QUALIFIED ACTIVITY - T2

1. INFORMATIVE DATA:
• Title Case Analysis
• Type of participation : Group
• Means of presentation Virtual classroom / main menu /
T2
II. EVIDENCE OF LEARNING:
At the end, the student presents a report with the requested structure and the resolution of the proposed questions.

III. GUIDELINES
For the preparation of the report, the following should be considered:
1. The content of modules 2, 3, 4, 5 and 6 reviewed in Blackboard multimedia material and the teacher's video
lectures.
2. Conditions for shipment:
• This document should be sent as a PDF file, attaching the Excel file with which the exam was worked.
• Save the PDF file in the following format:
T2(course name) Group number Surname and first name of the representative
Example: EF Microeconomics group 10 Campos Rubio Juan
3. The group representative is the only one who uploads the T2 assignment to Blackboard. All members must
belong to the group listed in the section in which they are enrolled in, "Course Groups".
4. Carefully read the evaluation rubric before writing the exam.

5. Make sure you send the correct files and comply with the conditions of submission, otherwise, there will be no
option for later claims.

NOTE: If students commit any type of plagiarism, their automatic score will be zero (0).
 QUALIFIED ACTIVITY - T2

"Microeconomic study of the

market of an SME of
Footwear".

• Subject: Microeconomics for Managers

• Teacher:
• Delivery date:
• Classroom:
• Group members:
CODE SURNAME AND FIRST NAME PARTICIPATION
(YES/NO)

Evidence: place on the following page of this report the images of the evidence that the participation
of the member who did not participate was managed and did not show a positive response to the
preparation of the report.
 Calzatura Modalinda SAC
Modalinda SAC, is a footwear SME located in the city of Lima in San
Juan de Lurigancho, specializing in women's footwear, sells its product
nationwide.

The most demanded product is its ballerina shoes, which are sold in
all seasons of the year.
The present study will be carried out on this footwear.

The COVID - 19 pandemic, the national and international political crisis

has led to many changes in the footwear market, which is why the
national producers of ballerina shoes want to know the current behavior of their market. Help resolve your concerns.

1. (3 points) In January 2022 CITECAL(Centro de Innovación Productiva y Transferencia Tecnológica del Cuero,
Calzado e Industrias Conexas) conducted a survey on the demand and supply of this type of women's footwear,
given that it is the most common model used by Peruvian SMEs, in order to support the decisions of SMEs in this
business sector.
The target public of this type of footwear was consulted about their monthly purchase willingness at different prices,
adding up the quantities expressed to find the demand; in the same way, the SMEs that manufacture this type of
footwear were consulted about how much they would be willing to offer this type of footwear in the market if the prices
varied according to what was consulted. Obtaining the accumulated result from the attached table. We are asked to
determine the break-even point of the domestic market for Ballerina shoes graphically using Excel and mathematically,
using the linear functions of the demand and supply curves provided by Excel.

DEMAND: MONTHLY
OFFER: MONTHLY SALE
PRICE (S/.) PURCHASING WILLINGNESS
AVAILABILITY (pairs of shoes)
(pairs of shoes)

35 23150 10320
40 20350 13133
45 18420 15340
50 15350 17650
55 12560 19450
60 10120 21490
65 8560 23650
70 7450 26130
75 6520 27890
2. (4 points) Identify and analyze two factors other than price (for demand or supply) that affected the
initial equilibrium (January 2022) of the national market for ballerina shoes, considering the current
economic, social and political situation of the second half of the year 2022 or so far in 2023,
expressing it in two graphs of the market equilibrium, explaining in a descriptive way what happened
with its quantity and price (make graphs only for the quantity and price).o 2022 or so far in 2023,
expressing it in two graphs of the market equilibrium, explaining in addition each one of them in a
descriptive way what happened with its quantity and price (make freehand graphs only).

3. (2 points) If the producers of Ballerina shoes decided to raise the price to 57 soles/pair of shoes,
explain what would happen in the market equilibrium with such a decision. To give your answer you
must graph the situation and do the mathematical calculation to find the market excess.

4. (2 points) CITECCAL tells its associates that if the price is raised to 57 soles/pair of shoes in 2023,
approximately 13,000 pairs of shoes could be sold per month. Determine the price elasticity of
demand for Ballerina shoes considering the equilibrium price and quantity data of the Ballerina shoe
market from question 1,(Use the point method to find the elasticity). Determine also the type of price
elasticity that the ballerina has and indicate the effect that the decision to raise the price may have on
the income of the producers of Ballerina shoes.

5. (2 points) The Association of national producers of ballerina shoes would also like to know the
approximate quantity of leather handbags that could be sold in the national market, if it is known from
a research study that the cross-elasticity of ballerina shoes and handbags is - 1.2; and that the sale of
handbags in the month of May 2022 was 8530, considering the price increase of ballerina shoes
mentioned in question 4 and the initial equilibrium price of question 1. Determine also the type of
products that are handbags and ballerina shoes in the national market according to their cross-
elasticity.

6. (2 points) According to the consumer theory studied, determine in the context of the expected
domestic market for ballerina shoes in the year 2023 at least four factors for which consumers would
buy this type of footwear, supporting each of them based on the theory and the economic situation.

7. (4 points) Present a minimum of 2 conclusions and 2 recommendations, considering in each of them

the following:
Conclusions: Each conclusion should be based on the results of questions 1 to 7, considering
economic theory, market knowledge and the economic - social conjuncture of the year 2023.
Recommendations: Each recommendation should be on the basis of the conclusions raised or
questions 1 to 7, considering the economic, social conjuncture of the year 2023 and the
microeconomic theory studied.
 I. EVALUATION RUBRIC:
The assignment of the maximum score to each criterion is applicable if the criterion is met at a
satisfactory level. The course instructor determines the score for each item according to his or her
expert judgment.

LEVELS OF ACHIEVEMENT
CRITERIA
SATISFACTORY IN PROCESS IN HOME

Partially fulfills the Does not meet the

Adequately presents the market equilibrium graphically and achievement of the question
1. Balance achievement of the
mathematically with the information provided, the graph is obtained
Supply and question.
demand using Excel and is correctly nominated with all its components.
(3 points)
3 2-1 0

The identification, descriptive and graphic analysis of at least two Partially meets the Does not meet the
2 Supply demand or supply factors are related to the economic situation achievement of the achievement of question 2
and demand requested and the nature of the product. question 2 or 3. or 3.
factors (4
points)
4 -3 2-1 0

Adequately represent in the equilibrium graph the effect of the price Partially fulfills the Does not meet the
3 Excess variation on the quantity demanded and supplied, determining achievement of the achievement of the question
Supply and mathematically the quantity of excess demand or supply as the case question.
Demand ( 3 may be, explaining the result.
points)
3 2-1 0

Correctly identify the type of price elasticity according to the Partially fulfills the Does not meet the
information given in question 4, determining its positive or negative achievement of the achievement of the question
effect on the income of bidders, supporting your answer with the question.
microeconomic theory of demand and price elasticity, as well as using
the indicated formula method for the calculation.
4 y 5.
Elasticities (4 Correctly determine the quantity that would be sold with the
points) information presented in question 6, using for the calculation the
indicated formula method, and indicating the type of products that are
referred to according to their cross elasticity.

4-3 2 -1 0

These factors are related to consumer theory and market conditions. Partially fulfills the Does not meet the
7. Consumer achievement of the achievement of the question
theory question.
(2 points)
2 1 0

The two conclusions refer to the results of questions 1 to 7, Partially fulfills the Almost does not meet the
considering the microeconomic theory and the economic and social achievement of the achievement of the question
5. Recome situation of the year requested. question.
ndications
and The two recommendations presented consider three aspects:
conclusio microeconomic theory, the economic situation of the year requested
ns
and the results of some of the questions 1 to 7.
(4 points)

4 -3 2 -1 0