IM 1641 – Microeconomics

Group Assignment – 2023 Class

Select ONE of the following topics and prepare a comprehensive report on that topic. Per group
maximum of FIVE students is allowed.

1) Let’s assume that your company wants to introduce a new technology product to the
market. How do you estimate and forecast demand for that technology product? How do
you fix the price for that technology product? In your answer, you have to explain
demand forecasting, estimation methods, and pricing techniques including the possibility
of price discrimination for-profits maximization.

2) Select any Sri Lankan or Global leading manufacturing company you like and identify
possible economies of scale and scopes in that firm. Give your recommendation to utilize
these economies of scale and scopes to increase their profits and reduce costs. In your
answer, you have to explain the implications of economies of scale and scopes on the
costs and profitability aspects of that company by lowering long-run average cost curve.

3) Briefly explain the structure, conduct, and performance of the main four main market
structures with practical examples. In your answer, you have to explain Perfect
Competition, Monopoly, Oligopoly, and Monopolistic Competitive markets and their
production and pricing, profits and welfare aspects for the society.

4) Briefly explain the role of the government in the modern economy and how market
failures can happen and how government can rescue the economy during these failures.
In your report, you can use as many as examples from Sri Lanka or other countries on
market failures and government interventions to rescue the economy.

5) How new emerging technologies such as industry 4.0 including AI, IoT, big data, block
chains, 5G, 3D printing, drones, bio-technology, robotics, gene editing and nano-
technology affect for various economic sectors in Sri Lanka, and how they change the

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 way (processes and flows) we work and produce goods and services, how wealth can
increase and distribute and how this affect for wages, profits and creating inequality
between various regions in Sri Lanka?

Your answer should include the following elements.

 Introduction
 Analysis with appropriate examples (3-5 examples)
 Conclusion and recommendation
 Appendices and exhibits (If any)
 List of references

Instructions
 Use- Font (Times New Roman)/ Font size (Text -12 /Headings-14)/Paragraph (space 1.5/
justified)
 Maximum word count: 4000
 Figures and charts and a list of references will not be considered for the word count.
 Use APA referencing guidelines for both in-text and end-text referencing.
 Please adhere to the plagiarism guidelines stated on Moodle.
 Group leaders of each group should submit the finalized assignment electronically on the
stipulated date below.
 Please submit your finalized assignments to Moodle on or before 31st May 2023.
 Weightage of the marks awarded from the total module marks: 15%

If you need more clarifications, please contact:

Dr. SWSB Dasanayaka

Ms. Chamodi and Ms.Sonali
Senior Professor /Dean
Lecturers
Faculty of Business Department of Industrial Management
University of Moratuwa Faculty of Business
sarathd@uom.lk University of Moratuwa
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