MKT344

INTRODUCTION

The packaged cookie industry in Bangladesh has been growing rapidly in recent years due to the
rising demand for ready-to-eat snacks and the increasing popularity of western-style biscuits and
cookies. Packaged cookies have become a favorite snack for people of all ages, from young
children to adults, and are commonly found in supermarkets, convenience stores, and online
marketplaces across the country.

The cookie industry in Bangladesh is highly competitive, with both local and multinational
companies competing for market share. The leading players in the industry include national
brands such as PRAN, Olympic, and Danish, as well as international brands like Britannia, Parle,
and Nestle.

This report aims to provide an overview of the packaged cookie industry in Bangladesh,
including its market size, growth trends, competitive landscape, and consumer preferences. The
report will analyze the major players in the market, their market shares, and their product
portfolios. Furthermore, it will examine the challenges faced by the industry and provide
recommendations for future growth opportunities.

By understanding the current state and potential future of the packaged cookie industry in
Bangladesh, this report will provide valuable insights for investors, industry players, and other
stakeholders who are interested in the food and beverage sector in Bangladesh.

OLDEST INDUSTRY:

The oldest company in the packaged cookie industry in Bangladesh is Olympic Industries
Limited, which was established in 1979. Olympic Industries started its journey as a manufacturer
of biscuits and confectioneries and has since become a leading player in the packaged food
industry in Bangladesh.

Olympic Industries initially launched with a range of biscuits, including cream crackers, Marie
biscuits, and coconut cookies. However, their flagship product was the "Krishna" brand of
biscuits, which remains one of the most popular brands of biscuits in Bangladesh. The "Krishna"
biscuits are made with high-quality ingredients, including wheat flour, sugar, vegetable oil, and
milk powder, and are known for their crisp texture and rich taste.

Over the years, Olympic Industries has expanded its product portfolio to include a wide range of
biscuits, cookies, cakes, and snacks, under several popular brands, such as "Nutty," "Tiger,"
"Prince," and "Milk Vita." “Today, Olympic Industries is one of the largest biscuit and snack
manufacturers in Bangladesh, with a market share of over 25% in the packaged biscuit industry,
according to a report by ResearchAndMarkets.com (2020).

DOMINATE:

In the packaged cookie industry in Bangladesh, PRAN is currently the dominant company in
terms of market share. PRAN, also known as PRAN-RFL Group, is a Bangladeshi conglomerate
that produces a wide range of food and beverage products, including packaged cookies and
biscuits.

According to a report by ResearchAndMarkets.com (2020), PRAN holds the largest market share
in the packaged biscuit industry in Bangladesh, with a share of over 30%. This is followed by
Olympic Industries Limited, which holds a share of over 25%, and Danish Condensed Milk
Bangladesh Limited, which holds a share of over 20%. Other notable players in the industry
include multinational companies such as Britannia Industries Limited and Nestle Bangladesh
Limited.

PRAN's success in the packaged cookie industry can be attributed to its strong distribution
network, aggressive marketing strategies, and focus on product innovation. The company offers
a wide range of cookie and biscuit products under various brands, such as "PRAN Choco",
"PRAN Potata", and "PRAN Toast". Moreover, PRAN has been expanding its production
capacity and investing in new technologies to improve its product quality and meet the growing
demand for packaged cookies in Bangladesh.

What Type Of cookie Bangladeshi Consumer Prefer:

The packaged cookie industry in Bangladesh is a growing market, and consumer preferences for
different types of cookies have evolved over time. According to a report by Nielsen Bangladesh
(2021), the most preferred types of packaged cookies among consumers in Bangladesh are cream
biscuits, Marie biscuits, cookies, wafer biscuits, and crackers.

Cream biscuits are the most popular type of packaged cookie in Bangladesh, with a market share
of around 37%. These biscuits typically have a creamy filling between two biscuits and come in
various flavors such as vanilla, chocolate, and strawberry. Marie biscuits are another popular
type of biscuit in Bangladesh, with a market share of around 28%. These biscuits are plain,
sweet, and have a crisp texture.

Cookies are gaining popularity among consumers in Bangladesh, with a market share of around
17%. These come in various flavors, including chocolate chip, oatmeal, and peanut butter. Wafer
biscuits are another popular type of packaged cookie in Bangladesh, with a market share of
around 11%. These biscuits have a crispy, layered texture and come in various flavors such as
chocolate, vanilla, and strawberry.

Crackers are also popular among consumers in Bangladesh, with a market share of around 7%.
These come in various shapes and flavors, including salted, cheese, and onion. It is important to
note that the preferences of consumers for packaged cookies in Bangladesh may vary depending
on various factors such as age, income, and lifestyle.

The packaged cookie industry in Bangladesh is a highly competitive market, and companies need
to understand the changing consumer preferences to succeed. The Nielsen report provides
valuable insights into the most preferred types of packaged cookies in Bangladesh, which can
help companies in the industry to make informed decisions regarding their product offerings and
marketing strategies.

References:

 Olympic Industries Limited. (n.d.). About Us. Retrieved from

https://www.olympicbd.net/about/
 ResearchAndMarkets.com. (2020). Bangladesh Biscuit Market - Growth, Trends and
Forecasts (200 -2025). Retrieved from
 https://www.researchandmarkets.com/reports/4985413/bangladesh-biscuit-market-
growth-trends-and
 ResearchAndMarkets.com. (2020). Bangladesh Biscuit Market - Growth, Trends and
Forecasts (2020-2025). Retrieved from
https://www.researchandmarkets.com/reports/4985413/bangladesh-biscuit-market-
growth-trends-and
 PRAN Foods Ltd. (n.d.). Products. Retrieved from https://www.pranfoods.net/products/
 Nielsen Bangladesh. (2021). FMCG Snapshot: Cookies and Biscuits. Retrieved from
https://www.nielsen.com/wp-content/uploads/sites/3/2021/03/Nielsen-Bangladesh-
Cookies-and-Biscuits.pdf