College of Business Administration Education

Human Resource Management Program

CBM 121 – Strategic Management
Course Syllabus

COURSE INFORMATION
1. Course Number : CBM 121
2. Course Name : Strategic Management
3. Course Description : The course emphasizes the value and process of strategic management. In addition to
familiarizing students with new subject matter, students are expected to integrate and apply their prior learning to strategic
decision making in organizations. The Strategic Management course is designed to explore an organisation’s vision,
mission, examine principles, techniques and models of organizational and environmental analysis, discuss the theory and
practice of strategy formulation and implementation such as corporate governance and business ethics for the development
of effective strategic leadership.
4. Pre-requisite : BAHR 211
5. Co-requisite : None
6. Credit : 3.0 units
7. Class schedule : 6 hours per week (1 Term)

8. Program Educational Objectives (PEO) of BSBA-Human Resource Management:

Three to five years after graduation, the BSBA-Human Resource Management graduates are expected to:

a.t competency in the application of concepts,

Exhibi

principles, theories and philosophies in Human

Resource;
a. Demonstrate transferable skills such as teamwork, self-management and problem solving.
b. Become creative, innovative and highly educated HR specialist.
c. Communicate effectively in various contexts.

9. Student Outcomes (SO) of Human Resource Management and their links to PEO
PEO
Upon graduation, the BSBA Human Resource Management students
are expected to: A B C D

1. Apply the principles of the different forms of communication;


2. Prepare, analyze, and evaluate using Human Resource Management  
tools  

3. Demonstrate the values of fairness, transparency, accountability, hard 


work, honesty, patience, diligence, innovativeness as HR Practitioner;
4. Perform quality work, understand the concepts and principles of good  
interpersonal relationship toward linkages and develop a strategic 
outlook; and
5. Participate actively in business associations and comply with their  
policies and obligations and demonstrate leadership qualities, civic 
mindedness and socially responsible.

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Filename: CBM 121
 College of Business Administration Education
Human Resource Management Program
CBM 121 – Strategic Management
Course Syllabus

10. Course Outcomes (CO) of CBM 121 and their links to S.O.

SO
Upon completion of the course, the BSBA Human Resource
Management students are expected to:
1 2 3 4 5
CO 1 1. Apply the knowledge gained in basic courses to the
formulation and implementation of strategy from holistic E E E E
and multi-functional perspectives.

CO 2. Analyze real-life company situations and creative

E E E E
solutions, using a strategic management perspective.

Legend: I = Upon attainment of this CO, Students will have been introduced to the SO.

E = Upon attainment of this CO, Students will have been enabled themselves to attain the SO.

D = Upon attainment of this CO, Students will have been demonstrated partly or fully to the SO.

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 College of Business Administration Education
Human Resource Management Program
CBM 121 – Strategic Management
Course Syllabus

Program Educational Outcomes

Vision: By 2022, a globally recognized
institution providing quality, affordable and 1. Exhibit competency in the
open education. application of concepts,
principles, theories and
Mission: To provide a dynamic and philosophies in Human
supportive academic environment through the
Resource;
highest standards of instruction, research and
extension in a non-sectarian institution 2. Demonstrate transferable
committed to democratizing access to skills such as teamwork, self-
education. management and problem
solving.
Values: Excellence, Honesty & Integrity, 3. Become creative, innovative
Innovation and Teamwork and highly educated HR
specialist.
Core Competencies: 4. Communicate effectively in
 Quality education; various contexts.
 Affordable education; and
 Open education Course Outcomes (CO)

Course Outcomes (CO)

Student Outcomes

1. Apply the knowledge

gained in basic courses to the
1. Apply the principles of the different forms of formulation and
communication; implementation of strategy
from holistic and multi-
2.Prepare, analyze, and evaluate using Human functional perspectives.
Resource Management tools

3. Demonstrate the values of fairness, 2. Analyze real-life company

transparency, accountability, hard work, honesty, situations and creative
patience, diligence, innovativeness as HR solutions, using a strategic
management perspective.
Practitioner;

4. Perform quality work, understand the concepts

and principles of good interpersonal relationship
toward linkages and develop a strategic outlook;
and

5. Participate actively in business associations

and comply with their policies and obligations
and demonstrate leadership qualities, civic
mindedness and socially responsible.

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 College of Business Administration Education
Human Resource Management Program
CBM 121 – Strategic Management
Course Syllabus

11. CO Assessment Task Alignment

CO Assessment Task Assessment Coverage
Theory-based Practice-based Schedule

1 Apply the knowledge gained in basic Multiple choice Case 1st Exam Lesson 1-3
courses to the formulation and questions Analysis/Develop a
implementation of strategy from holistic Modified True or vision and mission 2nd Exam Lesson 4-6
and multi-functional perspectives. False of the company
Multiple Choice 3rd Exam Lesson 7-9

Analyze real-life company situations and Multiple choice Group report/

2 creative solutions, using a strategic questions Develop an Final Exam Lesson 1-11
management perspective. environmental
Oral recitation scanning for the
company

*Final assessment will be a comprehensive examination (from first topic to the last) in a Multiple
Choice Questions

12. Assessment Task Details (Theory Based)

Assessment Coverage Assessment Details
Schedule Task

First Exam Lesson 1-3  Multiple You are expected to understand the strategic
Choice management process and formulate vision and mission of
 Illustration the company and be to articulate the landscape of
(10% of the business in the new century. Develop environmental
exam) scanning strategies of the industry as factor in return of
investments.

 Modified You are expected to show an understanding of the firms

Second Exam Lesson 4-6 True or False mission, objectives and stakeholders; the internal and
 Multiple external environments that influenced the decision being
Choice made, how this decision fits in with the firm’s overall
business, corporate and (if relevant) international level
strategy; and finally how you think the decision can and
should be implemented and the implications of the
decision for the firms control mechanisms.

Third Exam Lesson 7-9  Multiple You are expected identify a major strategic decision -
Choice normally a major strategic turning point of a firm – and
Questions then seek to explain how and why the decision was

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 College of Business Administration Education
Human Resource Management Program
CBM 121 – Strategic Management
Course Syllabus

 Identification taken. Such turning points can be identified by looking at

(10% of the a variety of current news and press reports
exam .
Final Exam Lesson 1- 11  Multiple You must have the ability to describe strategic
Choice management concepts, theories and principles. Particular
 True or False emphasis is given to global and cross-cultural issues,
(30%) social responsibility and ethics.

13. COURSE COVERAGE

TIME
TOPICS FOR FIRST EXAMINATION TLA Required Readings
FRAME
Week  Orientation (UM VMV, Grading System)  Discussion  Student Handbook
1-3  Oral Recitation
Chapter 1: Strategic Management the Challenge  Internet Research
 Young, F. C. (2015). Strategic
of the New Century  Lecture/Discussion
management made simple.
 Strategic management process  Question Posting
 Strategic management challenges Manila: REX Book Store.
 Strategic vision and intent
 Strategic mission
 Landscape of business in the new
century
 Global economic scenario Activity
 Development of strategic  Develop a
competitiveness
PESTEL
Chapter 2: Business Environment for Competitive
Strategy
 Business Environment
 Analysis of the external
environment
 Segmentation of the general
environment
 Analysis of the industrial
environment
 Five forces that affects firm’s
competitiveness
 Analysis of the industry
competition

Chapter 3: Internal Operational Environment of

the Business
 Analysis of firm’s internal operation
 Creating customer’s value
 Challenge of internal analysis
 Managerial decision making
 Resources of the internal environment
 Firms internal capabilities
 Internal core competencies
 Criteria for sustainable advantage

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 College of Business Administration Education
Human Resource Management Program
CBM 121 – Strategic Management
Course Syllabus

TIME TOPICS FOR SECOND EXAMINATION

FRAME
Week Chapter 4: Business Strategies  Lecture/Discussion
4-5  Strategy focus and development
 Identification of customer
 Customer relation management  Group  Young, F. C. (2015).
 Types of business level strategy
Presentation Strategic
 Universal Business level strategies
 Risk associated with cost leadership strategy
 Long quiz management made
 Product differentiation strategy simple. Manila: REX
 Segmented focus strategy Book Store.
 Research article
Chapter 5: Corporate Strategies reading/discourse
 Competitive dynamics
 Dynamics and global competition
 Model of competitive strategy
 Strategic response to competitor’s action
 Tactical actions to competitive rivalry
 Factors that influence the likelihood of Rival’s attack
 Dynamics of rival’s responses

Chapter 6: Corporate Expansion and Strategic Actions

 Dynamics of corporate expansion
 Crafting corporate strategy
 Corporate levels of diversification
 Levels and types of corporate diversification
strategy
 Rationale of corporate diversification strategy
TIME TOPICS FOR THIRD EXAMINATION
FRAME
Week  Lecture/Discussion
6-8 Chapter 7: Globalization and International Strategy  Young, F. C. (2015).
 Opportunities in the global market  Oral Sharing on Strategic
 Benefits of global strategies related topic management made
 Strategic approaches to international strategies simple. Manila: REX
 Business level strategy in the global market
 Cooperative Book Store.
 Level of corporate strategy in international
operations learning
 Mode of entry in international operations
 Risk international environment

Chapter 8: Structural Dynamics and Control Strategies

 Structural alignment of organization
 Importance of organizational control
 Interdependence of structure and strategy
 Patterns of relationship between strategy and
structure

Chapter 9: Strategic Leadership for Effective organization

 Foundation of effective leadership

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 College of Business Administration Education
Human Resource Management Program
CBM 121 – Strategic Management
Course Syllabus

 Characteristics of effective strategic leaders

 Managerial Leadership as organizational resources
 Dynamics of top-level Decision making
 Ten cardinal characteristics and value of good work
teams
 Power behind the throne

TIME TOPICS FOR FOURTH EXAMINATION

FRAME
Chapter 10: Entrepreneurial Formation and Evaluation  Lecture/Discussion  Young, F. C. (2015).
 Strategic entrepreneurship formation  Group discussion Strategic
Week 9  Innovation for entrepreneurial formation  Long quiz management made
 Strategic entrepreneurial process
simple. Manila: REX
 Environmental scanning
Book Store.
 Analysis of the business condition

Chapter 11: Corporate Social Responsibility

 Corporate social responsibility (CSR)
 Development of CSR in the Philippines
 CSR approaches and program
 Example of typical program of CSR in the
Philippines
 Principles of CSR
 Types of CSR
 Advantages and disadvantages of CSR

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Strategic Management January 9, 2019 2nd Semester 2018-2019
Filename: CBM 121
 College of Business Administration Education
Human Resource Management Program
CBM 121 – Strategic Management
Course Syllabus

14. TEXTBOOK

a. Young, F. C. (2015). Strategic management made simple. Manila: REX Book Store.

15. SUGGESTED REFERENCES

Flores, Marivic F. (2017) Business policy and strategy. Intramuros, Metro Manila: Unlimited Books Library Services and
Publishing Inc.

3G E-Learning (2014). Business policy and strategic management. New York: 3G E-learning

Witcher, B. J. (2020). Absolute essentials of strategic management (1 st Ed.) Routledge, New York

Retrieved from

https://b-ok.cc/book/5304725/25a98e

16. COURSE EVALUATION

Assessment Methods
EXAMINATIONS Weights

A. Exam 1 – 3 30%
B. Final Exam 30%
- MCQ and True or False
CLASS PARTICIPATIONS
C. Quizzes 10%
D. Research 15%
E. Oral recitation 10%
F. Assignments 5%
Total 100%

17. Policies and guidelines

a. Attendance is counted from the first regular class meeting.

b. A validated student identification card must always by worn be all students while attending classes.
c. Cheating is strictly prohibited. Any form of dishonesty shall be dealt with accordingly. Honesty is called for at
all times.
d. Valid examination permits are necessary in taking the examinations as scheduled. CELLULAR PHONES or
any ELECTRONIC GADGETS are NOT allowed during EXAMINATIONS. Prescribed PRC calculators are
allowed to use.

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Filename: CBM 121
 College of Business Administration Education
Human Resource Management Program
CBM 121 – Strategic Management
Course Syllabus

e. Base-15 grading policy should be observed. Students who obtained failing scores in major exams are
recommended to attend the tutorial class.

Prepared by: References reviewed by:

RAMONCHITO M. NALANGAN MM BRIGIDA E. BACANI

Faculty Head, LIC

Reviewed by: Recommending Approval:

RAMONCHITO M. NALANGAN MM VICENTE SALVADOR E. MONTAÑO

Program Head, CBAE-Human Resource Mgt. Dean of College

Approved by:

PEDRITO M. CASTILLO II, Ed. D

VP, Academic Planning and Services

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Strategic Management January 9, 2019 2nd Semester 2018-2019
Filename: CBM 121