Answer.

IKEA has managed the global environment in a number of ways, including:

1. Focusing on sustainability and environmental responsibility: IKEA has set ambitious goals for
itself, including producing as much renewable energy as it consumes in its operations by 2020
and becoming completely circular and climate positive by 2030. To achieve these goals, IKEA has
implemented a number of initiatives such as using more sustainable materials in its products,
reducing waste, and investing in renewable energy sources.

2. Working with suppliers to improve their environmental performance: IKEA has established
partnerships with suppliers to improve their environmental performance, such as by reducing
waste and emissions.

3. Engaging with customers to promote sustainability: IKEA has developed initiatives to educate
customers about sustainability and encourage them to adopt more environmentally-friendly
behaviors.

4. Establishing partnerships with organizations working on environmental issues: IKEA has

established partnerships with organizations working on environmental issues, such as the World
Wildlife Fund, to help support sustainability efforts.

5. Advocating for policy change to support sustainability: IKEA has actively advocated for policy
change to support sustainability, such as through its involvement in the Global Pact for the
Environment.

The rationale behind the success of IKEA's approach to managing its environment is likely due to a
number of factors, including:

 A strong commitment to sustainability and environmental responsibility: IKEA has demonstrated

a strong commitment to sustainability and environmental responsibility through its ambitious
goals and the various initiatives it has implemented to achieve them.

 Engagement with stakeholders: IKEA has engaged with a variety of stakeholders, including
customers, suppliers, and environmental organizations, to promote sustainability and improve
environmental performance.

 Integration of environmental considerations into business operations: IKEA has integrated
environmental considerations into its business operations, such as by using more sustainable
materials and reducing waste, which likely helps to improve its environmental performance and
build trust with customers.