Enhancing the

spirit of reading

Team Panda
Table of contents
Executive summary: ........................ page 3
Background: ....................................... page4
Proposal: .............................................. page 5
Market Analysis: ............................... page 6
Benefits: ............................................... page 8
Timeline: ............................................... page 9
Marketing plan: ................................. page 10
Finance: ................................................ page 11
Conclusions: ....................................... page 12
Executive
summary
Reading has many benefits for
the community, especially for
young people, but we need to
develop and absorb a lot of
knowledge, with many soft skills
as well as other necessary skills,
reading is also very important. In
life and in learning that we have
accumulated as well as
accumulated experience,
our team will develop this project to do that,
through organizing activities such as
collecting old books that our group collectible
and replayable for those of you who love to
read or love to collect books, and the TikTok
apps, which are used by a lot of teenagers
today, our team will post videos that are
popular with many teenagers. Currently used
to communicate to people about the meaning
of reading to improve the spirit of learning, as
well as the need for funds to maintain and
develop the project through the website
Wescan for those who love reading together
with you be· want to support our team to grow
together.
Background
My team realizes reading is one of the most important
habits of lifelong learning. Reading culture has a close
relationship with the development of a country. The
great role of reading in personality development, with
the formation of knowledge and culture has always
been confirmed. In the world of visual communication
and social media that develops like a storm, changing
both economic forms and countless habits of people,
especially urban people; reading – as a habit, as a
behavior, as an intrinsic need has changed. We
considered this really important and started a project to
raise the importance of reading for FPT students.
 Proposal
Social networking sites and online entertainment are being created at breakneck speed in the
current state of information technology. While books are gradually being forgotten, a large
number of students have been attracted by these modern devices but forget the benefits of books
bring. Therefore, the project "Enhancing the spirit of reading" was born, this is a project to
create a wave to promote the spirit of discovery, creativity, and knowledge improvement for
young people and the subjects they want to learn. I aim to be a student, especially a student of
FPT University. We will organize an area in the school, create a few mini-games and set up a
fan page within 4 weeks to propagate and draw students closer to books. Besides, to earn
income for the mini-game in the interview, we will choose Wescan. A page almost like youtube,
we will upload videos and viewers can support us if they feel like the video or the topic they
needed.
Market
analysis
Strengths
There is a group of young,
dynamic, and inquisitive people.
All members of my group are
determined to increase the
importance of reading for
students.
Weaknesses
The aspects or understanding of the books
are limited. There are many competitors who
can do better than our team. Human
resources are limited and the time to
implement the project is not much. There are
still many points for improvement among
individuals in the group.
Opportunities
We as young people can reach young
people more easily. We can listen, share
or talk with a certain student in FPT
school more easily than anyone. More
than that, the potential for us to carry out
the project is that we see our weaknesses
and forget about reading in school.
Market
analysis
Threats
We are afraid that what we want
to convey to FPT university
students about the importance
of reading cannot be successful
because they cannot change
their minds. In addition, we are
afraid of facing opponents who
are strong and our age. This can
cause us to become severely
defeated
Besides, children's reading time is increasingly
limited. The reason is that the increasing pressure of
school on children leads to a tight time for reading,
they have to spend a lot of time studying in class,
taking supplementary lessons, and doing homework,
so, Children increasingly lose the habit of reading,
and when they grow up, they will face many
difficulties in self-study, self-reading, and self-study.
In addition, the restriction of reading promotion in the
general school curriculum, especially the Vietnamese
language program in primary schools and Literature
in secondary and high schools, almost discourages
children from reading as a hobby or entertainment.
self-entertainment. The reading exercises are too
many questions that are imposed. On the other hand,
at present, there are only books by age without
books or reading applications by reading level (based
on the number of words, reading content, and
reading speed of the reader) making children's
reading difficulties. I get bored easily and have
difficulty because I don't know how to choose the
right book.
 Benefits Why should we read books?

Books are not only

Reading books can improve knowledge but also not
Reading books brings a attention or focus on something expensive for everyone who
lot of benefits not only we have to do. Why? is finding a source or the
for mental life but also
Pay attention to work on answer of life. It is as a friend
something as focused as or a partner when we are
for the community. There
reading. Because of having to alone. Books can expand our
are two advantages for
focus, we can find the main knowledge or take us to
students and people who
statement or get the main point places we have never been,
are stressed and under of the books. And that soft skill
pressure in something. through books we can feel
is very important in the model

and imagine where we look
life. We can not have a tab on
forward through the words of
Facebook and a tap learning the
the author, has been placed.
whole time studying. A doctor
can not be surgery and sing
with the patient.
 TIMELINE

1/10 3/9-30/9 2/10,9/10 9/10

29/9
summarizi
organize a reading Interviewin organize
Creating the ng the
"Enhancing area, provide g students, mini-games
information about implemen
the spirit of upload
the project topic, tation
reading" video
fanpage and provide process
information about
the game
organization
Marketing Nowadays there are many websites to promote. TikTok and Facebook
were the two most popular websites in 2021. We will use these two
sites to show our viewers the importance of books and their benefits in
the future.
With the current model, we will create new and unique content for our
Plan
viewers through short quotes from books. Initially, we will build a
channel to upload videos and invite people around to evaluate the

quality first. Through the evaluation, they can invite more friends
around them to join them so that they can get better products to serve
their needs.
After those reviews, we will improve more and more for the needs of
the viewers so that they know what kind of books they are looking for
and reading that are suitable for the current situation and purpose.
Why did we choose Tiktok and Facebook without youtube?
Because the young tend to read short articles and watch short videos
instead and that is the main reason why Tik Tok is surpassing other apps.
Finance
About our project, because not everyone can afford to buy
themselves a smartphone enough to read books, so the work
of our development team will partly help improve the spirit
of reading paper books for you, and our team will create a
separate fan page to mobilize and call everyone as much as
possible, but to develop the project as desired, we also need a
certain amount of money to maintain the quality as well as
reliability so that we will divide it into 2 groups:
A group will make a little money through small
businesses selling coffee, and milk tea. The other group
will mobilize and call for everyone to join and support
their group through a fan page and meet directly
outside the school to develop the project after their
group offers practical benefits.
 Conclusion!
WE WISH THAT THE SPIRIT OF READING IS ALWAYS IN
EVERYONE'S MIND. BECAUSE OF THE BENEFITS OF
READING, IT HELPS US A LOT IN LIFE. THEREBY THIS
PROJECT IS A GREAT OPPORTUNITY FOR US TO IMPROVE
OUR SOFT SKILLS, TEAMWORK SKILLS, AND DESIGN
SKILLS. WE HOPE TO COMPLETE ALL OUR PLANS AND
FINISH OUR PROJECTS WITH THE BEST RESULTS. CÂU
HỎI NÀO CHO TÔI KHÔNG?
Thank you!
 Group member
1 NGUYỄN XUÂN KHA -
SE170032 2

MINH QUÂN -
TRẦN
SE170040

TRẦN QUỐC MẠNH NGUYỄN QUANG

3 - SE162115 4 TOẢN - SE162112

QUẢN NGUYỄN DUY

5 AN - SE170029

LECTURER: NGÔ THỊ THANH DUNG