ASSIGNMENT 1 FRONT SHEET

Qualification BTEC Level 5 HND Diploma in Computing

Unit number and title Unit 14: Business Intelligence

Submission date Date Received 1st submission

Re-submission Date Date Received 2nd submission

Student Name Ha Gia Ninh Student ID BH00194

Class IT0503 Assessor name Dinh Van Dong

Student declaration

I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.

Student’s signature Ninh

Grading grid

P1 P2 M1 M2 D1 D2

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❒ Summative Feedback: ❒ Resubmission Feedback:

Grade: Assessor Signature: Date:

IV Signature:

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Table of Contents
A.INTRODUCTION......................................................................................................................................................................................................................................................3

B. TABLE CONTENT....................................................................................................................................................................................................................................................5

P1....................................................................................................................................................................................................................................................................................................... 5
I. What is BI? ( definition , explain , example in the company)........................................................................................................................................................................................... 5
II. Business processes ( definition , explain , example)............................................................................................................................................................................................ 20
III. Business decision support processes.................................................................................................................................................................................................................................. 25
P2:.......................................................................................................................................................................................................................................................................................................... 28
I. Some tool for BI............................................................................................................................................................................................................................................................................... 28
II.Data visualization.......................................................................................................................................................................................................................................................................... 29
III. Type of decision operational, tactical and strategic...................................................................................................................................................................................................... 31
IV.Compare the types of support available for business in your scenario................................................................................................................................................................... 34

C.CONCLUSION........................................................................................................................................................................................................................................................35

D.REFERENCE...........................................................................................................................................................................................................................................................36

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A.INTRODUCTION
Introduction Assumed Domain (Scenario )
Since our company is in its early stages, the Board of Directors (BoD) has assigned me and the sales team to explore the area of
business intelligence (BI)I am pleased to present a group of talented individuals has begun a journey of learning and discovery in the
field of Business Intelligence (BI) software. Today, they're here to share their knowledge, insights, and experiences as they present
their findings about the fascinating world of BI software and its potential impact on our organization. ta. ta. Join me in welcoming
the group of students who will deliver this enlightening presentation.

In an age where data has become a valuable asset, organizations are increasingly looking for ways to extract meaningful insights
from their vast trove of information. Aware of this need, our team of passionate learners has taken the time and effort to
understand the fundamentals of BI software and its potential applications. Their goal was to explore how this technology can
empower our organization to make informed decisions, improve operational efficiency, and drive growth.

Allow me to introduce diligent individuals who have diligently pursued knowledge in the field of BI software. First and foremost, we
have [Ninh], our team leader who is passionate about data analytics and business strategy who has played a key role in guiding the
team's learning journey. . With exceptional leadership skills and a commitment to knowledge sharing, [Ninh] has fostered a
collaborative environment that allows the team to grow.

Next, we have [Hai,Thinh,Son], curious learners who have explored the intricacies of BI software with unrelenting enthusiasm. Their
diverse backgrounds and expertise in various fields contribute to a multi-dimensional perspective on the subject. With combined
skills in data analysis, software development, and project management, they approached this learning experience with a holistic
mindset, ensuring a comprehensive understanding of BI software and its benefits. its benefits. its potential benefits.

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Today, this dedicated team is eager to present their joint findings on BI software, its fundamentals, and how it can revolutionize
decision-making. organize us. They will provide an overview of the core concepts of BI software, discuss its potential applications in
various departments, and introduce real-world examples that demonstrate its effectiveness. It.

During the presentation, the team will highlight key features of BI software, including data visualization, reporting capabilities, and
predictive analytics. They will dive into the importance of data quality and integrity, data governance, and implementation processes
for successful adoption. Additionally, they will share insights into best practices and potential challenges organizations may face
along the way.

It is important for the team to emphasize the value of a never-ending learning mindset when it comes to BI software. They will share
their own learning experiences, resources and recommendations to encourage continued professional growth in this rapidly growing
field.

B. TABLE CONTENT

P1.

I. What is BI? ( definition , explain , example in the company)

a. Definition of BI
Business Intelligence (BI) refers to a set of technologies, tools, processes, and practices that enable organizations to collect, analyze,
and transform raw data into valuable insights for decision making. informed decisions and strategic planning. BI encompasses a wide
range of activities, including data integration, data modeling, data warehousing, data visualization, and reporting.

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The primary goal of BI is to provide business users, such as executives, managers, and analysts, with timely and accurate information
to support their decision making. By collecting data from a variety of sources, such as internal systems, external databases, and even
unstructured sources such as social media, unified BI systems, and convert data into meaningful formats for analysis.

BI platforms typically include features such as data queries, ad-hoc reports, dashboards, and data visualization tools that allow users
to visually explore and interact with data. These tools enable users to identify trends, patterns, and correlations in data, uncover
actionable insights, and make informed decisions to optimize business operations, enhance efficiency and gain competitive
advantage.

BI also facilitates monitoring and tracking of key performance indicators (KPIs) to gauge the success of business initiatives and
measure progress towards organizational goals. By providing users with real-time or near-real-time data access, BI empowers them
to identify opportunities, spot potential risks, and make data-driven decisions in the environment. dynamic business.

In a nutshell, BI is a holistic approach that combines technology, processes, and methodologies to transform data into meaningful
information, enabling organizations to gain valuable insights, enhance enhance decision making and drive business success.

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b. Explain what is BI.
Business Intelligence (BI) is a broad term that refers to the processes, technologies, and strategies used by organizations to analyze
and interpret their data, providing actionable insights for making informed business decisions. BI involves collecting, organizing, and
transforming raw data from various sources into meaningful and accessible formats for analysis and reporting.

The main objectives of BI are to:

 Gather Data: BI systems collect data from multiple sources, including databases, spreadsheets, transactional systems,
external sources, and more. This data may include sales figures, customer information, financial data, production metrics,
and other relevant business data.
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  Consolidate and Cleanse Data: Raw data is often inconsistent, incomplete, or stored in different formats. BI tools cleanse and
consolidate data to ensure accuracy, consistency, and integrity. This process involves removing duplicates, resolving, and
transforming data into a standardized format suitable for analysis.

 Analyze Data: BI tools offers a range of analytical capabilities to examine data and uncover insights. These techniques include
statistical analysis, data mining, data visualization, and predictive modeling. By exploring trends, patterns, and correlations
within the data, organizations can gain valuable insights into their operations, customer behavior, market trends, and more.

 Present Insights: BI systems present data in a visual and intuitive manner, allowing users to understand and interpret the
information easily. Dashboards, reports, charts, and graphs are commonly used to convey complex data in a digestible
format. Users can drill down into specific details or explore different dimensions of the data to gain deeper insights.

 Support Decision-Making: The ultimate goal of BI is to provide decision-makers with timely and relevant information to
support strategic, tactical, and operational decisions. BI enables organizations to monitor performance, track key
performance indicators (KPIs), identify bottlenecks, forecast trends, and evaluate the impact of business initiatives.

 Drive Business Performance: By leveraging the insights gained through BI, organizations can optimize their operations,
improve efficiency, identify new opportunities, mitigate risks, and enhance overall business performance. BI facilitates
evidence-based decision-making quickly, demonstrates that organizations can adapt to changing market conditions and make
data-driven choices.

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In summary, BI the tools, processes, and strategies that help organizations transform raw data into valuable insights. By analyzing
and interpreting this data, BI empowers businesses to make informed decisions, gain a competitive edge, and drive success in
today's data-driven business landscape.

c. Why BI is important in a company.

Business Intelligence (BI) plays a crucial role in a company for several reasons:

 Data-Driven Decision Making: BI enables organizations to make informed decisions based on accurate and relevant data. By
providing insights into various aspects of the business, such as sales, marketing, finance, and operations, BI empowers
decision-makers to identify trends, patterns, and correlations that may not be immediately apparent. This helps them make
smarter choices, optimize processes, and drive business growth.

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  Improved Efficiency and Productivity: BI systems streamline data collection, integration, and analysis processes, reducing
manual effort and minimizing errors. With centralized and automated reporting capabilities, spend less time gathering data
and more time analyzing it. This improving productivity and enables faster decision-making, as relevant information is readily
available.

 Enhanced Operational Visibility: BI provides organizations with a holistic view of their operations. By consolidating data from
different sources and presenting it in a unified format, BI stakeholders allows to monitor key performance indicators (KPIs)
and metrics in real-time. This visibility helps identify bottlenecks, inefficiencies, and areas for improvement, enabling timely
interventions and proactive decision-making.

 Competitive Advantage: In today's highly competitive business landscape, having a competitive edge is crucial. BI enables
companies to gain insights into market trends, customer preferences, and competitor activities. By leveraging this
information, organizations can identify market opportunities, develop effective strategies, and stay ahead of the competition.

 Customer Understanding and Personalization: BI helps companies better understand their customers by analyzing their
behavior, preferences, and purchasing patterns. This allows organizations to tailor their products, services, and marketing
efforts to specific customer segments, resulting in improved customer satisfaction and loyalty.

 Risk Mitigation: BI enables companies to identify potential risks and mitigate them proactively. By monitoring key metrics and
performance indicators, organizations can detect anomalies or deviations from expected patterns. This early warning system
helps identify operational, financial, or market risks, allows businesses to take corrective actions and minimize potential
losses.

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  Cost Optimization: BI provides insights into cost structures, profitability, and resource utilization. By analyzing data related to
expenses, revenue, and resource allocation, organizations can identify areas of inefficiency and implement cost-saving
measures. This helps optimize resource allocation, reduce wastage, and improve overall financial performance.

 Strategic Planning: BI facilitates strategic planning by providing data-driven insights and accurate forecasting. Organizations
can use BI to model different scenarios, analyze the potential impact of various strategies, and make informed decisions
about future investments, expansions, or market entries.

In summary, BI is important in a company as it enables data-driven decision-making, operational efficiency, provides competitive
advantage, improves customer understanding, mitigates risks, optimizes costs, and supports strategic planning. By leveraging BI
tools and insights, organizations can unlock the full potential of their data and drive success in an increasingly data-centric business
environment.

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d. Advantages and Disadvantages of BI in company.
- Advantages:

Business Intelligence (BI) offers numerous advantages for companies. Here are some key advantages of implementing BI in a
company:

 Data-Driven Decision Making: BI provides accurate, timely, and relevant insights that support data-driven decision-making. It
empowers decision-makers with comprehensive information, enabling them to make informed choices based on facts rather
than assumptions or gut feelings. This leads to more effective and efficient decision-making processes.
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  Improved Operational Efficiency: BI streamlines data collection, integration, and analysis processes, reducing manual effort
and minimizing errors. It reporting, provides real-time data updates, and offers self-service capabilities, enabling employees
to access the information they need to automate evaluating on IT or data specialists. This efficiency boost leads to better
resource allocation, streamlined workflows, and increased productivity.

 Enhanced Performance Monitoring: BI allows companies to monitor key performance indicators (KPIs) and metrics in real-
time or near-real-time. By having a clear view of performance across various departments and functions, companies can
quickly identify areas that require attention, track progress, and take proactive measures to optimize performance. This leads
to continuous improvement and better overall business performance.

 Deeper Business Insights: BI tools enable in-depth analysis of large volumes of data from various sources, helping to uncover
hidden patterns, correlations, and trends. By exploring these insights, companies gain a deeper understanding of customer
behavior, market dynamics, and internal operations. This knowledge can be leveraged to identify growth opportunities, make
strategic decisions, and stay ahead of the competition.

 Improved Customer Satisfaction and Retention: BI enables companies to analyze customer data and gain insights into
customer preferences, behavior, and needs. This information can be used to personalize marketing campaigns, improve

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 customer service, and enhance the overall customer experience. By understanding and meeting customer expectations
better, companies can increase customer satisfaction, loyalty, and retention.

 Competitive Advantage: BI enables companies to gain a competitive edge by monitoring market trends, tracking competitor
activities, and identifying emerging opportunities. With access to accurate and up-to-date information, companies can make
proactive decisions, respond quickly to market changes, and develop effective strategies that differentiate them from
competitors.

 Risk Mitigation: BI helps companies identify and mitigate risks by providing comprehensive visibility into operational,
financial, and market data. By analyzing data and identifying potential risks early on, companies can take proactive measures
to mitigate those risks, minimize losses, and ensure business continuity.

 Cost Optimization: BI allows companies to identify areas of inefficiency, waste, or excessive spending. By analyzing financial
data, expense patterns, and resource utilization, companies can optimize costs, reduce unnecessary expenses, and improve
overall financial performance. This leads to better resource allocation and improved profitability.

In summary, implementing BI in a company provides advantages such as data-driven decision making, improved operational
efficiency, enhanced performance monitoring, deeper business insights, improved customer satisfaction, competitive advantage, risk
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mitigation, and cost optimization. These advantages contribute to the overall success and growth of the company in today's data-
driven business environment.

- Disadvantages:

While Business Intelligence (BI) offers numerous advantages, it's important to consider potential disadvantages that companies may
encounter when implementing BI. Here are some potential disadvantages of BI in a company:

 Complexity and Implementation Challenges: Implementing a BI system can be a complex and challenging process. It requires
expertise in data management, integration, analytics, and technology infrastructure. Companies may face difficulties in

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 selecting the right BI tools, integrating data from various sources, demonstrating data accuracy, and training employees to
effectively use the system. Poor planning and execution can lead to delays, cost overruns, and frustration among users.

 High Cost of Implementation and Maintenance: Implementing a robust BI system involves significant upfront costs, including
software licenses, hardware infrastructure, data storage, and skilled personnel. Additional expenses, ongoing maintenance,
updates, and support can add to the total cost of ownership. Small or resource-constrained companies may find it
challenging to allocate the necessary budget for BI implementation and maintenance.

 Data Quality and Integration Challenges: BI heavily relies on the availability of accurate and reliable data. Poor data quality,
inconsistencies, or incomplete data can hinder the effectiveness of BI initiatives. Integrating data from disparate sources,
such as different databases or legacy systems, can also be challenging and time-consuming. Companies may need to invest in
data cleansing, data governance, and data integration efforts to ensure the integrity and reliability of the data used for
analysis.

 Dependency on IT and Technical Expertise: BI systems often require the involvement of IT professionals or data specialists for
implementation, maintenance, and troubleshooting. This dependency on technical expertise can create bottlenecks and
delays in accessing and analyzing data for business users. Non-technical users may face challenges in navigating complex BI
tools and generating reports or insights independently, leading to a reliance on IT support.

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  Organizational Resistance and Change Management: Introducing BI in a company can disrupt existing workflows and
processes. Resistance to change from employees who are practiced to traditional decision-making methods can pose
challenges. It requires effective change management strategies, clear communication, and training to ensure smooth
adoption and acceptance of the BI system across the organization.

 Security and Data Privacy Concerns: BI systems deal with sensitive and confidential data. Protecting data privacy and security
against unauthorized access or data is crucial. Companies must implement robust security measures, such as user access
controls, data encryption, and regular security audits, to mitigate risks associated with data exposure or misuse.

 Overreliance on Technology: While BI provides valuable insights, it should not replace critical thinking and human judgment.
Overreliance on automated reports or dashboards without proper interpretation and analysis can lead to misinterpretation
or incorrect decision-making. BI should be viewed as a tool to support decision-making, with human expertise and domain
knowledge playing a crucial role.

 Need for Continuous Improvement and Adaptation: BI is an evolving field with constantly changing technologies and
methodologies. Companies must stay updated with the latest trends, tools, and best practices to ensure the effectiveness of

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 their BI initiatives. Failing to adapt and evolve with the rapidly changing BI landscape may result in outdated or ineffective BI
systems.

It's essential for companies to carefully assess their specific needs, resources, and potential challenges before implementing a BI
system. By proactively addressing these disadvantages, companies can mitigate risks and maximize the benefits of BI for their
organization.

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e. Example of BI in company.
Certainly! Here's an example of how a company can leverage Business Intelligence (BI) to gain insights and make informed decisions:

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Imagine a multinational e-commerce company that sells a wide range of products online. The company has implemented a robust BI
system to analyze and interpret its vast amount of data.

Using BI, the company collects data from various sources such as customer transactions, website analytics, social media interactions,
and marketing campaigns. The data is integrated and transformed into a standardized format for analysis.

With the help of BI tools, the company can:

 Monitor Sales Performance: The company can track and analyze sales data across different products, regions, and customer
segments. They can identify top-selling products, understand purchasing patterns, and evaluate the effectiveness of
marketing campaigns. This information helps them optimize inventory management, identify popular trends, and plan
targeted promotions.

 Enhance Customer Experience: By analyzing customer data, including browsing behavior, purchase history, and feedback, the
company can gain insights into customer preferences and expectations. BI enables them to personalize recommendations,
tailor marketing campaigns, and improve the overall customer experience. They can identify potential churn risks and take
proactive measures to retain customers.

 Optimize Supply Chain and Logistics: BI enables the company to analyze data related to order fulfillment, shipping, and
logistics. By tracking key metrics such as order processing time, shipping costs, and delivery performance, they can identify

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 bottlenecks and optimize their supply chain operations. This helps improve efficiency, reduce costs, and enhance customer
satisfaction with timely delivery.

 Monitor Website Performance: The company can utilize BI tools to analyze website traffic, user behavior, and conversion
rates. By monitoring metrics such as bounce rates, click-through rates, and page load times, they can identify areas for
website optimization and enhance the user experience. This leads to increased website engagement, higher conversion rates,
and improved online sales.

 Predictive Analytics: BI allows the company to apply predictive analytics models to forecast future trends and outcomes. By
analyzing historical data, market trends, and external factors, they can make informed predictions about customer demand,
sales volumes, and product performance. This helps them optimize inventory levels, plan production, and make strategic
decisions to stay ahead in a competitive market.

In this example, the company effectively BI to gather, analyze, and interpret data from various sources. By doing so, they gain
valuable insights into their sales performance, customer behavior, supply chain operations, website performance, and future trends.
These insights drive informed decision-making, helping the company optimize its operations, improve customer satisfaction, and
achieve a competitive advantage in the e-commerce industry.

II. Business processes ( definition , explain , example)

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1.Definition
Business processes refer to a set of activities and steps that are designed to achieve specific business objectives and produce
desired outcomes. They represent the systematic and structured way in which organizations operate, execute tasks, and
deliver products or services to customers. Business processes encompass a wide range of activities, such as planning,
organizing, coordinating, executing, and controlling various aspects of operations within a company.

Business processes typically involve multiple steps, inputs, and outputs, with each step depending on the completion of
previous steps and contributing to the overall goal. These processes can be formal or informal, documented or undocumented,
but organizations often strive to streamline and optimize their processes to enhance efficiency, effectiveness, and quality.

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2. Business process explanation.
A business process refers to a set of activities and tasks that are performed within an organization to achieve specific and
produce desired outcomes. It involves a series of steps that are designed to transform inputs into valuable outputs, ultimately
creating value for customers and stakeholders.

Here is a general explanation of a business process:

 Inputs: Every business process starts with inputs, which can include information, materials, resources, or data. These
inputs are the raw materials that will be transformed during the process.

 Activities: The activities are the specific actions or tasks that need to be performed to convert the inputs into outputs.
These activities can be manual, automated, or a combination of both. Each activity has a defined purpose and is
typically performed in a specific sequence.

 Flow: The activities within a business process are connected and organized in a logical flow. This flow determines the
sequence and dependencies of the activities, demonstrates that the process proceeds smoothly and efficiently.

 Transformation: As the inputs move through the activities, they undergo transformation. This transformation involves
adding value, changing the form or nature of the inputs, or processing them in some way. For example, a manufacturing

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 process transforms raw materials into finished products.

 Outputs: The outputs are the results or outcomes of the business process. They can be tangible goods, services, reports,
decisions, or any other deliverable that fulfills the objectives of the process. Outputs are typically designed to meet the
needs of customers or internal stakeholders.
 Feedback and Control: Business processes often include mechanisms for feedback and control. Feedback helps monitor
the progress of the process, identify bottlenecks or issues, and make necessary adjustments. Control mechanisms
ensure that the process adheres to defined standards, guidelines, and quality measures.

 Continuous Improvement: Business processes are subject to continuous improvement efforts. Through analysis,
monitoring, and feedback, organizations strive to identify areas for enhancement, efficiency gains, and better outcomes.
Continuous improvement helps optimize processes and drive organizational growth.

Business processes can vary widely depending on the nature of the organization and its industry. Examples of common
business processes include procurement, production, sales, marketing, customer service, human resources, and financial
management. Organizations often document their processes using tools like flowcharts, process maps, or process modeling
software to enhance clarity, efficiency, and communication.

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3. Business process example.
One example of a business process is the order fulfillment process. This process involves a series of steps that occur from the
time a customer places an order to the point of delivering the product or service to the customer. Here's a simplified overview
of the order fulfillment process:

 Order Placement: The customer places an order through various channels such as a website, phone, or email.

 Order Verification: The order is verified for accuracy, availability of the requested product or service, and customer
details. This step may involve checking inventory levels and confirming payment.

 Order Processing: Once the order is verified, it is entered into the system. This includes recording the order details,
generating an order number, and assigning it to the appropriate department or team for further processing.

 Inventory Check: The inventory is checked to ensure that the ordered product or service is in stock. If the item is not
available, alternative options may be explored, such as backordering or contacting the customer to discuss alternatives.

 Order Fulfillment: The order is prepared for shipment or delivery. This may involve picking the items from the
warehouse, packaging them securely, and generating shipping labels or invoices.
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  Shipping and Tracking: The packaged order is handed over to the shipping carrier or logistics provider. The customer is
provided with a tracking number to monitor the progress of their shipment.

 Delivery or Service Provision: The order is delivered to the customer's specified location or the service is provided as
agreed upon. This step may involve coordination with shipping companies or service personnel.

 Order Confirmation and Feedback: After delivery or service provision, the customer is contacted to confirm receipt and
satisfaction with the order. Any feedback or issues are addressed to ensure customer satisfaction.

 Order Completion and Accounting: The order is marked as complete in the system, and the necessary accounting and
financial processes are carried out, such as generating invoices, updating inventory levels, and recording sales data.

 Returns and Exchanges (if applicable): In case of returns or exchanges, a separate process is initiated to handle the
customer's request, including opening return labels, processing refunds or replacements, and updating inventory
accordingly.

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This is just one example of a business process, and it can vary depending on the nature of the business, industry, and specific
requirements. Different organizations may have additional or modified steps to suit their unique operations.

III. Business decision support processes.

Business decision support processes refer to the activities and systems that assist decision-makers in gathering relevant
information, analyzing data, and making informed decisions. These processes aim to provide insights, recommendations, and
predictions to support strategic, tactical, and operational decision-making within an organization. Here are a few examples of
business decision support processes:

 Data Collection and Integration: Decision support processes start with collecting relevant data from various sources
within and outside the organization. This data can include internal databases, external market research reports,

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 customer feedback, financial statements, and more. The process involves integrating and consolidating the data to
create a comprehensive view.

 Data Analysis: Once the data is collected, it needs to be analyzed to derive meaningful insights. Various analytical
techniques and tools can be employed, such as statistical analysis, data mining, predictive modeling, and machine
learning algorithms. The analysis aims to uncover patterns, trends, correlations, and anomalies within the data.

 Reporting and Visualization: The analyzed data is presented in a user-friendly format through reports and
visualizations. This enables decision-makers to easily comprehend and interpret the findings. Dashboards, charts,
graphs, and summary reports are commonly used to present key metrics and performance indicators.

 Scenario Analysis and Modeling: Decision support processes often involve creating scenarios and models to simulate
different business situations. By manipulating variables and assumptions, decision-makers can assess the potential
impact of various options and make more informed decisions. This helps evaluate the risks, benefits, and trade-offs
associated with different strategies.

 Decision Support Systems (DSS): Decision support processes can be facilitated through dedicated software applications
known as Decision Support Systems. These systems provide tools, algorithms, and interactive interfaces to aid decision-

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 making. They often include features like data visualization, scenario modeling, what-if analysis, and decision tree
frameworks.

 Expert Systems: Expert systems utilize artificial intelligence and machine learning techniques to emulate human
expertise in specific domains. These systems can provide decision support by capturing knowledge and rules from
experts and applying them to analyze complex situations. They can help automate decision-making processes and
provide recommendations based on predefined rules and algorithms.

 Collaboration and Communication: Effective decision-making often requires collaboration and communication among
different stakeholders. Decision support processes may involve tools and platforms for sharing information, facilitating
discussions, and gathering inputs from relevant parties. This can include online collaboration tools, video conferences,
and workflow management systems.

 Continuous Improvement and Feedback: Decision support processes should be subject to continuous improvement and
feedback loops. Decision-makers should monitor the outcomes of their decisions and assess the effectiveness of the
decision support systems and processes. Feedback from users and stakeholders can help identify areas for
improvement and refine the decision support mechanisms over time.

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P2:

I. Some tool for BI

There are several tools available for Business Intelligence (BI) that can help analyze and visualize data to make informed business
decisions. Here are some popular BI tools:

 Tableau: Tableau is a widely used BI tool known for its intuitive drag-and-drop interface and powerful data visualization
capabilities. It allows users to connect to various data sources, create interactive dashboards, and generate insightful reports

 Power BI: Power BI, developed by Microsoft, is a comprehensive BI platform that enables users to transform data into
interactive visuals and share them across the organization. It offers a wide range of data connectors, powerful analytics
capabilities, and robust collaboration features.

 QlikView/Qlik Sense: QlikView and Qlik Sense are popular BI tools that provide self-service analytics and data visualization
capabilities. They offer associative data models, allowing users to explore data relationships intuitively and generate dynamic
dashboards and reports.

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  MicroStrategy: MicroStrategy is an enterprise-grade BI platform that offers a broad range of features, including data
discovery, advanced analytics, and mobile BI. It provides robust security and scalability options, making it suitable for large
organizations.
 Looker: Looker is a cloud-based BI and data analytics platform that allows users to explore, analyze, and share real-time
business insights. It provides a SQL-based interface, data modeling capabilities, and collaboration features to empower data-
driven decision-making.

 Domo: Domo is a cloud-based BI tool that offers a complete suite of data analytics and visualization features. It allows users
to connect to various data sources, create real-time dashboards, and collaborate on data insights across the organization.

 Sisense: Sisense is a powerful BI software that enables users to easily prepare, analyze, and visualize complex data sets. It
offers an end-to-end solution, including data integration, advanced analytics, and interactive dashboards.

 These are just a few examples of popular BI tools available in the market. Each tool has its own strengths and features, so it's
important to evaluate your specific requirements and choose the one that best fits your organization's needs.

II.Data visualization
Data visualization is the graphical representation of data and information. It involves the use of visual elements such as charts,
graphs, maps, and diagrams to present complex data sets in a clear and concise manner. The goal of data visualization is to
communicate patterns, trends, and insights that may not be easily discernible from raw data.

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Data visualization plays a crucial role in data analysis and decision-making processes across various fields, including business,
finance, healthcare, science, and many others. Here are some key aspects and techniques commonly used in data visualization:

 Charts and Graphs: Bar charts, line graphs, scatter plots, pie charts, and histograms are some of the common types of
visualizations used to represent data. Each chart or graph type has its own strengths and is suitable for displaying different
types of data and relationships.

 Interactive Visualizations: Interactive visualizations allow users to explore data by interacting with the visual representation.
These visualizations often include features like zooming, filtering, and sorting, enabling users to dive deeper into the data and
uncover insights.

 Dashboards: Dashboards are comprehensive visual displays that provide an overview of key metrics and data points. They
often include multiple charts, graphs, and other visual elements to present data from different angles, allowing users to
monitor and analyze various aspects simultaneously.

 Maps and Geospatial Visualization: Geospatial data can be effectively visualized using maps and other geographical
representations. This type of visualization is commonly used in applications such as tracking sales by region, analyzing
population density, or visualizing the spread of diseases.

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  Infographics: Infographics combine visual elements with text and other graphical elements to present data in a visually
appealing and easily understandable way. They are often used to convey complex information and statistics in a concise and
engaging manner.
 Data Storytelling: Data visualization can be used to tell a story or convey a narrative by presenting data in a logical sequence.
By guiding the viewer through the visualizations, data storytellers can highlight trends, patterns, and insights effectively.

To create effective data visualizations, it is important to consider the audience, purpose, and context of the data. It's also
essential to choose appropriate visualization techniques that accurately represent the underlying data and make it easier for
viewers to comprehend and draw meaningful conclusions.

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III. Type of decision operational, tactical and strategic
 Operational Decision
The most common type of repeatable decision is the operational decision. These involve the daily business decisions that
are done in high-volume by every business. When a customer contacts your business, places an order, or does any form
of interaction, it involves operational decisions.
This type of decision is essential to every organization, no matter what size, because of how often they are made. When
taken individually, their value isn’t as high as the other decisions because it usually involves a single transaction or
customer. But when gathered, this data becomes extremely valuable. When you consider a decision that’s been made
thousands of times a year, its value increases and often exceeds that of the other types of decisions.
It’s in the nature of operational decisions to be easily repeatable, because one of its primary characteristc is being
consistent at following defined rules or guidelines. Another characteristic is that these decisions should often be made as
quickly as possible and sometimes they are made while clients are waiting. While these decisions are often made about
customers, they can also involve suppliers, employees and products. Thanks to the Internet of Things, more and more
physical objects are wired to the Internet, expanding both the amount of data and the number of operational decisions
that can be managed and improved to increase business value.

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  Tactical Decision
Tactical decisions (or semistructured decisions) occur with greater frequency and fall into the mid-management level.
Often, they relate to the implementation of strategic decisions.
Examples of tactical decisions include product price changes, work schedules, departmental reorganization, and similar
activities.
The impact of these types of decisions is medium regarding risk to the organization and impact on profitability.
 Strategic Decision
Strategic decision making entails determining the optimal path to achievement. For example, if you are beginning a new
firm, you
must examine elements such as cost, time, and target market. How do you categorize decisions in order to find the best
solution?
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 Strategic decision making will assist you in developing a plan of action and aligning your short-term objectives with the
big picture. Strategic decision-making differs from day-to-day decisions from the standpoint of management. As a
manager, you must allocate duties, convey goals to your team members or external stakeholders, and account for
uncertainties. The judgments you make effect not only you, but the entire corporation. It's a good idea to practice making
objective decisions that are free of bias and prejudice.
There are many features that define strategic decisions. Below are descriptions of different aspects that can help you
determine whether a decision is strategic, prepare for the changes these decisions cause, and create small-scale plans
that align with the scale of a strategic decision:
 Long-term
 Resource intensive
 Calculated
 Top-down
 Complex
 Uncertain

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IV.Compare the types of support available for business in your scenario.
Strategic, tactical, and operational decisions are different levels of decision-making within an organization. They vary in terms of
scope, time horizon, and the level of detail involved. Here are the key differences between these types of decisions:

 Strategic Decisions:
Strategic decisions are made by top-level management, such as executives and board members, and are focused on long-
term goals and overall direction. They involve shaping the organization's mission, vision, and objectives. Strategic decisions
are often complex and have a significant impact on the organization as a whole. Examples of strategic decisions include
entering new markets, mergers and acquisitions, major investments, and changes in organizational structure.
 Tactical Decisions:
Tactical decisions are made by middle-level managers and focus on implementing the strategic decisions. They are concerned
with shorter-term plans and actions required to achieve the organization's objectives. Tactical decisions are more specific and

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 detailed than strategic decisions and involve allocating resources, setting departmental goals, and coordinating activities.
Examples of tactical decisions include marketing campaigns, resource allocation, project planning, and workforce scheduling.
 Operational Decisions:
Operational decisions are made by front-line managers and employees who are directly involved in day-to-day operations.
These decisions are routine, repetitive, and aimed at executing the tactical decisions effectively. Operational decisions focus
on the immediate tasks, processes, and procedures necessary to carry out the organization's activities. They often deal with
issues such as inventory management, quality control, customer service, and production scheduling.

C.CONCLUSION
In conclusion, our team has been entrusted by the Board of Directors to undertake a crucial research project focused on business
intelligence for future employment opportunities in the company. Specifically, we are tasked with studying and applying business
intelligence techniques to improve our company's business processes, particularly in human resource management and customer
relationship management. By conducting thorough research on business processes and decision support processes within the
organization, we aim to identify the types of data generated by these processes, such as unstructured, semi-structured, or
structured data. We will also assess the existing software used in these processes, considering their advantages and disadvantages.
Furthermore, our investigation will encompass an understanding of the various forms of decision-making support available at
different levels, including operational, tactical, and strategic decision-making. We will explore how business intelligence elements
can be integrated to enhance these decision-making processes. To achieve our objectives, we will evaluate different information
systems and technologies, specifically those related to business intelligence, to determine the most suitable options for our
company's needs. Ultimately, our aim is to leverage the potential of business intelligence to optimize our company's decision-making

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processes and overall performance in the years to come. Through our research and analysis, we will contribute to the growth and
success of our organization in an increasingly competitive business landscape.

D.REFERENCE

Team, D. (2015) What are operational decisions?, Decision Management Solutions. Available at:
https://decisionmanagementsolutions.com/what-are-operational-decisions/ (Accessed: 07 June 2023).

Types of decisions in business intelligence: Sisu Data (no date) Sisu Datas Blog. Available at: https://sisudata.com/blog/types-of-
decisions-in-business-intelligence#:~:text=Examples%20of%20tactical%20decisions%20include,organization%20and%20impact
%20on%20profitability. (Accessed: 07 June 2023).

(No date) What are strategic decisions? (definition and examples). Available at: https://ca.indeed.com/career-advice/career-
development/strategic-decisions (Accessed: 07 June 2023).

Incubator, B.P. (2015) What are support processes?, BPI - The destination for everything process related. Available at:
https://www.businessprocessincubator.com/content/what-are-support-processes/ (Accessed: 07 June 2023).

Team, D. (2015a) What are operational decisions?, Decision Management Solutions. Available at:
https://decisionmanagementsolutions.com/what-are-operational-decisions/#:~:text=What%20Are%20Operational
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 %20Decisions%3F%20The%20most%20common%20type,any%20form%20of%20interaction%2C%20it%20involves
%20operational%20decisions (Accessed: 07 June 2023).

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