EST 2023

BOOKTUBE
Access made easy

PRESS KIT
 CONTENTS
OUR STORY............................................. 3

MISSION, VISION, & SWOT...................6

MEET THE TEAM.................................... 9

PRODUCT CATALOG........................... 13

GOAL OBJECTIVES & TACTICS......... 20

INDUSTRY REPORT............................. 24

PRESS RELEASE................................... 34
 3

EST 2023

BOOKTUBE
Access made easy

OUR STORY
Our Story - Why? 4
EST. 2023

We know that college students are BOOKTUBE

busy. We recognize their struggles. Access made easy

College students are under

enough stress as it is. So much of
their time is taken up by homework,
tests, and papers, not to mention
the fact that they want to keep an
active social life while eating right
and getting plenty of rest and
exercise. On top of that, they have
to manage extracurriculars like clubs, Greek life, and other
organizations. The last thing college students want to do is
worry about whether or not they can afford or even get
access to their textbooks. Textbooks have become so
expensive in academics today that some students don’t
even purchase the required textbooks for their classes. We
know all of this because
we ourselves are college
students. We have
experienced first-hand
the grueling process of
selecting and purchasing
textbooks, some of which
were never even used for
our classes. We decided
we wanted to change the
way students access their
textbooks forever.
Our Story - How? 5
EST. 2023

We understand you because we BOOKTUBE

are college students ourselves. Access made easy

While hanging out one night,

we were figuring out what movie
we wanted to watch. After seeing
so many options on the countless
streaming services, we thought
“What if there was a service like
Netflix, Hulu, or Disney+, but for
textbooks?” and thus, Booktube
was born.
We believe that providing students with convenience,
ease, and comfort is of utmost importance in today's
academic society. Giving students the ability to access thier
textbooks any time, anywhere, is something we believe
matters. Even if only one student finds something valuable in
what we do, our mission will have been accomplished. We
want to aid every
student in their journey
to success, and every
day we set out to do
just that.
 6

EST 2023

BOOKTUBE
Access made easy

MISSION, VISION
& SWOT
 EST 2023 7

BOOKTUBE:
MISSION, VISION, BOOKTUBE
& VALUES Access made easy

MISSION STATEMENT
In a world where time and money are becoming increasingly
EST 2023

important, ordering and waiting for textbooks should be the

last thing on your mind. Our mission is to provide students
with instant, easy, and affordable access to the textbooks
they need to succeed.

VISION STATEMENT
At Booktube, we want to be the leading book
rental company where students feel their
education matters.

VALUES

Customer Service Quality Teamwork

We strive to make the satisfaction We pride ourselves on giving our students high- There is no "I" in team and when people
of our customers lasting quality textbooks. We strive to maintain high come together with a common goal, they
standards throughout our company create something for the betterment of
people

BOOKTUBE:
SWOT ANALYSIS
STRENGTHS
We offer affordable textbooks
We are easily accessible
No other organization offers a
subscription-based service as
we do
We offer additional services
beyond just renting textbooks
Our tutoring services are free
OPPORTUNITIES
We could expand our study aid
services to being offered in-
person (on college campuses) in
addition to being offered online
We could offer a writing center
that assists with formatting,
citations, etc.
We could offer short tutoring
videos through our website
We could grow our social media
EST 2023 8
BOOKTUBE
Access made easy
WEAKNESSES
We don’t offer every single
textbook on the market
We don’t offer supplemental
study aids, such as study
guides and practice tests, as
our competitors do
We could have low shipping
time for hard-copy books
THREATS
The cost of our subscriptions
Larger, similar organizations
(like Chegg) could begin
offering the same services we
offer (subscription-based
textbook access)
 9

EST 2023

BOOKTUBE
Access made easy

MEET THE
TEAM
 10

Arnai Johnson
CO-FOUNDER, CEO
AJOHNSON@BOOKTUBE.COM

Arnai is a co-founder and Chief Executive Officer

for Booktube. From Chicago, Illinois, she graduated
from High Point University with a B.S. in Psychology
with a minor in Spanish. Arnai is continuing her
education at High Point University pursuing a M.A. in
Communication and Business Leadership. Her hope is
that she can use the knowledge from both degrees to
create a space where everyone can be their authentic
selves while pursuing their life desires.
Arnai is passionate about what she does. She
takes honor in being able to be part of a team that
provides a reliable and accessible resource for
students to succeed.
In her free time, you can find Arnai taking her
weekly kickboxing class or eating her favorite meal
from the Waffle House (the All-star special with a
pecan waffle) and watching the All-American Universe
on the CW.
 11

Ryan Stewart
CO-FOUNDER, CFO
RSTEWART@BOOKTUBE.COM

Ryan is a co-founder and Chief Financial Officer

for Booktube. From Charlotte, NC, he graduated from
High Point University with a B.A. in media production,
and he is currently pursuing his M.A. Communication
and Business Leadership with the hopes of creating a
better world not only for himself, but for those he
cares about as well.
Ryan is passionate about what he does. He takes
great pride in being able to offer a service to his fellow
college students that allows them to succeed in an
impactful way. He finds joy and satisfaction in being
able to make a positive difference in the success of his
peers.
In his free time, Ryan enjoys being outdoors away
from the hustle and bustle of everyday life. He also
enjoys watching movies, listening to music, being with
friends and family, and playing the french horn. He
can be found enjoying coffee at any time of the day!
 12

Julia Pittorino
CO-FOUNDER, COO
JPITTOR@BOOKTUBE.COM

Julia is a co-founder and Chief Operating

Officer for Booktube. She is from Shrewsbury,
Massachusetts, and graduated from High Point
University with a B.A. in Human Relations with a
minor in Marketing and Sales. Julia is continuing
her education at High Point University pursuing
an M.A. in Communication and Business
Leadership. She hopes to use the knowledge from
both degrees to help others pursue their passions
and strive toward success.
Julia is passionate about what she does. She
enjoys being a part of a growing team that
provides easy and affordable access to important
resources for students.
In her free time, you can find Julia traveling,
hiking with her dog, and spending time with
friends and family.
 13

EST 2023

BOOKTUBE
Access made easy

PRODUCT
CATALOG
 EST 2023

BOOKTUBE
Access made easy

PRODUCT
CATALOG
Find what
you need
at a price
that works
for you!

Textbooks Computers School Supplies

 15
HOW TO ORDER ONLINE

Step 1: Choose your Product(s)

Shop through our large catalog of
books, computers, and school
supplies that best fit your specific
academic needs!

Step 2: Checkout
Add your products of choice to
your cart. After adding in all
required fields and selecting your
payment method!

Step 3: Confirm your Order

Finalize your order by making
sure everything is correct. After,
press "confirm" and you will
receive a confirmation email!
 16
SUBSCRIPTION PACKAGES

Basic Package
$10/month
Includes access to all
textbooks needed for
the semester. This
includes free digital
textbook downloads
and free shipping on
hardcover books.
 17
SUBSCRIPTION PACKAGES

Booktube
Study Package
$15/month
Includes access to
our entire library of
books and study
support. Our study
support includes
instructor-made
practice exams, study
guides, lecture notes,
and more!
 18
SUBSCRIPTION PACKAGES

Study Pro Package

$20/month
In addition to
textbooks and study
guides, this includes
Booktube's math and
writing programs that
offer assistance on
many different kinds
of assignments.
 19
ADDITIONAL SERVICES

Devices & Supplies

Cost varies per product
Booktube also offers
devices such as laptops and
tablets, as well as supplies
such as notebooks and
writing tools, to any student
that needs them. When
devices and/or supplies are
purchased in addition with
any subscription package,
students will receive a 30%
discount on their total order!
 20

EST 2023

BOOKTUBE
Access made easy

GOAL OBJECTIVES
& TACTICS
 EST 2023 21

BOOKTUBE:
GOAL OBJECTIVES BOOKTUBE
& TACTICS Access made easy

MEGA GOALS
Further DEI
Objective 1: Research what competitors do
Develop a team to research competitors
Have bi-monthly DEI team reports
Objective 2: Create an effective DEI strategy
Implement and promote the DEI plan within the
organization
Use DEI team to analyze plan's effectiveness

Offer in-person study services on college campuses

Objective 1: Connect with colleges
Have a College Outreach staff
Setup regular meetings with the Outreach staff
and colleges to better gauge student's needs
Objective 2: Develop study services
Poll subscribers to learn their needs
Develop different study services based on need
 EST 2023 22

BOOKTUBE:
GOAL OBJECTIVES BOOKTUBE
& TACTICS Access made easy

MACRO GOALS
Create new services/products within the industry
Objective 1: Research the current market
Utilize R&D team to test the current market
R&D team creates plan for new services and
offerings
Objective 2: Implement new services and products
Poll subscriber interest in new offerings
Based on poll and R&D plan, implement new
offerings on website, mobile app, etc.

Offer an Ambassador Program on college campuses

Objective 1: Create a plan for ambassadors
Utilize hiring team to create the program
Ensure that ambassadors align with core values
Objective 2: Utilize the College Outreach staff
Poll subscriber interest in being an Ambassador
Outreach staff coordinates with colleges about
setting up Ambassador Program
 EST 2023 23

BOOKTUBE:
GOAL OBJECTIVES BOOKTUBE
& TACTICS Access made easy

MICRO GOALS
Expand the number of Booktube staff members
Objective 1: Promote available Booktube positions
List job opportunities on website, mobile app
Post availabilities on job posting sites such as
Indeed, LinkedIn, etc.
Objective 2: Offer incentives for applying
Offer a sign-on bonus
Offer new-hires free subscriptions if they are
students

Maintain positive staff morale

Objective 1: Offer promotion and raise opportunities
Offer performance-based opportunities
Offer opportunities after a certain amount of
time
Objective 2: Promote mental health
Offer additional, paid, need-based time off
Plan programs for mental health awareness and
how to best implement and maintain it
 24

EST 2023

BOOKTUBE
Access made easy

INDUSTRY REPORT
 EST 2023 25

BOOKTUBE:
INDUSTRY REPORT: BOOKTUBE
INDUSTRY TREND Access made easy

Over the last 5 years, college textbook revenue dropped by 19.7%,

declining 33% since 2013. Another trend being seen is that 75%
of students prefer a print textbook over a digital one if the price
isn’t a factor. Another trend being seen is offering students the
ability to pick and choose the chapters that they believe will help
them learn better. Providing this option gives them the freedom to
select and buy chapters from eBooks that they require. Rather
than giving out a default collection of chapters in every eBook, let
them choose their own learning resources and create personalized
learning materials. Another current trend is collaborating with
industry experts. Employers feel that the skills gained by
graduating students are not industry oriented. We are starting to
see publishers, educational institutes, and enterprises all
collaborate and design a curriculum which will help students gain
knowledge about various skills required in the current job market.
The idea of offering elearning apps is becoming a trend. By
introducing an application and making it available on an eStore,
publishers can allow students to use the app to browse through
the various eBooks offered. New marketing tactics are also
trending when promoting textbook companies. Publishers are
starting to do so by visiting universities and conducting sessions to
create awareness of their product and their offerings.
 EST 2023 26

BOOKTUBE:
INDUSTRY REPORT: BOOKTUBE
SIZE & ATTRACTION Access made easy

EST 2023

The most recent size of the textbook rental industry is $3.22

billion. As of 2021, the textbook industry is growing by 22.65%
and revenue by 402.1 million. The United States contributed 35%
to their growth. The industry has a wide range of demographics,
which attracts more money and value to the industry. The industry
has a lot of companies in it, causing it to be a fragmented industry.
With the industry being fragmented, it gives a lot of options for
consumers to choose what source to rent their books from, but it
has multiple negative impacts to the growing industry, such as no
“main” competitor and redundancy, which could reduce revenue
and customers in the future.
 EST 2023 27

BOOKTUBE:
INDUSTRY REPORT: BOOKTUBE
PROFIT POTENTIAL Access made easy

EST

Analyzing profit potential means analyzing five different factors:

substitutes, new entrants, rivalry, suppliers, and buyers.
Substitutes are a minor threat because, as mentioned before, 75%
of students prefer a hard-copy textbook. If consumers choose
hard-copy textbooks over online textbooks, they will not do
business with us. However, since we offer a comparatively lower
cost for online textbooks than hard-copies cost, we have a slight
competitive advantage. In this regard, hard-copy books are not as
much of a threat as they could be. New entrants to the industry are
not a major threat as there are already organizations who offer
similar services to us. While each organization’s offerings might
vary slightly, there are plenty of direct competitors preventing
other major competitors from entering into the industry. Rivalry is a
slight threat as there are several competitors offering similar
services. Since the organizations are relatively large and
established and we are relatively new, it will be somewhat difficult
to attain the level of competitiveness that our competition has.
Suppliers are not really a threat as we only need digital copies of
textbooks from publishers, which we are paying for. However, if
hard-copy books are requested, there are only a certain amount of
each, so there could be back orders or not enough supply to meet
the demand. (cont'd)
 EST 2023 28

BOOKTUBE:
INDUSTRY REPORT: BOOKTUBE
PROFIT POTENTIAL Access made easy

Buyers are not a threat at all, as we offer a premium price for

virtually unlimited online access to their textbooks. They receive
tremendous value for doing their business with us.
After evaluating each factor in the industry, it can be concluded
that they are low-to-moderate in terms of threats towards our
position in the industry, so profit potential should be moderate to
high.
 EST 2023 29

BOOKTUBE:
INDUSTRY REPORT: BOOKTUBE
TARGET MARKET Access made easy

EST

The two main sources of audiences for textbook rentals are college
students and graduate students. In order for this industry to reach
its audiences, it has to remain competitive. Although the textbook
rental industry is fragmented, it has direct competitors. Some
direct competitors in the industry are Barnes and Nobles, Chegg,
Amazon, VItalsource, Cengage, and more. Staying competitive in
this industry is difficult due to the lack of flexibility in what these
companies offer. In order to continue to attract college students or
students in general, companies are going to have to offer more
products outside of books.
 EST 2023 30

BOOKTUBE:
COMPETITIVE BOOKTUBE
ADVANTAGE Access made easy

COMPETITOR 1 - CHEGG
Chegg boasts over 7.8 million college-aged students who
subscribe to their services, making it one of the largest in the
industry. These people are young, “Gen Z” students who are
mainly in college and graduate school. Chegg’s services start at
$15.95 per month, and students have access to tutoring, online
question and homework help, and exam prep. As more services
are added, the price increases. They advertise themselves on social
media and all the benefits, mainly from student testimonials, that
their services provide students. From these testimonials, 94% of
users say that their grades increased due to understanding the
coursework better because of Chegg. In addition to their academic
services, Chegg partners with DoorDash to offer a $0 delivery fee
for Chegg subscribers.
 EST 2023 31

BOOKTUBE:
COMPETITIVE BOOKTUBE
ADVANTAGE Access made easy

COMPETITOR 2 - CENGACE
Their customer demographic is K-12 students, as well as teachers,
but Cengage Unlimited is specifically for college students.
Cengage Unlimited is a subscription service that allows college
students to pay for their books either per semester or year.
Cengage uses multiple platforms to reach its students, as well as
customer service that is award winning. Cengage Unlimited's
starting cost is $69.99, which includes entire access to their
library, as well as 4 free hardcopy textbook rentals. The other
package includes access to Mindtap and Webassign in addition to
access to the entire library and four free hardcopy books, at a price
of $124.99.
 EST 2023 32

BOOKTUBE:
COMPETITIVE BOOKTUBE
ADVANTAGE Access made easy

COMPETITOR 3 - VITALSOURCE
Their customer demographic is college students. They offer a one
time purchase to rent or buy a textbook and they also offer a
subscription based service. Viatlsource is on all social media
platforms and they also have an app that customers can use to
access their textbooks. They offer 24/7 customer support through
phone, email or chat. They also display their customers' reviews on
their website. They offer study programs and coaches with their
subscription service. They offer flashcards and allow you to
annotate and highlight their textbooks. Viatlsource has tutoring
services and additional supplemental study materials.
 EST 2023 33

BOOKTUBE:
COMPETITIVE BOOKTUBE
ADVANTAGE Access made easy

EST

BookTube’s competitive advantage is the pricing of our

subscription service and the additional academic services that we
offer. Our subscription price is significantly cheaper than our
competitors. We also offer significantly greater additional services.
While competitors offer additional options to help students study,
our company goes beyond those services and offers help in
specific subject areas such as math problem solver help and
writing and citation assistance in addition to virtual tutoring
services in all subject areas. While some of our services are similar
to our competitors we take our pricing and services a step further
which allows us to be priced lower and to offer more extensive
services.
 34

EST 2023

BOOKTUBE
Access made easy

PRESS RELEASE
 35
Booktube EST 2023

123 Book Rd.

Austin, TX 73301
(512) 215-1520
BOOKTUBE
FOR IMMEDIATE RELEASE Access made easy

Booktube Announces New Internship Program

Austin, TX., March 21, 2023 -- Booktube, a startup company founded in 2022 by three college
students, provides affordable online access to thousands of textbooks that students need for
their classes. Booktube was created with the aim of saving students money by offering all of
their required textbooks in a convenient, affordable, and easy-to-access place. As part of a
subscription-based service, students are able to select the textbooks they need right from the
Booktube website or the Booktube mobile app on their devices. There is even an option for
students to request physical hard-copy textbooks to be shipped to them. Millions of satisfied
college students have subscribed to Booktube’s services in the past year and have been
extremely pleased with the services they have been provided through Booktube.

Last week, Booktube announced their new internship program for college students. Through
Booktube’s success and growth, the need for experienced individuals arose within the startup
organization. The Booktube Internship Program is open to students in both undergraduate and
graduate communication-related studies, and is designed to help students gain valuable real-
world experience in strategic communication, message design, marketing, and so many other
related skills. The ideal candidate has a strong sense of communication strategies, is forward
thinking, and loves to learn and experience new things. Through the program, interns will gain
interpersonal communication skills, learn about entrepreneurship, and resume experience. The
Booktube Internship Program is designed by college students, is for college students, and aims
to propel students with the experience needed to thrive in today’s job market. The program is a
paid, five-month internship program that can be on-site, remote, or hybrid, depending on where
the applicant is located and is willing to relocate to. From the application pool, the top 20
applicants. The first session runs from June 1st - October 31st and the second session runs from
January 1st - May 31st. All applicants are encouraged to apply using the online application
form on Booktube’s website.

Several college students are chomping at the bit to get accepted into the Booktube Internship
Program. One student, Sarah, from High Point University in North Carolina is thrilled about
the new internship program. "I have been using Booktube for almost a year now and was so
excited when I learned about the new internship program they're offering," she remarked. "I am
a strategic communication major looking for internships and this seems like the perfect
opportunity for me. I can't wait to apply!" Ryan Stewart, Booktube co-founder and CFO, said
about the Internship Program, "I think this is a great opportunity for college students to get
their foot in the door. Here at Booktube, our mission is to build into the lives of all college
students, and this program is a great way for them to gain applicable real-world experience as
they go out to positively impact the world. Also, Booktube is a great place to work! We love
everyone and want to make sure everyone is successful."

This announcement comes after weeks of announcements from Booktube about an upcoming
employment opportunity for college students.
###