61
Table 102 Sales in Consumer Foodservice through Leisure: % Foodservice
Value Growth 2013-2018 ........................................................................... 61
Table 103 Consumer Foodservice through Retail: Units/Outlets 2013-2018 .............. 62
Table 104 Sales in Consumer Foodservice through Retail: Number of
Transactions 2013-2018 ............................................................................ 62
Table 105 Sales in Consumer Foodservice through Retail: Foodservice Value
2013-2018 .................................................................................................. 62
Table 106 Consumer Foodservice through Retail: % Units/Outlets Growth 2013-
2018 ........................................................................................................... 62
Table 107 Sales in Consumer Foodservice through Retail: % Transaction
Growth 2013-2018 ..................................................................................... 62
Table 108 Sales in Consumer Foodservice through Retail: % Foodservice Value
Growth 2013-2018 ..................................................................................... 63
Table 109 Consumer Foodservice through Lodging: Units/Outlets 2013-2018 ........... 63
Table 110 Sales in Consumer Foodservice through Lodging: Number of
Transactions 2013-2018 ............................................................................ 63
Table 111 Sales in Consumer Foodservice through Lodging: Foodservice Value
2013-2018 .................................................................................................. 63
Table 112 Consumer Foodservice through Lodging: % Units/Outlets Growth
2013-2018 .................................................................................................. 63
Table 113 Sales in Consumer Foodservice through Lodging: % Transaction
Growth 2013-2018 ..................................................................................... 63
Table 114 Sales in Consumer Foodservice through Lodging: % Foodservice
Value Growth 2013-2018 ........................................................................... 64
Table 115 Consumer Foodservice through Travel: Units/Outlets 2013-2018 .............. 64
Table 116 Sales in Consumer Foodservice through Travel: Number of
Transactions 2013-2018 ............................................................................ 64
Table 117 Sales in Consumer Foodservice through Travel: Foodservice Value
2013-2018 .................................................................................................. 64
Table 118 Consumer Foodservice through Travel: % Units/Outlets Growth 2013-
2018 ........................................................................................................... 64
Table 119 Sales in Consumer Foodservice through Travel: % Transaction
Growth 2013-2018 ..................................................................................... 65
Table 120 Sales in Consumer Foodservice through Travel: % Foodservice Value
Growth 2013-2018 ..................................................................................... 65
Table 121 Forecast Consumer Foodservice by Location: Units/Outlets 2018-
2023 ........................................................................................................... 65
Table 122 Forecast Sales in Consumer Foodservice by Location: Number of
Transactions 2018-2023 ............................................................................ 65
Table 123 Forecast Sales in Consumer Foodservice by Location: Foodservice
Value 2018-2023 ........................................................................................ 66
Table 124 Forecast Consumer Foodservice by Location: % Units/Outlets Growth
2018-2023 .................................................................................................. 66
CONSUMER FOODSERVICE IN SPAIN Passport vii
Table 125 Forecast Sales in Consumer Foodservice by Location: % Transaction

Growth 2018-2023 ..................................................................................... 66
Table 126 Forecast Sales in Consumer Foodservice by Location: % Foodservice
Value Growth 2018-2023 ........................................................................... 66
Table 127 Forecast Consumer Foodservice through Standalone: Units/Outlets
2018-2023 .................................................................................................. 67
Table 128 Forecast Sales in Consumer Foodservice through Standalone:
Number of Transactions 2018-2023 ........................................................... 67
Table 129 Forecast Sales in Consumer Foodservice through Standalone:
Table 130 Forecast Consumer Foodservice through Standalone: % Units/Outlets
Growth 2018-2023 ..................................................................................... 67
Table 131 Forecast Sales in Consumer Foodservice through Standalone: %
Table 132 Forecast Sales in Consumer Foodservice through Standalone: %
Table 133 Forecast Consumer Foodservice through Leisure: Units/Outlets 2018-
2023 ........................................................................................................... 68
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Number of
Transactions 2018-2023 ............................................................................ 68
Table 135 Forecast Sales in Consumer Foodservice through Leisure:
Table 136 Forecast Consumer Foodservice through Leisure: % Units/Outlets
Growth 2018-2023 ..................................................................................... 68
Table 137 Forecast Sales in Consumer Foodservice through Leisure: %
Table 138 Forecast Sales in Consumer Foodservice through Leisure: %
Table 139 Forecast Consumer Foodservice through Retail: Units/Outlets 2018-
2023 ........................................................................................................... 69
Table 140 Forecast Sales in Consumer Foodservice through Retail: Number of
Transactions 2018-2023 ............................................................................ 69
Table 141 Forecast Sales in Consumer Foodservice through Retail: Foodservice
Value 2018-2023 ........................................................................................ 69
Table 142 Forecast Consumer Foodservice through Retail: % Units/Outlets
Growth 2018-2023 ..................................................................................... 70
Table 143 Forecast Sales in Consumer Foodservice through Retail: %
Table 144 Forecast Sales in Consumer Foodservice through Retail: %
Table 145 Forecast Consumer Foodservice through Lodging: Units/Outlets
2018-2023 .................................................................................................. 70
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Number
of Transactions 2018-2023 ........................................................................ 70
Table 147 Forecast Sales in Consumer Foodservice through Lodging:
Table 148 Forecast Consumer Foodservice through Lodging: % Units/Outlets
Growth 2018-2023 ..................................................................................... 71
Table 149 Forecast Sales in Consumer Foodservice through Lodging: %
CONSUMER FOODSERVICE IN SPAIN Passport viii
Table 150 Forecast Sales in Consumer Foodservice through Lodging: %

Table 151 Forecast Consumer Foodservice through Travel: Units/Outlets 2018-
2023 ........................................................................................................... 71
Table 152 Forecast Sales in Consumer Foodservice through Travel: Number of
Transactions 2018-2023 ............................................................................ 71
Table 153 Forecast Sales in Consumer Foodservice through Travel:
Table 154 Forecast Consumer Foodservice through Travel: % Units/Outlets
Growth 2018-2023 ..................................................................................... 72
Table 155 Forecast Sales in Consumer Foodservice through Travel: %
Table 156 Forecast Sales in Consumer Foodservice through Travel: %
CONSUMER FOODSERVICE IN SPAIN Passport 1
CONSUMER FOODSERVICE IN SPAIN

- INDUSTRY OVERVIEW
EXECUTIVE SUMMARY
Economic Growth and Tourism Support Consumer Foodservice

The solid recovery in consumption and the continuous innovative propositions that are being
introduced in the Spanish market were contributing to the positive development of consumer
foodservice in 2018. Spain has a well-established restaurant tradition and culture of going out
and eating out. The positive growth in the Spanish economy in the last few years has led to a
continuous increase in the consumption among Spaniards outside the home. With increased
purchasing power, consumers are gradually shifting away from low-cost options and are looking
for gastronomic options that combine attractive environment and good-quality food.
In addition, tourism growth in Spain continued to set records in 2018. The country confirmed
its position as the second most-visited country after France. The increased tourist flow also
contributed to the positive growth of consumer foodservice as well, especially in the travel and
lodging environment.
Delivery and Increased Presence Online Provide Additional Growth

Opportunities
The internet is playing a greater role in consumers’ daily lives – with foodservice being no
exception to this. New consumer habits, the penetration of social networks in consumers’
lifestyles and new technologies have provided players with access to a bigger potential client
base. Through online platforms and smartphone apps, customers are given the opportunity to
access updated menus, make reservations and order delivery at home. Social networks provide
additional opportunities for growth, as the younger population uses them regularly when
deciding where to go out and meet with friends.
One of the most important trends in consumer foodservice in Spain is the expansion of home
delivery. It is linked to the growing consumer demand for food anytime and anywhere. This trend
is impacting almost all market players and more brands are introducing this option through
development of their own delivery service or by joining the already established delivery
platforms of Just Eat, Deliveroo, Glovo and Uber Eats. These delivery platforms are also
facilitating growth in online orders, which is driving market growth to an even greater extent. The
largest consumer group tending to use delivery services is made up of millennials and
subsequent generations, for which being online is an integral part of their lifestyle. This
development is expected to continue to grow during the forecast period, supported by the
increasing role of apps and online platforms.
The growing interest in food delivery is not expected to affect the visits to physical bars and
restaurants, given the tradition among Spaniards to go out and eat out.
Alsea Is the Biggest Player in the Spanish Market After the Acquisition
of Vips Group
In October 2018, Food Service Project, a company owned by Alsea, acquired Sigla SA, the
owner of Vips Group. This acquisition, which is pending approval by the Spanish Markets
Commission, will make the new group the market leader and main operator of foodservice
outlets in Spain. It will be managing 10 brands in total – Foster’s Hollywood, VIPs, Domino’s
Pizza, Starbucks, Ginos, Burger King, TGI Fridays, LAVACA, Cañas y Tapas and Wagamama.
The acquisition will allow Alsea to diversify its portfolio in Spain, integrating concepts with
those that it did not already have in the Spanish market. This new agreement will also see Zena
enter specialist coffee and tea shop chains by integrating the outlets of Starbucks managed by
Vips in Spain.
The rest of the main players in the Spanish market remain the same, namely McDonald´s,
Restaurant Brands International and Telepizza Group.
Independent Players Continue To Lead, But Chained Operators Are

Growing
Independent players still dominate the foodservice market in Spain. However, the typical
Spanish independent bar or restaurant is facing competition from new and modern
establishments that respond quickly to new consumer trends. This is especially relevant for the
big cities such as Madrid and Barcelona and tourist destinations such as the Mediterranean
coast and the Balearic and Canary Islands. These trends are likely to result in a gradual decline
in the number of traditional independent foodservice establishments and growth in the number
of chained outlets owned by large companies and franchises. One of the main advantages of
these brands is their ability to adapt to new trends because of their international exposure,
helping them to attract new customers through marketing campaigns and well-known brand
names.
The sense of modernity and globalisation is influencing consumers, especially younger ones.
This trend is expected to negatively affect traditional independent players. Nevertheless,
independent operators could profit from the growing demand, especially from the younger
population, for traditional food, locally sourced ingredients and sustainability. In addition, an
online presence provides additional growth opportunities as it provides access to a broader
consumer group.
Good Performance Is Expected To Continue

The continuous improvement in economic indicators, which is reflected in higher disposable
income, coupled with the positive forecasts for tourism growth will have positive impact on
consumer foodservice. The growing consumption will intensify the competition between chained
and independent operators, although the independent ones will continue to dominate the
market.
Healthier food options will continue to shape foodservice in Spain in the forecast period. As
the health trend develops over the forecast period, the leading players in the Spanish market will
continue changing their menus in order to add higher-quality, healthier and more natural
products.
In addition, consumers are being ever more cautious with regard to the preservation of the
environment and sustainability, so foodservice based around locally sourced ingredients will
continue to grow in importance. It should be noted that consumers appreciate value for money
and are prepared to pay more for quality.
Among the other trends that are expected to shape the industry are customisation and
technology. In terms of customisation, customers are demanding an increasingly customised
dining experience. With digitalisation and technology innovation, consumers will prefer to see
the application of self-ordering and self-payment options, especially in the limited-service
environment.
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
2013 2014 2015 2016 2017 2018
Units 277,183.0 273,160.0 274,037.0 274,797.0 277,430.0 279,352.0

Transactions (mn) 9,715.6 9,598.2 9,657.9 9,789.2 9,901.1 9,993.4
EUR million current 74,297.3 73,765.8 75,481.6 77,942.2 79,774.1 82,055.4
prices
EUR million constant 74,297.3 73,876.7 75,975.9 78,612.2 78,907.9 79,787.1
prices
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth

2013-2018
% growth
2017/18 2013-18 CAGR 2013/18 Total
Units 0.7 0.2 0.8

Transactions 0.9 0.6 2.9
Value current prices 2.9 2.0 10.4
Value constant prices 1.1 1.4 7.4
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
outlets
Independent Chained Total
Cafés/Bars 180,637 2,400 183,037

Full-Service Restaurants 76,915 1,548 78,463
Limited-Service Restaurants 5,073 10,031 15,104
Self-Service Cafeterias 15 220 235
Street Stalls/Kiosks 2,198 315 2,513
Consumer Foodservice 264,838 14,514 279,352
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value

2013-2018
% value
2013 2014 2015 2016 2017 2018
Chained Foodservice 7.3 7.9 8.2 8.5 8.7 8.9

Independent Foodservice 92.7 92.1 91.8 91.5 91.3 91.1
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: %

Foodservice Value 2013-2018
% value
2013 2014 2015 2016 2017 2018
Drive-Through 0.0 0.1 0.1 0.1 0.1 0.1

Eat-in 85.7 85.3 85.0 84.5 83.7 83.2
Home Delivery 2.2 2.4 2.6 2.8 3.3 3.6
Takeaway 12.0 12.2 12.4 12.6 12.9 13.1
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value

2013-2018
% value
2013 2014 2015 2016 2017 2018
Drink 52.4 52.2 52.4 52.1 52.1 52.0

Food 47.6 47.8 47.6 47.9 47.9 48.0
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice

Value 2018
% value analysis
Food Drink Total
Cafés/Bars 32.9 67.1 100.0

Full-Service Restaurants 66.1 33.9 100.0
Limited-Service Restaurants 72.6 27.4 100.0
Self-Service Cafeterias 77.8 22.2 100.0
Street Stalls/Kiosks 66.2 33.8 100.0
Consumer Foodservice 48.0 52.0 100.0
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice

Value 2013-2018
% value
2013 2014 2015 2016 2017 2018
Offline 99.9 99.7 99.4 99.2 98.8 98.5

Online 0.1 0.3 0.6 0.8 1.2 1.5
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
% value
2013 2014 2015 2016 2017 2018
Leisure 4.7 4.7 4.7 4.7 4.7 4.7

Lodging 4.8 4.8 4.8 4.8 4.8 4.8
Retail 7.1 7.2 7.3 7.4 7.4 7.5
Stand-Alone 80.0 79.9 79.9 79.8 79.8 79.8
Travel 3.3 3.3 3.3 3.3 3.3 3.2
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice

Value 2014-2018
% value
Company 2014 2015 2016 2017 2018
McDonald's Corp 17.1 17.6 17.2 17.3 17.2

Restaurant Brands 9.9 10.6 10.7 10.7 11.0
International Inc
Telepizza Group SAU 6.1 6.0 5.9 6.1 6.1
Restalia Grupo de 4.1 4.7 4.8 5.1 5.2
Eurorestauracion SL
Alsea 4.0 4.2 4.1 3.7 3.9
Restauravia Food SL 3.4 3.5 3.6 3.7 3.8
Vips Group 3.5 3.2 3.1 3.1 3.1
Domino's Pizza Inc 1.9 1.9 2.3 2.3 2.7
Yum! Brands Inc 1.8 2.2 2.5 2.6 2.6
Comess Group SL 2.8 2.8 2.5 2.3 2.2
Agrolimen SA 3.1 2.8 2.4 2.1 2.0
Rodilla Sanchez SL 1.6 1.6 1.6 1.7 1.9
Repsol SA 1.9 1.7 1.7 1.8 1.7
Beer&Food, SA 2.1 2.0 1.9 1.7 1.7
El Corte Inglés SA 1.9 1.8 1.7 1.6 1.6
Starbucks Corp 1.0 1.1 1.1 1.2 1.3
Llaollao Chesco, Grupo 0.9 0.9 0.9 1.0 1.0
Foodbox SA 0.2 0.4 0.5 0.9 0.9
Inter Ikea Systems BV 1.0 0.9 0.9 0.9 0.8
Cía del Trópico de Café 1.0 1.0 0.9 0.8 0.8
y Te SL
Sigma Alimentos SA de CV 1.6 1.2 0.9 0.8 0.7
Heineken NV 0.9 0.9 0.8 0.7 0.7
SOFTY CREAM FRANQUICIAS 0.8 0.8 0.7 0.7 0.7
SL
Establiments Viena SA 0.6 0.6 0.6 0.6 0.6
Consupan SL 0.5 0.6 0.6 0.6 0.6
Pomodoro Franquicias SL 0.1 0.2 0.3 0.3 0.5
Areas SA (GRUPO) 0.6 0.5 0.5 0.5 0.5
Goiko Gourmet SL 0.1 0.2 0.2 0.4 0.4
Cepsa Estaciones de 0.5 0.5 0.5 0.4 0.4
Servicio SA
La Mafia Se Sienta a La 0.4 0.4 0.4 0.4 0.4
Mesa Franchises SL
Others 24.5 23.3 24.4 24.0 23.0
Total 100.0 100.0 100.0 100.0 100.0

Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value

2015-2018
% value
Brand Global Brand Owner 2015 2016 2017 2018
McDonald's McDonald's Corp 17.4 17.0 17.1 17.0

Burger King Restaurant Brands 10.6 10.7 10.7 10.9
International Inc
TelePizza Telepizza Group SAU 6.0 5.9 6.1 6.1
La Tagliatella Restauravia Food SL 3.5 3.6 3.7 3.8
Foster's Hollywood Alsea 3.5 3.5 3.6 3.8
Cervecería 100 Restalia Grupo de 2.6 2.6 2.8 2.8
Montaditos Eurorestauracion SL
Domino's Pizza Domino's Pizza Inc 1.9 2.3 2.3 2.7
Lizarran Comess Group SL 2.6 2.3 2.1 2.0
Repsol Repsol SA 1.7 1.7 1.8 1.7
KFC Yum! Brands Inc 1.5 1.7 1.7 1.7
Official Irish Pub Beer&Food, SA 2.0 1.9 1.7 1.7
Ginos Vips Group 1.6 1.4 1.6 1.6
VIPs Vips Group 1.6 1.6 1.5 1.5
El Corte Inglés El Corte Inglés SA 1.7 1.6 1.5 1.5
Pans & Co Agrolimen SA 1.7 1.7 1.4 1.4
Rodilla Rodilla Sanchez SL 1.2 1.2 1.3 1.3
Starbucks Starbucks Corp 1.1 1.1 1.2 1.3
La Sureña Restalia Grupo de 1.2 1.2 1.3 1.3
Eurorestauracion SL
TGB The Good Burger Restalia Grupo de 0.8 0.9 1.0 1.1
Eurorestauracion SL
Llaollao Llaollao Chesco, Grupo 0.9 0.9 1.0 1.0
Ikea Restaurant Inter Ikea Systems BV 0.9 0.9 0.9 0.8
Oscar Mayer Sigma Alimentos SA de CV 1.2 0.9 0.8 0.7
Smöoy SOFTY CREAM FRANQUICIAS 0.8 0.7 0.7 0.7
SL
Viena Establiments Viena SA 0.6 0.6 0.6 0.6
Granier Consupan SL 0.6 0.6 0.6 0.6
Cervecería Gambrinus Heineken NV 0.6 0.6 0.5 0.5
Pomodoro Pomodoro Franquicias SL 0.2 0.3 0.3 0.5
Taco Bell Yum! Brands Inc 0.2 0.3 0.4 0.5
Taberna del Volapié Foodbox SA 0.3 0.3 0.4 0.4
Pizza Hut Yum! Brands Inc 0.4 0.5 0.4 0.4
Dehesa de Santa Maria Agrolimen SA 0.5 0.4 - -
Others 28.3 29.0 29.0 28.1
Total 100.0 100.0 100.0 100.0
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Brand Global Brand Owner outlets
Repsol Repsol SA 2,650.0
Burger King Restaurant Brands International Inc 752.0

TelePizza Telepizza Group SAU 708.0
Depaso Cepsa Estaciones de Servicio SA 510.0
McDonald's McDonald's Corp 509.0
Cervecería 100 Montaditos Restalia Grupo de 350.0
Eurorestauracion SL
Granier Consupan SL 337.0
Oscar Mayer Sigma Alimentos SA de CV 315.0
Domino's Pizza Domino's Pizza Inc 274.0
Galp Galp Energia SGPS SA 268.0
Foster's Hollywood Alsea 229.0
La Tagliatella Restauravia Food SL 222.0
Official Irish Pub Beer&Food, SA 209.0
Carrefour Express Carrefour SA 182.0
Lizarran Comess Group SL 167.0
TGB The Good Burger Restalia Grupo de 142.0
Eurorestauracion SL
Disa-Shell Disa Peninsula SLU 138.0
Starbucks Starbucks Corp 137.0
Nostrum Home Meal Replacement SL 133.0
KFC Yum! Brands Inc 129.0
El Corte Inglés El Corte Inglés SA 126.0
Rodilla Rodilla Sanchez SL 125.0
Ginos Vips Group 122.0
Pans & Co Agrolimen SA 117.0
La Sureña Restalia Grupo de 107.0
Eurorestauracion SL
VIPs Vips Group 105.0
Llaollao Llaollao Chesco, Grupo 104.0
Smöoy SOFTY CREAM FRANQUICIAS S L 101.0
Panaria Cía del Trópico de Café y Te SL 94.0
Pomodoro Pomodoro Franquicias SL 90.0
Others 5,062.0
Total 14,514.0
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-
2023
2018 2019 2020 2021 2022 2023
Units 279,352.0 281,384.0 282,104.0 283,026.0 283,403.0 283,970.0

Transactions (mn) 9,993.4 10,105.0 10,219.5 10,302.0 10,380.3 10,462.9
EUR million 82,055.4 83,684.8 85,028.0 86,268.1 87,266.4 87,944.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: %

Growth 2018-2023
% growth
2018/19 2018-23 CAGR 2018/23 Total
Units 0.7 0.3 1.7

Transactions 1.1 0.9 4.7
Constant value 2.0 1.4 7.2
trade sources
SOURCES
Sources used during the research included the following:
Summary 1 Research Sources

Official Sources Camara Comercio Madrid
INE - Instituto Nacional de Estadistica
MAPAMA
Ministerio de Economía
Spanish Statistical Institute
Trade Associations Asociación Empresarial de Marcas de

Restauración
FEBE - Federacion Española de Bebidas

Espirituosas
FEHR - Federacion Espanola de Hosteleria
Zontur
Trade Press Alimarket
Caternews
Cinco Dias
Directorio Alimarket
Economia Digital
El Confidencial Digital
El Economista
El Independiente
El Pais
Expansión
Finanzas.com
Franquiciadores
Hosteleria Digital
Hostelmarket
Iberian Press
Infofranquicias
Restauración News
Revista Aral
RRR
Voz Populi
Company Sources 100 Montaditos
All 4 Food Group
Arrocerias Mediterraneo
Beer & Food Grupo Restauracion
Bierwinkel SL
Big Dog
Bracafe
Brutus - International Full Services SL
Burger King España SL
Cadena Pizza Jardín
Campofrio
Casual Brands
Casual Brands Group
chalotte café sl
Cheffbuffet
Cia Dallas Rib's SA-TONY ROMA'S
Cia del tropico de Cafe y te
Coffee World Franchising SL
Comess Group SL
Decoretro
Donner Kebab Istambul
Donner Kebab Kilim
Doopies & Coffee
Dunkin' Española SA
Faborit Coffee Shop
Granier
Grupo Areas
Grupo Ibersol - Pizza Movil
Grupo Mallorca
Grupo Restmon SL
Grupo Vips
Grupo Zena de Restaurantes SA
Heineken España SA
Jamaica's Franchising SL
KFC España SA
KPMG consulting
La Bodega de Santa Marina
La Ibense de Bornay
La Mafia Franchises-La mafia se sienta a la

mesa
La Sureña
Lizarran Tabernas Selectas SL
llaollao SL
McDonald's de Sistemas España
Pansfood SA
PaPizza
Peggy Sue
Pizza Pizzon
Pizza Sapri
Pollo Campero - Eat Out Group
Repsol YPF - Burger King
Restalia
Restaurador de Mesones SL
Rodilla
Sandwichez
Servicio Integrl Horecal
Smooy franquicias SL
Starbucks Coffee España SL
sushimore
TelePizza
The Eat Out Group
Udon
Vadepizza
Viena Capellanes
Vips Group
VIPS/Sigla SA
Wagaboo Restauracion SL
Yum! Brands Inc
Zena Group
Other Sources Canal Franquicias
Consumer.es
EAE
Infoaliment
Mundo Franquicias
Que Franquicia
Tormo.com
Source: Euromonitor International
CAFÉS/BARS IN SPAIN - CATEGORY

ANALYSIS
HEADLINES
▪ Cafés/bars sees growth of 2% in current value sales, stagnates in transactions and declines
by 1% in outlets to stand at EUR46.0 billion and 183,037 outlets in 2018
▪ Economic growth and Spaniards’ culture of going out boost sales
▪ Specialist coffee and tea shops records the highest current value growth of 12% in 2018
▪ Independent players dominate cafés/bars
▪ Cafés/bars to record a 3% current value CAGR (1% CAGR at 2018 constant prices) over the
forecast period to reach EUR53.6 billion, with the number of outlets recording a fractionally
negative CAGR to fall to 179,941
PROSPECTS
Bars Undergoing Modernisation

Continuing the trend of recent years, cafés/bars is still immersed in a process of renewal and
modernisation of concepts. Many of these models had to adapt to the context of consumer crisis
or were developed expressly to deal with that situation (eg Cervecería 100 Montaditos by
Restalia). In the crisis years, it was the successful low-cost philosophy that was used to attract
customers. With the arrival of economic recovery, consumers now value more the experiential
aspect of their visit to any restaurant or bar, albeit without losing sight of reasonable value for
money. Therefore, the channel needed to undertake a modernisation of its establishments, both
in decoration and in offer, in which concepts such as millennial, gastro, foodie or healthy eating
have acquired greater prominence. The traditional tavern is being renewed to fit well in social
networks and incorporate trends such as vermouth or artisanal beers. An evolution that has
been possible thanks to the flexibility of the cafés/bars model, which, despite all its changes, is
still perfectly recognisable by consumers.
the Channel’s “classic” Brands Are Adopting the “gastrobar” Concept

Many of the groups operating in this channel are undertaking an evolution of their brands. An
example of this is the recent launch of Lizarran Gastro by Comess Group. This launch came on
the back of demand from some of its franchisees to have an alternative to its traditional offer of
“pinchos”. Thus, the new format offers toasts and traditional dishes to share. The company is
considering the internationalisation of this concept, as its wider offer could also be favourably
received in foreign markets. In this sense, Comess Group continues to focus on Europe and
America for its international expansion.
Positive Economic Growth and Spaniards’ Going-out Culture Boosts

Cafés/bars
Spain is one of the countries in the world with the highest number of cafés/bars per inhabitant.
This is mainly due to the well-developed Spanish culture of going out and socialising with friends
in these establishments. In the years of economic crisis, consumption outside of the home by
Spaniards contracted. However with the positive growth in the Spanish economy, consumption
outside the home is now increasing again. According to the Spanish Ministry of Agriculture, in
2017 consumption outside the home increased by 3.5% and, for 2018, a further rise of 2.9% is
expected, with 34% of this consumption attributed to bars and cafés. As a result, a strong
performance is expected over the forecast period due to the higher disposable incomes among
Spaniards.
COMPETITIVE LANDSCAPE
Tim Hortons Increases Its Presence in the Spanish Market

Tim Hortons has significantly increased its presence in the Spanish market. In just 12 months,
the Canadian brand, managed in Spain by Restaurant Brands International (owner of Burger
King in Spain), has increased its number of outlets from two to 12 outlets. Tim Hortons aims to
compete with Starbucks by offering lower prices. Restaurant Brands International announced
that it would allocate EUR50 million over five years for the expansion of the brand in order to
“promote the growth of a successful brand” and to fill the gap that still exists in specialist coffee
shops in Spain.
Starbucks Remains the Leader in Specialist Coffee and Tea Shops

Starbucks, the leading player in specialist coffee and tea shops, continued to expand in 2018.
The North American chain is expanding in Spain mainly through the Vips Group (recently
acquired by Zena for the Spanish and Portuguese markets) and a specialist franchise. The
company differs from its competitors by openings in different environments and with different
partners. In 2018, the brand concentrated on exploring new markets as it opened outlets in
Toledo, Oviedo and Salamanca, where the brand had not been present, and strengthening its
presence in Catalonia and the Canary islands.
La Sagra Launches the First Artisanal Beer Bar Franchise

La Sagra Brew, the leading craft brewer in Spain, launched its franchise brewery project
under the name "La Sagrada Fábrica". It is the first concept of a franchise in Spain based on
craft beer. The "La Sagrada Fábrica" franchise is a different brewery concept that combines
artisanal beer with quality food. The name comes from its own philosophy, which is embodied in
the phrase "the taste is sacred". The model will be managed in collaboration with the Madrid-
based consultancy Be Franquicia.
CATEGORY DATA
Table 15 Cafés/Bars by Category: Units/Outlets 2013-2018
outlets
2013 2014 2015 2016 2017 2018
Bars/Pubs 155,574 150,840 150,258 148,117 147,451 146,192

- Chained 1,318 1,520 1,631 1,564 1,534 1,501
- Independent 154,256 149,320 148,627 146,553 145,917 144,691
Cafés 37,470 37,037 36,837 36,721 36,633 36,473
- Chained 668 602 595 562 551 549
- Independent 36,802 36,435 36,242 36,159 36,082 35,924
Juice/Smoothie Bars 43 41 42 42 42 43
- Chained 22 21 21 21 20 21
- Independent 21 20 21 21 22 22
Specialist Coffee and 135 149 230 267 304 329
Tea Shops
- Chained 135 149 230 267 304 329
- Independent - - - - - -
Chained Cafés/Bars 2,143 2,292 2,477 2,414 2,409 2,400
Independent Cafés/Bars 191,079 185,775 184,890 182,733 182,021 180,637
Cafés/Bars 193,222 188,067 187,367 185,147 184,430 183,037
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Mn transactions
2013 2014 2015 2016 2017 2018
Bars/Pubs 5,744.2 5,591.8 5,589.0 5,615.0 5,622.4 5,634.6

- Chained 108.3 124.9 130.8 129.5 120.4 121.6
- Independent 5,635.9 5,466.8 5,458.2 5,485.5 5,501.9 5,512.9
Cafés 1,374.4 1,352.4 1,348.4 1,365.9 1,386.2 1,394.8
- Chained 80.9 70.3 69.0 63.8 59.1 58.8
- Independent 1,293.6 1,282.1 1,279.3 1,302.1 1,327.1 1,336.0
Juice/Smoothie Bars 2.8 2.8 3.0 3.1 3.2 3.3
- Chained 1.6 1.6 1.7 1.7 1.8 1.8
- Independent 1.2 1.2 1.3 1.3 1.4 1.4
Specialist Coffee and 18.1 20.0 30.9 36.1 41.5 45.6
Tea Shops
- Chained 18.1 20.0 30.9 36.1 41.5 45.6
Chained Cafés/Bars 208.9 216.8 232.4 231.1 222.8 227.9
Independent Cafés/Bars 6,930.6 6,750.2 6,738.8 6,788.9 6,830.5 6,850.4
Cafés/Bars 7,139.5 6,967.0 6,971.3 7,020.0 7,053.2 7,078.3
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
EUR million
2013 2014 2015 2016 2017 2018
Bars/Pubs 34,297.4 33,390.5 34,063.8 34,569.1 35,155.2 35,858.3

- Chained 651.1 753.6 803.1 809.6 821.7 838.1
- Independent 33,646.2 32,636.9 33,260.6 33,759.6 34,333.5 35,020.1
Cafés 9,294.5 9,213.3 9,503.1 9,632.0 9,812.4 9,931.1
- Chained 213.8 187.0 187.8 183.3 182.5 190.3
- Independent 9,080.8 9,026.3 9,315.3 9,448.7 9,629.9 9,740.8
- Chained 5.2 5.2 5.4 5.6 5.8 6.1
- Independent 2.8 3.0 3.1 3.3 3.5 3.7
Tea Shops
- Chained 72.4 80.0 129.1 161.5 189.1 210.7
Chained Cafés/Bars 942.5 1,025.8 1,125.4 1,159.9 1,199.1 1,245.2
Cafés/Bars 43,672.3 42,692.0 43,704.4 44,371.4 45,166.0 46,009.8
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
% Units/Outlets growth
2017/18 2013-18 CAGR 2013/18 Total
Bars/Pubs -0.9 -1.2 -6.0

- Chained -2.2 2.6 13.9
- Independent -0.8 -1.3 -6.2
Cafés -0.4 -0.5 -2.7
- Chained -0.4 -3.8 -17.8
- Independent -0.4 -0.5 -2.4
Juice/Smoothie Bars 2.4 0.0 0.0
- Chained 5.0 -0.9 -4.5
- Independent 0.0 0.9 4.8
Specialist Coffee and Tea Shops 8.2 19.5 143.7
- Chained 8.2 19.5 143.7
- Independent - - -
Chained Cafés/Bars -0.4 2.3 12.0
Independent Cafés/Bars -0.8 -1.1 -5.5
Cafés/Bars -0.8 -1.1 -5.3
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
% transaction growth
2017/18 2013-18 CAGR 2013/18 Total
Bars/Pubs 0.2 -0.4 -1.9

- Chained 1.0 2.3 12.3
- Independent 0.2 -0.4 -2.2
Cafés 0.6 0.3 1.5
- Chained -0.5 -6.2 -27.3
- Chained 4.9 2.8 14.9
- Chained 10.0 20.3 151.8
- Independent - - -
Chained Cafés/Bars 2.3 1.7 9.1
Independent Cafés/Bars 0.3 -0.2 -1.2
Cafés/Bars 0.4 -0.2 -0.9
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
% value growth
2017/18 2013-18 CAGR 2013/18 Total
Bars/Pubs 2.0 0.9 4.6

- Chained 2.0 5.2 28.7

Cafés 1.2 1.3 6.8
- Chained 4.2 -2.3 -11.0
- Chained 5.6 3.5 18.6
- Chained 11.5 23.8 190.9
- Independent - - -
Independent Cafés/Bars 1.8 0.9 4.8
Cafés/Bars 1.9 1.0 5.4
Table 21 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-

2018
% value
Company 2014 2015 2016 2017 2018

Eurorestauracion SL
Comess Group SL 14.3 14.5 13.2 12.1 11.9
Beer&Food, SA 12.0 11.1 10.8 10.0 9.9
Starbucks Corp 5.6 6.0 6.5 7.2 7.6
Heineken NV 5.3 5.0 4.7 4.4 4.3
Foodbox SA 1.4 1.7 1.9 4.2 4.2
y Te SL
Plataforma Logística 2.1 2.2 2.3 2.4 2.3
2000 SL
Agrolimen SA 3.4 3.2 2.9 2.3 2.2
Coca-Cola Co, The - - - - 1.8
Bodegalco SL 1.1 1.9 1.7 1.5 1.5
Grupo Cafento 2.2 1.2 1.0 1.1 1.1
Germán de Erausquin SA 1.2 1.1 1.1 1.1 1.0
Faborit Coffeeshop SL 0.5 0.7 1.0 1.0 1.0
McDonald's Corp 0.6 0.8 0.9 1.0 0.9
Chocolates Valor SA 1.0 1.0 1.0 0.9 0.9
Franchising Kurz & Gut 0.7 0.6 0.6 0.6 0.6
Alsea 3.0 2.8 2.7 0.5 0.5
Rokelin Tiendas SL 0.6 0.5 0.5 0.5 0.5
Franquiciastur, SL 0.5 0.6 0.7 0.4 0.4
Restaurant Brands - - - 0.1 0.4
International Inc
Indalo Tapas, SL 0.2 0.3 0.3 0.4 0.4
Galipote Tapas y 0.8 0.8 0.4 0.4 0.3
Ambiente SL
Sociedad Franquiciadora 1.2 1.4 1.0 0.5 0.3
Mercado Provenzal SL
Café Novell SL 0.5 0.4 0.4 0.3 0.3
Saboreate & Cafe SL 0.6 0.4 0.3 0.3 0.3
Cafe Candelas SL 0.5 0.3 0.3 0.3 0.3
Bierwinkel SL 0.3 0.3 0.3 0.3 0.3
Others 12.2 14.0 16.1 17.4 15.8
Total 100.0 100.0 100.0 100.0 100.0

Table 22 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
% value
Cervecería 100 Restalia Grupo de 14.3 15.0 16.3 16.5

Montaditos Eurorestauracion SL
Lizarran Comess Group SL 14.5 13.2 12.1 11.9
Official Irish Pub Beer&Food, SA 11.1 10.8 10.0 9.9
Starbucks Starbucks Corp 6.0 6.5 7.2 7.6
La Sureña Restalia Grupo de 6.9 6.9 7.4 7.5
Eurorestauracion SL
Cervecería Gambrinus Heineken NV 3.5 3.3 3.0 3.0
Taberna del Volapié Foodbox SA 1.7 1.9 2.6 2.6
Enrique Tomás Plataforma Logística 2.2 2.3 2.4 2.3
2000 SL
Taberna Santa Maria Agrolimen SA - - 2.0 1.9
Jamaica Coffee Shop Rodilla Sanchez SL 1.7 1.5 1.8 1.8
Costa Coffee Coca-Cola Co, The - - - 1.8
Mas Q Menos Foodbox SA - - 1.6 1.5
Cervecería Cruz Heineken NV 1.4 1.3 1.2 1.2
Blanca
Cafetal Club-Cafes Grupo Cafento 1.2 1.0 1.1 1.1
Valiente
Bracafé Germán de Erausquin SA 1.1 1.1 1.1 1.0
La Andaluza Bodegalco SL 0.8 0.9 1.0 1.0
Faborit Faborit Coffeeshop SL 0.7 1.0 1.0 1.0
McCafé McDonald's Corp 0.8 0.9 1.0 0.9
Valor Chocolaterias Chocolates Valor SA 1.0 1.0 0.9 0.9
Café y Té Cía del Trópico de Café 1.1 1.0 1.0 0.8
y Te SL
Il Caffè di Roma Cía del Trópico de Café 1.4 1.1 0.8 0.8
y Te SL
Kurz & Gut Franchising Kurz & Gut 0.6 0.6 0.6 0.6
Cañas y Tapas Alsea 2.8 2.7 0.5 0.5
La Andaluza Low Cost Bodegalco SL 1.1 0.8 0.5 0.5
El Rincón del Café El Corte Inglés SA 0.5 0.5 0.5 0.5
Rokelin Rokelin Tiendas SL 0.5 0.5 0.5 0.5
Café & Tapas Cía del Trópico de Café 0.3 0.5 0.5 0.4
y Te SL
Charlotte Café Cía del Trópico de Café 0.5 0.4 0.4 0.4
y Te SL
Café de Indias Rodilla Sanchez SL 0.5 0.4 0.4 0.4
+KCopas Franquiciastur, SL 0.6 0.7 0.4 0.4
Costa Coffee Whitbread Plc 0.9 2.0 1.9 -
Dehesa de Santa Maria Agrolimen SA 2.8 2.6 - -
Mas Q Menos Grup Cacheiro 2000 SL 1.6 1.6 - -
Others 15.9 16.1 18.4 18.8
Total 100.0 100.0 100.0 100.0
Table 23 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
outlets
2018 2019 2020 2021 2022 2023
Bars/Pubs 146,192 146,022 145,146 144,746 144,274 144,058

- Chained 1,501 1,474 1,446 1,424 1,404 1,387
- Independent 144,691 144,548 143,700 143,322 142,870 142,671
Cafés 36,473 36,260 35,979 35,808 35,566 35,464
- Chained 549 551 556 562 567 570
- Independent 35,924 35,709 35,423 35,246 34,999 34,894
Juice/Smoothie Bars 43 45 47 49 50 52
- Chained 21 22 23 24 24 25
- Independent 22 23 24 25 26 27
Specialist Coffee and 329 343 351 358 363 367
Tea Shops
- Chained 329 343 351 358 363 367
Chained Cafés/Bars 2,400 2,390 2,376 2,368 2,358 2,349
Independent Cafés/Bars 180,637 180,280 179,147 178,593 177,895 177,592
Cafés/Bars 183,037 182,670 181,523 180,961 180,253 179,941
trade sources
Table 24 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Mn transactions
2018 2019 2020 2021 2022 2023
Bars/Pubs 5,634.6 5,656.0 5,688.0 5,714.4 5,752.4 5,802.1

- Chained 121.6 121.0 119.8 118.4 117.2 116.2
- Independent 5,512.9 5,535.0 5,568.2 5,596.0 5,635.2 5,685.9
Cafés 1,394.8 1,417.6 1,440.1 1,446.3 1,445.3 1,446.9
- Chained 58.8 58.9 59.3 60.0 60.5 60.8
- Independent 1,336.0 1,358.7 1,380.8 1,386.2 1,384.8 1,386.1
- Chained 1.8 1.9 1.9 1.9 2.0 2.0
- Independent 1.4 1.5 1.6 1.7 1.8 1.9
Tea Shops
- Chained 45.6 49.4 52.9 55.5 57.1 58.1
Chained Cafés/Bars 227.9 231.1 234.0 235.9 236.8 237.1
Cafés/Bars 7,078.3 7,126.4 7,184.6 7,219.9 7,258.6 7,311.0
trade sources
Table 25 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
EUR million
2018 2019 2020 2021 2022 2023
Bars/Pubs 35,858.3 36,539.6 37,160.7 37,717.3 38,206.7 38,587.9

- Chained 838.1 854.1 868.6 880.7 891.3 899.3
- Independent 35,020.1 35,685.5 36,292.2 36,836.6 37,315.4 37,688.6
Cafés 9,931.1 9,956.8 9,948.6 9,950.9 9,923.2 9,914.4
- Chained 190.3 193.6 195.8 198.3 200.2 201.2
- Independent 9,740.8 9,763.2 9,752.8 9,752.6 9,723.0 9,713.2

- Chained 6.1 6.4 6.6 6.8 7.0 7.1
- Independent 3.7 4.0 4.3 4.6 5.0 5.3
Tea Shops
- Chained 210.7 226.1 240.9 251.6 256.9 259.8
Chained Cafés/Bars 1,245.2 1,280.1 1,311.8 1,337.4 1,355.4 1,367.5
Cafés/Bars 46,009.8 46,732.8 47,361.1 47,931.2 48,398.8 48,774.5
trade sources
Table 26 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total
Bars/Pubs -0.1 -0.3 -1.5

- Chained -1.8 -1.6 -7.6
- Independent -0.1 -0.3 -1.4
Cafés -0.6 -0.6 -2.8
- Chained 0.4 0.8 3.8
- Independent -0.6 -0.6 -2.9
- Chained 4.8 3.5 19.0
- Chained 4.3 2.2 11.6
- Independent - - -
Chained Cafés/Bars -0.4 -0.4 -2.1
Independent Cafés/Bars -0.2 -0.3 -1.7
Cafés/Bars -0.2 -0.3 -1.7
trade sources
Table 27 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total
Bars/Pubs 0.4 0.6 3.0

- Chained -0.5 -0.9 -4.5
Cafés 1.6 0.7 3.7
- Chained 0.2 0.7 3.4
- Chained 0.9 2.0 10.6
- Chained 8.2 5.0 27.4
- Independent - - -
trade sources
Table 28 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-

2023
% value growth
2018/2019 2018-23 CAGR 2018/23 Total
Bars/Pubs 1.9 1.5 7.6

- Chained 1.9 1.4 7.3
Cafés 0.3 0.0 -0.2
- Chained 1.8 1.1 5.8
- Chained 3.6 3.1 16.4
- Chained 7.3 4.3 23.3
- Independent - - -
trade sources
FULL-SERVICE RESTAURANTS IN
SPAIN - CATEGORY ANALYSIS
HEADLINES
▪ Full-service restaurants grows by 4% in current value terms, 3% in outlets and 2% in

transactions to reach EUR29.5 billion and 78,463 outlets in 2018
▪ Improved economic situation in Spain supports the growth in value sales in 2018
▪ North American and Asian full-service restaurants register the highest current value growth
rates of 7% in 2018
▪ Zena acquires Vips Group to make it the leading player in full-service restaurants in Spain
▪ Sales are set to rise at a 3% current value CAGR (1% CAGR at 2018 constant prices) over
the forecast period to reach EUR34.8 billion, with the number of outlets rising by a 1% CAGR
to reach 83,797
PROSPECTS
Improving Economic Situation Supports the Growth of Full-service

Restaurants
The solid recovery in consumption and the continuous innovative offers that are being
introduced in the Spanish market were contributing to the positive development of full-service
restaurants in 2018. Spain has a well-established restaurant tradition and culture of going out
and eating out. The positive growth in the Spanish economy in the past few years led to a
continuous increase in the consumption of Spaniards outside the home. With their increased
purchasing power, consumers are gradually shifting away from low-cost options and are looking
for gastronomic options that combine an attractive environment and good-quality food.
2018 was a positive year for full-service restaurants, both in terms of increasing value sales
and opening of new outlets. The increase in value sales was also supported by the positive
trend that Spain is enjoying as a prime tourist destination. In the forecast period, this trend is
likely to be maintained, thus providing more opportunity for growth in full-service restaurants.
Online Presence and Delivery Options Provide Additional Boost To

Sales
The internet is playing a greater role in consumers’ daily lives – and foodservice is no
exception to this. New consumer habits, the penetration of social networks in consumers’
lifestyles and new technologies have provided players with access to a bigger potential client
base. Through online platforms and smartphone apps, customers have the opportunity to
access updated menus, make reservations and order deliveries at home. Social networks
provide additional opportunities for growth, as the younger population uses them regularly when
deciding where to go out and meet with friends.
Chained Full-service Restaurants Continue To Gain Ground

Full-service restaurant operators face high levels of competition within the big cities and
tourist destinations such as the Mediterranean coast or the Balearic and Canary Islands. They
quickly absorb international trends and innovate. These trends are likely to result in a gradual
decline in the traditional independent full-service restaurants and growth in the chained ones,
owned by large companies and franchises. One of the main advantages of these brands is their
ability to adapt to new trends because of their international exposure, helping them to attract
new customers through marketing campaigns and a well-known brand name.
Alsea Acquires Vips Group To Become the Biggest Player

In October 2018, Food Service Project, owned by Alsea, acquired Sigla SA, the owner of Vips
Group. This deal, which is pending the approval of the Spanish Markets Commission, made the
new group the leading player and main operator of restaurants in Spain. It will be managing 10
brands in total – Foster’s Hollywood, VIPS, Domino’s Pizza, Starbucks, Ginos, Burger King, TGI
Fridays, LAVACA, Cañas y Tapas and Wagamama.
The acquisition will allow Alsea to diversify its portfolio in Spain, integrating concepts with
those that it did not already have in the Spanish market. This new agreement will also see Zena
enter specialist coffee and tea shop chains by integrating the outlets of Starbucks managed by
Vips in Spain.
Chained Asian Full-service Restaurants Continue Their Fast

Development
Spaniards, especially young ones, are open to trying new flavours and experiencing different
types of cuisine. This is one of the reasons for the growing popularity of international cuisine
restaurants in Spain, although currently mostly concentrated in the metropolitan areas of Madrid
and Barcelona. The fastest-growing international cuisine is Asian. Most chained Asian full-
service restaurants are currently concentrated in Madrid and Barcelona, although they are
undergoing a process of expansion in order to reach other cities in the country.
Pizzeria Carlos Continues Its Expansion

The pizza full-service restaurants operator Pizzeria Carlos is continuing its expansion as it
looks to achieve its development plan to reach 100 outlets by 2020. In addition to that, the
restaurant chain is in the process of remodelling its existing restaurants in order to revamp its
image. In addition to its full-service restaurants, Pizzeria Carlos is successfully implementing
takeaway and delivery services as well.
CATEGORY DATA
Table 29 Full-Service Restaurants by Category: Units/Outlets 2013-2018
outlets
2013 2014 2015 2016 2017 2018
Asian Full-Service 4,994 5,036 5,145 5,939 6,548 7,090

Restaurants
- Chained 66 69 97 139 158 172
- Independent 4,928 4,967 5,048 5,800 6,390 6,918
European Full-Service 58,048 58,347 59,028 60,104 61,610 63,391
Restaurants
- Chained 651 685 693 707 760 785
- Independent 57,397 57,662 58,335 59,397 60,850 62,606

Latin American Full- 248 243 242 236 234 239
Service Restaurants
- Chained 110 106 109 113 108 109
- Independent 138 137 133 123 126 130
Middle Eastern Full- 231 230 232 234 236 240
Service Restaurants
- Chained - - - - - -
- Independent 231 230 232 234 236 240
North American Full- 381 405 394 415 427 444
Service Restaurants
- Chained 349 370 356 374 381 395
- Independent 32 35 38 41 46 49
Other Full-Service 115 116 120 124 126 128
Restaurants
- Chained - - - - - -
- Independent 115 116 120 124 126 128
Full-Service Restaurants 70,224 70,605 71,455 73,515 75,895 78,463
- Independent 6,165 6,196 6,225 6,391 6,635 6,844
Pizza Full-Service 6,207 6,228 6,294 6,463 6,714 6,931
Restaurants
- Chained 42 32 69 72 79 87
Table 30 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-

2018
Mn transactions
2013 2014 2015 2016 2017 2018
Asian Full-Service 109.9 110.8 113.5 131.6 146.3 159.2

Restaurants
- Chained 1.9 2.0 2.5 3.2 3.5 3.8
- Independent 108.1 108.8 111.0 128.5 142.8 155.4
European Full-Service 1,400.3 1,397.5 1,400.5 1,408.0 1,417.4 1,427.7
Restaurants
- Chained 19.9 21.2 21.5 22.1 23.2 23.8
- Independent 1,380.4 1,376.3 1,379.0 1,385.9 1,394.2 1,403.9
Latin American Full- 5.9 5.8 6.1 6.1 6.1 6.3
Service Restaurants
- Chained 3.3 3.2 3.5 3.7 3.6 3.7
- Independent 2.6 2.6 2.6 2.5 2.5 2.6
Middle Eastern Full- 5.4 5.3 5.3 5.4 5.5 5.5
Service Restaurants
- Chained - - - - - -
- Independent 5.4 5.3 5.3 5.4 5.5 5.5
North American Full- 9.2 9.9 9.9 10.8 11.4 11.9
Service Restaurants
- Chained 8.5 9.2 9.1 10.0 10.4 10.8
- Independent 0.7 0.8 0.8 0.9 1.0 1.0
Other Full-Service 1.9 1.9 1.9 2.0 2.0 2.1
Restaurants
- Chained - - - - - -
- Independent 1.9 1.9 1.9 2.0 2.0 2.1
Full-Service Restaurants 1,675.1 1,674.3 1,681.1 1,708.8 1,735.7 1,763.0
- Independent 141.3 142.0 142.2 143.1 145.3 148.5
Pizza Full-Service 142.5 143.0 143.8 144.8 147.1 150.3
Restaurants
- Chained 1.2 1.1 1.6 1.7 1.7 1.8

Table 31 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
EUR million
2013 2014 2015 2016 2017 2018
Asian Full-Service 2,282.9 2,299.2 2,369.0 2,743.9 3,042.9 3,242.4

Restaurants
- Chained 34.9 35.5 44.3 56.4 60.9 65.1
- Independent 2,248.0 2,263.7 2,324.8 2,687.6 2,982.0 3,177.3
Restaurants
- Chained 613.7 657.0 677.1 721.8 768.7 791.8
- Independent 19,532.6 19,625.4 19,843.9 20,733.1 20,996.9 21,817.0
Service Restaurants
- Chained 81.2 75.5 82.9 87.7 92.6 96.4
- Independent 66.8 66.8 66.7 63.6 66.2 68.7
Service Restaurants
- Chained - - - - - -
- Independent 100.4 99.3 100.2 101.4 102.9 104.7
Service Restaurants
- Chained 245.2 273.3 292.6 320.1 341.8 365.8
- Independent 23.0 24.5 26.7 29.0 31.1 33.1
Restaurants
- Chained - - - - - -
- Independent 77.8 79.0 81.8 84.1 85.6 87.4
- Independent 2,622.1 2,637.8 2,658.1 2,703.2 2,760.8 2,823.5
Pizza Full-Service 2,648.6 2,661.4 2,699.1 2,745.8 2,807.7 2,872.7
Restaurants
- Chained 26.5 23.6 40.9 42.6 46.9 49.2
Table 32 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total
Asian Full-Service Restaurants 8.3 7.3 42.0

- Chained 8.9 21.1 160.6
European Full-Service Restaurants 2.9 1.8 9.2
- Chained 3.3 3.8 20.6
Latin American Full-Service Restaurants 2.1 -0.7 -3.6
- Chained 0.9 -0.2 -0.9
Middle Eastern Full-Service Restaurants 1.7 0.8 3.9
- Chained - - -

North American Full-Service Restaurants 4.0 3.1 16.5
- Chained 3.7 2.5 13.2
Other Full-Service Restaurants 1.6 2.2 11.3
- Chained - - -
Pizza Full-Service Restaurants 3.2 2.2 11.7
- Chained 10.1 15.7 107.1
Table 33 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-

2018
2017/18 2013-18 CAGR 2013/18 Total

- Chained 9.4 15.2 102.9
- Chained 2.5 3.6 19.1
Latin American Full-Service Restaurants 3.3 1.5 7.6
- Chained 3.1 2.5 13.1
- Chained - - -
- Chained 4.2 5.0 27.5
- Chained - - -
- Chained 1.9 7.9 46.4
Table 34 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth

2013-2018
% value growth
2017/18 2013-18 CAGR 2013/18 Total

- Chained 6.9 13.3 86.5
- Chained 3.0 5.2 29.0

- Chained 4.1 3.5 18.7
- Chained - - -
- Chained 7.0 8.3 49.2
- Chained - - -
- Chained 4.9 13.2 85.8
Table 35 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice

Value 2014-2018
% value
Company 2014 2015 2016 2017 2018
Alsea 19.2 20.1 19.7 19.5 20.4

Restauravia Food SL 18.3 18.9 19.1 19.7 20.2
Vips Group 18.9 17.6 16.6 16.6 16.3
La Mafia Se Sienta a La 2.2 2.1 2.1 2.2 2.3
Mesa Franchises SL
Udon Barcelona SL 1.3 1.8 1.9 2.1 2.2
Romacorp Inc 1.9 2.0 2.0 1.9 2.0
Pizzerias di Carlo SL - 1.6 1.6 1.7 1.8
Brasa y Leña España SL 1.7 1.6 1.3 1.5 1.5
Grupo Herben SL 1.2 1.3 1.4 1.5 1.5
Yum! Brands Inc 1.3 1.2 1.2 1.1 1.1
Comess Group SL 1.5 1.0 0.8 1.1 1.1
Junio 1972 Restauracion - 1.7 1.8 1.0 1.0
SL
TGI Fridays Inc 1.0 0.9 0.9 0.9 0.9
Agrolimen SA 0.8 0.8 0.9 0.9 0.9
Rodilla Sanchez SL - - - - 0.9
Oido Cocina SL 0.5 0.5 0.6 0.6 0.6
Osborne Restauración SL - - - 0.5 0.5
Wonderfood Brand Corp SL 0.7 0.7 0.6 0.6 0.5
Pizzajardín Franquicias 0.6 0.6 0.4 0.5 0.5
SL
Tao Sushi Bar Sl (Grupo 0.3 0.5 0.5 0.5 0.5
Tao)
Peggy Sue's SL 1.7 1.1 0.8 0.5 0.4
Hard Rock Café 0.2 0.3 0.4 0.4 0.4
International Inc
Miss Sushi, SL 0.2 0.3 0.3 0.4 0.4
Grupo Ayala Japón 0.1 0.2 0.2 0.3 0.3
Grupo Zena de 1.2 0.7 0.7 0.2 0.2
Restaurantes SA
El Diablito Franchising 0.3 0.3 0.2 0.2 0.2
SL
Wagamama Ltd - - - 0.1 0.2

Prada a Tope SA 0.3 0.2 0.2 0.2 0.1
Sushiole SL 0.2 0.2 0.2 0.1 0.1
Others 20.6 18.0 20.3 19.9 17.7
Total 100.0 100.0 100.0 100.0 100.0
Table 36 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value

2015-2018
% value
La Tagliatella Restauravia Food SL 18.9 19.1 19.7 20.2

Foster's Hollywood Alsea 19.2 18.9 19.1 20.1
Ginos Vips Group 8.6 7.7 8.3 8.3
VIPs Vips Group 8.8 8.7 8.2 8.0
La Mafía Se Sienta La Mafia Se Sienta a La 2.1 2.1 2.2 2.3
A La Mesa Mesa Franchises SL
Udon Udon Barcelona SL 1.8 1.9 2.1 2.2
Tony Roma's Romacorp Inc 2.0 2.0 1.9 2.0
Pizzeria Carlos Pizzerias di Carlo SL 1.6 1.6 1.7 1.8
Brasa y Leña Brasa y Leña España SL 1.6 1.3 1.5 1.5
Muerde La Pasta Grupo Herben SL 1.3 1.4 1.5 1.5
O Mamma Mia Junio 1972 Restauracion SL 1.7 1.8 1.0 1.0
TGI Fridays TGI Fridays Inc 0.9 0.9 0.9 0.9
Ribs La Casa de las Agrolimen SA 0.8 0.9 0.9 0.9
Costillas
Hamburguesa Nostra Rodilla Sanchez SL - - - 0.9
El Raco Oido Cocina SL 0.5 0.6 0.6 0.6
Pasta City Comess Group SL 0.3 0.3 0.6 0.6
Restaurante 5 Jotas Osborne Restauración SL - - 0.5 0.5
Tommy Mel's Wonderfood Brand Corp SL 0.7 0.6 0.6 0.5
Pizza Jardín Pizzajardín Franquicias SL 0.6 0.4 0.5 0.5
Cantina Mariachi Comess Group SL 0.7 0.5 0.5 0.4
Peggy Sue's Peggy Sue's SL 1.1 0.8 0.5 0.4
Hard Rock Café Hard Rock Café 0.3 0.4 0.4 0.4
International Inc
Miss Sushi Miss Sushi, SL 0.3 0.3 0.4 0.4
LAVACA Alsea 1.0 0.8 0.4 0.3
Tao Tao Sushi Bar Sl (Grupo 0.2 0.1 0.3 0.3
Tao)
Go! Sushing Grupo Ayala Japón 0.2 0.2 0.3 0.3
Il Tempietto Grupo Zena de 0.7 0.7 0.2 0.2
Restaurantes SA
El Diablito El Diablito Franchising SL 0.3 0.2 0.2 0.2
The Wok Vips Group 0.3 0.2 0.1 -
Meson 5 Jotas Restauradora de Mesones SL 1.6 1.7 - -
Others 17.1 19.3 20.5 18.4
Total 100.0 100.0 100.0 100.0
Table 37 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
outlets
2018 2019 2020 2021 2022 2023
Asian Full-Service 7,090 7,416 7,697 7,946 8,177 8,381

Restaurants
- Chained 172 187 200 210 216 221
- Independent 6,918 7,229 7,497 7,736 7,961 8,160
European Full-Service 63,391 64,541 65,391 65,988 66,330 66,538
Restaurants
- Chained 785 808 829 845 861 873
- Independent 62,606 63,733 64,562 65,143 65,469 65,665
Latin American Full- 239 246 253 260 265 270
Service Restaurants
- Chained 109 112 115 117 120 122
- Independent 130 134 138 143 145 148
Middle Eastern Full- 240 241 244 248 251 255
Service Restaurants
- Chained - - - - - -
- Independent 240 241 244 248 251 255
North American Full- 444 455 467 478 488 496
Service Restaurants
- Chained 395 404 413 421 428 434
- Independent 49 51 54 57 60 62
Other Full-Service 128 131 133 134 136 138
Restaurants
- Chained - - - - - -
- Independent 128 131 133 134 136 138
Full-Service Restaurants 78,463 80,161 81,496 82,517 83,252 83,797
- Independent 6,844 7,042 7,219 7,370 7,510 7,623
Pizza Full-Service 6,931 7,131 7,311 7,463 7,605 7,719
Restaurants
- Chained 87 89 92 93 95 96
trade sources
Table 38 Forecast Sales in Full-Service Restaurants by Category: Number of

Transactions 2018-2023
Mn transactions
2018 2019 2020 2021 2022 2023
Asian Full-Service 159.2 167.2 173.9 179.4 184.1 187.8

Restaurants
- Chained 3.8 4.2 4.5 4.8 5.0 5.1
- Independent 155.4 163.0 169.4 174.6 179.2 182.7
Restaurants
- Chained 23.8 24.3 24.7 25.1 25.4 25.7
- Independent 1,403.9 1,418.0 1,427.9 1,435.0 1,440.8 1,443.7
Service Restaurants
- Chained 3.7 3.7 3.8 3.9 4.0 4.0
- Independent 2.6 2.7 2.9 2.9 3.0 3.0
Service Restaurants
- Chained - - - - - -
- Independent 5.5 5.6 5.6 5.7 5.7 5.7
Service Restaurants
- Chained 10.8 11.2 11.5 11.8 12.0 12.2
- Independent 1.0 1.1 1.1 1.2 1.2 1.2
Restaurants
- Chained - - - - - -
- Independent 2.1 2.1 2.2 2.2 2.2 2.3
- Independent 148.5 150.9 152.4 153.4 154.1 154.7
Pizza Full-Service 150.3 152.8 154.4 155.5 156.3 157.0
Restaurants
- Chained 1.8 1.9 2.0 2.1 2.2 2.2
trade sources
Table 39 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value

2018-2023
EUR million
2018 2019 2020 2021 2022 2023
Asian Full-Service 3,242.4 3,391.3 3,519.9 3,625.2 3,715.7 3,761.0

Restaurants
- Chained 65.1 68.7 72.1 74.4 76.1 77.7
- Independent 3,177.3 3,322.5 3,447.8 3,550.9 3,639.7 3,683.3
Restaurants
- Chained 791.8 798.8 801.7 802.7 799.1 791.7
- Independent 21,817.0 22,246.8 22,531.6 22,831.2 23,052.7 23,142.6
Service Restaurants
- Chained 96.4 99.9 102.5 104.9 106.5 107.8
- Independent 68.7 70.9 73.1 75.2 77.1 78.5
Service Restaurants
- Chained - - - - - -
- Independent 104.7 106.2 107.5 108.5 109.4 110.1
Service Restaurants
- Chained 365.8 382.2 396.7 406.4 415.7 423.6
- Independent 33.1 35.0 36.9 38.6 40.1 41.4
Restaurants
- Chained - - - - - -
- Independent 87.4 88.3 89.2 89.2 89.5 89.7
- Independent 2,823.5 2,885.3 2,940.1 2,981.5 3,017.3 3,044.4
Pizza Full-Service 2,872.7 2,938.7 2,995.5 3,038.7 3,075.8 3,104.0
Restaurants
- Chained 49.2 53.3 55.3 57.2 58.5 59.6
trade sources
Table 40 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-

2023
2018/2019 2018-23 CAGR 2018/23 Total

- Chained 8.7 5.1 28.5
- Chained 2.9 2.1 11.2
- Chained 2.8 2.3 11.9
- Chained - - -
- Chained 2.3 1.9 9.9
- Chained - - -
- Chained 2.3 2.0 10.3
trade sources
Table 41 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth

2018-2023
2018/2019 2018-23 CAGR 2018/23 Total

- Chained 10.4 6.0 33.6
- Chained 2.1 1.6 8.0
- Chained 1.8 1.9 9.6
- Chained - - -
- Chained 3.4 2.3 12.2
- Chained - - -
- Chained 5.8 4.4 24.0
trade sources
Table 42 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value

Growth 2018-2023
% value growth
2018/2019 2018-23 CAGR 2018/23 Total

- Chained 5.5 3.6 19.3
- Chained 0.9 0.0 0.0
- Chained 3.7 2.3 11.8
- Chained - - -
- Chained 4.5 3.0 15.8
- Chained - - -
- Chained 8.3 3.9 21.0
trade sources
LIMITED-SERVICE RESTAURANTS IN
HEADLINES
▪ Limited-service restaurants records growth of 5% in current value sales, 4% in outlets and 4%

in transactions to reach EUR6.0 billion and 15,104 outlets in 2018
▪ Burger limited-service restaurants the biggest channel in value sales terms in 2018
▪ Latin American limited-service restaurants records the fastest current value sales growth of
7% in 2018
the forecast period to reach EUR7.6 billion, with the number of outlets expected to increase
by a 3% CAGR to reach 17,110
PROSPECTS
Pizza Limited-service Restaurants Gain Strength

After being one of the channels that suffered the most in the crisis period, limited-service
pizza restaurants have once again shown themselves as a dynamic and strongly developing
channel. The fundamental factors for this have been the recovery in consumption and the boom
experienced by delivery, enhanced by online platforms, in which pizzas have always been a
pioneering product. The new push by brands already well known and focused on home delivery
has also been joined by the consolidation of the new formulas of Italian-inspired fast restaurants
and cut-pizza establishments.
Although delivery and takeaway formulas are still the most representative format in limited-
service pizza restaurants, several alternative concepts have begun to become an important
driver in this channel. Among them, Pizzerias Carlos divides its offer between the home delivery
service and a complete table service at its premises, and the offer of pizzas is reinforced with
pastas, salads, complementary dishes and desserts.
Burger Limited-service Restaurants Remains the Biggest Channel

The restaurant concepts based on burgers have benefited in recent years from the new wave
of popularity that this product has experienced. After having been a symbol of “junk food” for
years, burgers have recovered a certain prestige, thanks to a makeover of their classic formula
and the introduction of new ingredients, which has put them at the centre of the “gourmet” food
and a “foodies” trend. The repositioning process of burgers has been mainly due to full-service
restaurant chains, although limited-service establishments have made considerable efforts to
rebrand themselves as well. This, together with the already evident recovery in consumption,
has led to a strong development in this channel.
The channel continues to focus on standalone restaurants, to the detriment of outlets in
shopping centres. This is also due to the fact that the big brands have a preference for the
development of the freestanding format.
Bakery Products Limited-service Restaurants Continues To Perform

Well
Bakery products continues to be one of the formats that is doing well in limited-service
restaurants, thanks in part to its wide variety of products, ranging from all types of sandwiches to
pastries. Bakery products limited-service restaurants are expected to continue to grow as they
benefit the most from both regular and impulse demand for breakfast and afternoon snacks. In
addition, bakery products outlets are being refurbished to feature new designs based either on
sustainability and environmentally-friendly options or to resemble French-style bakeries in order
to attract consumers.
High Concentration of Competitors in Burger Limited-service

Restaurants
One of the main characteristics of burger limited-service restaurants is the high levels of
concentration. Historically, almost all establishments have been divided between the Burger
King and McDonald's chains, which currently account for around 80% of the chained outlet
numbers. The only competitor of any real note is TGB The Good Burger. Just five years since its
launch, at the end of 2013, the chain, integrated into the Restalia group, already accounts for
almost a 10th of the outlets in chained burger limited-service restaurants, something that no
other operator outside the big two had been able to achieve to date. Burger King, despite
already being the brand with the most outlets in the Spanish market, continues its rapid
expansion, with a medium term goal of reaching 1,000 outlets in 2022.
Rodilla Continues To Grow

Rodilla, one of the leading players in bakery products limited-service restaurants, continued to
grow in 2018. Following the transformation of its concept at the height of the economic crisis in
2012 and targeting customers aged between 25-34 years old, Rodilla continues with its goal of
expanding its network of stores. It intends to open stores in new Autonomous Communities in
which it is not already present, such as the Balearic Islands for example. The good results in
recent years are also due to expansion of its delivery services, mainly through the online
channel. Changes in consumer habits are also determining the success of the brand. The
younger population is increasingly concerned about its health and what it is eating. In this
regard, Rodilla is trying to adapt to consumer expectations of healthier and artisanal products.
CATEGORY DATA
Table 43 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
outlets
2013 2014 2015 2016 2017 2018
Asian Limited-Service 131 140 148 168 178 183

Restaurants
- Chained 28 34 39 55 61 62
- Independent 103 106 109 113 117 121
Bakery Products Limited- 1,685 1,833 1,965 2,120 2,266 2,398
Service Restaurants
- Chained 740 827 885 966 1,038 1,097
- Independent 945 1,006 1,080 1,154 1,228 1,301

Burger Limited-Service 1,204 1,334 1,464 1,557 1,633 1,696
Restaurants
- Chained 1,149 1,252 1,356 1,439 1,497 1,549
- Independent 55 82 108 118 136 147
Chicken Limited-Service 153 151 162 173 214 217
Restaurants
- Chained 97 95 104 112 149 149
- Independent 56 56 58 61 65 68
Convenience Stores 3,921 4,146 4,370 4,631 4,900 5,149
Limited-Service
Restaurants
- Chained 3,624 3,841 4,049 4,295 4,553 4,798
- Independent 297 305 321 336 347 351
Fish Limited-Service - - - - - -
Restaurants
- Chained - - - - - -
Ice Cream Limited- 2,604 2,682 2,753 2,796 2,885 2,963
Service Restaurants
- Chained 569 597 607 598 621 640
- Independent 2,035 2,085 2,146 2,198 2,264 2,323
Latin American Limited- 92 113 137 166 173 182
Service Restaurants
- Chained 16 34 54 79 82 88
- Independent 76 79 83 87 91 94
Middle Eastern Limited- 256 248 233 230 229 229
Service Restaurants
- Chained 106 100 89 88 89 90
- Independent 150 148 144 142 140 139
Pizza Limited-Service 1,261 1,283 1,313 1,396 1,543 1,620
Restaurants
- Chained 975 990 1,013 1,079 1,211 1,277
- Independent 286 293 300 317 332 343
Other Limited-Service 258 328 379 412 447 467
Restaurants
- Chained 106 176 214 243 271 281
- Independent 152 152 165 169 176 186
Limited-Service 11,565 12,258 12,924 13,649 14,468 15,104
Restaurants
Table 44 Sales in Limited-Service Restaurants by Category: Number of Transactions

2013-2018
Mn transactions
2013 2014 2015 2016 2017 2018
Asian Limited-Service 3.1 3.4 3.6 4.2 4.5 4.5

Restaurants
- Chained 1.0 1.3 1.4 2.0 2.3 2.3
- Independent 2.1 2.1 2.1 2.2 2.2 2.2
Bakery Products Limited- 149.5 157.3 164.8 176.2 187.0 196.6
Service Restaurants
- Chained 100.9 105.2 109.1 116.0 122.4 127.5
- Independent 48.7 52.2 55.7 60.2 64.6 69.0
Burger Limited-Service 264.0 298.0 325.2 343.7 359.8 374.0
Restaurants
- Chained 254.4 283.7 306.1 319.9 331.7 341.3

- Independent 9.6 14.3 19.1 23.8 28.0 32.7
Chicken Limited-Service 31.8 31.3 33.7 35.8 39.6 40.6
Restaurants
- Chained 20.1 19.9 22.1 24.2 28.1 29.1
- Independent 11.7 11.4 11.6 11.6 11.5 11.5
Convenience Stores 62.8 62.4 62.8 64.5 65.5 66.5
Limited-Service
Restaurants
- Chained 56.7 56.2 56.4 57.8 58.7 59.5
- Independent 6.2 6.2 6.4 6.6 6.8 7.0
Restaurants
- Chained - - - - - -
Ice Cream Limited- 196.1 204.9 208.1 212.0 216.5 221.7
Service Restaurants
- Chained 47.1 56.2 58.2 60.3 62.5 65.0
- Independent 149.1 148.7 149.9 151.7 154.0 156.7
Latin American Limited- 7.3 8.5 10.6 12.9 14.5 15.0
Service Restaurants
- Chained 1.2 2.4 4.2 6.4 7.7 8.2
- Independent 6.1 6.1 6.4 6.6 6.8 6.8
Middle Eastern Limited- 21.5 20.8 19.7 19.1 19.2 19.3
Service Restaurants
- Chained 10.2 9.6 8.7 8.2 8.2 8.3
- Independent 11.3 11.2 11.0 10.9 10.9 11.0
Pizza Limited-Service 47.9 48.4 50.0 54.2 57.9 61.5
Restaurants
- Chained 39.5 40.0 41.5 45.5 49.1 52.4
- Independent 8.5 8.5 8.6 8.7 8.9 9.1
Other Limited-Service 29.0 31.7 34.3 36.9 38.9 40.4
Restaurants
- Chained 5.3 7.5 9.1 10.6 11.8 12.4
- Independent 23.6 24.3 25.2 26.2 27.1 28.0
Limited-Service 813.0 866.7 912.8 959.4 1,003.5 1,040.0
Restaurants
Table 45 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-

2018
EUR million
2013 2014 2015 2016 2017 2018

Restaurants
- Chained 11.1 13.5 15.5 22.1 24.5 24.9
- Independent 36.1 37.1 38.4 40.2 41.8 43.3
Service Restaurants
- Chained 388.0 401.0 418.2 448.3 468.0 488.2
- Independent 239.5 257.1 275.6 298.4 321.8 345.0
Burger Limited-Service 1,672.1 1,859.5 2,032.7 2,226.2 2,380.3 2,500.2
Restaurants
- Chained 1,605.7 1,759.9 1,900.4 2,061.9 2,186.5 2,275.0
- Independent 66.4 99.7 132.3 164.3 193.8 225.1
Restaurants
- Chained 96.4 95.7 113.9 127.8 137.3 143.5
- Independent 43.4 42.7 43.6 43.6 43.2 43.5
Limited-Service
Restaurants
- Chained 245.5 241.8 257.6 273.9 291.8 311.1
- Independent 19.1 19.5 20.6 21.7 22.8 23.4
Restaurants
- Chained - - - - - -
Service Restaurants
- Chained 163.0 198.5 209.7 220.0 229.7 238.9
- Independent 531.5 528.2 530.7 533.9 546.5 554.8
Service Restaurants
- Chained 6.1 12.0 22.0 33.4 38.4 42.6
- Independent 31.8 32.4 34.5 36.4 38.3 39.7
Service Restaurants
- Chained 36.3 33.0 29.8 29.0 28.7 29.0
- Independent 45.2 45.1 44.3 42.7 42.2 42.4
Restaurants
- Chained 634.5 640.1 655.6 693.6 737.6 791.1
- Independent 102.8 105.2 108.0 111.4 114.0 116.6
Restaurants
- Chained 30.5 50.5 62.4 71.8 80.4 83.8
- Independent 86.1 86.2 93.9 96.4 100.7 105.0
Limited-Service 4,419.1 4,699.0 5,006.9 5,370.9 5,688.0 5,967.2
Restaurants
Table 46 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total
Asian Limited-Service Restaurants 2.8 6.9 39.7

- Chained 1.6 17.2 121.4
Bakery Products Limited-Service 5.8 7.3 42.3
Restaurants
- Chained 5.7 8.2 48.2
Burger Limited-Service Restaurants 3.9 7.1 40.9
- Chained 3.5 6.2 34.8
- Independent 8.1 21.7 167.3
Chicken Limited-Service Restaurants 1.4 7.2 41.8
- Chained 0.0 9.0 53.6
Convenience Stores Limited-Service 5.1 5.6 31.3
Restaurants
- Chained 5.4 5.8 32.4
Fish Limited-Service Restaurants - - -

- Chained - - -
- Independent - - -
Ice Cream Limited-Service Restaurants 2.7 2.6 13.8
- Chained 3.1 2.4 12.5
Latin American Limited-Service 5.2 14.6 97.8
Restaurants
- Chained 7.3 40.6 450.0
Middle Eastern Limited-Service 0.0 -2.2 -10.5
Restaurants
- Chained 1.1 -3.2 -15.1
- Independent -0.7 -1.5 -7.3
Pizza Limited-Service Restaurants 5.0 5.1 28.5
- Chained 5.5 5.5 31.0
Other Limited-Service Restaurants 4.5 12.6 81.0
- Chained 3.7 21.5 165.1
Table 47 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-

2018
2017/18 2013-18 CAGR 2013/18 Total

- Chained -0.1 16.9 118.5
Restaurants
- Chained 4.2 4.8 26.5
- Chained 2.9 6.1 34.2
- Independent 16.5 27.8 241.4
- Chained 3.6 7.8 45.2
- Independent -0.6 -0.4 -2.1
Restaurants
- Chained 1.3 1.0 4.9
- Chained - - -
- Independent - - -
- Chained 4.0 6.7 38.1
Restaurants
- Chained 6.2 45.7 557.2
Restaurants
- Chained 1.2 -4.0 -18.5

- Chained 6.7 5.8 32.6
- Chained 5.1 18.4 133.0
Table 48 Sales in Limited-Service Restaurants by Category: % Foodservice Value

Growth 2013-2018
% value growth
2017/18 2013-18 CAGR 2013/18 Total

- Chained 1.6 17.5 123.8
Restaurants
- Chained 4.3 4.7 25.8
- Chained 4.1 7.2 41.7
- Independent 16.2 27.7 239.1
- Chained 4.5 8.3 48.8
Restaurants
- Chained 6.6 4.9 26.7
- Chained - - -
- Independent - - -
- Chained 4.0 7.9 46.5
Restaurants
- Chained 11.0 47.5 597.6
Restaurants
- Chained 1.2 -4.4 -20.0
- Chained 7.2 4.5 24.7
- Chained 4.2 22.4 175.1
Table 49 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice

Value 2014-2018
% value
Company 2014 2015 2016 2017 2018
McDonald's Corp 28.6 29.3 28.3 28.3 28.0

Restaurant Brands 16.7 17.8 17.8 17.6 18.0
International Inc
Telepizza Group SAU 10.3 10.1 9.8 10.0 10.0
Domino's Pizza Inc 3.2 3.3 3.8 3.8 4.4
Yum! Brands Inc 2.7 3.3 3.7 3.9 4.0
Repsol SA 3.2 2.9 2.9 2.9 2.9
Agrolimen SA 3.9 3.2 2.8 2.3 2.3
Eurorestauracion SL
Llaollao Chesco, Grupo 1.5 1.5 1.4 1.6 1.6
SOFTY CREAM FRANQUICIAS 1.4 1.4 1.2 1.1 1.1
SL
Establiments Viena SA 1.0 1.0 1.0 1.0 0.9
Consupan SL 0.9 1.0 1.0 1.0 0.9
Pomodoro Franquicias SL 0.2 0.3 0.4 0.6 0.8
Goiko Gourmet SL 0.2 0.3 0.4 0.7 0.7
Cepsa Estaciones de 0.8 0.8 0.7 0.7 0.7
Servicio SA
y Te SL
Home Meal Replacement SL 0.5 0.5 0.6 0.5 0.5
Doctor's Associates Inc 0.6 0.5 0.5 0.5 0.5
Galp Energia SGPS SA 0.5 0.5 0.5 0.5 0.5
Unilever Group 0.6 0.6 0.5 0.4 0.4
Campero International SA 0.6 0.5 0.5 0.4 0.4
Foodbox SA - 0.2 0.3 0.4 0.4
Dunkin' Brands Group Inc 0.4 0.4 0.4 0.4 0.4
Ibersol SGPS SA 0.5 0.4 0.4 0.4 0.4
Papa John's - - 0.1 0.3 0.3
International Inc
Carpisa Foods SL - - 0.4 0.3 0.3
Lacrem SA 0.4 0.4 0.4 0.3 0.3
General Mills Inc 0.4 0.4 0.3 0.3 0.3
Tento & Rest SL 0.2 0.2 0.3 0.3 0.3
Others 17.7 15.0 15.6 15.0 14.2
Total 100.0 100.0 100.0 100.0 100.0
Table 50 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice

Value 2015-2018
% value
McDonald's McDonald's Corp 29.3 28.3 28.3 28.0

Burger King Restaurant Brands 17.8 17.8 17.6 18.0
International Inc
TelePizza Telepizza Group SAU 10.1 9.8 10.0 10.0

Domino's Pizza Domino's Pizza Inc 3.3 3.8 3.8 4.4
Repsol Repsol SA 2.9 2.9 2.9 2.9
KFC Yum! Brands Inc 2.6 2.8 2.8 2.8
Pans & Co Agrolimen SA 2.8 2.8 2.3 2.3
Rodilla Rodilla Sanchez SL 2.0 2.0 2.1 2.2
TGB The Good Burger Restalia Grupo de 1.4 1.6 1.7 1.7
Eurorestauracion SL
Llaollao Llaollao Chesco, Grupo 1.5 1.4 1.6 1.6
Smöoy SOFTY CREAM FRANQUICIAS 1.4 1.2 1.1 1.1
SL
Viena Establiments Viena SA 1.0 1.0 1.0 0.9
Granier Consupan SL 1.0 1.0 1.0 0.9
Pomodoro Pomodoro Franquicias SL 0.3 0.4 0.6 0.8
Taco Bell Yum! Brands Inc 0.4 0.6 0.7 0.7
Goiko Grill Goiko Gourmet SL 0.3 0.4 0.7 0.7
Depaso Cepsa Estaciones de 0.8 0.7 0.7 0.7
Servicio SA
Panaria Cía del Trópico de Café 0.6 0.6 0.6 0.6
y Te SL
Nostrum Home Meal Replacement SL 0.5 0.6 0.5 0.5
Subway Doctor's Associates Inc 0.5 0.5 0.5 0.5
Galp Galp Energia SGPS SA 0.5 0.5 0.5 0.5
Pollo Campero Campero International SA 0.5 0.5 0.4 0.4
PaPizza Foodbox SA 0.2 0.3 0.4 0.4
Pizza Móvil Ibersol SGPS SA 0.4 0.4 0.4 0.4
Dunkin' Coffee Dunkin' Brands Group Inc 0.4 0.4 0.4 0.4
Papa John's Papa John's - 0.1 0.3 0.3
International Inc
ADK Carpisa Foods SL - 0.4 0.3 0.3
Farggi Lacrem SA 0.4 0.4 0.3 0.3
Häagen-Dazs General Mills Inc 0.4 0.3 0.3 0.3
ADK Agrolimen SA 0.4 - - -
Others 15.9 16.5 15.8 15.0
Total 100.0 100.0 100.0 100.0
Table 51 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
outlets
2018 2019 2020 2021 2022 2023
Asian Limited-Service 183 190 198 203 207 210

Restaurants
- Chained 62 64 67 69 70 72
- Independent 121 126 131 134 137 138
Bakery Products Limited- 2,398 2,509 2,611 2,705 2,797 2,831
Service Restaurants
- Chained 1,097 1,134 1,167 1,196 1,223 1,246
- Independent 1,301 1,375 1,444 1,509 1,574 1,585
Burger Limited-Service 1,696 1,751 1,800 1,845 1,882 1,915
Restaurants
- Chained 1,549 1,597 1,640 1,679 1,711 1,740
- Independent 147 154 160 166 171 175
Chicken Limited-Service 217 222 227 230 235 239
Restaurants
- Chained 149 152 155 157 159 160
- Independent 68 70 72 73 76 79
Convenience Stores 5,149 5,357 5,500 5,642 5,713 5,859
Limited-Service
Restaurants
- Chained 4,798 4,991 5,122 5,252 5,319 5,454
- Independent 351 366 378 390 394 405
Restaurants
- Chained - - - - - -
Ice Cream Limited- 2,963 3,037 3,099 3,150 3,192 3,220
Service Restaurants
- Chained 640 658 673 687 697 703
- Independent 2,323 2,379 2,426 2,463 2,495 2,517
Latin American Limited- 182 189 191 197 202 206
Service Restaurants
- Chained 88 93 94 98 100 103
- Independent 94 96 97 99 102 103
Middle Eastern Limited- 229 229 232 235 238 238
Service Restaurants
- Chained 90 92 93 95 96 95
- Independent 139 137 139 140 142 143
Pizza Limited-Service 1,620 1,677 1,737 1,789 1,840 1,887
Restaurants
- Chained 1,277 1,324 1,376 1,422 1,468 1,512
- Independent 343 353 361 367 372 375
Other Limited-Service 467 476 487 500 502 505
Restaurants
- Chained 281 288 293 303 304 305
- Independent 186 188 194 197 198 200
Limited-Service 15,104 15,637 16,082 16,496 16,808 17,110
Restaurants
trade sources
Table 52 Forecast Sales in Limited-Service Restaurants by Category: Number of

Mn transactions
2018 2019 2020 2021 2022 2023

Restaurants
- Chained 2.3 2.3 2.4 2.4 2.4 2.4
- Independent 2.2 2.3 2.3 2.4 2.5 2.5
Service Restaurants
- Chained 127.5 130.8 133.8 137.1 139.9 142.5
- Independent 69.0 73.4 77.8 81.9 84.9 84.6
Burger Limited-Service 374.0 385.7 396.8 406.9 415.8 423.4
Restaurants
- Chained 341.3 349.9 357.9 365.4 372.4 378.3
- Independent 32.7 35.8 38.9 41.5 43.4 45.1
Restaurants
- Chained 29.1 30.0 30.7 31.4 31.9 32.5
- Independent 11.5 11.5 11.4 11.6 11.6 11.9
Limited-Service
Restaurants
- Chained 59.5 64.2 69.0 70.5 72.3 75.0
- Independent 7.0 7.3 7.4 7.6 7.8 8.1
Restaurants
- Chained - - - - - -
Service Restaurants
- Chained 65.0 67.7 70.7 73.5 75.8 78.0
- Independent 156.7 160.0 163.7 167.8 170.8 173.5
Service Restaurants
- Chained 8.2 8.7 9.2 9.6 10.0 10.4
- Independent 6.8 6.9 7.0 7.1 7.1 7.2
Service Restaurants
- Chained 8.3 8.4 8.6 8.7 8.8 8.8
- Independent 11.0 11.1 11.1 11.2 11.3 11.5
Restaurants
- Chained 52.4 54.9 57.3 59.5 61.5 63.3
- Independent 9.1 9.3 9.4 9.6 9.7 9.8
Restaurants
- Chained 12.4 12.8 13.1 13.4 13.7 13.8
- Independent 28.0 28.8 29.5 30.2 30.9 31.4
Limited-Service 1,040.0 1,075.9 1,111.3 1,142.4 1,168.7 1,190.4
Restaurants
trade sources
Table 53 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value

2018-2023
EUR million
2018 2019 2020 2021 2022 2023

Restaurants
- Chained 24.9 25.3 26.0 26.3 26.2 26.4
- Independent 43.3 44.8 45.8 46.3 46.6 46.0
Service Restaurants
- Chained 488.2 506.7 523.9 539.1 552.6 563.7
- Independent 345.0 368.7 390.7 411.5 431.8 433.3
Burger Limited-Service 2,500.2 2,602.4 2,701.7 2,792.5 2,868.4 2,933.5
Restaurants
- Chained 2,275.0 2,356.9 2,437.1 2,507.8 2,570.4 2,624.4
- Independent 225.1 245.4 264.6 284.8 297.9 309.1
Restaurants
- Chained 143.5 146.6 150.0 152.2 155.2 157.4
- Independent 43.5 43.3 42.9 43.6 43.4 44.0
Limited-Service
Restaurants
- Chained 311.1 320.4 328.0 336.0 339.7 345.0
- Independent 23.4 24.0 24.4 24.8 25.1 25.3
Restaurants
- Chained - - - - - -
Service Restaurants
- Chained 238.9 248.0 256.6 264.6 271.2 276.4
- Independent 554.8 568.1 577.8 588.9 597.8 607.4
Service Restaurants
- Chained 42.6 46.2 49.9 53.0 55.7 58.1
- Independent 39.7 40.2 40.7 41.0 41.2 41.4
Service Restaurants
- Chained 29.0 29.4 29.9 30.2 30.5 30.7
- Independent 42.4 42.6 42.9 43.3 43.7 44.1
Pizza Limited-Service 907.7 942.2 976.2 1,008.5 1,038.5 1,066.0
Restaurants
- Chained 791.1 823.5 855.6 886.4 914.8 941.3
- Independent 116.6 118.7 120.6 122.1 123.6 124.7
Restaurants
- Chained 83.8 85.2 86.4 87.4 88.2 88.8
- Independent 105.0 107.4 109.4 111.2 112.4 113.4
Limited-Service 5,967.2 6,191.5 6,403.3 6,600.5 6,768.1 6,900.8
Restaurants
trade sources
Table 54 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth

2018-2023
2018/2019 2018-23 CAGR 2018/23 Total

- Chained 3.2 3.0 16.1
Restaurants
- Chained 3.4 2.6 13.6
- Chained 3.1 2.4 12.3
- Chained 2.0 1.4 7.4
Restaurants
- Chained 4.0 2.6 13.7
- Chained - - -
- Independent - - -
- Chained 2.8 1.9 9.8
Restaurants
- Chained 5.7 3.2 17.0
Middle Eastern Limited-Service 0.0 0.8 3.9
Restaurants
- Chained 2.2 1.1 5.6
- Independent -1.4 0.6 2.9
- Chained 3.7 3.4 18.4
- Chained 2.5 1.7 8.5
trade sources
Table 55 Forecast Sales in Limited-Service Restaurants by Category: % Transaction

Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total

- Chained 1.1 1.5 7.5
Restaurants
- Chained 2.5 2.2 11.7
- Chained 2.5 2.1 10.8
- Chained 2.9 2.2 11.4
Restaurants
- Chained 7.9 4.8 26.2
- Chained - - -
- Independent - - -
- Chained 4.2 3.7 19.9
Restaurants
- Chained 6.9 5.0 27.3
Restaurants
- Chained 1.4 1.1 5.7
- Chained 4.9 3.9 20.8
- Chained 2.9 2.2 11.3

trade sources
Table 56 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice

Value Growth 2018-2023
% value growth
2018/2019 2018-23 CAGR 2018/23 Total

- Chained 1.4 1.2 6.0
Restaurants
- Chained 3.8 2.9 15.5
- Chained 3.6 2.9 15.4
- Chained 2.2 1.9 9.7
- Independent -0.5 0.2 1.0
Restaurants
- Chained 3.0 2.1 10.9
- Chained - - -
- Independent - - -
- Chained 3.8 3.0 15.7
Restaurants
- Chained 8.5 6.4 36.3
Restaurants
- Chained 1.4 1.1 5.7
- Chained 4.1 3.5 19.0
- Chained 1.7 1.2 5.9
trade sources
SELF-SERVICE CAFETERIAS IN
HEADLINES
▪ Self-service cafeterias grows by 1% in current value terms, stagnates in transactions and

registers a decline of 3% in terms of outlets to stand at 235 units and EUR199 million in 2018
▪ Tourism drives value sales growth in 2018
▪ El Corte Inglés remains a strong leading brand in 2018
the forecast period to reach EUR228 million, with the number of outlets expected to decrease
by a 2% CAGR to 218
PROSPECTS
Self-service Cafeterias Supported by International and Domestic

Tourism
The self-service cafeterias model in Spain is closely linked to high-transit locations, such as
airports, railways and bus stations. In this regard, tourism plays an important role in its growth.
In 2018, Spain again welcomed a record number of inbound tourists. In addition to that,
domestic tourism continued to grow. This drove the sales in self-service cafeterias in 2018. As
tourism is expected to maintain its positive performance over the forecast period, this is likely to
lead to a further increase in sales of self-service cafeterias.
Chained Self-service Cafeterias Is Expected To Increase Its Share

Self-service cafeterias is one of the few categories in which chained operators dominate in
terms of value sales and outlets. Chained brands will continue to gain share from independent
operators as their locations are situated in strategic locations in airports and railway stations
where it is hard for independent operators to enter. This therefore provides growth opportunities
for chained operators as they have access to bigger consumer groups.
Wider Product Offer

Players are changing their menus in order to respond to changing consumer habits.
Spaniards, especially the younger population, are increasingly concerned about their health and
what they are eating. In this regard, self-service cafeterias are trying to adapt to consumer
expectations for healthier and artisanal products.
El Corte Inglés Cafetería Continues To Lead

In 2018, El Corte Inglés remained the leader in self-service cafeterias both in terms of outlets
and value sales. The increasing sales at El Corte Inglés department stores has benefitted the
company in terms of its in-store foodservice establishments. The majority of these
establishments are self-service cafeterias, alongside El Corte Inglés restaurants and third party
brands like Starbucks, Burger King and Rodilla. To maintain the momentum in this business
area, El Corte Inglés has developed a plan to continue opening new gastronomic spaces, as the
company believes that the gastronomic areas attract around 10% of the customers at its
department stores after they have made purchases on the shopfloor. This figure has almost
doubled in the last three years and is expected to increase even more. Among the
improvements, the company includes its commitment to quality coffee and has highlighted the
alliance signed with Illy as an exclusive supplier in all its establishments.
Areas SA Adds Paul To Its Offer in the Travel Environment

Areas SA (GRUPO) is another strong player in self-service cafeterias. The company recently
opened a new Paul outlet in Madrid, bringing the company’s network of Paul outlets to three.
Paul, which was founded in 1889 and is present in 43 countries, includes a range of quality
coffee and bakery products made using natural raw materials and with ranges adapted for each
time slot. The recent remodelling of this establishment has opted for a “traditional and
glamorous style”, described as being “in the purest Parisian style, with a timeless atmosphere
and unique rustic finishes and details”. Areas currently manages 58 establishments at Madrid
Airport, where it is the main foodservice operator.
Eat Out Group Expands Its On-the-go Concepts at the Spanish Airports
The travel division of Eat Out is expanding its on-the-go concepts at the Spanish airports. In
2018, it launched its first space in Spain for the Portuguese brand Go Natural, specialising in
healthy food. The brand is orientated towards the grab-and-go model and has a wide range of
healthy products, from hot and cold pastries and sandwiches with different types of breads, to
wraps, sushi, salads, pasta, coffees and infusions.
In addition, in 2018 Eat Out Group signed an 8-year contract to operate 19 self-service food
areas in Barcelona El Prat airport until 2026. The company is immersed in an ambitious
remodelling project of its premises in the airport, which will be carried out in several phases, and
completion of which was scheduled for spring 2019.
CATEGORY DATA
Table 57 Self-Service Cafeterias: Units/Outlets 2013-2018
outlets
2013 2014 2015 2016 2017 2018
Chained Self-Service 260 239 236 234 227 220

Cafeterias
Independent Self- 20 18 17 16 15 15
Service Cafeterias
Self-Service Cafeterias 280 257 253 250 242 235
Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2013-2018
'000 transactions
2013 2014 2015 2016 2017 2018
Chained Self-Service 15,617.3 14,680.3 14,225.2 13,926.5 13,898.6 13,912.5

Cafeterias
Independent Self- 1,142.1 1,022.2 964.7 927.1 901.1 884.0
Service Cafeterias
Self-Service Cafeterias 16,759.4 15,702.4 15,189.9 14,853.5 14,799.7 14,796.5
Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2013-2018
EUR million
2013 2014 2015 2016 2017 2018
Chained Self-Service 186.8 175.6 177.7 180.4 185.6 188.4

Cafeterias
Independent Self- 13.2 11.9 11.3 10.8 10.6 10.4
Service Cafeterias
Self-Service Cafeterias 200.0 187.5 189.0 191.2 196.2 198.8
Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total
Chained Self-Service Cafeterias -3.1 -3.3 -15.4

Independent Self-Service Cafeterias 0.0 -5.6 -25.0
Self-Service Cafeterias -2.9 -3.4 -16.1
Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total
Chained Self-Service Cafeterias 0.1 -2.3 -10.9

Independent Self-Service Cafeterias -1.9 -5.0 -22.6
Self-Service Cafeterias 0.0 -2.5 -11.7
Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2013-2018
% value growth
2017/18 2013-18 CAGR 2013/18 Total
Chained Self-Service Cafeterias 1.5 0.2 0.8

Self-Service Cafeterias 1.3 -0.1 -0.6
Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice

Value 2014-2018
% value
Company 2014 2015 2016 2017 2018

Inter Ikea Systems BV 31.8 31.7 31.4 32.3 32.2
Areas SA (GRUPO) 19.7 18.7 17.8 17.5 17.4
Agrolimen SA 3.3 3.9 3.9 3.5 3.5
La Parrilla de los 0.8 2.5 3.0 4.0 3.2
Pollos de Planes SL
Autogrill SpA 1.4 1.4 1.4 1.4 1.5
Grupo Zena de 2.5 0.3 0.2 - -
Restaurantes SA
Others 5.5 5.5 6.7 6.4 8.0
Total 100.0 100.0 100.0 100.0 100.0
Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value

2015-2018
% value

Ikea Restaurant Inter Ikea Systems BV 31.7 31.4 32.3 32.2
Medas Areas SA (GRUPO) 5.6 4.8 4.8 4.8
Fresc Co Agrolimen SA 3.9 3.9 3.5 3.5
La Parrilla de los La Parrilla de los 2.5 3.0 4.0 3.2
Pollos de Planes Pollos de Planes SL
Ciao Autogrill SpA 1.1 1.1 1.1 1.1
Self Service Autogrill SpA 0.3 0.3 0.3 0.4
Nostrus Grupo Zena de 0.3 0.2 - -
Restaurantes SA
Others 18.7 19.6 19.2 20.7
Total 100.0 100.0 100.0 100.0
Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2018-2023
outlets
2018 2019 2020 2021 2022 2023
Chained Self-Service 220 215 211 208 206 205

Cafeterias
Independent Self- 15 14 14 14 13 13
Service Cafeterias
Self-Service Cafeterias 235 229 225 222 219 218
trade sources
Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
'000 transactions
2018 2019 2020 2021 2022 2023
Chained Self-Service 13,912.5 13,954.2 14,051.9 14,206.5 14,377.0 14,592.6

Cafeterias
Service Cafeterias
Self-Service Cafeterias 14,796.5 14,825.9 14,915.7 15,071.1 15,245.1 15,466.8
trade sources
Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
EUR million
2018 2019 2020 2021 2022 2023
Chained Self-Service 188.4 190.9 193.0 194.7 195.7 196.3

Cafeterias
Service Cafeterias
Self-Service Cafeterias 198.8 201.4 203.6 205.5 206.7 207.4
trade sources
Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total
Chained Self-Service Cafeterias -2.3 -1.4 -6.8

Self-Service Cafeterias -2.6 -1.5 -7.2
trade sources
Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total

trade sources
Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-

2023
% value growth
2018/2019 2018-23 CAGR 2018/23 Total

Independent Self-Service Cafeterias 1.1 1.5 7.6
trade sources
STREET STALLS/KIOSKS IN SPAIN -

CATEGORY ANALYSIS
HEADLINES
▪ Street stalls/kiosks grows by 3% in current value terms, by 5% in number of outlets and 4% in

terms of transactions to reach EUR400 million and 2,513 outlets in 2018
▪ Independent operators dominate street stalls/kiosks in 2018
the forecast period to reach EUR452 million, with the number of outlets expected to increase
by 3% to reach 2,904
PROSPECTS
Weak Performance Projected for Chained Street Stalls/kiosks

Chained street stalls/kiosks are experiencing difficulties in terms of value sales and number of
outlets and little improvement is anticipated over the forecast period. This foodservice format is
less popular in Spain than in other European countries or the US for example. Although the
Spanish economy is improving and thus Spaniards’ consumption outside of the home is
increasing, these factors will benefit other channels more, as consumers seek a higher-quality
offer.
Independent Street Stalls/kiosks Are Expected To Grow Due To the

Popularisation of Food Trucks
While chained street stalls/kiosks are set to decline, growth is anticipated for the independent
operators, mostly due to tourism growth and the increasing popularity of food trucks. In terms of
tourism growth, tourists are attracted by the offer of typical Spanish products such as ice cream,
churros and hot chocolate. This offer is seasonal, and is concentrated along the Mediterranean
coast.
Food Trucks Are Gaining Strength

Spaniards are used to eating outside the home, however they prefer eating in a bar/cafeteria
or full- or limited-service restaurants, as they still prefer longer lunch breaks to a quick snack in
the park. This was one of the reasons why food trucks, which entered the Spanish market in
2014, were not perceived as a trendy option.
Nonetheless, with the increasing popularity of culinary shows like MasterChef and the support
of the food truck culture from several Michelin star chefs, this concept is expanding, as some of
the food trucks started offering higher-quality food. These aspects are expected to see food
trucks gain strength and increase sales over the forecast period.
Oscar Mayer Is the Only Chain in 2018

The presence of chained players is weak in street stalls/kiosks in Spain. Big Dog and Oscar
Mayer were the only significant players in the Spanish market, but, with the disappearance of
Big Dog in 2014, Oscar Mayer remained the only chain. Campofrio Food Group operated Oscar
Mayer until 2014, when it was acquired by Sigma Alimentos. No new brands are expected to
enter the Spanish market in the near future. The biggest developments are in independent
operators, where food trucks are gaining strength.
Food Trucks Are Growing

The development of food trucks has broadened the choice for on-the-go foodservice
consumers. While the presence of food trucks is still limited to special events, such as markets
and, in some cases, only over the Christmas period, more food trucks are being contracted to
offer catering at special events.
In addition to that, food trucks are increasing their online presence, mainly through the site
foodtruckya.com, where consumers can check for food trucks that sell the type of cuisine they
are interested in.
CATEGORY DATA
Table 71 Street Stalls/Kiosks: Units/Outlets 2013-2018
outlets
2013 2014 2015 2016 2017 2018
Chained Street Stalls/ 596 515 402 367 315 315

Kiosks
Independent Street 1,296 1,458 1,636 1,869 2,080 2,198
Stalls/Kiosks
Street Stalls/Kiosks 1,892 1,973 2,038 2,236 2,395 2,513
Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018
'000 transactions
2013 2014 2015 2016 2017 2018
Chained Street Stalls/ 24,759.2 22,046.5 17,558.4 15,797.2 13,427.7 13,561.9

Kiosks
Independent Street 46,409.3 52,502.6 59,975.8 70,293.1 80,485.6 83,743.8
Stalls/Kiosks
Street Stalls/Kiosks 71,168.5 74,549.0 77,534.1 86,090.3 93,913.2 97,305.7
Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018
EUR million
2013 2014 2015 2016 2017 2018
Chained Street Stalls/ 102.6 90.5 71.4 62.6 53.2 53.7
Kiosks
Independent Street 231.2 235.4 269.9 315.6 334.2 345.9
Stalls/Kiosks
Street Stalls/Kiosks 333.9 325.9 341.3 378.2 387.4 399.6
Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total
Chained Street Stalls/Kiosks 0.0 -12.0 -47.1

Independent Street Stalls/Kiosks 5.7 11.1 69.6
Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total

Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-2018
% value growth
2017/18 2013-18 CAGR 2013/18 Total

Table 77 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value

2014-2018
% value
Company 2014 2015 2016 2017 2018
Sigma Alimentos SA de CV 100.0 100.0 100.0 100.0 100.0

Nuevos Conceptos & - - - - -
Franquicias SL
Campofrío Food Group SA - - - - -
Total 100.0 100.0 100.0 100.0 100.0
Table 78 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2015-
2018
% value
Oscar Mayer Sigma Alimentos SA de CV 100.0 100.0 100.0 100.0

Oscar Mayer Campofrío Food Group SA - - - -
Big Dog Nuevos Conceptos & - - - -
Franquicias SL
Total 100.0 100.0 100.0 100.0
Table 79 Forecast Street Stalls/Kiosks: Units/Outlets 2018-2023
outlets
2018 2019 2020 2021 2022 2023
Chained Street Stalls/ 315 302 283 273 265 259

Kiosks
Independent Street 2,198 2,385 2,495 2,557 2,606 2,645
Stalls/Kiosks
Street Stalls/Kiosks 2,513 2,687 2,778 2,830 2,871 2,904
trade sources
Table 80 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
'000 transactions
2018 2019 2020 2021 2022 2023
Chained Street Stalls/ 13,561.9 12,623.6 11,687.9 11,157.5 10,732.5 10,442.9

Kiosks
Independent Street 83,743.8 86,557.6 88,981.2 90,849.8 92,303.4 93,134.1
Stalls/Kiosks
Street Stalls/Kiosks 97,305.7 99,181.2 100,669.1 102,007.3 103,035.9 103,577.0
trade sources
Table 81 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
EUR million
2018 2019 2020 2021 2022 2023
Chained Street Stalls/ 53.7 46.5 42.8 40.7 39.1 37.6

Kiosks
Independent Street 345.9 354.5 362.7 369.6 372.0 373.1
Stalls/Kiosks
Street Stalls/Kiosks 399.6 401.0 405.5 410.3 411.1 410.7
trade sources
Table 82 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total
Chained Street Stalls/Kiosks -4.1 -3.8 -17.8

trade sources
Table 83 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total

trade sources
Table 84 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
% value growth
2018/2019 2018-23 CAGR 2018/23 Total

trade sources
CONSUMER FOODSERVICE BY
LOCATION IN SPAIN - CATEGORY
ANALYSIS
HEADLINES
▪ Higher consumption and tourism growth boost non-standalone locations in 2018

▪ Retail records the highest current value sales growth rate of 4% to reach EUR6.1 billion in
2018
▪ Over the forecast period retail will record the strongest CAGR of 4% in current value terms
(2% at constant 2018 prices)
PROSPECTS
Consumer Foodservice Through Standalone Continues To Lead

Standalone locations have been traditionally dominant in consumer foodservice in Spain. This
is mainly because Spaniards enjoy socialising in bars and restaurants with family and friends.
The improvement in the Spanish economy over the past four years and the rising consumption,
especially outside the home, will further support this tradition of going out and eating out. In this
regard, standalone locations will continue to dominate consumer foodservice sales by location in
the country, both in terms of value sales and number of outlets.
Improving Economy Supports Retail and Entertainment Consumer

Foodservice Sales
The improvement in the economy is already having a positive effect on retail in Spain.
Although e-commerce is a growing trend in the country, the outgoing culture of Spaniards will
continue to support retail in the physical environment as well. Some brands, such as El Corte
Inglés and Ikea, are already seeing the positive effects of the combination of foodservice and
retail. According to El Corte Inglés, the number of visitors to its foodservice establishments
located in the brand’s department stores doubled in the past three years and is currently at 10%
of the customers visiting its retail environment. This is why some of the big chain brands are
opening outlets in the department stores of El Corte Inglés, such as Starbucks for example.
An opportunity for growth is also seen in the increase in the offer of consumer foodservice in
shopping centres, which is picking up pace in Spain. Some shopping malls are already using the
foodservice offer in their premises to attract new customers.
In addition to that, the increased purchasing power of Spaniards provides opportunities for
growth in spending in entertainment, thus increasing the offer of consumer foodservice in these
locations as well.
Tourism Provides Growth Opportunities in Travel and Lodging

Environment
The strong growth in tourism that Spain has been enjoying in recent years provides
opportunities for foodservice operators to increase their presence in travel locations. Areas SA
is the leading foodservice company in travel locations. The group has outlets in the biggest and
most important airports in Spain. Areas currently manages 58 establishments at Madrid Airport,
the biggest in the country, where it is the main foodservice operator. In 2018, Eat Out Group
signed an 8-year contract to operate 19 self-service food areas in Barcelona El Prat airport until
2026. The company is immersed in an ambitious remodelling project of its premises in this
airport, which will be carried out in several phases, and the completion of which is scheduled for
spring 2019.
CATEGORY DATA
Table 85 Consumer Foodservice by Location: Units/Outlets 2013-2018
outlets
2013 2014 2015 2016 2017 2018
Standalone 208,429 205,383 205,783 206,230 208,283 209,744

Leisure 18,727 18,189 18,082 17,904 17,959 17,969
Retail 22,856 22,696 23,060 23,224 23,468 23,652
Lodging 15,033 14,819 14,873 15,071 15,217 15,327
Travel 12,138 12,073 12,238 12,368 12,502 12,660
Consumer Foodservice 277,183 273,160 274,036 274,797 277,429 279,352
Table 86 Sales in Consumer Foodservice by Location: Number of Transactions 2013-

2018
Mn transactions
2013 2014 2015 2016 2017 2018
Standalone 6,885.5 6,782.7 6,814.1 6,901.8 6,969.6 7,025.7

Leisure 819.5 803.6 803.1 810.2 825.6 839.9
Retail 1,087.6 1,088.1 1,106.4 1,128.7 1,146.5 1,162.6
Lodging 445.9 442.4 442.0 446.8 450.5 448.6
Travel 477.1 481.4 492.2 501.7 509.0 516.6
Consumer Foodservice 9,715.6 9,598.2 9,657.9 9,789.2 9,901.1 9,993.4
Table 87 Sales in Consumer Foodservice by Location: Foodservice Value 2013-2018
EUR million
2013 2014 2015 2016 2017 2018
Standalone 59,469.7 58,952.6 60,298.4 62,225.0 63,681.6 65,495.2

Leisure 3,481.4 3,455.9 3,524.9 3,625.8 3,720.7 3,844.2
Retail 5,300.9 5,334.8 5,523.6 5,759.6 5,934.1 6,147.9
Lodging 3,590.3 3,577.5 3,634.8 3,743.0 3,823.2 3,918.5
Travel 2,455.0 2,445.0 2,499.9 2,588.8 2,614.5 2,649.6
Table 88 Consumer Foodservice by Location: % Units/Outlets Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total
Standalone 0.7 0.1 0.6

Leisure 0.1 -0.8 -4.0
Retail 0.8 0.7 3.5
Lodging 0.7 0.4 2.0
Travel 1.3 0.8 4.3
Table 89 Sales in Consumer Foodservice by Location: % Transaction Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total

Leisure 1.7 0.5 2.5
Retail 1.4 1.3 6.9
Lodging -0.4 0.1 0.6
Travel 1.5 1.6 8.3
Table 90 Sales in Consumer Foodservice by Location: % Foodservice Value Growth

2013-2018
% value growth
2017/18 2013-18 CAGR 2013/18 Total

Leisure 3.3 2.0 10.4
Retail 3.6 3.0 16.0
Lodging 2.5 1.8 9.1
Travel 1.3 1.5 7.9
Table 91 Consumer Foodservice through Standalone: Units/Outlets 2013-2018
outlets
2013 2014 2015 2016 2017 2018
Standalone 208,429 205,383 205,783 206,230 208,283 209,744

Table 92 Sales in Consumer Foodservice through Standalone: Number of Transactions

2013-2018
Mn transactions
2013 2014 2015 2016 2017 2018
Standalone 6,885.5 6,782.7 6,814.1 6,901.8 6,969.6 7,025.7

Table 93 Sales in Consumer Foodservice through Standalone: Foodservice Value 2013-

2018
EUR million
2013 2014 2015 2016 2017 2018
Standalone 59,469.7 58,952.6 60,298.4 62,225.0 63,681.6 65,495.2

Table 94 Consumer Foodservice through Standalone: % Units/Outlets Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total

Table 95 Sales in Consumer Foodservice through Standalone: % Transaction Growth

2013-2018
2017/18 2013-18 CAGR 2013/18 Total

Table 96 Sales in Consumer Foodservice through Standalone: % Foodservice Value

Growth 2013-2018
% value growth
2017/18 2013-18 CAGR 2013/18 Total

Table 97 Consumer Foodservice through Leisure: Units/Outlets 2013-2018
outlets
2013 2014 2015 2016 2017 2018
Leisure 18,727 18,189 18,082 17,904 17,959 17,969

Table 98 Sales in Consumer Foodservice through Leisure: Number of Transactions 2013-

2018
Mn transactions
2013 2014 2015 2016 2017 2018
Leisure 819.5 803.6 803.1 810.2 825.6 839.9

Table 99 Sales in Consumer Foodservice through Leisure: Foodservice Value 2013-2018
EUR million
2013 2014 2015 2016 2017 2018
Leisure 3,481.4 3,455.9 3,524.9 3,625.8 3,720.7 3,844.2

Table 100 Consumer Foodservice through Leisure: % Units/Outlets Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total
Leisure 0.1 -0.8 -4.0

Table 101 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2013-
2018
2017/18 2013-18 CAGR 2013/18 Total
Leisure 1.7 0.5 2.5

Table 102 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth
2013-2018
% value growth
2017/18 2013-18 CAGR 2013/18 Total
Leisure 3.3 2.0 10.4

Table 103 Consumer Foodservice through Retail: Units/Outlets 2013-2018
outlets
2013 2014 2015 2016 2017 2018
Retail 22,856 22,696 23,060 23,224 23,468 23,652

Table 104 Sales in Consumer Foodservice through Retail: Number of Transactions 2013-
2018
Mn transactions
2013 2014 2015 2016 2017 2018
Retail 1,087.6 1,088.1 1,106.4 1,128.7 1,146.5 1,162.6

Table 105 Sales in Consumer Foodservice through Retail: Foodservice Value 2013-2018
EUR million
2013 2014 2015 2016 2017 2018
Retail 5,300.9 5,334.8 5,523.6 5,759.6 5,934.1 6,147.9

Table 106 Consumer Foodservice through Retail: % Units/Outlets Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total
Retail 0.8 0.7 3.5

Table 107 Sales in Consumer Foodservice through Retail: % Transaction Growth 2013-
2018
2017/18 2013-18 CAGR 2013/18 Total
Retail 1.4 1.3 6.9

Table 108 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth
2013-2018
% value growth
2017/18 2013-18 CAGR 2013/18 Total
Retail 3.6 3.0 16.0

Table 109 Consumer Foodservice through Lodging: Units/Outlets 2013-2018
outlets
2013 2014 2015 2016 2017 2018
Lodging 15,033 14,819 14,873 15,071 15,217 15,327

Table 110 Sales in Consumer Foodservice through Lodging: Number of Transactions

2013-2018
Mn transactions
2013 2014 2015 2016 2017 2018
Lodging 445.9 442.4 442.0 446.8 450.5 448.6

Table 111 Sales in Consumer Foodservice through Lodging: Foodservice Value 2013-
2018
EUR million
2013 2014 2015 2016 2017 2018
Lodging 3,590.3 3,577.5 3,634.8 3,743.0 3,823.2 3,918.5

Table 112 Consumer Foodservice through Lodging: % Units/Outlets Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total
Lodging 0.7 0.4 2.0

Table 113 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2013-
2018
2017/18 2013-18 CAGR 2013/18 Total
Lodging -0.4 0.1 0.6

Table 114 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth
2013-2018
% value growth
2017/18 2013-18 CAGR 2013/18 Total
Lodging 2.5 1.8 9.1

Table 115 Consumer Foodservice through Travel: Units/Outlets 2013-2018
outlets
2013 2014 2015 2016 2017 2018
Travel 12,138 12,073 12,238 12,368 12,502 12,660

Table 116 Sales in Consumer Foodservice through Travel: Number of Transactions 2013-
2018
Mn transactions
2013 2014 2015 2016 2017 2018
Travel 477.1 481.4 492.2 501.7 509.0 516.6

Table 117 Sales in Consumer Foodservice through Travel: Foodservice Value 2013-2018
EUR million
2013 2014 2015 2016 2017 2018
Travel 2,455.0 2,445.0 2,499.9 2,588.8 2,614.5 2,649.6

Table 118 Consumer Foodservice through Travel: % Units/Outlets Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total
Travel 1.3 0.8 4.3

Table 119 Sales in Consumer Foodservice through Travel: % Transaction Growth 2013-
2018
2017/18 2013-18 CAGR 2013/18 Total
Travel 1.5 1.6 8.3

Table 120 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth
2013-2018
% value growth
2017/18 2013-18 CAGR 2013/18 Total
Travel 1.3 1.5 7.9

Table 121 Forecast Consumer Foodservice by Location: Units/Outlets 2018-2023
outlets
2018 2019 2020 2021 2022 2023
Standalone 209,744 211,198 211,594 211,884 211,894 212,097

Leisure 17,969 17,982 17,921 17,883 17,968 18,032
Retail 23,652 23,839 23,917 24,025 24,129 24,251
Lodging 15,327 15,621 15,725 15,886 16,011 16,101
Travel 12,660 12,744 12,947 13,347 13,401 13,489
Consumer Foodservice 279,352 281,384 282,104 283,025 283,403 283,970
trade sources
Table 122 Forecast Sales in Consumer Foodservice by Location: Number of Transactions

2018-2023
Mn transactions
2018 2019 2020 2021 2022 2023
Standalone 7,025.7 7,100.2 7,176.6 7,226.1 7,277.3 7,330.3

Leisure 839.9 848.3 860.1 873.0 880.6 889.4
Retail 1,162.6 1,179.6 1,196.7 1,209.8 1,221.3 1,234.6
Lodging 448.6 454.0 455.6 455.6 457.1 458.3
Travel 516.6 523.0 530.5 537.5 544.1 550.4
trade sources
Table 123 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2018-
2023
EUR million
2018 2019 2020 2021 2022 2023
Standalone 65,495.2 66,796.3 67,848.5 68,837.6 69,656.9 70,205.7

Leisure 3,844.2 3,913.5 3,992.1 4,051.5 4,101.5 4,133.4
Retail 6,147.9 6,306.6 6,448.1 6,575.6 6,650.4 6,710.1
Lodging 3,918.5 4,000.4 4,057.0 4,104.9 4,142.1 4,168.5
Travel 2,649.6 2,668.0 2,682.3 2,698.4 2,715.5 2,726.3
trade sources
Table 124 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2018-

2023
2018/2019 2018-23 CAGR 2018/23 Total

Leisure 0.1 0.1 0.4
Retail 0.8 0.5 2.5
Lodging 1.9 1.0 5.0
Travel 0.7 1.3 6.5
trade sources
Table 125 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth

2018-2023
2018/2019 2018-23 CAGR 2018/23 Total

Leisure 1.0 1.1 5.9
Retail 1.5 1.2 6.2
Lodging 1.2 0.4 2.2
Travel 1.2 1.3 6.5
trade sources
Table 126 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value

Growth 2018-2023
% value growth
2018/2019 2018-23 CAGR 2018/23 Total

Leisure 1.8 1.5 7.5
Retail 2.6 1.8 9.1
Lodging 2.1 1.2 6.4

Travel 0.7 0.6 2.9
trade sources
Table 127 Forecast Consumer Foodservice through Standalone: Units/Outlets 2018-2023
outlets
2018 2019 2020 2021 2022 2023
Standalone 209,744 211,198 211,594 211,884 211,894 212,097

trade sources
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Number of

Mn transactions
2018 2019 2020 2021 2022 2023
Standalone 7,025.7 7,100.2 7,176.6 7,226.1 7,277.3 7,330.3

trade sources
Table 129 Forecast Sales in Consumer Foodservice through Standalone: Foodservice

Value 2018-2023
EUR million
2018 2019 2020 2021 2022 2023
Standalone 65,495.2 66,796.3 67,848.5 68,837.6 69,656.9 70,205.7

trade sources
Table 130 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth

2018-2023
2018/2019 2018-23 CAGR 2018/23 Total

trade sources
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Transaction

Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total

trade sources
Table 132 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice

% value growth
2018/2019 2018-23 CAGR 2018/23 Total

trade sources
Table 133 Forecast Consumer Foodservice through Leisure: Units/Outlets 2018-2023
outlets
2018 2019 2020 2021 2022 2023
Leisure 17,969 17,982 17,921 17,883 17,968 18,032

trade sources
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Number of

Mn transactions
2018 2019 2020 2021 2022 2023
Leisure 839.9 848.3 860.1 873.0 880.6 889.4

trade sources
Table 135 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value
2018-2023
EUR million
2018 2019 2020 2021 2022 2023
Leisure 3,844.2 3,913.5 3,992.1 4,051.5 4,101.5 4,133.4

trade sources
Table 136 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-
2023
2018/2019 2018-23 CAGR 2018/23 Total
Leisure 0.1 0.1 0.4
trade sources
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Transaction

Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total
Leisure 1.0 1.1 5.9

trade sources
Table 138 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice

% value growth
2018/2019 2018-23 CAGR 2018/23 Total
Leisure 1.8 1.5 7.5

trade sources
Table 139 Forecast Consumer Foodservice through Retail: Units/Outlets 2018-2023
outlets
2018 2019 2020 2021 2022 2023
Retail 23,652 23,839 23,917 24,025 24,129 24,251

trade sources
Table 140 Forecast Sales in Consumer Foodservice through Retail: Number of

Mn transactions
2018 2019 2020 2021 2022 2023
Retail 1,162.6 1,179.6 1,196.7 1,209.8 1,221.3 1,234.6

trade sources
Table 141 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value
2018-2023
EUR million
2018 2019 2020 2021 2022 2023
Retail 6,147.9 6,306.6 6,448.1 6,575.6 6,650.4 6,710.1

trade sources
Table 142 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2018-
2023
2018/2019 2018-23 CAGR 2018/23 Total
Retail 0.8 0.5 2.5

trade sources
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth
2018-2023
2018/2019 2018-23 CAGR 2018/23 Total
Retail 1.5 1.2 6.2

trade sources
Table 144 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value
Growth 2018-2023
% value growth
2018/2019 2018-23 CAGR 2018/23 Total
Retail 2.6 1.8 9.1

trade sources
Table 145 Forecast Consumer Foodservice through Lodging: Units/Outlets 2018-2023
outlets
2018 2019 2020 2021 2022 2023
Lodging 15,327 15,621 15,725 15,886 16,011 16,101

trade sources
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Number of

Mn transactions
2018 2019 2020 2021 2022 2023
Lodging 448.6 454.0 455.6 455.6 457.1 458.3

trade sources
Table 147 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value
2018-2023
EUR million
2018 2019 2020 2021 2022 2023
Lodging 3,918.5 4,000.4 4,057.0 4,104.9 4,142.1 4,168.5

trade sources
Table 148 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth

2018-2023
2018/2019 2018-23 CAGR 2018/23 Total
Lodging 1.9 1.0 5.0

trade sources
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Transaction

Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total
Lodging 1.2 0.4 2.2

trade sources
Table 150 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice

% value growth
2018/2019 2018-23 CAGR 2018/23 Total
Lodging 2.1 1.2 6.4

trade sources
Table 151 Forecast Consumer Foodservice through Travel: Units/Outlets 2018-2023
outlets
2018 2019 2020 2021 2022 2023
Travel 12,660 12,744 12,947 13,347 13,401 13,489

trade sources
Table 152 Forecast Sales in Consumer Foodservice through Travel: Number of

Mn transactions
2018 2019 2020 2021 2022 2023
Travel 516.6 523.0 530.5 537.5 544.1 550.4

trade sources
Table 153 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value
2018-2023
EUR million
2018 2019 2020 2021 2022 2023
Travel 2,649.6 2,668.0 2,682.3 2,698.4 2,715.5 2,726.3

trade sources
Table 154 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2018-
2023
2018/2019 2018-23 CAGR 2018/23 Total
Travel 0.7 1.3 6.5

trade sources
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth
2018-2023
2018/2019 2018-23 CAGR 2018/23 Total
Travel 1.2 1.3 6.5

trade sources
Table 156 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value
Growth 2018-2023
% value growth
2018/2019 2018-23 CAGR 2018/23 Total
Travel 0.7 0.6 2.9

trade sources

Consumer Foodservice in Spain

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LIST OF CONTENTS AND TABLES

Table 36 GBN Brand Shares in Chained Full-Service Restaurants: %

Table 56 Forecast Sales in Limited-Service Restaurants by Category: %

Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018 ........................... 54

Table 99 Sales in Consumer Foodservice through Leisure: Foodservice Value

Table 125 Forecast Sales in Consumer Foodservice by Location: % Transaction

Table 150 Forecast Sales in Consumer Foodservice through Lodging: %

CONSUMER FOODSERVICE IN SPAIN

Economic Growth and Tourism Support Consumer Foodservice

Delivery and Increased Presence Online Provide Additional Growth

Independent Players Continue To Lead, But Chained Operators Are

Good Performance Is Expected To Continue

2013 2014 2015 2016 2017 2018

Units 277,183.0 273,160.0 274,037.0 274,797.0 277,430.0 279,352.0

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth

Units 0.7 0.2 0.8

Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018

Cafés/Bars 180,637 2,400 183,037

Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value

Chained Foodservice 7.3 7.9 8.2 8.5 8.7 8.9

Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: %

Drive-Through 0.0 0.1 0.1 0.1 0.1 0.1

Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value

Drink 52.4 52.2 52.4 52.1 52.1 52.0

Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice

Cafés/Bars 32.9 67.1 100.0

Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice

Offline 99.9 99.7 99.4 99.2 98.8 98.5

Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018

Leisure 4.7 4.7 4.7 4.7 4.7 4.7

Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice

McDonald's Corp 17.1 17.6 17.2 17.3 17.2

Total 100.0 100.0 100.0 100.0 100.0

Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value

McDonald's McDonald's Corp 17.4 17.0 17.1 17.0

Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018

Brand Global Brand Owner outlets

Repsol Repsol SA 2,650.0

Burger King Restaurant Brands International Inc 752.0

2018 2019 2020 2021 2022 2023

Units 279,352.0 281,384.0 282,104.0 283,026.0 283,403.0 283,970.0

Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: %

Units 0.7 0.3 1.7

Summary 1 Research Sources

INE - Instituto Nacional de Estadistica

Spanish Statistical Institute

Trade Associations Asociación Empresarial de Marcas de

FEBE - Federacion Española de Bebidas

FEHR - Federacion Espanola de Hosteleria

Trade Press Alimarket

Company Sources 100 Montaditos

All 4 Food Group

Beer & Food Grupo Restauracion

Brutus - International Full Services SL

Burger King España SL

Cadena Pizza Jardín

Casual Brands Group

Cia Dallas Rib's SA-TONY ROMA'S

Cia del tropico de Cafe y te

Coffee World Franchising SL

Donner Kebab Istambul

Donner Kebab Kilim