Marketing mix analysis of different organisations

Marketing professionals can analyse and describe significant issues like Product, Price,
Place, Promotion, People, Process, and Physical Evidence that have an impact on the
marketing of their goods and services with the aid of the Marketing Mix concept. This
concept is used to develop suitable marketing strategies for organisations (Rathod,
2016). The extended marketing mix consists of the following elements: Product, Price,
Place, Promotion, People, Process, and Physical evidence (Kotler and Armstrong,
2017).
In this marketing mix analysis, Sri Lankan FMCG companies Hemas and Dreamron will
serve as Unilever's competitors.
Hemas, initially known as Hemas (Drugs) Limited, was established in 1948 by Sheikh
Hassanally Esufally. It began as a wholesale and retail chemical druggist before
expanding to include laboratory supplies and equipment in 1951. Hemas began
diversifying their business in 1962 by working with a French multinational to produce
toiletries. Later, in the seventies, they entered the travel and tourist industry. After years
of building a strong reputation for themselves, Hemas renamed their company to
"Hemas Holdings Limited" and listed it on the Colombo Stock Exchange in 2003
(Hemas, 2023). Hemas consumer brands include home and personal care products
such as Baby Cheramy, Colgate, and Dandex, Atlas Axillia, and Morison. The
organisation has been manufacturing and marketing a wide range of products for more
than fifty years, and it currently has more than six hundred stores around the island and
exports goods to fifteen countries (Hemas, 2023).
The Dreamron group of companies manufactures and markets a wide variety of high-
quality professional and herbal cosmetics, hair care, skin care, and toiletry products. It is
also making entries into the perfume sector to diversify its product line.
This organisation exports to more than thirty countries, and to assure the greatest
possible product quality, it sources its raw materials from the United States, Germany,
France, and a few other nations that adhere to the highest EU regulations and
standards (Dreamron, no date).