Presentation on emami company

KotnaAditya
1st year (BBA)
Nishitha degree college
2022

■ Company profile
■ EmamiLimited is one of the leading and fastest growing personal and
healthcare businesses in India, with an enviable portfolio of household
 brand names such as BoroPlus, Navratna, Fair and Handsome, Zandu
Balm, Mentho Plus Balm, Fast Relief and Kesh King.
■ Established in 1974, The Company has a portfolio of over 300 + products
based on ayurvedic formulations. Emami'scurrent operations comprise
more than 60 countries including SAARC, MENAP, SEA, Africa, Eastern
Europe and the CIS countries. Nearly 150 Emamiproducts are sold every
second somewhere around the world. EmamiLimited, the flagship
company of the Group, recorded a turnover of Rs 3192 crore, in 2021-22.
■ Emamiacquired the heritage brand Zandu in 2008 based on huge
business synergy between the two brand portfolios.

■ Emami also acquired Ayurvedic Hair & Scalp

business of "Kesh King" as a business strategy in
2015. In January 2019, the company also acquired
 Creme 21, a German brand with strong roots & brand
recall. In 2022, the Company acquired ‘Dermicool’,
one of the leading Prickly Heat and Cool Talc brands
of India.
■ The Company employs more than 3200 people,
reaches out to 49 lakh retail outlets through a
network of over 2800+ distributors and has invested
in 7 plants, 4 regional offices, 5 International Offices,
1 overseas unit, 8 overseas subsidiaries, 1 Domestic
Subsidiary, 26 distribution centres and 2 Associates
acrothenindia

■ purpose
■ Vision, mission & purpose ■ Our Vision
■ Making people healthy and beautiful, naturally
■ Our mission
■ To contribute whole heartedly towards the environment and society integrating all our stakeholders into
the Emami family
■ To make Emami synonymous with natural beauty and health in the consumers mind ■
To drive growth through quality and innovation in products and services.
■ To strengthen and foster in the employees, strong emotive feelings of oneness with the company through
commitment to their future
■ To uphold the principles of corporate governance
■ To encourage decision making ability at all levels of the organization

■ Brands
■ For more than 35 years Emami has been
innovating and launching brands meeting
multiple consumer needs, spanning across
various income groups, for young to old and
everyone in - between. We are passionate
about creating best in class and affordable
brands in health and personal care markets.
We invite you to discover our brands.

■ Milestones by Company:
 Emami has a strong distribution network of 3150 distributors through
which its products are available over 4 million + retail outlets across
India. The company has footprints in more than 60 countries including
GCC, Europe, Africa, CIS countries and the SAARC.

The Company's enviable portfolio of over 300 products based on

Ayurvedicformulations include many household brand names such as
BoroPlus, Navratna, Fair and Handsome, Zandu balm, MenthoPlus balm
and Fast Relief.
■ In 1978, Acquired Himani Ltd and set up factory in Kolkata In
1984, Launched Boroplus Antiseptic Cream, under Himani
umbrella
In 1989, Launched NavratnaCool Oil, under the Himani name.
In 1999, Launched Sona Chandi Chyawanprash
In 2005, Launched Fair and Handsome, the first fairness cream
for men
In 2012, Started production at Bangladesh manufacturing unit
In 2013, Launched BoroPlus Face wash. Signed in Sonakshi
Sinha for the endorsement
In 2014, Launched Fair & Handsome-Instant Fairness Face
wash & Zandu Balm Ultra Power
In 2016, Acquired “Kesh King” Business at Rs1684 cr.
Full year 2022 results: EPS: ₹18.88 (up from ₹10.23 in FY
2021). Revenue: ₹31.9b (up 11% from FY 2021). Net
income: ₹8.39b (up 85% from FY 2021). Profit margin: 26%
(up from 16% in FY 2021).
Revenue: ₹33.09b Earnings: ₹8.35b Market cap: ₹210.38b
Emami distribution channel
In a bid to shore up reach and shield itself from vagaries of the
unorganisedwholesale distribution channel, FMCG major
Emami Ltd is ramping up its direct distribution channel. The
company also aims to be debt-free by the end of this fiscal.
According to Madan M Pandey, President Sales CCD, Emami
began to explore options for increasing its direct distribution
presence over the last one year. It began with metros and tier-I
cities and is now expanding the direct distribution network to
smaller towns and rural areas which have a population of over
5,000 people. In a recent analyst call, the company’s top-brass had
expressed their desire to bring down contribution of wholesale trade to
between 40 and 45 per cent by March 2018.
In a recent analyst call, the company’s top-brass had expressed
their desire to bring down contribution of wholesale trade to
between 40 and 45 per cent by March 2018. Wholesale channels
contribute around 35-40 per cent for the FMCG industry, while in
case of Emami, it was as high as 50 per cent. Pandey pointed out
that direct distribution would enable Emami to push for higher
value products or larger SKUs in specific areas (in metros
mostly), while in the rural areas, it will focus on having the lower
unit price offerings and “aspiration” brands like ‘He’, ‘Fair &
Handsome’, ‘Kesh King’ and ‘Emami 7 Oils In One’.
Brands like Kesh King – which account for nearly
15 per cent of Emami’s turnover and rely heavily
on the wholesale channels — are expected to
benefit from the move.
Typically, the wholesale trade is known to prefer
and push for faster moving and in-demand
products. Premium products often go amiss in
many cases. “From the long term perspective it
makes more sense to have a direct distribution
model. The impact on (our) bottom-line is also
expected to be positive in the long run,” he told
BusinessLine during an interview.
In terms of accessing smaller towns, it will cover 25,000
to
27,000 such towns (with population of over 5,000) by
FY18. It has also made investments - to take care of
logistics and delivery issues - necessary to reach out here.
Meanwhile, Naresh Bhansali, CEO-Finance, Strategy &
Business Development, pointed out that the company
was planning to be debt-free by the end of this fiscal. It
has a debt of ₹135 crore. Emami’s market capitalisation
stands at around ₹24,000 crore.
Emami had raised money to fund its Kesh King acquisition
(in June 2015) and also towards capex to set up its
Guwahati unit and shore up capacities at existing plants.