THE EXTENDED SERVICES MARKETING MIX FOR MANAGING THE CUSTOMER

INTERFACE IN THE SERVICE SECTOR

ALI EXPRESS (PHYSICAL EVIDENCE)

What is Physical Evidence?

Physical evidence includes any components of the firm that communicates information
about the quality of its offering. It refers to everything your customers see or hear when
interacting with your business.

Physical Evidence of Ali Express:

Pieces of physical evidence of Ali Express includes its:

1) Branding Logo
2) Website

3) Advertising
 SEGMENTATION IN SERVICE MARKETING

What is Segmentation?

Dividing a market into distinct

groups with distinct needs,
Segmentation is the third
characteristics, or behaviour
steps of target marketing.
who might require seperate
products or marketing mixes.

Segmentation is one of the Service firms vary widely in

most important concepts in their abilities to serve
marketing. different types of customers.

Ali Express Segmentation in Service Marketing:

Psychographic Segmentation:
Dividing groups based on social class, lifestyle, and personality traits or characteristics.
In the case of certain products, buying behavior predominantly depends on social class,
lifestyle, and personality characteristics.
 Upper Class:
Authentic/branded and
expensive prices product for
high class people.

Middle Class:
Social Class Average price product for
people with mid-range
budget.

Lower Class:
Low price products for
people with low budget.

Person's individual
character traits, attitudes
and habits.

Psychographic Personality People who are having

Segmentation Characteristics habits like collecting clothes.

People who haves

personality to reads, they
will buy books that they like.

Cosmetics lover

Lifestyle Sports lover

Fashion lover