NEW MEDIA

ADVERTISING
AGENDA
1. Introduction
2. Advantages Of New Media Advertising
3. Disadvantages Of NEW MEDIA ADVERTISING
4. Top 10 AGENCIES That Use New Media
Advertising
5. Traditional Advertisement V/S New Media
Advertising
INTRODUCTION

• Definition: New media marketing centers on

promoting brands and selling products and services
through established and emerging online channels
ADVANTAGES OF NEW MEDIA
ADVERTISING
• 1. Increased brand awarenes
Appearing in people’s social media feeds with a ‘sponsored’ label or showing up in front of a
YouTube video can do wonders for increasing your brand , helping business to stay fresh in
people’s minds,even if it’s on a subconscious level.
2. Improved brand loyalty
Engaging with customers on social media can help business develop a loyal customer base.
Social media advertising is about more than promoting products or services. It offers the
opportunity to connect with your target audience and develop meaningful connections .
3. Higher conversion rates
Advertising platforms such as Facebook Ads and LinkedIn Campaigns let you devise detailed
audience targeting metrics for your ad campaigns. By doing this, you can make sure that your
social media ads are reaching people who are likely to have an interest in what you have to say
or offer
4. Boost leads for your businessas
You everyone know, social media advertising is a great way to get business in front of more
people and expand customer base.

5. Low cost advertising

most social media advertising models operate on a pay-per-click (PPC) or pay-per-view (PPV)
basis meaning you only pay when someone has clicked on your ad, or viewed your video ad. As a
result, advertising costs low and only pay when someone takes action.

6. User-friendly interface

advertising on social media doesn’t have to be scary. Most social media giants offer a user-
friendly advertising platform.

7. In-depth analytics

last but not least, another advantage of social media advertising is having access to a wealth of
analytics and statistics which, we’re sure you will agree, is any marketer’s dream
DISADVANTAGES OF NEW MEDIA
ADVERTISING
1. Not Built For Businesses-
• This is the main disadvantage of social media marketing for business. The new
businesses do not have awareness or reputation are extremely not advised to
focus on social media marketing.

2. Negative Feedback-
• Being on social media means exposing yourself publicly to all kinds of people
who may or may not have the intention of coming across or seeing your brand

3. Low Return on Investment ( ROI )

• Another main negative of social media for business. The ROI from social
media marketing is probably one of the lowest in online marketing strategies.
You have to put both time, effort and money to really make things work
4.Time-Consuming-
One big misconception people have about social media is that it's free.There
are several free or low-cost social media tools available . Time is not
absolutely free.

5.Need To Stay Engaged And Active –

Need to always stay engage, monitor and active your marketing effort.Social
media is constantly changing and if you’re not up-to-date, you’re going to fall
behind the others.

6.Security And Privacy Policy Issues –

• One of the biggest negatives of social media marketing is the security and
privacy-related issues.When you’re using social media platforms for
advertising, you basically need to surrender your information, both public
and personal, in order to get the most out of your marketing effort
TOP 10 AGENCIES USING NEW MEDIA
ADVERTISING
1. Porter Novelli
2. Cuker Agency
3. Leo Burnett
4. Carat
5. Spark Foundry
6. Wieden+Kennedy (W+K)
7. Twitter ArtHouse
8. Grey Group
9. TBWA\Media Arts Lab
10. LOLA MullenLowe
TRADITIONAL ADVERTISING V/S NEW
MEDIA ADVERTISING

 What is Traditional Media?

Traditional media refers to advertising channels that have been used for years.
Traditional media requires a large advertising budget.
For this reason, and because of the emerging popularity of new media,
businesses are starting to diversify their marketing strategies to include less
traditional mediums, as well
Examples of Traditional Media –
Traditional media include radio, broadcast television, cable and satellite, print,
and billboards. These are the forms of advertising that have been around for
years, and many have had success with traditional media campaigns
 THERE IS SOME DEBATE OVER WHICH
FORM IS BEST

The reality is that there are advantages of

traditional media, and disadvantages– no matter
which forms you choose. The right type for you
depends on the demographic you’re trying to
reach, your message, your budget, and personal
preference
What is New media advertising?
1. New media can best be described as digital channels that have
gained popularity in the advertising space in the last decade or so.
As more and more consumers rely on their cell phones for
everything, new media has become an increasingly effective way to
advertise.
Examples of New media advertising –
New media encompasses internet-based forms of advertising such as
banner ads, social media, and apps
This form of media can be highly targeted, even allowing businesses to
reach consumers as they enter their store, for example, using cell phone
push notifications.
Targeted ads are another popular form of new
media– if you’ve ever noticed advertisements related
to your recent search history, you’ve encountered a
targeted ad

End Result –
In spite of the way it’s often positioned, traditional
and new media do not have to go head to head.
These mediums can actually be used together to
make your advertising campaign stronger than ever.
Traditional and new media can complement one
another, with each playing a vital role
THANK YOU