VIVEKANANDA INSTITUTE OF

PROFESSIONAL STUDIES- TC

Accredited Grade “A” Institution by NAAC, recognized under Section 2 (f) by UGCISO 9001: 2015
Certified Institution (Affiliated to: G.G.S.I.P. University, Recognized by Bar Council of India &
AICTE)

Name: Arnav Thapa

Enrolment No. 03017702421

Submitted to:

Dr. Aneela Tahilramani

Assistant Professor, VSJMC
VIPS
 Table of Contents

S. No. Assignment Date Page No. Signature

Individual Assignments
1. Collect, paste and explain 2 each of 7 June 2023 4
the following: (of any product/service
/idea)
a. Press release
b. Press note
c. Video release (DVD/Link)
d. Social media news release
(DVD/Link)

2. Memorandum 1 June 2023 12

3. Notice 8 June 2023 14
 Certificate

Certified that the Public Relations Lab submitted in partial

fulfillment of Bachelor’s of Journalism and Mass Communication to
be awarded by G.G.S.I.P.
University, Delhi by Arnav Thapa , Enrolment No. 03017702421 has
been completed under my supervision.

Date: Dr. Aneela

Tahilramani

Assistant Professor, VSJMC

VIPS
 PRESS RELEASE-1

FOR IMMEDIATE RELEASE

While the fashion world suffered a huge loss in August with the passing of the legendary Issey Miyake,
the iconic designer’s legacy lives on through his many namesake brands,
including the innovative menswear line Homme Plissé Issey Miyake. For the brand's latest fall collection,
Homme Plissé Autumn/Winter 22/23 showcases a familiar quality through illuminating designs that breathe life into the newest garments.

Debuting back in January, the collection titled “A Work Of Arc” uses the simple structural design
of a tent (simply some fabric and a frame) as inspiration for each piece featured in the capsule.
Specifically examining how a tent makes folds and creases,similar to drawing arcs on pleated canvas,
gave rise to Homme Plissé’s new exploration into three-dimensional forms and how they can be manipulated.
Through experimental folding, sewing, and pleating of fabrics,
Homme Plissé AW 22/23 offers original silhouettes surrounding the wearer’s form,
each garment evoking the presence of sculpture on the body.

Featured in the collection is a series of two-piece sets that can be worn in tandem or as individual looks on their own.
The Lantern series draws upon the tent influence, expressing a lantern glowing through the semi-permanent fabric fortress.
The garments are composites of many delicate pastel drawings in the gradient between light and dark tones.
By contrasting bold colors with darker areas, the Lantern series is designed to convey a sense of warmth on a full-bodied canvas.
Additionally, Homme Plissé AW 22/23 offers simple silhouettes like the Flip Coat, made from soft and crisp textures,
and the low-cut Deck’n Court,the fifth installment of Homme Plissé’s shoe project with Wakouwa
An accompanying video, directed by Kyotaro Hayashi, gives the viewer an intimate look at the collection
by bringing out the character of each piece and conveying the beauty of the garments’ sculptural form.

Designed from a unique perspective,

Homme Plissé AW 22/23 utilizes a clear reference point to engineer a quality collection of silhouettes
made to experiment with the fundamentals of form.

Shop the Autumn/Winter collection at us-store.isseymiyake.com.

Who - Homme Plisse Issey Miyake
What - A Press Release on the launch of their brand new collection
When - 24 June, 2022
Why - Specifically examining how a tent makes folds and creases,
similar to drawing arcs on pleated canvas,
gave rise to Homme Plissé’s new exploration into three-dimensional forms and how they can be manipulated
How-A online Press Release was given on their site and A event was also organized to
showcase their products and various Promotional campaigns were held
 PRESS RELEASE-2

Fresh off it's sold-out Workshop release, Our Legacy just dropped a range of pieces from the brand's FW21 collection.

As per usual, the brand is providing us with classic pieces to enhance our fall wardrobe for seasons to come.

If you've ever been to an Our Legacy store or purchased any pieces,

you'll know that the label uses only the highest quality fabrics.

Not interested in disposable trends, Our Legacy's clothing is made to last — and actually look better as the seasons go on.

This drop is filled with fall-ready items, including an autumnal check shirt, heavy cotton workshirt, and a ubiquitous leather jacket.

Elsewhere, relaxed fit corduroy chinos, raw cut silk shirts made from manufacturing offcuts, a "Lucky Clover" knit sweater,

a classic mohair cardigan, and a cream scarf round out the cozy release.

On the accessories side,

the brand has gone heavy with leather.

There is a classic 2cm thin belt, a keychain,

a side bag and a classic leather boot complete with a Vibram outsole that will become your best friend this winter.
Who- Our Legacy

What- A Press Release on the launch of their brand new collection

Who-Dior
When- February 15th , 2021

What-A
Why- Fresh offPress Release
it's sold-out Statement
Workshop onOur
release, their designer
Legacy John Galliano
just dropped a range of racist
pieces Remarks in anFW21
from the brand's eventcollection.
inAParis.
How- online Press Release was given on their site and A event was also organized to
showcase their products and various Promotional campaigns were held.
When-February 25th , 2011

Why-Dior had to re-assure their customer base that they don’t associate themselves with any
kind of racism and have zero tolerance policy for these issues.

How-Dior suspended its designer John Galliano in a Press Release after he made
objectionable remarks in a event in Paris.
PRESS NOTE-1
Who-Government
Who- ABVP of India

What- What-
Issue ABVP
of GST late feethefor
welcomes the past
national period
education (August 2017 to January 2
policy

When-May,
When- 2021
29 July, 2020

Where-Delhi
Where- Mumbai

Why- Late
Why- fees and interest
The national form important
policy should components
act as a catalyst in ensuringof
bigthe Goods and Services Tax
reforms
(GST) inpayment
the education system of the country
and are incurred by business in case of delay in submitting or filing GST
returns.How- The country can achieve these new targets and goals only through effective coordination
between the state governments and the center, and we hope that state and central governments
will work hand in hand and do justice to the aspirations of crores of Indian students.
How- As per the GST laws, late fee is an amount charged for delay in filing the GST returns.
A prescribed late fees will be charged for each day of delay, when a GST registered business
misses filing GST returns within the prescribed due dates*.
PRESS NOTE-2
Who-CBSE (Central Board For Secondary Education)

What- In North Eastern part of Delhi, the board exams of classes X and XII were postponed
on 26th 27th ,28th and 29th February 2020, due to unavoidable circumstances.

When-March 1st , 2020

Where-Delhi

Why-This note notifies the lakhs of student in 10th and 12th class of the postponing of their
exams due to unavoidable conditions and new dates to be provided.

How- The Board is of the view that further delay in conducting Classes XII examinations
may hamper the chances of admissions in professional courses i.e. medical, engineering, law
and other UG admissions. Few entrance examinations are conducted in accordance with the
timelines fixed by the Honble Courts and therefore dates are sacrosanct. Similarly, JEE
(Main) is also scheduled from 3rd April, 2020 to 19th April, 2020.
 VIDEO RELEASE-1

https://youtu.be/No36Xbjmayk

Who- Reebok
https://youtu.be/0u4VO0MPLiI
What- A campaign called #HonorYourDays

Where- https://youtu.be/No36Xbjmayk

When- Oct 6, 2018

Who-Mama Earth India.
Why- a striking and provocative campaign reminding people that they have,
What-A campaign called 25,915
on average, Plant Tree
days to live – a finite amount of time to push their limits, overcome every obstacle,
and to honor the body that they have been given.
The campaign is a continuation of the Reebok Be More Human marketing platform,
Where- https://youtu.be/0u4VO0MPLiI
a rally cry for people to live up to their full potential, and continues
the global fitness brand’s mission to change how people perceive and experience fitness.
When-1st January, 2021
How- Launching a YouTube video, giving a basic idea of their new campaign
Why- Choosing eco-friendly products is a small step to take in the direction to help the
environment. Mamaearth range of products are not only good for you but also for the
environment. So every time you buy from Mamaearth, you make the world a better place 1
tree at a time

How- Launching a YouTube video divided into chapters, each answering a basic question
related to the mentioned campaign.
 VIDEO RELEASE-2

https://youtu.be/i-oVg_Ga4Ks

Who- Coca-Cola
https://youtu.be/gG2W2ri_Thg
What-A campaign called The Last Customer

Where- https://youtu.be/0u4VO0MPLiI
Who-Sakhi Sanatry Pad India
When- Dec 24, 2016
What-ASRLM, in order to address the socio-cultural taboo related to menstrual hygiene and
also spread the message of using sanitary napkins for a healthy life has set up Sanitary
Why- As always, Coca-Cola has hit it out of the park with their Christmas video in the Philippines.
Napkin Production
Appealing to units with
intense Cluster
emotion, Levelwhere
the video Federation (CLFs).
the company gives back starting with a coke humanizes
them like nothing else can.

When- 12 Feb, 2019

How- Launching a YouTube video, giving the basic idea what the campaign is about

Where-https://youtu.be/gG2W2ri_Thg

Why-This video promotes the usage of sanitay pads made from using eco friendly material
for protecting the environment

How- Launching a YouTube video divided into chapters, each answering a basic question
related to sanitary pads.
 Social Media release – 1

Who-Nike

What- Introducing the 2023 Serena Williams Design Crew Collection, showcasing the young
BIPOC creatives chosen to reflect Serena’s vision of a more inclusive design industry.

When-11th February, 2023

Where-@nike

Why-- Due to the current hype and engagement with the Tennis world, using this post, Nike
is capitalizing on the hype by targeting sales made by selling their products.

How-It targets core serena fans and promote their new tennis inspired designer products
through Instagram and other campaigns and promoting it through other sporting legends.
Who- Bode

What- Introducing the new E.A.B.A Wedding Collection

When- 7 June, 2022

Where-@bode

Why- The following collection serves as a tribute to love, family, and tradition which all she founded with her husband
Aaron Aujla when he proposed her on her 30th birthday eve.

How - through an instagram post on their official instagram handle

 Social Media Release -2

Who-Mama Earth India

What-A social Media post to highlight the advantages and benefits of Multani facewash and
how its better than ordinary products.

When-14th June, 2023

Where-@mamaearthin.

Why-Experience the power of Multani Mitti and Bulgarian Rose for oil control and acne. Say
goodbye to mixing and waiting and hello to hassle-free skincare!
Who- Lenskart

What-A instagram reel for their new swimming glasses called the #LenskartBoost

When-10th June, 2023

Where-@lenskart

Why- Launching their new swimming googles called the #LenskartBoost, the glasses are engineered with break resistant
polycarbonate and silicone seal for a water-tight fit that won't let you down. The adjustable nose bridge allows for
a comfortable fit, unique to you

How - By a posting a reel showing all the product's features on their instagram handle
NOTICE