LOBRIGO, LEEANN N.

CASE 8: PULP MAGAZINE

1. Imagine yourself being the CEO of the PULP group. Based on your knowledge of the magazine
industry, do you believe that you can make the magazine profitable by its own right? what
strategies would you propose to make this happen?
I believe that I can make the magazine profitable by following the strategies I propose to
make that happen. We all know that nowadays social media is used by individuals and
businesses as marketing strategy, so the first target strategy that I’m proposing is to
collaborating with the local influential person on social media such as YOUTUBE,
INSTAGRAM and etc. the second strategy is I will relate the content of my magazine to the
trend nowadays so that they will find it interesting.

2. From the perspective of the magazine, what are the most strategic resources that the company has
that can be leveraged to boost its circulation and increase ad buys?
From the perspective of the magazine, the most strategic resources that the company have is

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featuring the famous bands here in the Philippines since it is undeniable that even though

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centuries had pass, there are still a lot of people who prefer these bands than the other

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international bands. Apart from that, another thing that boost the company’s revenue is the

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strategy where many famous bookstores and even convenience store is selling it for them.

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The title's market share was significant compare to the total Philippines industry. because

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of its niche specialization. in fact, most of its learning were from its subsidiaries pulp live
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world production, producing a rock concert and events across national capital region.

3. From the perspective of PULP live world productions, what core competencies within its value
chain need to be developed in order to have competitive advantage in the future?
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From the perspective of PULP live world productions, the core competencies that need to
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developed in order to have a competitive advantage is the Rarity because rarity is a

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resource may have a lot of value at first glance, rarity can also be natural such as when
there is only one resource supply for a particular resource or it can be artificially created by
the firm. aside from collaboration with the bands and having live concert, I think they need
to consider developing their flexibility and adaptability since we are currently living in a
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century where technology is abundant, I do think they must think or research something
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that can help them keeping up with the trend that is existing in the society as of the moment.

4. Based on what you have learned about the combined magazine/ events enterprise, construct a
VRIO framework and assess the possible sources of competitive advantage that the business has.
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